C2Ccertified presentation at Park 2020 17-12-2012

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The Cradle to Cradle Products Innovation Institute (the Institute), presented version 3.0 of its standard for Cradle to Cradle product certification on Monday 17th December 2012 for the first time in Europe. The standard inspires companies in developing healthy and safe products, the materials of which can be re-used in continuous cycles. The standard guides continuous improvement of product quality.

Roy Vercoulen, the Institute’s Vice President, Europe was the host and Dr. Susan Klosterhaus, the Institute's senior scientist, gave presentation together with Mr. Ben Bezark, the institute's certification specialist. The presentation focusses on the role and position of the Institute, the new version of the certification standard, as well as specifics of the certification process. The presentation took place at Park 20|20, Hoofddorp, the Netherlands.

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  • What is C2C?Let’s look at some problems and see how C2C addresses them
  • By emulating natural cycles, designers can eliminate the concept of waste.Everything becomes a resource for something else.
  • When we reduce and eliminate, we are moving toward zeroZero voc’s, net zero, zero waste. Co-founder Dr. Michael Braungart makes the points that mankind strives to make a positive impact both economically and socially, but when it comes to the environment, we strive for “zero.” Zero is not a terribly inspiring goalCradle to Cradle® proposes that mankind can have a positive, restorative, beneficial impact on the environment – A CELEBRATION OF ABUNDANCE.A tree, for example, is not “zero-emitting.” It emits oxygen and nutrients for soil, while purifying water and providing habitat for multiple species.Nature focuses primarily on effectiveness (pursuing the most valuable end)Eco-effectiveness embraces nature’s design principlesIf we follow nature’s example, we strive for more and betterRather than focusing on how our stuff can incrementally become “less bad,” Cradle to Cradle Certified Products Program represents a model for doing “more good.” Using a set of design principles based on the C2C philosophy, we redefine the solution. This rethinking of how we design, manufacture, use, and reuse materials will spur a new era of innovation and raise the standard for materials and their selection
  • What is C2C?
  • Reason it’s a new era Recognized that the Institute was founded to be sure program was independent and transparent regarding administration of the program and the standard.In order to grow and gain acceptance in the market, std needed to be governed and developed, made transparent to the public.As a way to grow the program to get more products certified, will train assessors and educate general public, manufactureres of the value of certification, and establishing a platform for innovation
  • CHANGE bullet number 2 - BL
  • Change add law firm to MG - BL
  • We value your experienceMaintain quality and grow to get more products certified and build a preference for C2C products
  • Starts with a product Bill of Materials and results in a supply chain chemical/material inventoryInvolve supply chianContact suppliers to define formulationsDeep dive into material health of the productUse formulations to perform toxicological hazard assessmentsIn context assessment Chemicals aren’t good or badPrescriptive for product or processFlexible depending on use phaseEnds with an optimization plan for improvement
  • V3 is new, things have changed, generally idea was to establish a more coherent path in all categories and levels (examples, somewhat lowering bar in MH basic but increasing requirements for other categories at Basic ; also sequentially increasing rigor of requirements in all categories as increase level
  • BL expanded Includes PBT chemicals, these commonly found on other banned lists or lists of COCs2 lists, certain chems appropriate for TN and BN cycles and lists reflects thatGenerally applies to intentional inputs >1000ppm, with following exceptionsIntent: Lead, PTFE, PAHs allowed in TNs where no exposure occurs; banned where exposure expected to occur (paints, coatings, finishes, children’s toys, jewelry)
  • Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
  • Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
  • Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
  • Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
  • Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
  • Encourage manufacturers to make as much information available as possible
  • This is a task for the experts C2C assessors must have chemists on their team and to use certified labs for the analysis.One more material assessor will be added, these are highly qualified chemists and toxicologistsSeveral more accredited bodies will be added to provide services for process evaluation (the other four categories)
  • Certification is a continuous improvement process that begins with a basic inventory and requires progress on assessment and then optimization.Assessment provides an in depth study look at a product, judging each chemical for its application and use, this information helps a manufacturer to make design decisions about a product.As the product is optimized, it reaches increasing levels of qualityProgress requires optimization in all categories, so a product is set apart from single attribute, or single issue certificationsMost importantly, certification demonstrates a commitment to the cradle to cradle vision, which can be understood by anyone, and which makes sense across industries and around the world. Certification provides a roadmap, benchmark your progress, and communicate your efforts to your customers with a cohesive positive impact agenda
  • We are working together to build the cradle to cradle certified brand, we want consumers to know what it means to be certified, and to prefer certified products, we also want governments, businesses, hospitals, businesses and organizations to prefer cradle to cradle products.In November the Institute held a booth at the Greenbuild conference in San Francisco, with 30,000 attending. We supported 25 companies with cradle to cradle products in developing awareness around their certified products, and provided increased visibility for the certification program among architects, designers, and other members of the building communityWe took photos of those who came by our booth with our iprefer signs, which were displayed live at the event and on our website.We also launched the product innovation prize
  • Partnership with Habitat for Humanity & Make It RightCall for InnovationHealthy, Safe Materials for Affordable Homes20 Finalists3 Winners,$250,000 Prize I am curious, what types of products would you like to see certified?
  • The materials wish list is just a part of an effort to identify the most problematic
  • Early February for Webinars, later for workshops
  • C2Ccertified presentation at Park 2020 17-12-2012

    1. 1. Cradle to Cradle CertifiedCMEnters a New EraSusan Klosterhaus, Senior ScientistBen Bezark, Certification SpecialistNote: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII by MBDC Cradle to CradleSM is a service mark of MBDC.
    2. 2. Acknowledgements 2
    3. 3. Today‟s Presentation• C2C Principles and Certified Product Program• About the Institute• Standard and Program Development• Version 3.0 Product Standard• Certification Process and Program• Looking Ahead 3
    4. 4. Cradle to Cradle Cradle to Cradle is …... a practice… a design philosophy… a quality standard 4
    5. 5. Imagine a World … Where the Where all That is concept of materials 100% waste are cleanly, does not healthy renewably exist and safe powered … Where consumption is a good thing 5
    6. 6. Emulating Natural Cycles Biological Technical Nutrients Nutrients 6
    7. 7. Eliminate the concept of waste –not reduce, minimize, or avoidwaste … but eliminate the veryconcept, by design. – William McDonough and Michael Braungart 7
    8. 8. Renewable Energy
    9. 9. Striving for Zero? Eco-effective = + + 0 - Eco-efficient = 0 © 2010-2012 McDonough Braungart Design Chemistry, LLC. All Rights Reserved. 9
    10. 10. less Being badis NOTbeing good – William McDonough 10
    11. 11. Cradle to Cradle CertifiedCM Products Program A Continuous Improvement Quality Standard Based on the principles outlined in the book, Cradle to Cradle, Remaking the Way We Make Things 11
    12. 12. The Cradle to CradleProducts Innovation Institute
    13. 13. A New Era for C2C Certification 2010 The Institute was founded by William McDonough and Michael Braungart to assume independent responsibility for the administration of the Cradle to Cradle CertifiedCM Products Program and the development of the Cradle to Cradle CertifiedCM Product Standard. 13
    14. 14. About the Institute Product manufacturers and designers in making safe and healthy things for our world through Guide administration of the certification program and standard Assessors to conduct third-party assessments of a Train product‟s materials and manufacturing process against the C2C Certified Standard Consumers and other stakeholders about the value Educate of certification Products by reviewing third-party assessments and Certify issuing certificates Open resources, including a public database of Develop “preferred” alternative chemicals and materials 14
    15. 15. The Team 15
    16. 16. Development of theCertification Program and Standard
    17. 17. Timeline Global Institute begins expansion issuing • Innovation certificates prize under V2 • Brand protocol building • Corporate2002 2005 2010 2011 2012 2013 partnerships Published MBDC uses Institute founded • Certification Cradle to certification • MBDC* & Standards Cradle mark to denote EPEA** begin Board created Remaking the achievement in development of • Additional Way We Make Cradle to V3.0 protocol assessor Things Cradle Design • Institute trained fundraising • Institute • Infrastructure launches V3.0 development • Institute begins ISO 65/17065 process*MBDC – McDonough Braungart Design Chemistry 17
    18. 18. Introducing Version 3.0November 2012 • Version 3.0 of the Cradle to Cradle CertifiedCM Product Standard became public • Developed by MBDC and EPEA • Future development of the Certification Standard and Program now facilitated by the Institute • Governance of the Standard has been transferred to the Certification Standards Board • Certification under Version 3.0 begins January 1, 2013 • Certification holders will be given two years to comply with new revisions to the standard 18
    19. 19. Revisions to the Standard Periodically revised to keep up with current research, data, and technologies Managed by the Certification Standards Board Stakeholder feedback is encouraged (consumers, manufacturers, NGO partners, etc.) 19
    20. 20. Certification Standards Board (CSB) • Rudi Daelmans, Desso • Adam Lowry, Method • Paul Murray, Shaw Industries 11 member board • Angela Nahikian, Steelcase consisting of • Gabe Wing, Herman Miller manufacturers, topical • Jay Bolus, McDonough Braungart Design experts, and other Chemistry (MBDC)stakeholders, tasked with oversight of ongoing • Dr. Christoph Semisch, Environmental development of the Protection Encouragement Agency (EPEA) certification Standard • Mary Davidge, Mary Davidge Associates • Maureen Gorsen, Alston & Bird • Dr. John Warner, Warner Babcock Institute • Dr. Susan Klosterhaus, Cradle to Cradle Products Innovation Institute 20
    21. 21. The Institute‟s Role in Future Standard Development • Maintain a quality standard and grow the program • CSB will develop revisions framework • Develop transparent, equitable feedback process • Facilitate communication with assessors and manufacturers to build on their experience with C2C certification process • Increase and facilitate communication with all stakeholders and general public 21
    22. 22. Cradle To Cradle Product CertificationOverview of Version 3.0 Standard
    23. 23. Multi-attribute standard 23
    24. 24. C2C Certification Stages Cradle to Cradle Certification of product or material Inventory Assess Optimize © 2010-2012 McDonough Braungart Design Chemistry, LLC. All Rights Reserved. 24
    25. 25. A Path for Continuous Improvement ProvisionalNote: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII by MBDC 25
    26. 26. Basic Level Requirements • Product is 100% characterized by generic materials • No banned list chemicals based on supplier declarations • Intended metabolism identified for each material (biological or technological nutrient) • Purchased electricity and direct on-site emissions associated with final manufacturing stage are quantified • No significant discharge permit violations • Local, business-specific water issues characterized and mitigation action plan developedBasic • Self-audit conducted and management plan developed 26
    27. 27. Banned List Chemicals • Applies to all certification levels • Intentional inputs >1000ppm with few exceptionsPVC, PVDC, CPVC, polychloropreneMetals: Arsenic, cadmium, chromium VI, Mercury, Lead*(Biological nutrient threshold = maximum background soil concentration)Flame Retardants: HBCD, PBDEs, TBBPA, TDCPPPhthalates: DEHP, BBP, DBPClorinated hydrocarbons: chlorobenzenes, PCBs, short-chained chlorinatedparaffinsPentachlorophenolNonylphenol, octaphenol, nonaphenol ethoxylates,octaphenol ethoxylatesOrganotinsPTFE* (Banned in Technical Nutrients if primary component of product or material)PFOA, PFOSPAHs**On the Biological Nutrient banned list but not on the Technical Nutrient list 27
    28. 28. Basic is a provisional level • Establish baseline/inventory for each category • Intended to facilitate getting „on the path to continuous improvement‟ • Commitment to optimize over time • Limited to one certification cycle (2 years) • Cannot use Certification Mark on products (but allowed in print and web materials) Basic 28
    29. 29. Bronze Level Requirements • Chemicals identified and assessed in 75% (TNs) or 100% (BNs) of materials (by weight) using ABC-X ratings • Phase-out strategy developed for X-assessed materials • Material reutilization score ≥ 35 • Renewable energy and carbon management strategy developedBronze • Facility-wide water audit is completed • Full self-audit is completed and impact strategy developed 29
    30. 30. Silver Level Requirements • Chemicals identified and assessed in 95% (TNs) or 100% (BNs) of materials (by weight) using ABC-X ratings • No carcinogens, mutagens, or reproductive toxins (CMRs) • Material reutilization score ≥ 50 • 5% of purchased electricity and direct on-site emissions are renewably sourced or offset (for final manufacturingSilver stage only) • Product-related process chemicals in effluent characterized and assessed; OR • Supply chain water issues for 20% of Tier 1 suppliers characterized; positive impact strategy developed • Material-specific or issue-related audit or certification relevant to a minimum of 25% of product materials; OR • Supply chain social issues investigated; impact strategy developed; OR • Conducting innovative social project 30
    31. 31. Gold Level Requirements • Chemicals identified and assessed in 100% of materials (by weight) using ABC ratings • Product contains no X-assessed materials • Product meets C2C emission standardsGold • Material reutilization score ≥ 65 • Nutrient management strategy completed • 50% of purchased electricity and direct on-site emissions are renewably sourced or offset (for final manufacturing stage only) • Product-related process chemicals in effluent are optimized (no X-assessed); OR • Progress on Silver level strategy to address supply chain water issues • Two of Silver level requirements completed 31
    32. 32. Platinum Level RequirementsPlatinum • All process chemicals have been assessed and none are assessed as X • Material reutilization score is 100 • Product is actively recovered and cycled in tech. or bio. metabolism • >100% of purchased electricity and direct on-site emissions are renewably sourced or offset (for final manufacturing stage only) • Embodied energy from Cradle to Gate is characterized and quantified; strategy to optimize is developed • ≥ 5% of embodied energy is covered by offsets or otherwise addressed • All water leaving manufacturing facility meets drinking water quality standards • All three Silver level requirements completed • Facility-level audit is completed by a third party against an internationally recognized program (e.g., SA8000 or B-Corp) 32
    33. 33. Our Scorecard 33
    34. 34. Version 3.0 Standard DocumentsOverview of the Cradle to Cradle CertifiedCM Product Standard,Version 3.0Cradle to Cradle CertifiedCM Product Standard, Version 3.0Cradle to Cradle CertifiedCM Product Material Health AssessmentMethodology, Version 3.0.Banned Lists of Chemicals Cradle to Cradle CertifiedCM ProductStandard, Version 3.0All supporting documents can be downloaded from the Cradle toCradle Products Innovation Institute website (http://c2ccertified.org). 34
    35. 35. The world we want for our children 35
    36. 36. Cradle To Cradle Product CertificationCertification Process and Program
    37. 37. Steps in the Certification Process 1 2 3 4 Product Manufacturer, Accredited C2C Products Manufacturer Suppliers, Assessor Assessor Innovation InstituteDecide to Certify Compile Product Assess Product and Certify Product Product Information Manufacturing - Review and verify - Review C2C - Sign NDAs as Process Certification principles, standard needed Summary Report - Conduct material - Commit to - Complete Bill of - Issue certificate and assessment and optimization Materials Trademark License process evaluation - Complete data Agreement for use according to C2CSelect Accredited worksheets and of Certification Mark Certification application forms; - Enter product into Assessor Standard online registry collect any - Generates - See list on Institute necessary Certification website documentation Summary Report
    38. 38. Certification Process• Re-certification every 2 years• Products and product platforms certified• Fees – Charged by assessor based on product complexity – Flat fee charged (per certificate, per re-certification) by Institute to support administration of certification program• Appeals process managed by Institute, adjudicated by the Certification Standards Board 38
    39. 39. Accredited Assessment Bodies*• Provide third-party assessment of product and manufacturing process against the standard• Institute standardizes training curriculum, facilitates training• Institute Accredits Assessors based on qualifications and experience* More to be trained in 2013 39
    40. 40. Certifications to Date Certification by • 390 certifications issued Total • 150 companies Level Basic • 57 new certificationsIn 2012 • 20 new companies Silver Gold 40
    41. 41. www.c2ccertified.org 42
    42. 42. New Measures of Quality Profit Traditional Performance measures of quality Expanded Aesthetics measures of quality Environmental and Human Health Cradle to Cradle filter Effective resource use Social fairness 43
    43. 43. Value of C2C Product Certification for Partners• Certification is a continuous improvement process• Product assessment provides in depth information on materials and manufacturing process• More information about product allows for informed design decisions to make better products• Encourages product-development and innovation• Allows you to differentiate from your competition by engaging in a comprehensive, multi-attribute framework• Establishes commitment to C2C vision for the future and benchmarks progress and commitment toward that vision 44
    44. 44. Cradle To CradleProduct Innovation Institute Looking Ahead
    45. 45. Working Together 46
    46. 46. Encouraging Innovation • Call for Innovation • Healthy, Safe Materials for Affordable Homes • Meets C2C criteria • 20 Finalists • 3 Winners 47
    47. 47. Materials wish list 48
    48. 48. Other Projects and Initiatives• Preferred Materials List - work with partners to provide a list of preferred chemicals and materials with potential for C2C Certified Products• Develop effective, streamlined certification tools and processes• Conduct exercises to ensure consistency among assessors• Improve alignment with related programs• C2C Certification Environmental & Economic Impact Study 49
    49. 49. Cradle To Cradle Product CertificationWhere to Get More Information
    50. 50. Certification education opportunities• Webinars – One hour, online – For a general audience to understand the basics of the certification process• Workshops – One day, San Francisco office and other locations – For a general audience to understand the basics of the certification process – More in depth than webinarswww.c2ccertified.org 51
    51. 51. Institute website www.c2ccertified.org 52
    52. 52. Thank youBen Bezark, Certification Specialistben@c2ccertified.orgSusan Klosterhaus, Senior Scientistsusan@c2ccertified.org 53
    53. 53. Comparison to Other StandardsCradle to Cradle Product Other certification programs areCertification Is… often…Multi-attribute - assesses a product for safety to Single-attribute and only measure one trait, suchhuman and environmental health, design for future as VOC or carbon emissions.life cycles, and responsible manufacturingprocesses across five categoriesMulti-level program that awards different levels of One benchmark by which you pass or fail and offersuccess along a continuum, engaging companies no support or recognition for achieving beyondat varying levels of environmental achievement and that benchmarkwork with them to continue to improve their productsand processes.Comparability - at each level of certification Difficult to compare Point-based certificationproducts must meet the same minimum programs allow the manufacturer to choose whichrequirements in all five categories. categories of points they want to earn, which makes it more difficult for consumers to know what products certified at the same level have actually achievedUniversal criteria that apply to all products Different rules for different product categories –and materials in all categories and industries. what is ‘green’ or safe for one product category may not be ‘green’ or safe for anotherThird-party program Self-declarations or second-party such as industry associations 54

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