Getting Started  with Social MediaChris Burdge      250.508.7761   www.bwest.ca
Credentials Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Fortune 500 brands: Nestle, HP, Coca...
What isSocial Media    ?
Social ~ the interaction of organisms withother organisms (people) to their collective co-existence.                   Med...
social networksSocial Networks You Know             Online Social Networks Religious                               Faceb...
S ocial Media S trategy
Social Media Strategic Planning1. Objectives2. Strategy3. Tactics4. Measurement    Chris Burdge      250.508.7761   ww...
Objectives Increase website traffic Generate awareness Build “social capital” …   Chris Burdge       250.508.7761   ...
Social Media ROIChris Burdge      250.508.7761   www.bwest.ca
Social Media StrategyContentEngagementManagementMeasurementChris Burdge      250.508.7761   www.bwest.ca
1. Content− Plan compelling, valuable content− Copy, images, video− Follow category, customers,  prospects− Create        ...
Five Themes1. Financial planning2. Insurance3. Life events4. Guest bloggers5. Value added    Chris Burdge      250.508.77...
OutpostsBase Camp
Social Media StrategyContentEngagementManagementMeasurementChris Burdge      250.508.7761   www.bwest.ca
2. Engagement− Determine tools (Blog, Facebook,  Twitter, YouTube)− Start slow, get comfortable− Network building− Engage ...
Chris Burdge      250.508.7761   www.bwest.ca
Chris Burdge      250.508.7761   www.bwest.ca
MaximizingChris Burdge      250.508.7761   www.bwest.ca
Top 4 reasons to use Linkedin  1. Manage your professional identity  2. Demonstrate expertise  3. Networking / Connections...
Average user has 63 connections
What’s good…   Little to no SPAM   Easy to use   Low commitment   Manage privacyChris Burdge      250.508.7761   w...
What can you do…  1. Cr t aPr e       eae ofil  2. A Connect      dd     ions  3. G /G e R      et iv ecommendaions       ...
What can you do… 2. Recommendaions: giv &r e              t        e eceiv 3. A er buil yourr     nsw s: d      ep 4. A bl...
TwitterAmicr bl     o- oggingser ice al inguser t send &r d “t eet w ae                 v low          so        ea w s” h...
What to tweet… Abl post/ev    og       ent T /T 10L s. Peopl l e l s   ips op ist     e ov ist A aquest /getfeedba   sk...
What NOT to tweet… W tyou ha forbr kfa , unl it was t y awesome…    ha     d     ea st ess          rul  (include pic) W...
Tweet Rule               10 : 1Value-add : MarketingChris Burdge      250.508.7761   www.bwest.ca
Chris Burdge      250.508.7761   www.bwest.ca
The 90 Day ChallengeCommit to doing the following for 90 days:–   Tweet every day at least 3 times, more if you’d like–   ...
The 90 Day Challenge–   Say something funny – show your sense of humor–   @reply at least once a day with either a comment...
Chris Burdge      250.508.7761   www.bwest.ca
MaximizingChris Burdge      250.508.7761   www.bwest.ca
3       3    1            6       4                5        27
1                23        4            6    5
answer the phone
facebook advertising
BUILDING YOUR NETWORK
3        1            4    5                26
Chris Burdge      250.508.7761   www.bwest.ca
The average CND Facebook    user has 190 friends Chris Burdge      250.508.7761   www.bwest.ca
The average CND Facebook user has            190 friends         218 (comments) X           190 (friends) =   41,420 impre...
Social Media StrategyContentEngagementManagementMeasurementChris Burdge      250.508.7761   www.bwest.ca
SM Strategy Breakdown– Management (tools & systems) − Identify resources − Hootsuite − Create a System − Work it…   Chris ...
SM Strategy Breakdown1. Measurement & Monitoring − Google analytics − Hootsuite − Facebook   Chris Burdge      250.508.77...
things                      you ca do                             n                      todayChris Burdge      250.508.7...
1st r atl ening…ist
1. Listen for…   Who’s talking about you, your organization,    events in your area   What are they saying   Look for o...
2. Start a blog   Simple & cheap   Search engines love blogs   Encourages repeat visits   Foundation / hub    Chris Bu...
3. Try Something New   Facebook contest   YouTube account   Foursquare promo   Google Adwords
video ideas   Slide Shows   Interviews   How-to videos   Reviews   Video blogs   Commercials    Chris Burdge       ...
Let’s Review
social media mantras2. Listen, listen, listen3. Content is king…4. Engage, engage, engage5. Always add value6. Answer the ...
Questions?http://www.bwest.ca      @b_west      BwestInteractive      250.508.7761      Chris Burdge      250.508.7761   ...
special offer                     Limited number of tickets for                    Social Media Camp, June 8-9            ...
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
TransAmerica Life - Social Media Workshop
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Transcript of "TransAmerica Life - Social Media Workshop"

  1. 1. Getting Started with Social MediaChris Burdge  250.508.7761 www.bwest.ca
  2. 2. Credentials Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Fortune 500 brands: Nestle, HP, Coca-Cola Founded bWEST – July 2009 Co-founded Social Media Camp 2010 Chris Burdge  250.508.7761 www.bwest.ca
  3. 3. What isSocial Media ?
  4. 4. Social ~ the interaction of organisms withother organisms (people) to their collective co-existence. Media ~ tools used to deliver, share & store information or data. Chris Burdge  250.508.7761 www.bwest.ca
  5. 5. social networksSocial Networks You Know Online Social Networks Religious  Facebook Charity  Linkedin Chamber of Commerce  Twitter Networking Group  Pinterest Sports Teams  YouTube Book Club  Google+ Chris Burdge  250.508.7761 www.bwest.ca
  6. 6. S ocial Media S trategy
  7. 7. Social Media Strategic Planning1. Objectives2. Strategy3. Tactics4. Measurement Chris Burdge  250.508.7761 www.bwest.ca
  8. 8. Objectives Increase website traffic Generate awareness Build “social capital” … Chris Burdge  250.508.7761 www.bwest.ca
  9. 9. Social Media ROIChris Burdge  250.508.7761 www.bwest.ca
  10. 10. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  11. 11. 1. Content− Plan compelling, valuable content− Copy, images, video− Follow category, customers, prospects− Create 5 blog “themes” Chris Burdge  250.508.7761 www.bwest.ca
  12. 12. Five Themes1. Financial planning2. Insurance3. Life events4. Guest bloggers5. Value added Chris Burdge  250.508.7761 www.bwest.ca
  13. 13. OutpostsBase Camp
  14. 14. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  15. 15. 2. Engagement− Determine tools (Blog, Facebook, Twitter, YouTube)− Start slow, get comfortable− Network building− Engage … be “social” Chris Burdge  250.508.7761 www.bwest.ca
  16. 16. Chris Burdge  250.508.7761 www.bwest.ca
  17. 17. Chris Burdge  250.508.7761 www.bwest.ca
  18. 18. MaximizingChris Burdge  250.508.7761 www.bwest.ca
  19. 19. Top 4 reasons to use Linkedin 1. Manage your professional identity 2. Demonstrate expertise 3. Networking / Connections 4. New business opportunitiesChris Burdge  250.508.7761 www.bwest.ca
  20. 20. Average user has 63 connections
  21. 21. What’s good…  Little to no SPAM  Easy to use  Low commitment  Manage privacyChris Burdge  250.508.7761 www.bwest.ca
  22. 22. What can you do… 1. Cr t aPr e eae ofil 2. A Connect dd ions 3. G /G e R et iv ecommendaions t 4. Goups – connect&enga r geChris Burdge  250.508.7761 www.bwest.ca
  23. 23. What can you do… 2. Recommendaions: giv &r e t e eceiv 3. A er buil yourr nsw s: d ep 4. A bl sl pps: og, ideshae… rChris Burdge  250.508.7761 www.bwest.ca
  24. 24. TwitterAmicr bl o- oggingser ice al inguser t send &r d “t eet w ae v low so ea w s” hich rt - sed post ofup t 140 characters in l h.extba s o engt Chris Burdge  250.508.7761 www.bwest.ca
  25. 25. What to tweet… Abl post/ev og ent T /T 10L s. Peopl l e l s ips op ist e ov ist A aquest /getfeedba sk ion ck R w somet int est /useful et eet hing er ing Commenton at eet w @r yt at eet/quest epl o w ion Chris Burdge  250.508.7761 www.bwest.ca
  26. 26. What NOT to tweet… W tyou ha forbr kfa , unl it was t y awesome… ha d ea st ess rul (include pic) W tyourca ha forbr kfa , ora hingel a yourca… ha t d ea st nyt se bout tA aw ys r nd l a emember t Int netnev for s, , he er er getand that’s a long time… Chris Burdge  250.508.7761 www.bwest.ca
  27. 27. Tweet Rule 10 : 1Value-add : MarketingChris Burdge  250.508.7761 www.bwest.ca
  28. 28. Chris Burdge  250.508.7761 www.bwest.ca
  29. 29. The 90 Day ChallengeCommit to doing the following for 90 days:– Tweet every day at least 3 times, more if you’d like– Talk about what you are passionate about– Find people to follow in various areas; business, hobbies, sports, passions– Create at least 2 lists e.g. business related, hobby related– Retweet people who’s tweets you enjoy Chris Burdge  250.508.7761 www.bwest.ca
  30. 30. The 90 Day Challenge– Say something funny – show your sense of humor– @reply at least once a day with either a comment or question– Post a few pictures to Twitter using Twitpic or Hootsuite (or other)– Use a few hashtags e.g. #insurance #yyj or others related to your business– Get to know Tweeps “IRL” by attending an event e.g. a tweet-up Chris Burdge  250.508.7761 www.bwest.ca
  31. 31. Chris Burdge  250.508.7761 www.bwest.ca
  32. 32. MaximizingChris Burdge  250.508.7761 www.bwest.ca
  33. 33. 3 3 1 6 4 5 27
  34. 34. 1 23 4 6 5
  35. 35. answer the phone
  36. 36. facebook advertising
  37. 37. BUILDING YOUR NETWORK
  38. 38. 3 1 4 5 26
  39. 39. Chris Burdge  250.508.7761 www.bwest.ca
  40. 40. The average CND Facebook user has 190 friends Chris Burdge  250.508.7761 www.bwest.ca
  41. 41. The average CND Facebook user has 190 friends 218 (comments) X 190 (friends) = 41,420 impressions Chris Burdge  250.508.7761 www.bwest.ca
  42. 42. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  43. 43. SM Strategy Breakdown– Management (tools & systems) − Identify resources − Hootsuite − Create a System − Work it… Chris Burdge  250.508.7761 www.bwest.ca
  44. 44. SM Strategy Breakdown1. Measurement & Monitoring − Google analytics − Hootsuite − Facebook Chris Burdge  250.508.7761 www.bwest.ca
  45. 45. things you ca do n todayChris Burdge  250.508.7761 www.bwest.ca
  46. 46. 1st r atl ening…ist
  47. 47. 1. Listen for… Who’s talking about you, your organization, events in your area What are they saying Look for opportunities to engage Provide customer service Chris Burdge  250.508.7761 www.bwest.ca
  48. 48. 2. Start a blog Simple & cheap Search engines love blogs Encourages repeat visits Foundation / hub Chris Burdge  250.508.7761 www.bwest.ca
  49. 49. 3. Try Something New Facebook contest YouTube account Foursquare promo Google Adwords
  50. 50. video ideas Slide Shows Interviews How-to videos Reviews Video blogs Commercials Chris Burdge  250.508.7761 www.bwest.ca
  51. 51. Let’s Review
  52. 52. social media mantras2. Listen, listen, listen3. Content is king…4. Engage, engage, engage5. Always add value6. Answer the phone7. Test, track & tweak8. Overnight success, takes time…
  53. 53. Questions?http://www.bwest.ca @b_west BwestInteractive 250.508.7761 Chris Burdge  250.508.7761 www.bwest.ca
  54. 54. special offer Limited number of tickets for Social Media Camp, June 8-9 “Early Bird” price $249 (reg.$495) www.SocialMediaCamp.caChris Burdge  250.508.7761 www.bwest.ca

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