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Overview of the Cradle to Cradle Certified products program

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This presentation gives an overview of the Cradle to Cradle certified products program. It showcases the criteria and explains how product certification works, what the criteria are and how the Cradle …

This presentation gives an overview of the Cradle to Cradle certified products program. It showcases the criteria and explains how product certification works, what the criteria are and how the Cradle to Cradle Certified products program is governed.

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  • What is C2C?
  • How did we get here:2002 – Book published and inspired a lot of people. B & M started working with companies to apply C2C principles to product design2005 – label was first used as an indication of achievement in design, not intended to be an eco label but it sure looked like one. People liked the idea of a multi-attribute indication of human and environmental health but as a lablel, it was critized as being privately held, aministred by a for profit consulting firm, and the results were not third party verified. – all of things that we look for in a good label or certification.2010 – B&M wanted to see C2C product design realize it’s potential and knew the only way was to give it away and make it public so they formed the InstituteThe Institute is an independent, non profit, third-party verifier. It took us two years to put the infrastructure in place so that we could publish the standard, make it publically available and train others in the methodolgy. 2012 –all of that came together and we published the first public, transparent C2C standard that is now governed by the independent Certification Standards Board
  • Reason it’s a new era Recognized that the Institute was founded to be sure program was independent and transparent regarding administration of the program and the standard.In order to grow and gain acceptance in the market, std needed to be governed and developed, made transparent to the public.
  • All new product certs;does not count recertificationsIncludes both v2 and v3 certsCurrently only ~260 active certs
  • Change add law firm to MG - BL
  • Change add law firm to MG - BL
  • Change add law firm to MG - BL
  • This is a task for the experts C2C assessors must have chemists on their team and to use certified labs for the analysis.One more material assessor will be added, these are highly qualified chemists and toxicologistsSeveral more accredited bodies will be added to provide services for process evaluation (the other four categories)
  • When we reduce and eliminate, we are moving toward zeroZero voc’s, net zero, zero waste. Co-founder Dr. Michael Braungart makes the points that mankind strives to make a positive impact both economically and socially, but when it comes to the environment, we strive for “zero.” Zero is not a terribly inspiring goalCradle to Cradle® proposes that mankind can have a positive, restorative, beneficial impact on the environment – A CELEBRATION OF ABUNDANCE.Rather than focusing on how our stuff can incrementally become “less bad,” Cradle to Cradle Certified Products Program represents a model for doing “more good.” Using a set of design principles based on the C2C philosophy, we redefine the solution. This rethinking of how we design, manufacture, use, and reuse materials will spur a new era of innovation and raise the standard for materials and their selectionIntention of standard is to spur innovation and ongoing optimization Certification at Basic, Bronze, Silver levels certify ‘intent’ to make a better productCertification at Gold and Platinum levels are ideal.Certification is a metric on the journey to a true C2C product
  • For each attribute, I’ll show you a summary table like this. Following the webinar, we will send you cheat sheet for all of the attributes so you will have a quick reference of what it means to be certified at each level. For material health, notice that you can enter the program being 75% assessed – this recognizes the difficulty in getting supply chain information. It can often takes months – so instead of waiting, a manufacturer may choose to go public with bronze certification while continuing to work toward 100% knowledge and assessment.At the silver level, they are AT LEAST 95% assessed and have no carcinogens, mutagens, or reproductive toxins. That is a really high bar. And of course at the Gold level, the product is 100% assessed and contains no chemicals of concern – all positive chemistry.
  • Now, you have made it through the hardest part – material health. So take a moment and enjoy that accomplishment.Now, we’ll cover the other 4 attibutes in much less detail.Material Reutilization:Eliminate the concept of waste – design everything to be a resource for something elseThe goal is to have 100% recovery and upcycling of technical nutrients and 100% composting of biological nutrients
  • Companies pursuing certification: - Design components of their products as biological or technical nutrients - For each nutrient, they define the path to reutilization and - Develop systems to recover used products safely and continuously
  • Use renewable energy.Remember, if we move toward the vision of 100% renewably powered, we really change the conversation about carbon footprint.For this criteria, companies need to take a deep dive into understanding the energy use of their entire operation, understand where their energy comes from, and make a plan to move towards 100% renewable energy. 
  • The idea here is a progressive pathReduce carbon by reducing the need for energy (basic energy efficiency)Reduce carbon by moving to renewable energyBuy offsets where it is not possibleThe goal here is 100% PLUS renewably poweredI think this is the most challenging change from C2C v2. To achieve Gold, the company must achieve 50% renewable or offsets.
  • Waterstweardship.Changing the way companies interact with water requires a fundamental shift in thinking about a resource that has traditionally been viewed as cheap and plentiful.The Platinum goal here is that water leaving the facility is cleaner than the water coming in.
  • The continuous improvement path for this attribute moves a manufacturer through reducing water consumption, enhancing water quality, and monitoring performance over time.You’ll notice that there are different requirements for facilities that produce effluent vs. dry manufacturing facilities.
  • Cradle to Cradle is about regenerative cycles and the human aspect of that is paramount. Because it matters how things are made.The goal here is become a partner to all stakeholders
  • This criteria calls on companies to: - Demonstrate leadership by honoring employees, customers, communities and ecosystems, and report publicly on theirachievements and challenges. - Companies audit their standards and those of their suppliers for health, safety and ethical performance and - Ultimately becoming a partner to the communities and regions in which they operate,  
  • Encourage manufacturers to make as much information available as possible
  • Encourage manufacturers to make as much information available as possible
  • Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
  • In Summary, we want you to take away: C2C is an independent, transparent, third-party programIt is a rigorous multi attribute assessmentWe focus on continuous improvementAll of this information can be used as a reference tool to select better products.
  • Transcript

    • 1. The Cradle To Cradle CertifiedCM Products Program Roy Vercoulen Vice President Head of European Operations © 2013 Cradle to Cradle Products Innovation Institute
    • 2. Cradle to Cradle Cradle to Cradle is … ... a practice … a design philosophy … a quality standard © 2013 Cradle to Cradle Products Innovation Institute
    • 3. Products should make a positive mark on the world. This shows the way. 3
    • 4. Timeline 2002 Published Cradle to Cradle Remaking the Way We Make Things 2005 MBDC* uses certification mark to denote achievement in Cradle to Cradle Design 2010 Institute founded • Fundraising • Infrastructure development • MBDC & EPEA begin development of V3.0 protocol 2012 • Certification Standards Board created • Additional assessor trained • Institute launched V3.0 *MBDC – McDonough Braungart Design Chemistry © 2013 Cradle to Cradle Products Innovation Institute 4
    • 5. A New Era for C2C Certification 2010 The Cradle to Cradle Products Innovation Institute was founded by William McDonough and Michael Braungart to assume independent responsibility for: • Administration of the Cradle to Cradle CertifiedCM Products Program • Development of the Cradle to Cradle CertifiedCM Product Standard. © 2013 Cradle to Cradle Products Innovation Institute 5
    • 6. Certifications to Date • 515 certifications issued Total • 180 companies Certification by Level Basic • 32 new certifications In 2013 • 17 new companies Bronze Silver Gold 6
    • 7. © 2013 Cradle to Cradle Products Innovation Institute
    • 8. The Cradle to Cradle CertifiedCM Products Program Roles and Responsibilities © 2013 Cradle to Cradle Products Innovation Institute
    • 9. C2CPII • A nonprofit organization • Exclusive license to maintain and improve upon the rigorous Cradle to Cradle standard • Exclusive authority to certify materials and products that meet these standards • Generate demand among manufacturers, retailers, government agencies and the public for Cradle to Cradle CertifiedCM products © 2013 Cradle to Cradle Products Innovation Institute 9
    • 10. About the C2CPII Product manufacturers and designers in making safe and healthy things for our world through Guide administration of the certification program and standard Assessors to conduct third-party assessments of a Train product‟s materials and manufacturing process against the Cradle to Cradle Certified Standard Educate Certify Develop Consumers and other stakeholders about the value of certification Products by auditing third-party assessments and issuing certificates Open resources, including a public database of “preferred” chemicals and materials list © 2013 Cradle to Cradle Products Innovation Institute 10
    • 11. About the C2CPII Bridge funding is provided by foundations and individuals. Funding Self-sustaining revenues will result from training programs and certification (€ 2.000, - / € 500, -) and licensing fees. The Institute is governed by an independent board of Organization directors and is headquartered in San Francisco, California, with field-offices in Venlo and Amsterdam. Initial support has been provided by the Dutch National Initial Support Postcode Lottery and the Schmidt Family Foundation, established by Wendy and Eric Schmidt. © 2013 Cradle to Cradle Products Innovation Institute 11
    • 12. C2CPII Staff Bridgett Luther President Susan Klosterhaus Senior Scientist Will Duggan Communications Lewis Perkins Senior VP Development; Textiles & Apparel Roy Vercoulen Vice President; Head of European Operations Ben Bezark Certification Manager Matteo Kausch Manager of Tech. Development Stacy Glass Built Environment © 2013 Cradle to Cradle Products Innovation Institute
    • 13. C2CPII Board of Directors Gerrit Bruggeman. Founder Real Time Branding © 2013 Cradle to Cradle Products Innovation Institute
    • 14. Certification Standards Board (CSB) • Rudi Daelmans, Desso 11 member board consisting of manufacturers, topical experts, and other stakeholders, tasked with oversight of ongoing development of the certification Standard • Adam Lowry, Method • Paul Murray, Shaw Industries • Angela Nahikian, Steelcase • Gabe Wing, Herman Miller • Jay Bolus, McDonough Braungart Design Chemistry • Dr. Christoph Semisch, Environmental Protection Encouragement Agency • Mary Davidge, Mary Davidge Associates • Maureen Gorsen, Alston + Bird • Dr. Susan Klosterhaus, C2CPII • Vacant position © 2013 Cradle to Cradle Products Innovation Institute 14
    • 15. CSB Role and Responsibilities The CSB governs the Cradle to Cradle CertifiedCM Product Standard Responsible for … • Oversees development and revision of the Cradle to Cradle CertifiedCM Product Standard (no revisions until 2015) • Administers an appeals policy pertaining to certification of Cradle to Cradle CertifiedCM products © 2013 Cradle to Cradle Products Innovation Institute 15
    • 16. Accredited Assessment Bodies Conduct assessment of product and manufacturing process based on the Cradle to Cradle CertifiedCM Product Standard Increase number of certified products At least two staff members trained by the C2CPII and partners Accredited by the C2CPII based on qualifications and experience of staff members Accredited for 2 years; re-accreditation required Agree to terms of accreditation agreement Subject to annual on-site audits © 2013 Cradle to Cradle Products Innovation Institute 16
    • 17. Assessment Bodies vs. Assessor Accredited Assessment Body An entity accredited by the C2CPII to conduct assessments Accredited Assessor An individual trained by the C2CPII to conduct assessments under the auspices of an accredited Assessment Body © 2013 Cradle to Cradle Products Innovation Institute 17
    • 18. Responsibilities of the Assessment Body • Provide clients with guidance to achieve certification based on extensive knowledge of the Standard and Cradle to Cradle principles. • Perform assessments that will withstand rigorous examination by third-party certifiers. • Develop and oversee continual improvement systems for achievement of Cradle to Cradle principles in operation. • Maintain a staff that has current knowledge of Cradle to Cradle principles, thinking, and the Cradle to Cradle Certified Product Standard. © 2013 Cradle to Cradle Products Innovation Institute 18
    • 19. Accredited Assessment Bodies Trained and accredited to conduct Materials Assessments and/or General Assessments based on expertise All are qualified to lead and manage the certification assessment, and submit final assessment summary reports to C2CPII © 2013 Cradle to Cradle Products Innovation Institute 19
    • 20. Accredited Assessment Bodies Materials Assessments Accredited to conduct Material Health assessments and calculate Material Reutilization Scores Accredited to assess product information to meet requirements for all categories General Assessments Details of coordination Must subcontract Material Health assessments and calculation of Material Reutilization Scores to an Assessment Body accredited to conduct Materials Assessments To be negotiated between Assessment Bodies © 2013 Cradle to Cradle Products Innovation Institute 20
    • 21. Accredited Assessment Bodies © 2013 Cradle to Cradle Products Innovation Institute 21
    • 22. Certification Scheme Certification Scheme Owner (C2CPII) -Maintains Standard -Oversight of trademark licensing and use -Trains/accredits/audits assessors -Ensures consistency in assessor conformance to standard -Maintains product registry -Marketing, communications Certification Body (C2CPII) -Audits Assessment Summary Reports -Makes certification decision, issues certificates -Surveillance of certifications Accredited Assessors (Consultants) -Conduct product assessments -Assist in optimization strategies -Submit Assessment Summary Reports to Certification Body © 2013 Cradle to Cradle Products Innovation Institute 22
    • 23. Cradle To Cradle Product Certification Overview of Version 3.0 Standard © 2013 Cradle to Cradle Products Innovation Institute
    • 24. Product Standard Applicability Applicable to … … all industry sectors except food and beverage … materials, subassemblies, and finished products (materials and subassemblies are considered “products” for certification purposes) © 2013 Cradle to Cradle Products Innovation Institute 24
    • 25. Product Standard Applicability Not applicable to … • Processes • Buildings, countries, cities • Products from rare or endangered species (e.g., ivory) • Products with ethical issues (e.g., weapons, tobacco, electric chair) • Companies involved in rain forest damage, child labor, blood metals, or blood diamonds • Applicant involved in terror support or racism/discrimination • Nuclear power and/or products used to produce nuclear power • See Standard document for complete list 25 © 2013 Cradle to Cradle Products Innovation Institute
    • 26. Multi-attribute Standard Categories are based on Cradle to Cradle principles. Evaluates a combination of product metrics and company metrics. © 2013 Cradle to Cradle Products Innovation Institute 26
    • 27. The product certification process © 2013 Cradle to Cradle Products Innovation Institute
    • 28. Continuous Improvement Provisional Note: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII © 2013 Cradle to Cradle Products Innovation Institute
    • 29. A Continuous Improvement Standard Cradle to Cradle Certification of product or material Inventory Assess © 2010-2012 McDonough Braungart Design Chemistry, LLC. All Rights Reserved Optimize 29
    • 30. Material Health Design products that are safe and healthy for humans and the environment from production to use to reuse Safe ingredients perpetually cycled © 2013 Cradle to Cradle Products Innovation Institute
    • 31. Continuous Improvement MATERIAL HEALTH Basic Bronze Silver Gold Platinum No Banned List chemicals Materials defined as biological or technical nutrient 100% "characterized" (all generic materials) Strategy developed to optimize x-assessed materials At least 75% of materials assessed by weight At least 95% of materials assessed by weight No CMR chemicals in a form that may result in exposure 100% of materials assessed by weight Formulation optimized (100% positive chemistry) Meets Cradle to Cradle VOC emission standards All process chemicals assessed and optimized © 2013 Cradle to Cradle Products Innovation Institute 31
    • 32. Material Reutilization Design to eliminate the concept of “waste” with intentional nutrient cycles to retain the full value of the nutrient 100% recovery and upcycling © 2013 Cradle to Cradle Products Innovation Institute
    • 33. Continuous Improvement MATERIAL REUTILIZATION Basic Bronze Silver Gold Platinum Defined the appropriate cycle (TN or BN) Plan for product recovery and reutilization Material (re)utilization score ≥ 35 Material (re)utilization score ≥ 50 Material (re)utilization score ≥ 65 Nutrient management strategy complete Material (re)utilization score of 100 Product is actively being recovered and cycled © 2013 Cradle to Cradle Products Innovation Institute 33
    • 34. Renewable Energy & Carbon Management A future powered by renewable energy where manufacturers positively impact energy supply, ecosystem balance, and keep carbon in soil and vegetation 100%+ renewably powered © 2013 Cradle to Cradle Products Innovation Institute
    • 35. Continuous Improvement RENEWABLE ENERGY & CARBON MANAGEMENT Basic Bronze Silver Gold Platinum Quantify purchased electricity and on-site emissions Renewable energy and carbon management strategy 5% of purchased electricity is renewable or offset 5% of direct on-site emissions are offset 50% of purchased electricity is renewable or offset 50% of direct on-site emissions are offset >100% of purchased electricity is renewable or offset >100% of direct on-site emissions are offset ≥ 5% of embodied energy from Cradle to Gate is covered by offsets or addressed + optimization strategy © 2013 Cradle to Cradle Products Innovation Institute 35
    • 36. Water Stewardship Treat water as precious resource by encouraging effective management and use strategies Water out is cleaner than the water coming in © 2013 Cradle to Cradle Products Innovation Institute
    • 37. Continuous Improvement WATER STEWARDSHIP Basic Bronze Silver Gold Platinum No discharge violations within the last two years · · · · · Local- and business water issues characterized · · · · · Stated intent to mitigate identified problems · · · · · · · · · · · · · · A facility-wide water audit is completed Process chemicals in effluent are characterized and assessed or Strategy for >20% of supply chain water issues Process chemicals in effluent are optimized or Progress against Silver level strategy Water leaving the facility = drinking water quality · © 2013 Cradle to Cradle Products Innovation Institute 37
    • 38. Social Fairness Responsible business operations and ethics for all stakeholders, including the supply chain and the environment A partner to all stakeholders © 2013 Cradle to Cradle Products Innovation Institute
    • 39. Continuous Improvement SOCIAL FAIRNESS Basic Bronze Silver Gold Platinum Conduct streamlined self-audit Management plan to address identified issues Social responsibility self-audit + positive impact strategy Material specific audit/certification >25% of product or Supply chain issues investigated and strategy developed or Conduct an innovative social project Two of the Silver-Level requirements are complete All three Silver-Level requirements are complete Third-party facility-level audit is complete © 2013 Cradle to Cradle Products Innovation Institute 39
    • 40. Our Scorecard © 2013 Cradle to Cradle Products Innovation Institute 40
    • 41. Certification Cycle & Recertification • Each product certification is valid for two years under Version 3.0 of the Standard. • Certificate holders must renew each certification prior to its expiration date to maintain their certified product status. • As part of the recertification process, certification holders must work with an accredited assessor to submit an updated assessment summary report, which reports their good faith efforts towards continually improving their product across all five program attributes. © 2013 Cradle to Cradle Products Innovation Institute 41
    • 42. In V3.0 Basic is a Provisional Level • Establish baseline/inventory for each category • Intended to facilitate getting „on the path to continuous improvement‟ • Commitment to optimize over time • Certifying „intent‟ • Limited to one certification cycle (2 years) • Cannot use Certification Mark on products (but allowed in print and web materials) © 2013 Cradle to Cradle Products Innovation Institute 42
    • 43. A Quality Standard • Independent, transparent, third-party program • Rigorous, multi-attribute assessment • Continuous improvement process • A reference tool to select better products © 2013 Cradle to Cradle Products Innovation Institute 43
    • 44. © 2013 Cradle to Cradle Products Innovation Institute

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