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Entrepreneurship, Experience Economy & Development of Frederikshavn

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This was a presentation to the Project Team in Frederikshavn (Denmark) on August 26, 2008. A lively discussion followed.

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    • Products and Services are controlled by the private sector, but for the experiences the public sector can play an important role.
    • 9
    • Examples of “red”: Stephen A. Douglas, Chicago 1852 (Taylor, 1997), Cleveland City comissions who put the lights on the bridge to attract people (Pine and Gilmore, 1999) 2 city officials, 2 city officials who created a palm beach in Frederikshavn. University projects for the community. EJEMPLO DE LUCES FESTIVAL
    • Examples of “red”: Stephen A. Douglas, Chicago 1852 (Taylor, 1997), Cleveland City comissions who put the lights on the bridge to attract people (Pine and Gilmore, 1999) 2 city officials, 2 city officials who created a palm beach in Frederikshavn. University projects for the community. They have changed of scope. For example, when the Tordenskiold festival started in 1998, there were only institutional entrepreneurs, there were only a few volunteers. Today with more than 30.000 visitors, there is a strong involvement of the local big companies (Man Diesel & Nordjyske Bank for example), and entrepreneurs for profit are about to join. 12
    • Examples of “red”: Stephen A. Douglas, Chicago 1852 (Taylor, 1997), Cleveland City comissions who put the lights on the bridge to attract people (Pine and Gilmore, 1999) 2 city officials, 2 city officials who created a palm beach in Frederikshavn. University projects for the community. EJEMPLO DE LUCES FESTIVAL
    • Examples of “red”: Stephen A. Douglas, Chicago 1852 (Taylor, 1997), Cleveland City comissions who put the lights on the bridge to attract people (Pine and Gilmore, 1999) 2 city officials, 2 city officials who created a palm beach in Frederikshavn. University projects for the community. EJEMPLO DE LUCES FESTIVAL
    • Examples of “red”: Stephen A. Douglas, Chicago 1852 (Taylor, 1997), Cleveland City comissions who put the lights on the bridge to attract people (Pine and Gilmore, 1999) 2 city officials, 2 city officials who created a palm beach in Frederikshavn. University projects for the community. EJEMPLO DE LUCES FESTIVAL
    • Examples of “red”: Stephen A. Douglas, Chicago 1852 (Taylor, 1997), Cleveland City comissions who put the lights on the bridge to attract people (Pine and Gilmore, 1999) 2 city officials, 2 city officials who created a palm beach in Frederikshavn. University projects for the community. EJEMPLO DE LUCES FESTIVAL
    • These are of course projections. We know that the FRH it is not correct. Danmark Statistic calls here to loose 0,5 point, but is actually only loosing 0.2%, having it dramatically decreased loosing its population within the last years.
    • Recently a higher number of young men stay in the city.
    • This is incredibly low. Unemployment goes in cycles so unemploment will come.
    • See http://carlos9900.wordpress.com/2008/08/14/unemployment-i...
    • The city used to have a high delinquency fame, but this is not the case today.
    • These are the industries most different. It seems they jumped from doing products to businesses related to offering experiences.
    • Transport, Business service, Rental, Computer business, Business service in other respects =====Hotels and other overnights, Restaurants, Travel agency,

      Presentation Transcript

      1. Slide 1: Entrepreneurship, Experience Economy & Development of Frederikshavn L. Carlos Freire PhD Fellow carlos@plan.aau.dk - Tlf: 9940 9089 Dept. of Planning and Development Frederikshavn, August 26, 2008
      2. Slide 2: Agenda • PART 1. The Project • PART 2. Trends in Frederikshavn • PART 3. Your Input Side 2 29-10-08
      3. Slide 3: PART 1. Project Team Anne Project Leader Carlos Freire Research Fellow Steen (FRH Kommune) Just (FRH Kommune) Stine M. (FRH Kommune) Lars (Visit Nordjylland) Other resources: P. Cooke Kim (FRH Event) (Adjunct Professor) Cardiff Univ. Side 3 29-10-08
      4. Slide 4: PART 1. The Project • Timeline: April 2008 – March 2011 Final Goals: 5. Understanding entrepreneurial dynamics in the experience economy 6. Find effective policies that could potentially be useful for Frederikshavn Side 4 29-10-08
      5. Slide 5: Tentative Research Papers 1. Basic Concepts (Experience Economy, Entrepreneurial Dynamics, Trends, etc). RSA Conference. May 2008. 2. Empirical foundation: Current industrial history/structure in Frederikshavn and changes overtime. Demography, Economy, Prospects, etc. September 2008. 3. Explore entrepreneurship policy and it possible impact at different political/geographical levels (FRH, NJ, DK & EU). November 2008. 4. Experience economy and entrepreneurship. Spring 2009 5. Entrepreneurship and innovation. Autumn 2009 6. Empirical report based on interviews. Summer 2010. 7. PhD Defence: Spring 2011. Side 5 29-10-08
      6. Slide 6: Understanding the marketplace EXPERIENCES Public Sector Scope Private Sector Scope SERVICES PRODUCTS Side 6 29-10-08
      7. Slide 7: The context: Experience Economy concepts can offer • Businesses: – Realize there are marketable experiences – Experiences can be combined with products and services • Local/Regional Governments: – Retain population – Attract new citizens – Attract tourism income Side 7 29-10-08
      8. Slide 8: My Research Questions (Summer 2008) – Who are the entrepreneurs in the experience economy? Are they any different from other sectors of the economy? – How do they work? Networks and other resources – What is the outcome of applying experience economy? And how can it be measured? – How can a municipal goverment support the experience economy? Side 8 29-10-08
      9. Slide 9: Entrepreneurship Basic Matrix for profit ”not-for profit” classic entrepreneur, creators of NGO's, foundations, entrepreneurs common firms social entrepreneurs, etc. (formal & informal) corporate entrepreneurship, Corporate Social Responsibility, corporate venture, continuous NGO’s projects, intrapreneurs new businesses units, institutional entrepreneurs, franchising, etc. community entrepreneurs, etc. Blue = Private Red = Public Black = ”Third sector” Source: Author’s ellaboration Side 9 29-10-08
      10. Slide 10: Four flagship projects (Lorentzen, 2007) • Festival of Tordenskiold • Festival of lights • Palm Beach • Bill Clinton’s visit Where could these be placed in the matrix? Side 10 29-10-08
      11. Slide 11: Original starting position for profit ”not-for profit” classic entrepreneur, creators of NGO's, foundations, entrepreneurs common firms social entrepreneurs, etc. (formal & informal) corporate entrepreneurship, Corporate Social Responsibility, corporate venture, continuous NGO’s projects, intrapreneurs institutional entrepreneurs, new businesses units, etc. community entrepreneurs, etc. Blue = Private Red = Public Black = ”Third sector” Bill Clinton’s visit Festival Tordenskiold Festival of Lights Palm Beach Side 11 29-10-08
      12. Slide 12: Entrepreneurship Basic Matrix for profit ”not-for profit” entrepreneurs intrapreneurs Blue = Private Red = Public Black = ”Third sector” Side 12 29-10-08
      13. Slide 13: Network: 1. Analyze the Actors Blue = Private Red = Public Black = ”Third sector” Side 13 29-10-08
      14. Slide 14: Network: 2. Study the Links = Possible Links Blue = Private Red = Public Black = ”Third sector” Side 14 29-10-08
      15. Slide 15: Links don’t have to be local International National Regional Source: Author’s ellaboration Blue = Private Red = Public Black = ”Third sector” Side 15 29-10-08
      16. Slide 16: PART 2. Frederikshavn Kommune • Some facts and trends of the Frederikshavn Municipality Side 16 29-10-08
      17. Slide 17: 2008-2030 Population Projections by Danmark Statistiks 64.000 63.000 62.000 Decrease in Frederikshavn 61.000 60.000 (Provincial Municipality) 59.000 58.000 57.000 56.000 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 210.000 Increase in Aalborg 205.000 (Urban Area) 200.000 195.000 190.000 185.000 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 Side 17 29-10-08
      18. Slide 18: Age group population (2008) No. of people m en w om en to ta l a v e ra g e p e r y e a r 1000 900 800 700 600 500 400 300 200 100 0 1 to 4 8 to 1 1 1 4 -1 7 1 9 -2 0 * 2 1 -2 4 2 5 -2 8 3 0 -3 3 3 5 -3 9 4 5 -4 8 5 0 -5 3 Age group Side 18 29-10-08
      19. Slide 19: Unemployment decrease 2006-2008 Frederikshavn 10 9 8 7 6 5 4 3 2 1 0 2006M01 2006M07 2007M01 2007M07 2008M01 2008M02 2008M03 2008M04 2008M05 2008M06 Side 19 29-10-08
      20. Slide 20: Unemployment Decrease in DK, NJ & FRH (2006-2008) Side 20 29-10-08
      21. Slide 21: FRH has lower crime rates in all types 1,20% 1,15% 1,10% 1,10% 1,06% 1,04% 1,01% 1,01% 1,00% 0,90% 0,84% 0,80% 0,70% 0,60% Penal Code Sexual Crimes of Offenses Other offences Special laws FRH offenses violence against Population / property DK When compared to total population of Denmark. {FRH/DK=1,15%} (2007) Side 21 29-10-08
      22. Slide 22: Industry group comparison DK & FRH Agriculture and Fishing Manufacturing Construction, Electricity, gas and water supply Wholesale and Trade Hotels and restaurants Transport, Post and Telecommunications DK Finance, Insurance, Real State FRH Business activities Public Admin, Education, Health, Social Institutions Associations, culture and refuse disposal Activity not stated, others 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% Side 22 Biggest differences 29-10-08
      23. Slide 23: Employment by industry group Employement by industry. Frederikshavn 2007 Total Manufacturing 6130 8539 Social institutions etc. 3715 7500 Public administration 2771 Trade & repair (no vehicles) 2673 4500 Construction 2326 7209 Business activities 1943 Wholesale (including vehicles) 1788 8000 Education 1725 5500 Hotels and restaurants 1673 9009 Associations, culture and refuse disposal 1331 8519 Human health activities 1151 0109 Agriculture, horticulture and forestry 1069 6009 Transport 974 Real State 614 Other and not stated 581 6509 Finance and insurance 534 0500 Fishing 207 0 1000 2000 3000 4000 5000 6000 7000 Side 23 29-10-08
      24. Slide 24: Experiece Econ. Business: higher seasonality (sales 3-month expectation for DK) Employment is similar S e r v ic e s S e c t o r D e v e lo p m e n t ( 2 0 0 0 - 2 0 0 8 ) N o n r e la t e d t o E x p e r ie n c e s R e la t e d t o E x p e r ie n c e E c o n 300 250 200 150 b e tte r = + 1 , s a m e = 0 , w o r s e = - 1 100 50 0 -5 0 -1 0 0 -1 5 0 -2 0 0 2000M06 2000M12 2001M06 2001M12 2002M06 2002M12 2003M06 2003M12 2004M06 2004M12 2005M06 2005M12 2006M06 2006M12 2007M06 2007M12 2008M06 6 m o n th in te r v a l ( 2 0 0 0 - 2 0 0 8 ) Source: Statistics Denmark Side 24 29-10-08
      25. Slide 25: Experiece Econ. Business: higher seasonality (sales & employment 3 month expectation for DK) Employment is similar S e r v ic e s S e c t o r D e v e lo p m e n t ( 2 0 0 0 - 2 0 0 8 ) N o n r e la t e d t o E x p e r ie n c e s L in e a r r e g r e s s io n f o r N o n r e la t e d t o R e la t e d t o E x p e r ie n c e E c o n L in e a r r e g r e s s io n f o r R e la t e d t o E x p e r ie n c e s E x p e r ie n c e E c o n 300 250 200 b e tte r = + 1 , s a m e = 0 , w o r s e = - 1 150 100 50 0 -5 0 -1 0 0 -1 5 0 -2 0 0 2000M06 2000M12 2001M06 2001M12 2002M06 2002M12 2003M06 2003M12 2004M06 2004M12 2005M06 2005M12 2006M06 2006M12 2007M06 2007M12 2008M06 6 m o n th in te r v a l ( 2 0 0 0 - 2 0 0 8 ) Side 25 29-10-08
      26. Slide 26: Suggested Matrix to Study Entrepreneurship Industrial Economy Knowledge Economy Experience Economy (Products) (Services) (Experiences) Personal Characteristics Gender Majority male Majority male ? Age … … ? Money How do they start? … … How do they make it? Education Networks Links within the system Entrepreneur Motivation Intrapreneurship Public involvement Others … Side 26 29-10-08
      27. Slide 27: Conclussions I • The experience economy is a part of the total economy, but it can be present in all industry groups • FRH has Exp. Econ. features • It has interesting entrepreneurial dynamics that can potentially boost the kommune Side 27 29-10-08
      28. Slide 28: Conclussions II • FRH has some tough challenges • The experience econ., seasonable trend; but overall better than others • The projects suggests that Exp. Econ. projects might be sucessful to help businesses and urban planning of FRH. Side 28 29-10-08
      29. Slide 29: PART 3. Could you name any -- Projects, Actors or Networks – related to the Experience Econ in FRH? Fields: •Culture •Industrial Production •Shopping •Tourism •Planning •Food Sector •Sports Events, etc. Side 29 THE END 29-10-08

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