CENTURY 21 Ad demonstrates dominance in the greater Indianapolis real estate market and announces the “$8,000 List Your Home Sweepstakes.” From April 1 through June 30, 2010, every eligible home seller who lists their home with a CENTURY 21® agent will be automatically entered for a chance to win $8,000.

1. 2500
1000
174
2000500 59
1239
1500 0
CENTURY 21 REMAX TUCKER KELLER PRUDENTIAL GMAC
MOST RECOGNIZED REAL ESTATE BRAND*
1000
ASSOCIATES WILLIAMS
174
500 59
0
97%
CENTURY 21 REMAX TUCKER KELLER PRUDENTIAL GMAC
92%
100% 88%
ASSOCIATES WILLIAMS
80 69%
97%
92%
100% 88%
60
69% 35% 33%
80
40
60
20
35% 33%
40
Open letter to home buyers and sellers in the greater 0
CENTURY 21 REMAX COLDWELL PRUDENTIAL GMAC KELLER
Indianapolis area, 20 BANKER WILLIAMS
As the President and Chief Executive Officer of Century 21 0
CENTURY 21 REMAX
century21.com COLDWELL PRUDENTIAL GMAC KELLER
Real Estate LLC, I am proud to support the 500+ brokers and MOST WEBSITE VISITORS (000)**
BANKER WILLIAMS
1438
real estate agents who represent our brand throughout the 1221
greater Indianapolis area. century21.com
1330
Remax.com 1438
• In 2009, CENTURY 21® was the most recognized real 1221 1286
1320
1330
estate brand in the nation and has been for the 1303
past 10 years* Remax.com
Coldwellbanker.com 1286
806 1320
• In 2010, century21.com has attracted more visitors 756 1303
each month than any other real estate Web site** Coldwellbanker.com
781
KW.com [Keller Williams] 806
• In 2009, CENTURY 21 Agents sold more homes than any 451 756
342
other real estate brand in the Indianapolis area*** 397
781
Jan. 2010
KW.com [Keller Williams]
Feb. 2010
451
Prudentialproperties.com
Now more than ever is the ideal time to buy a home. 155 342 2010 Average
I invite you to capitalize on the federal tax credits for first 211 397 Jan. 2010
time home buyers and repeat home buyers which expire 183
Feb. 2010
Prudentialproperties.com
at the end of April. 0 155 300 600 900 1200
2010 Average
1500
211
In addition to the federal tax credit, CENTURY 21 has 183
something more. With the CENTURY 21 List Your Home 0 300 600 900 1200 1500
Sweepstakes, you can be entered to win $8,000 for listing
your home with a CENTURY 21 Agent. Call a CENTURY 21
Agent to learn about the details. The strength and longevity MOST MARKET SHARE***
of our brand in the real estate industry ensures that we are
here for you and ready to help with your home buying and 15% 12.92% 12.76%
selling needs. 12.47%
12
15% 12.92% 12.76% 12.47%
Connect to the one agent who is right for you.
9
We are CENTURY 21: The Gold Standard. 12
4.55%
6
9
Cordially,
3 4.55%
6 0.64%
0.22%
0
3
CENTURY 21 REMAX TUCKER KELLER 0.64%
PRUDENTIAL GMAC
0.22%
ASSOCIATES WILLIAMS
0
CENTURY 21 REMAX TUCKER KELLER PRUDENTIAL GMAC
ASSOCIATES WILLIAMS
Rick Davidson MOST HOUSES SOLD***
Century 21 Real Estate LLC, President & CEO 4000 3518 3473 3394
3500
4000 3518 3473
3000 3394
3500
2500
3000
2000
1239
2500
1500
2000
1000
1239
1500 174
500 59
1000
0
CENTURY 21 REMAX TUCKER KELLER 174
PRUDENTIAL GMAC
500 59
ASSOCIATES WILLIAMS
0
CENTURY 21 REMAX TUCKER KELLER PRUDENTIAL GMAC
ASSOCIATES WILLIAMS
97%
92%
100% 88%
97%
80 92% 69%
100% 88%
Connect 2 the 1 company that 60
80 69%
35% 33%
knows Indianapolis.
40
60
35% 33%
20
40
0
Call a local CENTURY 21 Office today or go to century21.com
20
® CENTURY 21 REMAX COLDWELL PRUDENTIAL GMAC KELLER
BANKER WILLIAMS
0
CENTURY 21 REMAX COLDWELL PRUDENTIAL GMAC KELLER
BANKER WILLIAMS
century21.com
CENTURY 21 CENTURY 21 CENTURY 21 1221
1438
century21.com
1st Choice Diversified Realty Gordon & Associates 1330 1438
1221
90 East Garner Road 8310 Allison Pointe Blvd. Suite 201 5000 Crawfordsville Road
Remax.com
1330
1286
Brownsburg, IN 46112 Indianapolis, IN 46250 Indianapolis, IN 46224
Remax.com
1320
317.852.2100 317.585.7748 317.243.3666 1303
1286
1320
Coldwellbanker.com
1303
CENTURY 21 CENTURY 21 CENTURY 21
806
756
Coldwellbanker.com
Rasmussen Co., Inc. Scheetz Wilson & Associates 781
806
756
KW.com [Keller Williams]
11599 North Meridian 270 East Carmel Drive 1726 North State Street 451 781
Carmel, IN 46032 Carmel, IN 46032 Greenfield, IN 46140
342
KW.com [Keller Williams]
Jan. 2010
317.844.6306 317. 844.5111 317.462.8200 397
451
342 Feb. 2010
Prudentialproperties.com
397 Jan. 2010
155 2010 Average
211 Feb. 2010
Prudentialproperties.com
183
155 2010 Average
0 211
300 600 900 1200 1500
* Data Source: 2009 Millward Brown Ad Tracking Study
** Data Source: January and February COMSCORE 183
*** Disclaimer: Based on data supplied by MIBOR Multiple Listing Service and its member Association(s) of REALTORS, who are not
responsible for its accuracy. Analysis dates are 1/1/09 through 12/31/09. Does not reflect all activity in the marketplace. Analysis 0 300 600 900 1200 1500
results Copyright © 2010, Real Data Strategies, Inc. All rights reserved. For purposes of this analysis, “real estate brand” includes
national real estate franchise organizations doing business under the same national franchise name, and non-franchised, local
firms doing business under their own name, and having their own local brand identity.
NO LISTING OR PURCHASE OF A HOME REQUIRED TO ENTER OR WIN. Odds of winning depend on number of entries.
Promotion begins at 12:00:01 a.m. ET on 4/1/2010 and ends at 11:59:59 p.m. ET on 6/30/2010. Open to legal residents of the 50
U.S. states and DC (except residents of KS, MO, NJ, OK and RI) who are 18 years of age or older at time of entry. Void in KS,
MO, NJ, OK, RI, Puerto Rico, the U.S. Virgin Islands and U.S. Military Installations in foreign countries and where prohibited,
taxed or restricted by law. Subject to full Official Rules, available at century21.com/sweepstakes. Sponsored by: Century 21
Real Estate LLC, 1 Campus Drive, Parsippany, NJ 07054.
© 2010 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® is a registered trademark licensed to Century 21 Real Estate LLC.
An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.