Social Media Tools for Disasters
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Social Media Tools for Disasters

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Social Media Tools for Disasters presentation given at the Hawaii Emergency Preparedness & Homeland Security Workshop on Oct. 22, 2013. It was part of panel on Media Behind the Scenes.

Social Media Tools for Disasters presentation given at the Hawaii Emergency Preparedness & Homeland Security Workshop on Oct. 22, 2013. It was part of panel on Media Behind the Scenes.

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Social Media Tools for Disasters Social Media Tools for Disasters Presentation Transcript

  • The Role of Social Media in Disasters Burt Lum October 22, 2013 @bytemarks bytemarks@gmail.com
  • The nature of social media Web 1.0 ● Management in Control ● One Way - Delivering the Message ● Repeat the Message ● Control the Message ● Educate ● Organization Creates Content Web 2.0 ● Community in Control ● Two Way - Being Part of the Conversation ● Adopt the Message ● Focus on the Community Voice ● Influence, collaborate ● User created content, co-create
  • 5 Trends in Disaster Management 1. 2. 3. 4. 5. Everything Happens at Lightning Speed People Demand Hyper-Transparency Dialog is important in Message Delivery Need to establish Trusted Sources Misinformation and Rumors Travel at Viral Speeds
  • Social Media in the EM Cycle
  • Levels of Engagement Monitor ● ● ● ● ● ● Gather information during the response or recovery phase Identify gaps in response Understand how opinion of your organization is forming Identify improvements to the response Identify people and/or communities in need Improve situational awareness Respond ● ● ● ● Increase speed of rumour log addressing (e.g. addressing inaccuracies and misinformation) Create a targeted response Request specific, required information Build trust between your organization and the public Engage ● ● Consult with your community Obtain in-depth feedback on response and information provided
  • Touchpoints ● Know where your audience is. ● Know how reach them. ● Continue to engage with them.
  • Monitor ● ● ● ● Search sites using hashtags & keywords Identify people & communities in need Improve Situational Awareness Collaborate TweetTracker
  • The Hawaii VOST (Virtual Operations Support Team) primary activities during an emergency include: ● Helping to post and retweet information from verified sources regarding the emergency. ● Monitoring social media for incidents of distress, danger and system failures. ● Monitoring social media for erroneous reports, misinformation and rumors.
  • Keys to Digital Crisis Management ● Set up a Listening Post program ● Get management buy-in on the importance of social media ● Identify the top online influencers (and begin building relationships) ● Know how you will “speak” online (e.g. Twitter, Facebook, YouTube, etc.) ● Establish Social Media Engagement Guidelines across your organization
  • Mahalo!
  • Burt Lum @bytemarks bytemarks@gmail.com Hawaiiopendata.com