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Crowdsourcing in the foodservice
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Crowdsourcing in the foodservice

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lecture on crowdsourcing in the foodservice, given during the Foodservice Network International seminar 2012 in 's-Hertogenbosch, the Netherlands ...

lecture on crowdsourcing in the foodservice, given during the Foodservice Network International seminar 2012 in 's-Hertogenbosch, the Netherlands

Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop

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    Crowdsourcing in the foodservice Crowdsourcing in the foodservice Presentation Transcript

    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • GOAL TODAY TO MAKE YOU CROWD-MINED AS WELL…We are completely crowd-minded
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • Crowdsourcing is… 300k
    • Crowdsourcing is… 5,8m
    • Crowdsourcing is…
    • Crowdsourcing is…
    • Crowdsourcing is…
    • am Me too I social And I And I I actually too Me tooAnd I I agree! Me as Me too I’m not well! so much We are social CROWDSOURCING 28-11-12 AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
    • PEOPLE WANT TO PARTICIPATECROWDSOURCING 28-11-12AND THE C2B MARKET
    • The C2B revolutionCROWDSOURCING 28-11-12AND THE C2B MARKET
    • Roles have turned around…CROWDSOURCING 28-11-12AND THE C2B MARKET
    • …and technology empowers people for this roleCROWDSOURCING 28-11-12AND THE C2B MARKET
    • This shifts business upside down
    • The good news: Every type of company can make use of thisCROWDSOURCING 28-11-12AND THE C2B MARKET
    • P of ParticipationCROWDSOURCING 28-11-12AND THE C2B MARKET
    • Product, process, PARTICIPATION th place, personel,The 7 P in the marketingmix price, promotion
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • What can crowdsourcing mean for Foodservice organizations?
    • Many benefits…Internal External impact impact Latent and direct Flawless thinking customer knowledge Experience  involvement  loyalty Better predicting Increasing purchase intentionInnovation Improving effectiveness and efficiency internal processes Increasing willingness to payIncreasing Support Worth-to-mouth Out-of-the-box creativity Creating ambassadors Saving time Direct lines with consumer Saving money Increasing effectiveness fingerspitzengefühlObjective jury employees Learning the consumer something
    • An example…Internal External impact impact Latent and direct customer knowledge Worth-to-mouth Creating Out-of-the-box creativity ambassadors Direct lines with consumer
    • Another example…Internal External impact impact Latent and direct customer knowledge Increasing purchase intentionInnovation Creating ambassadors Out-of-the-box creativity
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • A last (great) example…Internal External impact impact loyaltyInnovation Worth-to-mouth Creating Out-of-the-box creativity ambassadors
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • CROWDSOURCING 28-11-12AND THE C2B MARKET
    • Results… 90% of new introductions are a success, >56.000 facebook fans, repeated sales, leading in dog snack category… CROWDSOURCING 28-11-12 AND THE C2B MARKET
    • = SUCCESFULLCROWDSOURCING
    • Get connected
    • to the crowd…
    • WORKED FOR…Follow us @c2brevolutie