Powerpoint version downloadable at www.slidebooks.com
Strategy Map & Balanced Scorecard Templates created in editable Powerpoint and Excel by Ex-Deloitte & McKinsey Consultants
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“Strategy without
execution is a dream.
Execution without
strategy is a
nightmare”
Bill Gates
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“Less than 10% of
strategies effectively
formulated are
effectively executed”
Fortune Magazine
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To ensure proper Strategy execution, Norton and Kaplan invented the
2 concepts of ‘Strategy Map’ and ‘Balanced Scorecard’
Strategy Map
Balanced Scorecard
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What is a ‘Strategy Map’?
“The Strategy Map is a representation of the
Strategy on one page, showing the Strategic
Objectives and the Cause-Effect relationships
between them”
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A Strategy map usually includes the following 4 perspectives:
Financial Perspective
Return on
Investment
Productivity
Strategy
Revenue
Strategy
1.The Financial perspective presents the key levers driving
financial performance
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A Strategy map usually includes the following 4 perspectives:
2.The Customer perspective presents the value proposition of the
company for its customers
Customer Perspective
ReputationImageRelationship
Product
Service
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A Strategy map usually includes the following 4 perspectives:
3.The Internal perspective presents the value chain of the
company, that is to say the macro process of the business
Internal Perspective
“Build the
Brand”
“Make the
Sale”
“Deliver the
Product”
“Service
Exceptionally”
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A Strategy map usually includes the following 4 perspectives:
4.The Learning and Growth perspective presents the intangible
assets required to drive performance
Learning & Growth Perspective
+ +Human
Capital
Information
Capital
Organization
Capital
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The 4 perspectives of the Strategy Map need to be aligned
Internal Perspective
Financial Perspective
Learning & Growth Perspective
Customer Perspective
Return on
Investment
Reputation
+ +
“Build the Brand” “Make the Sale” “Deliver the
Product”
“Service
Exceptionally”
Productivity Strategy
Human
Capital
Information
Capital
organisation
Capital
ImageRelationshipProduct Service
Revenue Strategy
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You’ll find below and in the next slides some Strategy map templates
that you can reused
Internal Perspective
Financial Perspective
Learning & Growth Perspective
Customer Perspective
+ +
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Learning &
Growth
Perspective
Financial Perspective
Internal
Perspective
Customer Perspective
Strategy Map Template
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Human Capital
Information Capital
Organization Capital
Customer
Management
Operations
Innovation
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Learning &
Growth
Perspective
Financial Perspective
Internal
Perspective
Customer Perspective
Strategy Map Template
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Insert your own text Insert your own text Insert your own text Insert your own textHuman Capital
Information Capital
Organization Capital
Customer
Management
Operations
Innovation
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Learning &
Growth
Perspective
Financial Perspective
Internal
Perspective
Customer Perspective
Strategy Map Template
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Insert your own text Insert your own text Insert your own text Insert your own textHuman Capital
Information Capital
Organization Capital
Customer
Management
Operations
Innovation
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Learning &
Growth
Perspective
Financial
Perspective
Internal
Perspective
Customer
Perspective
Strategy Map Template
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Learning &
Growth
Perspective
Financial
Perspective
Internal
Perspective
Customer
Perspective
Strategy Map Template
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Learning &
Growth
Perspective
Financial
Perspective
Internal
Perspective
Customer
Perspective
Strategy Map Template
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Increase shareholder
value
Increase revenue per
customer
Increase number of
customers
Improve Asset
Utilization
Improve cost
structure
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Strategy Map Template
Internal Perspective
Financial Perspective
Learning & Growth Perspective
Customer Perspective
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The remaining of the presentation (61 reusable Powerpoint slides + 2 Excel
sheets) is available at www.slidebooks.com or by clicking below:
Click below:
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Strategy Map Template
Mission &
Vision
• Replace by your own text
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Competitive
awareness
Shared goals
Vision & Mission
Deliverables
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Insert Company’s Mission statement
Insert Company’s Vision statement
Financial Perspective
Customer Perspective
Internal Perspective
Learning & Development Perspective
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Strategy Map Template
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What is a ‘Balanced Scorecard’?
At the highest conceptual level, the Balanced
Scorecard is a framework that helps organizations
translate a strategy into operational objectives that
drive both behavior and performance. It includes the
same 4 business perspectives as the Strategy Map:
Finance
Customer
Learning and Growth
Internal
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A Balanced Scorecard includes strategic objectives, measures and
targets
Perspective
Financial Perspective
F1 Increase earnings per share
F2 Increase revenue per customer
F3 Reduce cost per customer
Strategic Objectives Strategic Measures
• Net income (vs. last year)
• Revenue per customer
• Cost per customer
Targets
+$100M
$300
$75
Statement of
what strategy
must achieve and
what’s critical to
its success
The level of
performance or
rate of
improvement
needed
How success in
achieving the
strategy will be
measured and
tracked
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A Balanced Scorecard includes strategic objectives, measures and
targets for each one of the 4 perspectives
Perspective
Financial
To satisfy our shareholders,
what financial objectives must
we accomplish?
F1 Increase earnings per share
F2 Increase revenue per customer
F3 Reduce cost per customer
Strategic Objectives Strategic Measures
F1 Net income (vs. last year)
F2 Revenue per customer
F3 Cost per customer
Targets
F1 +$100M
F2 $300
F3 $75
Customer
To achieve our financial
objectives, what customer needs
must we serve?
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C1 Insert figure
C2 Insert figure
C3 Insert figure
Internal processes
To satisfy our customers and
shareholders, in which internal
business processes must we
excel?”
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I3 Insert your own text
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I3 Insert your own text
I1 Insert figure
I2 Insert figure
I3 Insert figure
Learning & Growth
To achieve our “Financial”,
“Customer” and “Internal
Processes” strategic objectives,
what does the organization need
to learn?
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L3 Insert your own text
L1 Insert figure
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L3 Insert figure
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Balanced Scorecard Template
Mission &
Vision
TargetsMeasureObjectives
Finance
TargetsMeasureObjectives
Customer
TargetsMeasureObjectives
Learning and Growth
TargetsMeasureObjectives
Internal
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Balanced Scorecard Template
Perspective
Financial Perspective
F1 Insert your own text
F2 Insert your own text
F3 Insert your own text
Strategic Objectives Strategic Measures
Customer Perspective
Customer
Management
Internal
Perspective
Human Capital
Learning&Growth
Perspective
Product Innovation
Operations
Management
Information Capital
Organization Capital
• Insert your own text
• Insert your own text
• Insert your own text
Responsible Citizen
Targets
+$100M
$300
$75
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Go to the Excel sheet to access the Balanced Scorecard Excel
template
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Indicative Strategy Map and Balanced Scorecard Project Plan
Step 0: Kick-Off
Step 1: Provide Business
insights
Step 2: Define Mission and
vision statements
Step 3: Identify Key
Strategic priorities
Step 4: Create strategy
map
Step 5: Create Balanced
scorecard
Step 6: Identify required
initiatives to reach
strategic goals
Step 7: Getting to
First Report
Week
Workshop #1
Workshop #2
Workshop #3
Kick-Off
1 2 3 4 5 6 7 8 9 10 11 12
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Zoom on Step 0 - Kick-Off
Step 0: Kick-Off
Step 1: Provide Business
insights
Step 2: Define Mission and
vision statements
Step 3: Identify Key
Strategic priorities
Step 4: Create strategy
map
Step 5: Create Balanced
scorecard
Step 6: Identify required
initiatives to reach
strategic goals
Step 7: Getting to
First Report
Week
Workshop #1
Workshop #2
Workshop #3
Kick-Off
1 2 3 4 5 6 7 8 9 10 11 12
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The remaining of the presentation (61 reusable Powerpoint slides + 2 Excel
sheets) is available at www.slidebooks.com or by clicking below:
Click below:
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If you need more details, we recommend you to buy one of these 5
books
Amazon
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The remaining of the presentation (61 reusable Powerpoint slides + 2 Excel
sheets) is available at www.slidebooks.com or by clicking below:
Click below: