Century 21 Americana's Alicia Gomez Recruiting Office Highlights

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  • Century21 truly has a global footprintWith more than 121,000 brokers and sales associates in 72 countries and territories worldwide and over 7700 offices, Century21 offices can be found on 5 continents ( and we are currently in talks with some entrepreneurial penguins in Antarctica – so stay tuned. This is a joke- only say it if you feel comfortable.) This global network offers a world of opportunity for you to expand your scope of business.
  • When it comes to real estate brands simply put the Century 21 brand is the most recognized brand in the industry.As in previous years, consumers in 2010 continued to identify CENTURY 21® as “the most recognized name in real estate.”Forty-one percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 7 percentage points. In 2010, the CENTURY 21® System continued to maintain the highest brand awareness level when compared with any other real estate organization surveyed; a trend we have upheld since 1999.CENTURY 21®continues to remain one of the top agencies on Future Consideration in 2010.CENTURY 21® continues to remain one of the top recommended agencies in “Likelihood to Recommend” for 2010
  • A significant focus of our efforts this year will be to increase our presence at industry events. We know that our agents are Bolder, Faster and Smarter and we want to make sure the rest of the Industry gets the message.You will see us at:Agent Reboot where we are a National Gold Sponsor and Agent Connect where we are a Platinum Sponsor to You will see us in print advertising as well; Realtor magazine, Inman News and a stronger presence on Realtor.com
  • The 2011 Advertising plan integrates all forms of media to drive the repositioning of the brand and raise our industry image through the confident tone of our Smarter, Bolder. Faster. campaign. National + local + industry promotion including:Television AdvertisingOnline pre-roll videos and display advertisingRadio advertisingIndustry print adsHigh visibility at industry eventsMobile advertisingSocial media advertising
  • In addition to our television buy our commercials will also run on various websites in a pre-roll format. Prior to watching video content CENTURY 21 commercials will be served up to viewers. Yahoo Real Estate, New York Daily News etc. are a sampling of the websites we will advertise on.
  • But it doesn’t stop there! We have also purchased prime “Drive-time” spots to include National Radio Advertising.
  • Although we have shifted dollars to television this does not mean we are cutting back on our digital strategy. Consumers are engaged in all kinds of media and 90% start their home search online. We will continue to advertise to consumers and the industry on sites such as Realtor.com, Homefinder.com, Facebook.com, Zillow.com etc.
  • It’s an axiom as old as the industry itself - location is everything! That’s why in addition to being in most MLS’s we also feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program, Sites include:MSN.comTrulia.comWSJ.comYahooRealtor.comHomes.comCyberhomesFrontdoor.comAolHomefinderZillow and Openhouse.com
  • The real benefit of CENTURY 21® marketing your property on over 500 real estate websites are the buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of websites generate millions of buyer leads for our sellers.
  • Social Media is an important piece of the online marketing mix. Not only do are we on facebook, twitter, flickr and YouTube, but we have resources, posts, ads and videos that allow you to add tremendous value to your clients.
  • Packed with customizable marketing materials to help you launch your Smarter. Bolder. Faster. local campaignsPrint-ready postersBrand adsOpen house adsListing flyersMastheads
  • CENTURY 21 Real Estate clients and prospects put the C21 Mobile App on their phoneC21 Mobile App clients search all IDX listings by GPS location, address, city or zip codeC21 Mobile, Broker Mobile and Agent Mobile are all linked together
  • More than 2 million visitors come to our site every month. Clients homes will get a tremendous amount of exposure and listings include detailed information about the property and the surrounding community.Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including:An award-winning online marketing program helps drive over 2 million visitors to our site each monthA new expanded search that features one-click access to millions of listings Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
  • The My C21 Site program offers no-cost websites for every CENTURY 21 System member – Sales Associates, Teams and Offices. These websites provide you with an online presence that dramatically increases Search Engine Optimization rankings via the collective power of this linked network or ecosystem of web sites. This will drive more traffic to CENTURY 21 and ultimately drive more leads to our brokers and agents. 
  • The Golden Ruler is a measurement tool that provides reports on the number of consumer views and leads for your online property listings. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 500 real estate industry and aggregator Web sites.
  • Educate agents and potential sellers - Information and NAR statistics provide a level of credibility. Be the Internet marketing expert!Utilize as a Differentiator – When talking with potential sellers, highlight the broad exposure that you provide through the Golden Ruler.
  • Choose which information to share based on the audienceAdvisorRE, is a Century 21 Real Estate LLC sponsored limited function referral organization, will enhance the qualified referral leads you receive by capitalizing on the size and scope of our Brand’s system.  In turn, the AdvisorRE platform will help drive more business through intimate local relationships for the benefit of all of our firms and professionals.  AdvisorRE agents will have access to a network of top performing real estate transaction professionals – your CENTURY 21® professionals!  A network built on reputation, experience and real estate excellence – your reputation and excellence!  For you, AdvisorRE takes the risk, expense, time-drain, and lost opportunity factors out of dealing with your unproductive agent base.  In return, you will continue to benefit from all of their referral leads, have more time to expand your recruiting efforts and most importantly, focus on your profitable business.  
  • C21 is the destination brand for agents no matter where they are in their career.Whether you are recently licensed or have years of transactions under your belt. We have training that matches your career goals.
  • We have custom certification tracks for both Agents and Office Administrators to help you build your expertise step by step.
  • Our state-of-the-art learning resources include over 500 free training classes.On-demand video tutorials, and exclusive partnerships with YouReach Media, The CE shop and CDPE.
  • Each award level has specific and clearly defined criteria - for teams, individuals and offices. Award levels that incent and match your level of motivation, hard-work and achievement.
  • Century 21 is well known for it’s fantastic destination conventions. You probably heard about our Revolution that took place in Las Vegas this past March. Unlike most of what happens in Vegas, the relaunch of Century 21 did not stay in Vegas.
  • Our listing distribution partners, which are free to you, include:OodleYahooHomefinderFrontdoorTruliaEnormoZillowGoogle andHomes.com
  • Anyone use one of these phone providers? We have negotiated significant savings that puts money right back in your pocket and the pockets of your agents.
  • Buyers and sellers can earn up to $3,000 on their transactionUnder a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise accountBrokers must be active in CGRN in order to participate in UpromiseBrokers pay 20% referral fee on all Upromise leadsMarket Upromise logo in print ads and on web sites, differentiate yourself from Prudential, Keller Williams and RE/MAX as they cannot offer this program to consumers
  • We can provide you a personalized plan designed to professionally transition your business as seamless as possible.
  • Century 21 Americana's Alicia Gomez Recruiting Office Highlights

    1. 1. Why the CENTURY 21® System ?Century 21 Americana © 2011 Century 21 Real Estate LLC. All rights reserved.
    2. 2. Our Brand Value PropositionWe are a strong, vibrant and global real estate family.We strive every day to deliver unsurpassed market intelligenceand insights, and use our strengths to help you successfully buyand sell real estate.We embrace your goals and are committed to achievingthem.Our network is your edge: 72 countries, 8,000 offices and over 120,000agents strong CENTURY 21: The Gold Standard © 2011 Century 21 Real Estate LLC. All rights reserved.
    3. 3. ® How the CENTURY 21 System helps you achieve your goals Brand Awareness Value Added Services Awards & Recognition Programs MARKETBusiness Benefits National Advertising SHAREAward Winning Training Online Presence C21 Tools & Systems © 2011 Century 21 Real Estate LLC. All rights reserved.
    4. 4. Brand Awareness © 2011 Century 21 Real Estate LLC. All rights reserved.
    5. 5. The CENTURY 21 Global FootprintOperating in 72 Countries and Territories. 8,000 Offices and 120,000 Sales Associates Internationally Russia Latvia Canada United Kingdom Poland Belgium Slovakia Luxembourg Czech Republic Serbia & France Romania Montenegro Portugal Bulgaria Albania Japan Spain Cyprus Turkey United States Hong Kong Greece Lebanon Israel Kuwait China Morocco Bahrain Jordan Qatar Taiwan Egypt U.A.E Mexico Caribbean Saudi Arabia ThailandCentral America Cape Verde Venezuela Singapore Indonesia Columbia Angola Brazil South Africa Australia New Zealand © 2011 Century 21 Real Estate LLC. All rights reserved.
    6. 6. CENTURY 21® Brand - Recognition, Awareness, Preference! Almost Universal Brand Awareness Most Recognized Name In Real Estate CENTURY 21: 94% CENTURY 21: 41% RE/MAX: 91% Coldwell Banker: 82% RE/MAX: 34% Prudential: 71% Coldwell Banker: 18% ERA: 39% GMAC: 36%* Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies , if any, is the Keller Williams: 36%most recognized name in real estate?” (multiple choice question); Base -Aware of Brand.Results significant at a 90% Confidence level . Weichert : 18% Realty Executives:16% * Source: 2010 Ad Tracking Study, Millward Brown. Q: ““Please tell me which of these real Industry Leader For Future Consideration estate agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results significant at a 90% Confidence level). CENTURY 21 Industry Leaders Greater than 50% RE/MAX Top Agencies for Likelihood to Recommend Coldwell Banker Less than 50% CENTURY 21 Industry Leaders RE/MAX Greater than 30% Prudential Realty Executives ERA Keller Williams GMAC Less than 30% Coldwell Banker Weichert Prudential Realty Executives GMAC* Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to consider choosing ERAeach of these brands the next time you buy or sell a home?” (Base: 1201 respondents: Sold orpurchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years). * Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommendDifferences in the top 2 agencies (C21 and RE/MAX) are statistically insignificant at a 90% (brand) to someone else?” (Base: 1201 respondents: Sold or purchased a home in the past 2Confidence Level. years, or plan to sell or purchase a home in the next 2 years). Any differences in the top 2 agencies is statistically insignificant at a 90% Confidence Level. © 2011 Century 21 Real Estate LLC. All rights reserved.
    7. 7. Real Estate Industry Visibility Events Advertising Platinum SponsorNational Gold Sponsor © 2011 Century 21 Real Estate LLC. All rights reserved.
    8. 8. National Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
    9. 9. © 2011 Century 21 Real Estate LLC. All rights reserved.
    10. 10. Television and Online Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
    11. 11. National Radio Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
    12. 12. Online Presence © 2011 Century 21 Real Estate LLC. All rights reserved.
    13. 13. Search Engine Marketing What does Search Engine Marketing (SEM) do? • Drives more traffic to your web site by paying for targeted keyword search results with search engines. • Brand, Generic, and Regional terms • The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords © 2011 Century 21 Real Estate LLC. All rights reserved.
    14. 14. Online Banner Ads © 2011 Century 21 Real Estate LLC. All rights reserved.
    15. 15. A Powerful Web Presence We feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program. CENTURY 21® listings are also displayed on most MLS-enabled real estate sites. © 2011 Century 21 Real Estate LLC. All rights reserved.
    16. 16. A Powerful Web Presence – 500+ Websites!AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus NewsAL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community NewspapersAL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUEAL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXANAL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for SaleAL The Cullman Times ID KTVB MI Wood TV OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count NewsAL The Leeds News ID 2 News MN ABC Newspapers OH WDTN TN Chatanooga.com TX KDH Real EstateAL The News Courier ID Zidaho MN ER Star News OK OklahomaCity.com TN Crossville Chronicle TX Get Homes HoustonAK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald BannerAZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald BannerAZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Woodward News TN Grundy County Herald TX Commerce JournalAZ The Phoenix IL Commercial News MN Southwest Homes Now OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek PilotAZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily ReviewAZ Yuma.com IL Mt. Vernon Register News MN This Week LiveAZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times ReviewCA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK The American TN Tullahoma News TX Corsicana Daily SunCA ASUN IN Goshen News MS Jackson Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily RegisterCA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald BannerCA Coast Sider IN The Herald Bulletin MS The Meridian Star OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville ItemCA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily ProgressCA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells IndexCA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald OK Chickasha Express Star TX Pegasus News TX The Orange LeaderCA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for SaleCA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-PressCA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The Duncan Banner TX KVUE TX The Port Arthur NewsCA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK Edmond Sun TX KXAN TX San Marcos Daily RecordCA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK Enid News & Eagle TX Hood Count News TX Weatherford DemocratCA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK The McAlester News Capital OR KGW UT St. George Homes for SaleCA SDNN IN Kokomo Tribune MO RFT OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for SaleCA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK The Norman Transcript OR KVAL VA The Central VirginianCA SF Examiner IN The Pharos-Tribune MO New Haven Leader OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland EchoCA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser CourierCA Silvar IN The Tribune Star MO Bowling Green Times OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck NewsCA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OK Tahlequah Daily Press PA Erie Homes VA NV DailyCA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR Salem Homes for Sale PA The Daily Item VA Caroline ProgressCA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR Portland.com PA The Danville News VA Gooch Land CourierCA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR My Central Oregon PA Allied News VA WavyCA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale OR KATU PA The Tribune-Democrat VA Herald ProgressCA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate OR KGW PA The Meadville Tribune VA Hampton Roads Homes for SaleCA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal OR Best Buy Real Estate PA New Castle News VA Staunton Homes for SaleCA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas SunCA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale OR KVAL PA The Herald WA Bellingham Homes for SaleCA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for SaleCA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for SaleCO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for SaleCO Grandjunction.com IA The Oskaloosa Herald NJ Morristown Homes for Sale PA The Daily Item SC Greenville Homes for Sale WA KOMO NewsCO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman HomesCT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagitCT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City PA The Tribune-Democrat SC CCP WA Seattle WeeklyCT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil HomesCT Metro Hartford Homes KY Homebuyer KY NJ North Jersey PA The Meadville Tribune SC Shemcreek WA King5CT WTNH KY Grayson Journal Enquirer NJ Inside Today PA New Castle News SC Rock Hill Homes for Sale WA KREMDE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.comDE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington PostFL Bradenton Homes for Sale KY Morehead News NM KRGE SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for SaleFL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Columbia Homes for Sale TN Chatanooga.com WV Herald Dispatch HomesFL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SC Greenville Homes for Sale OR KGW WV Montgomery HeraldFL Miami New Times KY The Independent NY Ithaca Homes for Sale SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette TribuneFL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for SaleFL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton TimesFL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register HeraldFL MicoHomes KY Commonwealth Journal NY Residential NYC SC Shemcreek PA State College Homes for Sale WV Bluefield Daily TelegraphCA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice SC Rock Hill Homes for Sale PA Erie Homes WV Times West VirginianCA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 OnlineCA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for SaleCA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier TN Citizen Tribune PA Allied News WI Green Bay Homes for SaleCA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal TN Chatanooga.com PA The Tribune-Democrat WI Manitowoc Homes for SaleCA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-RegisterCO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for SaleCO Grandjunction.com LA New Orleans Home NY WIVB TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for SaleCO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale TN Elk Valley Times PA The Herald WI Sheboygan Homes for SaleCT All About Darien ME Bangor Daily News NC Asheville Homes for Sale TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for SaleCT American Towns ME Maine Home Seller NC Charlotte Homes for Sale OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for SaleCT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for SaleCT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale OR Portland.com SC Greenville Homes for Sale NAT’L CNN MoneyCT WTNH MD Cumberland Times News NC Salisbury Post OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHPDE DE ZapHomes MD MD ZapHomes NC WavyDE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press OR KATU SC Myrtle Rock Homes for Sale NAT’L FizberFL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide OR KGW SC CCP NAT’L Fox BusinessFL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail HomesFL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L GethomeshFL Miami New Times MA The Salem News OH Fremont Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L IntagentFL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L KiplingerFL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.comFL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale PA The Daily Item TN Chatanooga.com NAT’L Lycos ClassifieldsFL MicoHomes MI Battle Creek Homes for Sale OH Dayton.comGA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo PA The Danville News TN Crossville Chronicle NAT’L MainevilleGA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon PA Allied News TN Jackson Homes for Sale NAT’L Media GeneralGA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale PA The Tribune-Democrat TN Elk Valley Times NAT’L Military.com PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network PA New Castle News TN Herald Chronicle NAT’L My Bank Loans PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy SC CCP TX Killeen Daily Herald © 2011 Century 21 Real Estate LLC. All rights reserved.
    17. 17. CENTURY 21 ® Social Media © 2011 Century 21 Real Estate LLC. All rights reserved.
    18. 18. C21 Tools & System © 2011 Century 21 Real Estate LLC. All rights reserved.
    19. 19. C21 Campaign Center Templates to Build Your Local Campaign • Print-ready posters • Brand ads • Open house ads • Listing flyers • Mastheads …and much more! © 2011 Century 21 Real Estate LLC. All rights reserved.
    20. 20. Preferred Client Club Welcome Card Personalized Spring and Fall Postcards Personalized Bi-monthly Magazine All This For Just About $8 Per Year! © 2011 Century 21 Real Estate LLC. All rights reserved.
    21. 21. FREE…Drip emails, eGreetings, eNewsletters © 2011 Century 21 Real Estate LLC. All rights reserved.
    22. 22. C21 Print Materials © 2011 Century 21 Real Estate LLC. All rights reserved.
    23. 23. The CENTURY 21 Smart Phone Apps New Mobile App allows consumers to search all IDX listings, and is available on all smartphone devices © 2011 Century 21 Real Estate LLC. All rights reserved.
    24. 24. Century21.com - World Class Website More than 2 million visitors come to our site every month!! century21.comRe-designed national website © 2011 Century 21 Real Estate LLC. All rights reserved.
    25. 25. FREE Personalized Website (My C21)• A program that creates high quality websites : – Created and Hosted at no-cost to system members – Professionally designed templates to choose from• Available to Sales Associates, Teams, and Offices © 2011 Century 21 Real Estate LLC. All rights reserved.
    26. 26. The CENTURY 21 LeadRouter™ Product 2. LeadRouter 3. Agent Finds Agent Contacts by Cell Phone Lead from Anywhere 1. Consumer Inquires LeadRouter Process Online 4. Software Requires Agent Accountability 5. Managers and Brokerage Monitor All Leads © 2011 Century 21 Real Estate LLC. All rights reserved.
    27. 27. The Golden Ruler Keeping You Informed Online Marketing SummaryOur exclusive "Golden Ruler" tool is a listingmeasurement device that provides reportson the number of consumer views and leadson your online property listing.The Golden Ruler reports on consumer viewsand leads resulting from the distribution ofyour CREST and 21online.com enhancedlistings to ultimately over 500 real estateindustry and aggregator Web sites. © 2011 Century 21 Real Estate LLC. All rights reserved.
    28. 28. The Golden Ruler Reports Comparisons ChartsAnalysis © 2011 Century 21 Real Estate LLC. All rights reserved.
    29. 29. 21Online.com © 2011 Century 21 Real Estate LLC. All rights reserved.
    30. 30. Connect to the Best Referral Agency © 2011 Century 21 Real Estate LLC. All rights reserved.
    31. 31. Award Winning Training © 2011 Century 21 Real Estate LLC. All rights reserved.
    32. 32. Award Winning Learning for All Associates*New Agents Experienced Agents Brokers & Managers All * Among Training Magazines Top 125 Companies 7 out of the past 10 years © 2011 Century 21 Real Estate LLC. All rights reserved.
    33. 33. Certification Learning TracksEach of these professional development programs is a guide to greater prosperity! SALES ASSOCIATES • Buyer Specialist • Listing Specialist • Technology/Social Networking • Agent Business Management • Customer Service Specialist • CENTURY 21 tools and Systems • Leads Generation SpecialistAll Grow Your Business OFFICE ADMINISTRATORS • Introductory • Advanced • Marketing/Technology © 2011 Century 21 Real Estate LLC. All rights reserved.
    34. 34. State-of-the-Art Learning ResourcesJoin us! Americana’s Social Media Training © 2011 Century 21 Real Estate LLC. All rights reserved.
    35. 35. Awards & Recognition Programs © 2011 Century 21 Real Estate LLC. All rights reserved.
    36. 36. International Awards and Events 36 © 2011 Century 21 Real Estate LLC. All rights reserved.
    37. 37. Individual Producer & Team Awards  Masters Ruby Producer  Masters Emerald Producer  Masters Diamond Producer  Masters Team  CENTURION ® Producer  CENTURION Team  CENTURION Honor Society  Quality Service Producer & Team  Quality Service Pinnacle Producer & Team  President’s Award  Technology Award  Dick Loughlin International Hall of Fame  Preferred Agent Club Status  Office Level Awards © 2011 Century 21 Real Estate LLC. All rights reserved.
    38. 38. National Convention San Antonio, Texas San Diego, California Las Vegas, Nevada Orlando, Florida © 2011 Century 21 Real Estate LLC. All rights reserved.
    39. 39. Top Agent Retreat (previous destinations) Nassau, Bahamas Waikoloa, Hawaii Hollywood, Florida Chicago, Illinois San Diego, California Boston, Massachusetts © 2011 Century 21 Real Estate LLC. All rights reserved.
    40. 40. Business Benefits © 2011 Century 21 Real Estate LLC. All rights reserved.
    41. 41. National Discounts © 2011 Century 21 Real Estate LLC. All rights reserved.
    42. 42. FREE Listing Distribution Partners © 2011 Century 21 Real Estate LLC. All rights reserved.
    43. 43. Wireless / Telecommunications•16% off rates • 17% off • 20% off • 10% off•Up to 25% off rates rates ratesequipment • 45% off • 25% off equipment equipment © 2011 Century 21 Real Estate LLC. All rights reserved.
    44. 44. UPROMISE• Affinity partner since 2001• 10 million members – The single largest contribution available to these members comes from a real estate transaction• Buyers and sellers can earn up to $3,000 on their transaction – Under a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise account• Brokers must be active in CGRN in order to participate in Upromise – Brokers pay 20% referral fee on all Upromise leads Not available in: AK, AL, IA, KS, LA, MS, MO, MT, ND, NJ, OK, OR, and TN © 2011 Century 21 Real Estate LLC. All rights reserved.
    45. 45. ®CENTURY 21 SystemsValue Added Services © 2011 Century 21 Real Estate LLC. All rights reserved.
    46. 46. Additional Real Estate Services © 2011 Century 21 Real Estate LLC. All rights reserved.
    47. 47. Community Involvement © 2011 Century 21 Real Estate LLC. All rights reserved.
    48. 48. Giving Back To The Community 2011 To Date CENTURY 21 Has Raised Over $102,000,000 For Easter Seals $76,000,000 Raised In The First 25 Years 2004 $62,000,000 Raised In The First 20 Years 1999 $47,000,000 Raised In The 1994 First 15 Years $20,000,000 Raised In The 1989 First 10 Years 1984 $6,000,000 Raised In The First 5 Years 1979 Easter Seals Selected As Primary Charity © 2011 Century 21 Real Estate LLC. All rights reserved.
    49. 49. CENTURY 21 AmericanaManagement and Office TeamYour personal support staff! © 2011 Century 21 Real Estate LLC. All rights reserved.
    50. 50. Management ABOUT CENTURY 21 AMERICANA • As a Company, and as Individuals, our Values and Beliefs Guide our Actions on a Daily Basis. Our Values are the Fabric of Our Companys Unique Culture and Are Critical to our Success. In Fact, They are what Set Us Apart and Gives Us a Competitive Edge within the Industry. A Steadfast Commitment to Superior Customer Care, Recognizing and Fostering Opportunities for Success and Personal Growth While Taking Pride in Our Entrepreneurial Spirit are a Few of the Distinctive Hallmarks of the Century 21 Americana Culture.Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
    51. 51. Office Team AWARDS • 33 Sales Associates 2011 - CENTURION 2011 - Presidents Office • Local Market 2011 - Quality Service Pinnacle Office Expertise 2010 - CENTURION 2010 - Quality Service Office • Serving 2009 - CENTURION Southern CA 2008 - CENTURION 2007 – CENTURION since 1998 MARKET SPECIALTIES World Wide ERCEach Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
    52. 52. Results The only nationally recognized office located in the Pomona Valley, California, the hottest growing area in Southern California. Professional and Bilingual staff in a state of the art facility to service all of your real estate needs.Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
    53. 53. Summary • Why CENTURY 21 Americana? • The power of the team to get the job done. • The power of the record of results we have assembled. • The power of the systems that are in place that allow us to grow and increase market share, services, and profitability. • The power in the vision of management and their commitment to excellence in this company. • The power of the CENTURY 21 name.Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
    54. 54. Transitioning into the CENTURY 21® SystemRest assured that we will help you in yourtransition with your business and your assimilationinto the office.With different programs and guides to help youevery step of the way, the CENTURY Americanawill ensure a seamless transition into the System. Call Today and schedule a personal appointment with Office Recruiter Alicia Gomez to find out more about our office and what we are doing to help our agents 800-650-3660 © 2011 Century 21 Real Estate LLC. All rights reserved.
    55. 55. Thank You! Century 21 Americana527 E Rowland St Covina CA 91723 800-650-3660 © 2011 Century 21 Real Estate LLC. All rights reserved.

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