SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

CENTURY 21 The Most Respected Real Estate Brand

by REAL ESTATE at Century 21 Real Estate LLC on Apr 12, 2013

  • 8,252 views

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, announced the results of a third-party survey that shows consumers identified the CENTURY 21 brand ...

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, announced the results of a third-party survey that shows consumers identified the CENTURY 21 brand as the “most respected in the industry.” CENTURY 21 maintained its lead in brand awareness among consumers presented with a list of real estate organizations, a position it has held since 1999.

In the study conducted by global market research firm Millward Brown, the CENTURY 21® brand achieved 96 percent total brand awareness among consumers in the market to buy or sell a home in the past two years or in the next two years. The nearest industry competitor was five percentage points behind. The study also notes that the CENTURY 21 System remains one of the top recommended real estate agencies in “Likelihood to Recommend and Future Consideration.”

“The fact that CENTURY 21 was identified by consumers as the most respected real estate brand in the study is due to the hard work and dedication of our sales professionals,” said Rick Davidson, President & CEO, Century 21 Real Estate LLC. “Our continued prominence in this brand study is a testament to our bold marketing initiatives designed to keep our agents top-of-mind with home buyers and sellers.”

The CENTURY 21 brand advertised in both the 2012 and 2013 Super Bowl® games, as well as the 2012 Summer Olympics. CENTURY 21 Real Estate is also the official real estate company of U.S. Soccer. Additionally, in 2012, the brand has enhanced its website, century21.com with advanced functionality, including search by top-ranked schools, neighborhoods, and added highly relevant content such as property detail pages displaying schools that children would attend based on school zone attendance boundaries.

Statistics

Views

Total Views
8,252
Views on SlideShare
7,943
Embed Views
309

Actions

Likes
1
Downloads
27
Comments
0

17 Embeds 309

http://www.tahoeparadiserealty.com 177
http://www.c21gold.com 53
http://davidkantner.com 19
http://www.pinterest.com 13
http://pinterest.com 12
http://c21jp.wordpress.com 7
http://c21alphatemplate.blogspot.com 6
http://www.21online.com 5
http://www.yourcentury21alphaadvantage.com 5
http://admin.yourmlssearch.com 2
http://yourcentury21alphaadvantage.com 2
http://www.c21alphatemplate.blogspot.com 2
https://twitter.com 2
http://feeds.feedburner.com 1
http://m.facebook.com 1
http://app6.websitetonight.com 1
http://www.c21callfirst.com 1
More...

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

CENTURY 21 The Most Respected Real Estate Brand CENTURY 21 The Most Respected Real Estate Brand Document Transcript