Wordcamp Blog Marketing

Blog Marketing Strategy

Credentials  Online marketing since 1994  Blogging since 2006  Founded BWEST – July 2009

Why Blog 1. Put a face on the brand 2. Thought leadership 3. Great for SEO – “long tail” 4. Create a dialogue

Why Blog 5. Reason to return 6. Link bait 7. Subscribers (email / RSS) 8. Feed your social networks

Content = Traffic

You Say… “I just don’t have time!”  You may already be blogging  Do you write a newsletter / whitepapers / articles

You Say… “What if someone leaves a negative comment?”  Better it happens in your “front yard” than somewhere else  Good products & service  Self policing

Strategic Planning  Objectives: know why you’re blogging  Integrate with your marketing plan  Target Audience: who are you talking to  Resources: who, when, frequency  Measurement: metrics, tools & reports

Keys to Success 20% 30% 50%

1. Read  Use an RSS reader (email, iGoogle)  Keyword search RSS feeds / alerts  ScoutLabs / Radian6

2. Write Think from the customer’s perspective. What do they want to hear?

2. Write Topic Ideas  Answer most popular questions  Recent experience  Interview / profile  Success stories Effective blog posts ahead  Top 10 lists

3. Comment  Conversations  Generate awareness  Subject matter expertise  Links back to your site

3. Comment Add value  Add relevant / useful link  Share an example  Add a point  Disagree – share your opinion

Do’s…  Use your own domain www.bwest.ca/blog  Offer email / RSS subscription  Post at least once a week  Use eye-catching images  Use your human voice

…and Don’ts  Use your corporate voice  Use lingo or acronyms – ROFL  Hard sell  Say “sorry I haven’t posted lately”  Get too widget happy

Analytics Key Metrics  Email / RSS subscribers  Evaluate posts (views, links, comments)  Incoming traffic (keywords)  Goal value (leads, sales)  Inbound links

Analytics

5 things you can do today…

5 Things… 1. Plan 2. Execute 3. Test 4. Measure 5. Optimize

Work Shops Social Media Marketing for Business • Develop an effective social media marketing strategy • Get your website social media ready • Create social media profiles like a Facebook Page, Twitter and LinkedIn • Track results and measure your success Where: WestShore Chamber of Commerce (Boardroom) When: Thursday December 3, 9:00am - 12:00pm Cost: $99.00 Includes: Social Media Strategy template + 1-hour of follow-up

Work Shops Email & Mobile Marketing for Business • Grow your qualified email subscriber base using double opt-in methodology • Create relevant, targeted email messages that motivate subscribers to take action • Define success metrics and set-up systems to track and analyze your return-on-investment Where: WestShore Chamber of Commerce (Boardroom) When: Thursday December 4, 9:00am - 12:00pm Cost: $99.00

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Wordcamp Blog Marketing

by BWEST Interactive on Nov 14, 2009

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Wordcamp Blog Marketing — Presentation Transcript