This ppt. was used to present the paper in the Regional Studies Association conference on the 27th -29th May 2008 Prague, Czech Republic. This working paper is the first step to study the entrepreneurs within the experience economy in the provincial municipality of Frederikshavn, Denmark. The research assumes that the
"experience economy" could change a city/region's competitive advantage. Some of the challenges of understand the concept of the experience economy and the effect of the current economic slowdown on it are discussed. The author suggests that smart businesses and cities should be aware that products, services and experiences coexist in the marketplace. The paper affirms that the public sector can play a crucial role in offering experience activities through intrapreneurship. The author proposes that the experience economy is quite related to
innovation. Finally, the paper considers the innovation system concept and a matrix is proposed to analyze the entrepreneurial dynamics in a region.