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Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
Marketing plan template in Powerpoint
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Marketing plan template in Powerpoint

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Marketing plan template in Powerpoint created by former Deloitte management consultants and talented designers. …

Marketing plan template in Powerpoint created by former Deloitte management consultants and talented designers.
To access the editable PowerPoint version, please go to www.slidebooks.com

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  • 1. Marketing Plan Template By Former Deloitte Management Consultants
  • 2. 2 www.slidebooks.com2 Marketing Plan Company Name: Date: Author: Business Unit: Email: Phone: Example name 08/10/2014 John Example Example A Example@business.com 04 20 30 40 50
  • 3. 3 www.slidebooks.com3 Overall guiding principles
  • 4. 4 www.slidebooks.com4 Table of content Target Market Product Price 1 3 4 Promotion5 Place6 Four Ps2
  • 5. 5 www.slidebooks.com5 Marketing Plan 1.Target market • Describe in this text block your target market(s), that is to say the group of customers that you want to market your products to. • To identify your target market(s), you can use customer segmentations such as: o Geographic segmentation o Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in the family life cycle) o Attitudes o Psychological profiles • If you have more than one target market, you ideally will have to tailor your mix marketing (4Ps) for each one of your target markets Target Market description
  • 6. 6 www.slidebooks.com6 • Estimate the Total Available Market (TAM) size • TAM refers to the global revenue opportunity available for a product or service • Some sources of information such as government data, trade associations, financial data from major players and customer surveys should help you to provide a rough estimation Total Available Market (TAM) Total Available Market (TAM) Serviceable Available Market (SAM) • Estimate the Serviceable Available Market (SAM) size • SAM refers to the percentage of the Total Available Market (TAM) that you can actually serve Serviceable Available Market (SAM) • Estimate your Target Market size based on your estimation of the TAM and SAM size • Target market refers to the group of customers that you want to market your products to Your Target Market Target Market Market Share • Estimate your market share (in percentage and dollars) based on your unique selling proposition and marketing plan • Your market share refers to a percentage of your target market Your Market Share Marketing Plan 1.Target market Target market size Click here to download the editable PowerPoint version at www.slidebooks.com
  • 7. 7 www.slidebooks.com7 • Estimate the Total Available Market (TAM) revenue growth Total Available Market (TAM) Total Available Market (TAM) Serviceable Available Market (SAM) • Estimate the Serviceable Available Market (SAM) revenue growth Serviceable Available Market (SAM) • Estimate your Target Market revenue growth Your Target Market Target Market Market Share • Estimate your market share growth Your Market Share Marketing Plan 1.Target market Target market growth • A simple way of forecasting the market growth is to extrapolate historical data into the future • A more accurate way is to study growth drivers such as demographic information and sales growth in complementary products - 10% every year between 2014 and 2020 + 1% every year between 2014 and 2020 + 10% every year between 2014 and 2020 + 2% every year between 2014 and 2020
  • 8. 8 www.slidebooks.com8 Table of content Target Market Product Price 1 3 4 Promotion5 Place6 Four Ps2
  • 9. 9 www.slidebooks.com9 Target Market The Marketing Plan will cover the 4 Ps: Promotion Product Place Price Marketing Plan 2. Four Ps Click here to download the editable PowerPoint version at www.slidebooks.com
  • 10. 10 www.slidebooks.com10 Table of content Target Market Product Price 1 3 4 Promotion5 Place6 Four Ps2
  • 11. 11 www.slidebooks.com11 Marketing plan 3.Product A brief description of your product range A brief description of your product categories A description of your key products including: 1. Product Attributes: characteristics by which products are identified and differentiated. It usually comprise features, shapes, colors, functions and uses 2. Customer Benefits: a product attribute expressed in terms of what the user gets from the product rather than its physical characteristics or features 3. Price: A product is worth as much as people are willing to pay for it. The amount your target market is prepared to pay for your products/services depends on your target market's budget and the product attributes 4. Unique Selling Proposition (USP): It defines your company’s unique position in the marketplace. It is an often overlooked but very important element of creating a business that customers love. A strong unique selling proposition allows you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers The product section needs:
  • 12. 12 www.slidebooks.com12 Marketing plan 3.Product Product category #1 Describe your product category with your own text Product A Product B Product E Product F Product category #3 Describe your product category with your own text Product range Describe your product range with your own text Product C Product D Product category #2 Describe your product category with your own text
  • 13. 13 www.slidebooks.com13 Product A Product B Product C Use your own text for describing the key attributes of your product Description (key attributes) Use your own text Key customer benefits Use your own text (note: different products can have the same USP) Unique selling proposition (USP) Use your own text for describing the key attributes of your product Use your own text Use your own text (note: different products can have the same USP) Use your own text for describing the key attributes of your product Use your own text Use your own text (note: different products can have the same USP) Marketing plan 3.Product
  • 14. 14 www.slidebooks.com14 Product D Product E Product F Use your own text for describing the key attributes of your product Description (key attributes) Use your own text Key customer benefits Use your own text (note: different products can have the same USP) Unique selling proposition (USP) Use your own text for describing the key attributes of your product Use your own text Use your own text (note: different products can have the same USP) Use your own text for describing the key attributes of your product Use your own text Use your own text (note: different products can have the same USP) Marketing plan 3.Product Click here to download the editable PowerPoint version at www.slidebooks.com
  • 15. 15 www.slidebooks.com15 Table of content Target Market Product Price 1 3 4 Promotion5 Place6 Four Ps2
  • 16. 16 www.slidebooks.com16 Marketing plan 4.Price Set the price regarding your production cost, your distribution cost and your expected profit margin E.g. it may cost $100 to produce a product and the company adds 20% as a profit margin so the selling price would be $120.00 1. Cost plus pricing Set a low price to increase sales and market share. Once market share has been captured the firm may then increase their price E.g. a television satellite company sets a low price to get subscribers then increases the price as their customer base increases 2. Penetration pricing strategy Set a price in comparison with competitors E.g. Conduct a competitor analysis and decide whether or not you want to set a higher, lower or the same price as them. If you have a significant competitive advantage you may want to set a higher price 4. Competition based pricing Set the price regarding the value perceived by the customer. A market survey may help you to set up the right price 3. Value-based pricing Top 10 pricing strategies that can help you to set the price of your products (1/2) Set an initial high price and then slowly lower the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer E.g. Apple, with its Iphone products, uses a skimming pricing strategy 5. Skimming pricing
  • 17. 17 www.slidebooks.com17 Set different prices for different products within the same product range in order to reach different target markets E.g. Peugeot sells different cars at different prices 6. Product line pricing Set a price according to the customers’ psychology E.g. a product can be charged $99 instead of $100 7. Psychological pricing Set the same price as your main competitors in order to avoid price wars and maintain a moderate but stable level of profit E.g. Some telecom companies are using a Status Quo pricing 9. Status Quo Pricing Set a high price to reflect the exclusiveness of your product E.g. Ferrari uses a premium pricing strategy 8. Premium pricing Set optional pricing by presenting a low base price that is capable of attracting customers while maintaining the possibility of selling costly add-ons later E.g. Computer printers often have a very low initial entry price, while the cost of printer ink cartridges is substantial 10. Optional Pricing Top 10 pricing strategies that can help you to set the price of your products (2/2) Marketing plan 4.Price Click here to download the editable PowerPoint version at www.slidebooks.com
  • 18. 18 www.slidebooks.com18 The quoted price to end users is known as the list price. This price can however be discounted for a period of time or for some customers. There are mainly 4 types of discount strategies: When the customer purchases in large quantities 1. Quantity discount Based on the time that the purchase is made and designed to reduce seasonal variation in sale 2. Seasonal discounts A short-term discounted price offered to stimulate sales 4. Promotional discount When the customer pays his bill before a specified date 3. Cash discount Marketing plan 4.Price
  • 19. 19 www.slidebooks.com19 • Describe your pricing strategy which can be a combination of the several pricing strategies described in the previous slides • Explain why you think it is the right strategy (e.g. “It will reflect the exclusiveness of our products…”) Pricing Strategy Insert the product A price Product A Insert the product B price Product B Insert the product C price Product C Insert the product D price Product D Insert the product E price Product E Insert the product F price Product F • Describe your discount strategy which can be a combination of several discount strategies described in the previous slides • Explain why you think it is the right discount strategy Discount Strategy Product price If you have a lot of products, only mention the key ones Marketing plan 4.Price
  • 20. 20 www.slidebooks.com20 Table of content Target Market Product Price 1 3 4 Promotion5 Place6 Four Ps2 Click here to download the editable PowerPoint version at www.slidebooks.com
  • 21. 21 www.slidebooks.com21 • Paying an organization to use your brand or logo. The most common use of sponsorship is with sporting events such as the Olympics games • Promoting and selling your services online using various forms of marketing techniques such as banner advertisements, social media and search engine optimization • Direct marketing method in which carefully targeted prospects (chosen on the basis of age, income, location, profession, buying pattern, etc.) are presented with custom tailored offers for products or services through mail or email • Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public • Commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers. • Selling a product service one to one • Any non personal paid form of communication using any form of mass media such as TV, radio, print and outdoor medias Marketing plan 5.Promotion There are 7 key types of promotion: Advertising Public Relations Sales Promotion Personal Selling Direct Mail Sponsorship Internet and Mobile Marketing
  • 22. 22 www.slidebooks.com22 • Insert your promotional purpose Promotional purpose • Insert your annual budget (it can be express as a percentage of your revenue) Annual Budget Advertising (40% of the budget) Public relations (20% of the budget) Sales Promotion (10% of the budget) Personal selling (30% of the budget) Direct Mail Sponsorship Internet Marketing   X  XX Marketing plan 5.Promotion
  • 23. 23 www.slidebooks.com23 • Describe your personal selling strategy • Describe your sales promotion strategy • Describe your Public relations strategy • Describe your advertising strategy Advertising (40% of the budget) Public relations (20% of the budget) Sales Promotion (10% of the budget) Personal selling (30% of the budget) Zoom on the type of promotion used: Marketing plan 5.Promotion Click here to download the editable PowerPoint version at www.slidebooks.com
  • 24. 24 www.slidebooks.com24 Table of content Target Market Product Price 1 3 4 Promotion5 Place6 Four Ps2
  • 25. 25 www.slidebooks.com25 Marketing plan 6.Place
  • 26. 26 www.slidebooks.com26 • Describe in this text block your production plan • This part should answer questions such as: o What plant and equipment will you need to operate your business? o How will you plan to finance your plant and equipment (rental, lease or buy)? o What will be the ongoing operating costs and maintenance requirements? o Where will you produce your products? o How will you manufacture your products? o When will you manufacture your products? o In which quantity will you produce? o Which raw material will you need? o Who will be your suppliers and what terms do they offer? o What will be the overall cost of production? o What will be the cost of production per unit? o Have you documented standard procedures? o What quality control measures will you use? o Do you have any strategies for new product development? o Where will you store your products before distribution? o What are your storage requirements (e.g. capacity, access, regulations, safety, product deterioration)? o What inventory control system will you use? Production plan Marketing plan 6.Place Click here to download the editable PowerPoint version at www.slidebooks.com
  • 27. 27 www.slidebooks.com27 • Describe in this text block your distribution plan • This part should answer questions such as:  Where will you distribute your products? Why?  How will you distribute your products?  When will you distribute your products?  Who will be your main clients/customers?  What will be the overall cost of distribution?  What will be the cost of distribution per unit? Distribution plan Marketing plan 6.Place
  • 28. 28 www.slidebooks.com28 Production site Planes and trucks Wholesalers Worldwide production and distribution map1 1.Hundreds of maps are available on www.slidebooks.com Marketing plan 6.Place
  • 29. 29 www.slidebooks.com29 Production site Planes and trucks Wholesalers United States production and distribution map1 1.Hundreds of maps are available on www.slidebooks.com Marketing plan 6.Place
  • 30. 30 www.slidebooks.com30 Production site Trains and trucks Wholesalers Australian production and distribution map1 1.Hundreds of maps are available on www.slidebooks.com Marketing plan 6.Place Click here to download the editable PowerPoint version at www.slidebooks.com
  • 31. 31 www.slidebooks.com31 If you have a website, insert a description of your online and mobile distribution strategy Online and mobile distribution Insert print screens of your website Marketing plan 6.Place
  • 32. 32 www.slidebooks.com32 Sources of information Sources of information Porter, Michael E. (1979). "How competitive forces shape strategy" Zimmerman, John, with Benjamin Tregoe. The Culture of Success: Building a Sustained Competitive Advantage by Living Your Corporate Beliefs. McGraw-Hill, 1997. Wall, Bob, Mark R. Sobol, and Robert S. Solum. The Mission-Driven Organization. Prima Publishing, 1999 Competitive Value Management by Hermann J. Stern Armstrong.M Management Processes and Functions, 1996, Raynor, Michael E. "That Vision Thing: Do We Need It?" Long Range Planning, June 1998, pp. 368-376 Collins, Jim, and Jerry I. Porras. "Building Your Company's Vision." Harvard Business Review, September/October 1996, pp. 65- 77 Abrahams, Jeffrey. The Mission Statement Book: 301 Corporate Mission Statements from America's Top Companies. Ten Speed Press, 1999 Click here to download the editable PowerPoint version at www.slidebooks.com
  • 33. 33 www.slidebooks.com33 Feedback Related Product Please feel free to contact us on sales@slidebooks.com if you have any feedback or request regarding this document CV/Resume Template Business Plan Template Thanks Thank you for reading our slides

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