4. Social ~ the interaction of organisms with
other organisms (people) to their collective co-
existence.
Media ~ tools used to deliver,
share & store information or data.
Chris Burdge 250.508.7761 www.bwest.ca
5. social networks
Social Networks You Know Online Social Networks
Religious Facebook
Charity Linkedin
Chamber of Commerce Twitter
Networking Group Pinterest
Sports Teams YouTube
Book Club Google+
Chris Burdge 250.508.7761 www.bwest.ca
21. Top 4 reasons to use Linkedin
1. Manage your professional identity
2. Demonstrate expertise
3. Networking / Connections
4. New business opportunities
Chris Burdge 250.508.7761 www.bwest.ca
23. What’s good…
Little to no SPAM
Easy to use
Low commitment
Manage privacy
Chris Burdge 250.508.7761 www.bwest.ca
27. What can you do…
1. Cr t aPr e
eae ofil
2. A Connect
dd ions
3. G /G e R
et iv ecommendaions
t
4. Goups – connect&enga
r ge
Chris Burdge 250.508.7761 www.bwest.ca
28. What can you do…
2. Recommendaions: giv &r e
t e eceiv
3. A er buil yourr
nsw s: d ep
4. A bl sl
pps: og, ideshae…
r
Chris Burdge 250.508.7761 www.bwest.ca
31. Twitter
Amicr bl
o- oggingser ice al inguser t send &r d “t eet w ae
v low so ea w s” hich r
t - sed post ofup t 140 characters in l h.
extba s o engt
Chris Burdge 250.508.7761 www.bwest.ca
35. What to tweet…
Abl post/ev
og ent
T /T 10L s. Peopl l e l s
ips op ist e ov ist
A aquest /getfeedba
sk ion ck
R w somet int est /useful
et eet hing er ing
Commenton at eet
w
@r yt at eet/quest
epl o w ion
Chris Burdge 250.508.7761 www.bwest.ca
36. What NOT to tweet…
W tyou ha forbr kfa , unl it was t y awesome…
ha d ea st ess rul
(include pic)
W tyourca ha forbr kfa , ora hingel a yourca…
ha t d ea st nyt se bout t
A aw ys r
nd l a emember t Int netnev for s,
, he er er get
and that’s a long time…
Chris Burdge 250.508.7761 www.bwest.ca
40. The 90 Day Challenge
Commit to doing the following for 90 days:
– Tweet every day at least 3 times, more if you’d like
– Talk about what you are passionate about
– Find people to follow in various areas; business,
hobbies, sports, passions
– Create at least 2 lists e.g. business related, hobby
related
– Retweet people who’s tweets you enjoy
Chris Burdge 250.508.7761 www.bwest.ca
41. The 90 Day Challenge
– Say something funny – show your sense of humor
– @reply at least once a day with either a comment
or question
– Post a few pictures to Twitter using Twitpic or
Hootsuite (or other)
– Use a few hashtags e.g. #insurance #yyj or
others related to your business
– Get to know Tweeps “IRL” by attending an event
e.g. a tweet-up
Chris Burdge 250.508.7761 www.bwest.ca
70. 1. Listen for…
Who’s talking about you, your organization,
events in your area
What are they saying
Look for opportunities to engage
Provide customer service
Chris Burdge 250.508.7761 www.bwest.ca
73. 2. Start a blog
Simple & cheap
Search engines love blogs
Encourages repeat visits
Foundation / hub
Chris Burdge 250.508.7761 www.bwest.ca
75. 3. Try Something New
Facebook contest
YouTube account
Foursquare promo
Google Adwords
77. video ideas
Slide Shows
Interviews
How-to videos
Reviews
Video blogs
Commercials
Chris Burdge 250.508.7761 www.bwest.ca
81. special offer
Limited number of tickets for
Social Media Camp, June 8-9
“Early Bird” price $249 (reg.$495)
www.SocialMediaCamp.ca
Chris Burdge 250.508.7761 www.bwest.ca