Great social media content

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Short presentation give at the Coldwell Banker Texas Sales Rally 9/26/2012

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Great social media content

  1. 1. Great Social Media Content Welcome Byron Underwood Director of Career Development Coldwell Banker United – Houston ByronU@cbunited.com ByronU A degree in Attitude, Activity, SUCCESS!
  2. 2. AgendaStrategizeGather ContentMethods of Delivery ByronU A degree in Attitude, Activity, SUCCESS!
  3. 3. StrategizeBrainstorm a list of what kind of content youwant to post by thinking about who you wish toreach. It makes your posting strategic It saves time It will give you a starting point on have the first 30 – 60 days worth of content ByronU A degree in Attitude, Activity, SUCCESS!
  4. 4. StrategizeKen Find your niche Learn what your customer needs from you Do it 1% better Ignore everything else ByronU A degree in Attitude, Activity, SUCCESS!
  5. 5. StrategizeTo be interesting, you have to tell the story! Ask yourself: What do I love most about real estate? Why do I love this community? How can I share my personality? ByronU A degree in Attitude, Activity, SUCCESS!
  6. 6. StrategizeMy InterestsSportsVolunteer OpportunitiesHobbiesTravelGroups ByronU A degree in Attitude, Activity, SUCCESS!
  7. 7. StrategizeCommunity News and EventsSchool EventsSchool CalendarParks and Recreation InformationFavorite and New RestaurantsRoad Improvement/ConstructionShopping ByronU A degree in Attitude, Activity, SUCCESS!
  8. 8. StrategizeLocal Real EstateNew ListingJust SoldNeighborhood TrendsClient TestimonialsHome Improvements ByronU A degree in Attitude, Activity, SUCCESS!
  9. 9. StrategizeNational and State Real EstateHousing NewsMortgage and Finance NewsEconomic DataCurrent Events ByronU A degree in Attitude, Activity, SUCCESS!
  10. 10. Strategize Local Real National and State Community News and My Interests Estate Real Estate Events Favorite Sport New Listing Housing News School Events Teams Mortgage and Finance Volunteer Just Sold News School Calendar OpportunitiesNeighborhood Parks and Recreation Trends Economic Data Information Hobbies Client Favorite and New Testimonials Current Events Restaurants Travel News Home RoadImprovements Improvement/Construction ByronU A degree in Attitude, Activity, SUCCESS!
  11. 11. Gather Content Content Creator vs Content CuratorCreator: Identifies the needs within their audience and seeks to help by creating original and highly relevant content.Curator: Sifts through the Web to find and deliver the most relevant content for their intended audience. ByronU A degree in Attitude, Activity, SUCCESS!
  12. 12. Gather ContentContent Curator = Hunter Gatherer ByronU A degree in Attitude, Activity, SUCCESS!
  13. 13. Create ContentWrite articlesMake videosPost statistics and analysesBe creative Let your personality shine through!! ByronU A degree in Attitude, Activity, SUCCESS!
  14. 14. Deliver ContentBalanceFind and share content that REALLY helps youraudience…or is REALLY interestingPersonal vs Professional ByronU A degree in Attitude, Activity, SUCCESS!
  15. 15. Deliver ContentFrequency Quality vs Quantity More isn’t always better ByronU A degree in Attitude, Activity, SUCCESS!
  16. 16. Deliver ContentFrequency Quality vs Quantity Listen Share Respond ByronU A degree in Attitude, Activity, SUCCESS!
  17. 17. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS! ByronU A degree in Attitude, Activity,
  18. 18. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS! ByronU A degree in Attitude, Activity,
  19. 19. Deliver ContentBlog Topics Hwy 290 Expansion Cy-Fair ISD School Year Calendar Coles Crossing Soccer Fields Retention ByronU A degree in Attitude, Activity, SUCCESS!
  20. 20. Deliver ContentFacebook Insights gives the ability to measurereach and interactions with our Facebookcommunity ByronU A degree in Attitude, Activity, SUCCESS!
  21. 21. Deliver ContentModerate Mak sure yu reed your posts befureyou hit srnd. ByronU A degree in Attitude, Activity, SUCCESS!
  22. 22. Deliver ContentModerate Mak sure yu reed your posts befureyou hit srnd.It’s your BRAND! ByronU A degree in Attitude, Activity, SUCCESS!
  23. 23. Final ThoughtsDevelop a point of view that is uniqueTake risksExperiment with your content. It is ok to fail.Have funByronU@cbunited.com ByronU A degree in Attitude, Activity, SUCCESS!
  24. 24. Thank YouGreat Results are the Sum of Small Things, Done Well, Repeatedly -Floyd Wickman ByronU A degree in Attitude, Activity, SUCCESS!

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