C3 Africa Marketing Services
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C3 Africa Marketing Services



C3Africa Marketing has established a strong reputation for delivering effective and efficient end-to-end marketing services to vendors and service providers within the contact centre industry; taking ...

C3Africa Marketing has established a strong reputation for delivering effective and efficient end-to-end marketing services to vendors and service providers within the contact centre industry; taking world leading products and brands to market.



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C3 Africa Marketing Services C3 Africa Marketing Services Presentation Transcript

  • C3Africa Marketing : Ver 3 8 March 2010
    A members of the Ascentys Group
  • Creating Unique Business Intelligence
    Industry & Business Networks
    “An organisation or a person who is recognized among peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable, distilled insights.”Wikipedia
  • Source of Information
  • Increase
    Reduce Cost
    Of Operations
    Five Key Challenges Into 2010
    Doing a lot more …..
    With a lot less …..
    Without compromising quality
    Fulfilling The Key Elements
    of Most Organisations’ Strategic Plans
  • SA Contact Centre Industry
    SA Market, private and public sector, size of installation, outsourcers, in-house, captive
    Target market for 2010 campaign
    Key global trends / regional impacts in workforce optimisation, interaction analytics and self service
    Knowledge void and technology void
  • The South African Target Market
    Customers are not sitting back and waiting to be sold to...
    Where are they looking for solution decision knowledge and information?
    Analyst and research reports
    References from peer network
    The most effective marketing vehicles are..
    Case studies
    Presentations at conferences, trade shows, workshops, and think tanks
    Direct mailings and database marketing
    The content most likely to capture a potential buyer’s attention is..
    Technology & Strategic innovation
    Customer success stories / case studiles
    Thought leadership on the application of technology or new strategies
  • Strategic direction, management and execution of marketing, communications and event strategies
    Delivery of a wide range of specialisedevents including conferences, thought leadership seminars, product showcasing, training, and focused forums
    Management of marketing communications, public relations, awareness and advertising programs
    Development and implementation of lead generation and sales generation programs
    Formal market research
    Competitive audits
    Development of marketing and branding materials and collateral
  • Meeting Our Partners Marketing Objectives
    Powerful end-to-end marketing campaigns that result in …..
    Higher rate of deal closure
    Brand building & awareness – increase market share & revenue
    Identify new marketing opportunities - Market penetration and Lead generation
    Build client relationships– acquisition & retention
    Product launches - Information/Education
    Become a trusted expert - Increase positive impressions and analyst recommendations
    Build customer loyalty
    Greater customer retention
    Improve corporate, brand and product visibility
    Drive positioning as leading service provider in target markets
    Improve credentials as a thought leader and subject matter expert
  • Contact Industry Hub
    The only comprehensive, accurate and regularly updated and validated contact centre industry database available in South Africa
    The only vendor-independent contact industry web portal and email newsletter in Africa
    Over 90% of readers are in management positions, and a third of readers are Call Centre managers. Readers in top management include CEOs, CFOs, Managing Directors and Operations Directors.
    Identifies all South African and African call centres, contact centres and BPO centres
    Type and size of operation
    HR issues
    Key decision-makers
    Provides a knowledge and links portal
    Provides a marketing platform for vendors and service providers
    Create the basis for formal, structured research
  • CIH Statistics
    1,600 South Africa Contact Centres
    5,800+ Opt-in Newsletter Subscribers
    5,000+ web visits monthly
    10,000+ page views monthly
  • C3Africa Research
    High quality Research GeneratesBusiness Intelligence to Drive Knowledge-Based Decisions
    2008 SA National BPO & Call Centre Report– Complete
    2009 SA BPO & Call Centre Human Capital Focus Report – Complete
    2010 SA BPO & Call Centre Technology Focus Report– in development stage – Publish Q3/2010
    2010 SA BPO & Call Centre Outsourcing Report– In concept stage – Planned Q3/4 2010
    2010/11 All Africa Contact Centre & BPO Report – in concept stage
  • C3Africa EventsThought Leadership Summits
    Thought Leadership Summit – One Day – 6 to 8 Keynote Presentations
    A typical C3Africa Thought Leadership Summit comprises a One Day, high-impact, symposium or short conference format event.
    Five to seven industry respected keynote speakers or presenters recognized for their Thought Leadership, subject matter expertise and presentation or delivery abilities.
    A single or focused ‘theme’
    Highly interactive, facilitated dialogue between speakers and delegates
    Programmes designed to attract upper middle management and senior executives and decision-makers
    Delegate fees positioned for ‘High Value’
  • C3Africa EventsThought Leadership Summits
    2010 Suggested Themes
    Strategies for Success in 2010 - Preparing for the Up-Turn
    Human Capital – Optimising the Workforce
    Outbound, Telemarketing and Collections
    From CRM to CEM (Customer Relationship Management to Customer Experience Management)
    Skills Development and Training
    Workforce Optimisation, Workforce Management and Interaction Analytics
    Service Delivery in The Public Sector
    Technology Trends
    Outsourcing and Hosted Solutions
    Workplace Wellness for Contact Centres
    Designing, Building, Fitting Out or Refurbishing Contact Centres (Form site location to ergonomics and more …)
  • C3Africa EventsFocus Forums
    Focus Forums - Executive breakfast sessions (3 hours) held at select, up-market venues to discuss strategic issues with CXO’s and decision makers … The Thought Leaders!
    The objectives of the Focus Forums are:
    Educatethe market on the technologies available to address their current and future business challenges
    To interact with existing and prospective clients, develop networking opportunities and develop lead generation
    Provide potential customers with valuable intellectual capital that is business-relevant
    To position C3Africa’s event partners, as Thought Leaders in the industry
    To build brands and enhance the industry perception of our event partners’ businesses
    Develop an understanding of the market and of the solutions demanded by users.
  • Thought Leadership Dinners
    Thought Leadership Dinners - Executive (by invitation only) dinners held at select, up-market venues to create the conducive environment in which ‘intimate’ business interaction with CXO’s of specific organisations can flourish.
    The highly engaging evening achieves two significant results:
    An unparalleled opportunity for vendors to interact with key decision-makers and to communicate their unique value proposition/s
    The assimilation of real user needs, perspectives and perceptions
    The Thought Leadership dinners are one of the most cost effective and efficient ways of interacting with a group of CxO level invitees at one time
    a highly effective means of educating, informing and motivating prospects into action through a developed understanding of industry issues.
  • Contact Centre Showcase
    Contact Centre Showcase - C3Africa’s unique Contact Centre ShowCase events turn the traditional ‘conference and exhibition’ model upside down!
    Marketing Partners invest in their participation and the promotion of their products or services
    Delegates attend for a nominal registration fee
    Benefits to ShowCase Marketing Partners
    Guaranteed 55 minute ‘Speaker Slot’ for ‘Hard Sell or Demonstration’
    All day table-top display
    Access to the delegate database
    No restrictions on product ‘vending’, demonstrations, or branded testimonials
    Banners, flags and additional display and merchandising opportunities
    Extensive business networking and relationship building
    Powerful pre-publicity and post event follow-up mailings to delegates
  • MasterClass Seminars
    Rod Jones MasterClass Management Development Seminars – 2 days
    An management knowledge development seminar for organisations considering setting up their own new call centre or seeking to increase the efficiency and the effectiveness of their existing operations.
    Already attended by over 1,500 delegates in eight countries
    Provides participants with tools, training and strategic and tactical insights to:
    Increase Customer Satisfaction
    Increases Efficiencies
    Drive down or cap costs and increase revenues
    Optimisetechnology investments
    Reduce staff turnover
    Sponsorship Opportunities Guarantee:
    Face to face interaction with key clients and prospective clients
    Lead generation
    Brand Positioning and Brand Building
    Thought Leadership Positioning
  • Why Delegates Attend Our Events?
    Harsh economic realities drive the quest for contact centre optimisationthrough new knowledge
    C3Africa events focus on delivering true thought leadership, new tactics, new techniques and new technologies
    We will deliver high value content at a realistic cost
    Benefit to Delegates
    Empower decision makers with an understanding of new technologies and services affecting business growth
    Understand what it takes to build high performance contact centres
    Gain from the experience and case studies of veterans in the contact centre industry
    Learn how global trends are impacting Africa’s call centre industry
    Learn strategies to improve contact centre performance and service levels
    Network with organisations that have succeeded
    Increase knowledge of service management capabilities and tools
    Gain insight into the application of new technologies, initiatives and innovations
  • Event Delegates
    Executives/managers involved in or responsible for
    Contact Centers
    Customer Service
    Customer Relationship Management
    Help Desks
    Sales and Marketing
    Field Support
    Channel Support
    Benefit to Sponsors
    Lead and shape the market and enhance Thought Leadership standing in the industry
    Obtain excellent Return on Investment through Lead Generation
    Brand Exposure and Product Awareness
    Interact, network and do business with key decision makers of the contact centre industry
    Targeted messaging to defined audiences
    Business Intelligence
    Customer Data Integration
    Enterprise Services
    Workforce Management
    Quality Management
  • Clients
  • Questions & Discussion