C3Africa Marketing : Ver 3  8 March 2010<br />A members of the Ascentys Group <br />
Creating Unique Business Intelligence<br />Industry & Business Networks<br />CONSULTING<br />THOUGHT LEADERSHIP<br />TRAIN...
Source of Information<br />
Increase<br />Customer<br />Satisfaction<br />Reduce Cost<br />Of Operations<br />Increase<br />Efficiencies<br />Increase...
SA Contact Centre Industry<br />SA Market, private and public sector, size of installation, outsourcers, in-house, captive...
The South African Target Market<br />Customers are not sitting back and waiting to be sold to...<br />Where are they looki...
Strategic direction, management and execution of marketing, communications and event strategies<br />Delivery of a wide ra...
Meeting Our Partners Marketing Objectives<br />Powerful end-to-end marketing campaigns that result in …..<br />Higher rate...
Contact Industry Hub<br />www.contactindustryhub.co.za<br />The only comprehensive, accurate and regularly updated and val...
CIH Statistics<br />1,600 South Africa Contact Centres<br />5,800+ Opt-in Newsletter Subscribers<br />5,000+ web visits mo...
C3Africa Research<br />High quality Research GeneratesBusiness Intelligence to Drive Knowledge-Based Decisions <br />2008 ...
C3Africa EventsThought Leadership Summits<br />Thought Leadership Summit – One Day – 6 to 8 Keynote Presentations<br />A t...
C3Africa EventsThought Leadership Summits<br />2010 Suggested Themes<br />Strategies for Success in 2010 - Preparing for t...
C3Africa EventsFocus Forums<br />Focus Forums - Executive breakfast sessions (3 hours) held at select, up-market venues to...
Thought Leadership Dinners<br />Thought Leadership Dinners - Executive (by invitation only) dinners held at select, up-mar...
Contact Centre Showcase<br />Contact Centre Showcase - C3Africa’s unique Contact Centre ShowCase events turn the tradition...
MasterClass Seminars<br />Rod Jones MasterClass Management Development Seminars – 2 days<br />An management knowledge deve...
Why Delegates Attend Our Events?<br />Harsh economic realities drive the quest for contact centre optimisationthrough new ...
Event Delegates <br />Executives/managers involved in or responsible for<br />Contact Centers <br />Customer Service <br /...
Clients<br />
Questions & Discussion<br />
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C3 Africa Marketing Services

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C3Africa Marketing has established a strong reputation for delivering effective and efficient end-to-end marketing services to vendors and service providers within the contact centre industry; taking world leading products and brands to market.

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C3 Africa Marketing Services

  1. 1. C3Africa Marketing : Ver 3 8 March 2010<br />A members of the Ascentys Group <br />
  2. 2. Creating Unique Business Intelligence<br />Industry & Business Networks<br />CONSULTING<br />THOUGHT LEADERSHIP<br />TRAINING<br />BUSINESS INTELLIGENCE<br />SOURCING<br />TOOL SETS<br />UNIQUE INSIGHTS<br />TECHNOLOGY <br />THOUGHT LEADERSHIP <br />“An organisation or a person who is recognized among peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable, distilled insights.”Wikipedia<br /> <br />
  3. 3. Source of Information<br />
  4. 4. Increase<br />Customer<br />Satisfaction<br />Reduce Cost<br />Of Operations<br />Increase<br />Efficiencies<br />Increase<br />Revenue<br />Reduce<br />Risk<br />Five Key Challenges Into 2010<br />Doing a lot more …..<br />With a lot less …..<br />Without compromising quality <br />Fulfilling The Key Elements <br />of Most Organisations’ Strategic Plans<br />
  5. 5. SA Contact Centre Industry<br />SA Market, private and public sector, size of installation, outsourcers, in-house, captive<br />Target market for 2010 campaign<br />Key global trends / regional impacts in workforce optimisation, interaction analytics and self service<br />Knowledge void and technology void<br />
  6. 6. The South African Target Market<br />Customers are not sitting back and waiting to be sold to...<br />Where are they looking for solution decision knowledge and information?<br />Internet<br />Analyst and research reports<br />References from peer network<br />Consultants<br />The most effective marketing vehicles are.. <br />Case studies<br />Presentations at conferences, trade shows, workshops, and think tanks<br />Analysts<br />Direct mailings and database marketing<br />The content most likely to capture a potential buyer’s attention is.. <br />Technology & Strategic innovation<br />Customer success stories / case studiles<br />Thought leadership on the application of technology or new strategies<br />
  7. 7. Strategic direction, management and execution of marketing, communications and event strategies<br />Delivery of a wide range of specialisedevents including conferences, thought leadership seminars, product showcasing, training, and focused forums<br />Management of marketing communications, public relations, awareness and advertising programs<br />Development and implementation of lead generation and sales generation programs<br /> Formal market research <br /> Competitive audits<br />Development of marketing and branding materials and collateral <br />
  8. 8. Meeting Our Partners Marketing Objectives<br />Powerful end-to-end marketing campaigns that result in …..<br />Higher rate of deal closure<br />Brand building & awareness – increase market share & revenue<br />Identify new marketing opportunities - Market penetration and Lead generation<br />Build client relationships– acquisition & retention<br />Product launches - Information/Education<br />Become a trusted expert - Increase positive impressions and analyst recommendations<br />Build customer loyalty<br />Greater customer retention<br />Improve corporate, brand and product visibility<br />Drive positioning as leading service provider in target markets<br />Improve credentials as a thought leader and subject matter expert<br />
  9. 9. Contact Industry Hub<br />www.contactindustryhub.co.za<br />The only comprehensive, accurate and regularly updated and validated contact centre industry database available in South Africa<br />The only vendor-independent contact industry web portal and email newsletter in Africa<br />Over 90% of readers are in management positions, and a third of readers are Call Centre managers. Readers in top management include CEOs, CFOs, Managing Directors and Operations Directors.<br />Identifies all South African and African call centres, contact centres and BPO centres<br />Location<br />Type and size of operation<br />Capacity<br />Infrastructure<br />HR issues<br />Key decision-makers<br />Provides a knowledge and links portal <br />Provides a marketing platform for vendors and service providers<br />Create the basis for formal, structured research<br />
  10. 10. CIH Statistics<br />1,600 South Africa Contact Centres<br />5,800+ Opt-in Newsletter Subscribers<br />5,000+ web visits monthly<br />10,000+ page views monthly<br />
  11. 11. C3Africa Research<br />High quality Research GeneratesBusiness Intelligence to Drive Knowledge-Based Decisions <br />2008 SA National BPO & Call Centre Report– Complete<br />2009 SA BPO & Call Centre Human Capital Focus Report – Complete<br />2010 SA BPO & Call Centre Technology Focus Report– in development stage – Publish Q3/2010<br />2010 SA BPO & Call Centre Outsourcing Report– In concept stage – Planned Q3/4 2010<br />2010/11 All Africa Contact Centre & BPO Report – in concept stage<br />
  12. 12. C3Africa EventsThought Leadership Summits<br />Thought Leadership Summit – One Day – 6 to 8 Keynote Presentations<br />A typical C3Africa Thought Leadership Summit comprises a One Day, high-impact, symposium or short conference format event.<br />Five to seven industry respected keynote speakers or presenters recognized for their Thought Leadership, subject matter expertise and presentation or delivery abilities.<br />A single or focused ‘theme’<br />Highly interactive, facilitated dialogue between speakers and delegates<br />Programmes designed to attract upper middle management and senior executives and decision-makers<br />Delegate fees positioned for ‘High Value’<br />
  13. 13. C3Africa EventsThought Leadership Summits<br />2010 Suggested Themes<br />Strategies for Success in 2010 - Preparing for the Up-Turn<br />Human Capital – Optimising the Workforce<br />Outbound, Telemarketing and Collections<br />From CRM to CEM (Customer Relationship Management to Customer Experience Management)<br />Skills Development and Training<br />Workforce Optimisation, Workforce Management and Interaction Analytics<br />Service Delivery in The Public Sector<br />Technology Trends<br />Outsourcing and Hosted Solutions<br />Workplace Wellness for Contact Centres<br />Designing, Building, Fitting Out or Refurbishing Contact Centres (Form site location to ergonomics and more …)<br />
  14. 14. C3Africa EventsFocus Forums<br />Focus Forums - Executive breakfast sessions (3 hours) held at select, up-market venues to discuss strategic issues with CXO’s and decision makers … The Thought Leaders!<br />The objectives of the Focus Forums are:<br />Educatethe market on the technologies available to address their current and future business challenges<br />To interact with existing and prospective clients, develop networking opportunities and develop lead generation<br />Provide potential customers with valuable intellectual capital that is business-relevant<br />To position C3Africa’s event partners, as Thought Leaders in the industry<br />To build brands and enhance the industry perception of our event partners’ businesses<br />Develop an understanding of the market and of the solutions demanded by users.<br />
  15. 15. Thought Leadership Dinners<br />Thought Leadership Dinners - Executive (by invitation only) dinners held at select, up-market venues to create the conducive environment in which ‘intimate’ business interaction with CXO’s of specific organisations can flourish.<br />The highly engaging evening achieves two significant results:<br />An unparalleled opportunity for vendors to interact with key decision-makers and to communicate their unique value proposition/s<br />The assimilation of real user needs, perspectives and perceptions<br />The Thought Leadership dinners are one of the most cost effective and efficient ways of interacting with a group of CxO level invitees at one time <br />a highly effective means of educating, informing and motivating prospects into action through a developed understanding of industry issues.<br />
  16. 16. Contact Centre Showcase<br />Contact Centre Showcase - C3Africa’s unique Contact Centre ShowCase events turn the traditional ‘conference and exhibition’ model upside down!<br />Marketing Partners invest in their participation and the promotion of their products or services<br />Delegates attend for a nominal registration fee<br />Benefits to ShowCase Marketing Partners<br />Guaranteed 55 minute ‘Speaker Slot’ for ‘Hard Sell or Demonstration’<br />All day table-top display<br />Access to the delegate database<br />No restrictions on product ‘vending’, demonstrations, or branded testimonials<br />Banners, flags and additional display and merchandising opportunities<br />Extensive business networking and relationship building<br />Powerful pre-publicity and post event follow-up mailings to delegates<br />
  17. 17. MasterClass Seminars<br />Rod Jones MasterClass Management Development Seminars – 2 days<br />An management knowledge development seminar for organisations considering setting up their own new call centre or seeking to increase the efficiency and the effectiveness of their existing operations.<br />Already attended by over 1,500 delegates in eight countries <br />Provides participants with tools, training and strategic and tactical insights to:<br />Increase Customer Satisfaction<br />Increases Efficiencies<br />Drive down or cap costs and increase revenues<br />Optimisetechnology investments<br />Reduce staff turnover<br />Sponsorship Opportunities Guarantee:<br />Face to face interaction with key clients and prospective clients<br />Lead generation<br />Brand Positioning and Brand Building <br />Thought Leadership Positioning<br />
  18. 18. Why Delegates Attend Our Events?<br />Harsh economic realities drive the quest for contact centre optimisationthrough new knowledge<br />C3Africa events focus on delivering true thought leadership, new tactics, new techniques and new technologies<br />We will deliver high value content at a realistic cost<br />Benefit to Delegates<br />Empower decision makers with an understanding of new technologies and services affecting business growth<br />Understand what it takes to build high performance contact centres<br />Gain from the experience and case studies of veterans in the contact centre industry<br />Learn how global trends are impacting Africa’s call centre industry<br />Learn strategies to improve contact centre performance and service levels<br />Network with organisations that have succeeded<br />Increase knowledge of service management capabilities and tools<br />Gain insight into the application of new technologies, initiatives and innovations<br />
  19. 19. Event Delegates <br />Executives/managers involved in or responsible for<br />Contact Centers <br />Customer Service <br />Customer Relationship Management <br />Help Desks <br />Sales and Marketing <br />Telemarketing/Telesales <br />Field Support <br />Channel Support<br />Benefit to Sponsors<br />Lead and shape the market and enhance Thought Leadership standing in the industry<br />Obtain excellent Return on Investment through Lead Generation<br />Brand Exposure and Product Awareness <br />Interact, network and do business with key decision makers of the contact centre industry<br />Targeted messaging to defined audiences<br />Business Intelligence <br />Customer Data Integration <br />Enterprise Services <br />IT/Telecom <br />Hiring/Coaching/Retention <br />Workforce Management<br />Quality Management<br />
  20. 20. Clients<br />
  21. 21. Questions & Discussion<br />
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