ideascreativity and brand inspirationA review of theTSA’s Annual Report Recommendations 2011
As we see it?The top 10 most important drivers for recipientsof your Annual Report.
Keep your eye on the ballProduce your report for your tenants and no other audience                                       ...
Make your mark• Your annual report should be unique• An ‘expression’ of the partnership between you and your tenants• Help...
Let go, just enough• Tenant involvement is vital• Tenants should be “in control” of the content of the report• Empower wit...
Keep it real• Make your information accessible• Good content and good presentation• Use interesting, engaging graphics• Pr...
Be humble, be honest• When it comes to performance, honesty is the best policy• Acknowledge “what you don’t do well”• If y...
Work the numbers• Demonstrate working with tenants to improve the Value for Money• How do you define Value for Money - cut...
Across the Board• Mention diversity• Consider other factors• Make a clear statement of your commitment to equality and div...
Be accountable• Provide good and clear explanations of governance and viability• Include information from your accounts an...
Right up your street• Show you understand the principles behind local offers• Demonstrate you’re accountable locally at a ...
It’s all about the delivery• Produce a summary version and circulate this to ALL tenants• Put both on your website where p...
So, if your drivers aregreat ideas, creativityand brand inspiration
You can count on us.www.c-21.co.uk http://twitter.com/#!/c21chitchat http://www.facebook.com/C21Ltd
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TSA's annual report recommendations 2011

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C21 is a creative communications agency in Altrincham with significant experience in the social housing sector. In a snapshot, this is our take on the recent report by the Tenant Services Authority outlining the good, the bad and the ugly from last years Annual Reports and recommendations for 2011.

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TSA's annual report recommendations 2011

  1. 1. ideascreativity and brand inspirationA review of theTSA’s Annual Report Recommendations 2011
  2. 2. As we see it?The top 10 most important drivers for recipientsof your Annual Report.
  3. 3. Keep your eye on the ballProduce your report for your tenants and no other audience 1
  4. 4. Make your mark• Your annual report should be unique• An ‘expression’ of the partnership between you and your tenants• Help your tenants fulfil their vital role of scrutinising the quality of your service• Find new ways to work together to improve your effectiveness 2
  5. 5. Let go, just enough• Tenant involvement is vital• Tenants should be “in control” of the content of the report• Empower with a culture open to new ideas• Demonstrate the ways your tenants strategically influence• Value the reports importance by involving staff and tenants at all levels 3
  6. 6. Keep it real• Make your information accessible• Good content and good presentation• Use interesting, engaging graphics• Provide glossaries or jargon buster boxes• Refer to the standards• Feedback forms should be comprehensive and useful 4
  7. 7. Be humble, be honest• When it comes to performance, honesty is the best policy• Acknowledge “what you don’t do well”• If you have no shortcomings what is there to improve• Explain how you’re going to improve• Comparisons: give context, to judge effectiveness 5
  8. 8. Work the numbers• Demonstrate working with tenants to improve the Value for Money• How do you define Value for Money - cutting costs v greater efficiency or effectiveness• Show Value for Money across each of the other service standards• Use good tenant orientated explanations of Value for Money 6
  9. 9. Across the Board• Mention diversity• Consider other factors• Make a clear statement of your commitment to equality and diversity issues• Refer to diversity groups involving tenants• Reflect diversity without resorting to ‘tokenism’ 7
  10. 10. Be accountable• Provide good and clear explanations of governance and viability• Include information from your accounts and explain them as well• Show how tenant bodies fit into your governance• Indicate board member expenses & remuneration expenditure• You could even compare information on senior staff salaries 8
  11. 11. Right up your street• Show you understand the principles behind local offers• Demonstrate you’re accountable locally at a level appropriate for tenants• Multidimensional means of ensuring different approaches for different needs• A geographic “local offer” allowing tenants to shape their services to their preferences 9
  12. 12. It’s all about the delivery• Produce a summary version and circulate this to ALL tenants• Put both on your website where people can easily find them!• Provide clear identification of how tenants could get copies of full reports, translations and in alternative formats• “Colour test” reports for tenants with visual impairments 10
  13. 13. So, if your drivers aregreat ideas, creativityand brand inspiration
  14. 14. You can count on us.www.c-21.co.uk http://twitter.com/#!/c21chitchat http://www.facebook.com/C21Ltd

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