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TransAmerica Life - Social Media Workshop

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  • 1. Getting Started with Social MediaChris Burdge  250.508.7761 www.bwest.ca
  • 2. Credentials Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Fortune 500 brands: Nestle, HP, Coca-Cola Founded bWEST – July 2009 Co-founded Social Media Camp 2010 Chris Burdge  250.508.7761 www.bwest.ca
  • 3. What isSocial Media ?
  • 4. Social ~ the interaction of organisms withother organisms (people) to their collective co-existence. Media ~ tools used to deliver, share & store information or data. Chris Burdge  250.508.7761 www.bwest.ca
  • 5. social networksSocial Networks You Know Online Social Networks Religious  Facebook Charity  Linkedin Chamber of Commerce  Twitter Networking Group  Pinterest Sports Teams  YouTube Book Club  Google+ Chris Burdge  250.508.7761 www.bwest.ca
  • 6. S ocial Media S trategy
  • 7. Social Media Strategic Planning1. Objectives2. Strategy3. Tactics4. Measurement Chris Burdge  250.508.7761 www.bwest.ca
  • 8. Objectives Increase website traffic Generate awareness Build “social capital” … Chris Burdge  250.508.7761 www.bwest.ca
  • 9. Social Media ROIChris Burdge  250.508.7761 www.bwest.ca
  • 10. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  • 11. 1. Content− Plan compelling, valuable content− Copy, images, video− Follow category, customers, prospects− Create 5 blog “themes” Chris Burdge  250.508.7761 www.bwest.ca
  • 12. Five Themes1. Financial planning2. Insurance3. Life events4. Guest bloggers5. Value added Chris Burdge  250.508.7761 www.bwest.ca
  • 13. OutpostsBase Camp
  • 14. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  • 15. 2. Engagement− Determine tools (Blog, Facebook, Twitter, YouTube)− Start slow, get comfortable− Network building− Engage … be “social” Chris Burdge  250.508.7761 www.bwest.ca
  • 16. Chris Burdge  250.508.7761 www.bwest.ca
  • 17. Chris Burdge  250.508.7761 www.bwest.ca
  • 18. MaximizingChris Burdge  250.508.7761 www.bwest.ca
  • 19. Top 4 reasons to use Linkedin 1. Manage your professional identity 2. Demonstrate expertise 3. Networking / Connections 4. New business opportunitiesChris Burdge  250.508.7761 www.bwest.ca
  • 20. Average user has 63 connections
  • 21. What’s good…  Little to no SPAM  Easy to use  Low commitment  Manage privacyChris Burdge  250.508.7761 www.bwest.ca
  • 22. What can you do… 1. Cr t aPr e eae ofil 2. A Connect dd ions 3. G /G e R et iv ecommendaions t 4. Goups – connect&enga r geChris Burdge  250.508.7761 www.bwest.ca
  • 23. What can you do… 2. Recommendaions: giv &r e t e eceiv 3. A er buil yourr nsw s: d ep 4. A bl sl pps: og, ideshae… rChris Burdge  250.508.7761 www.bwest.ca
  • 24. TwitterAmicr bl o- oggingser ice al inguser t send &r d “t eet w ae v low so ea w s” hich rt - sed post ofup t 140 characters in l h.extba s o engt Chris Burdge  250.508.7761 www.bwest.ca
  • 25. What to tweet… Abl post/ev og ent T /T 10L s. Peopl l e l s ips op ist e ov ist A aquest /getfeedba sk ion ck R w somet int est /useful et eet hing er ing Commenton at eet w @r yt at eet/quest epl o w ion Chris Burdge  250.508.7761 www.bwest.ca
  • 26. What NOT to tweet… W tyou ha forbr kfa , unl it was t y awesome… ha d ea st ess rul (include pic) W tyourca ha forbr kfa , ora hingel a yourca… ha t d ea st nyt se bout tA aw ys r nd l a emember t Int netnev for s, , he er er getand that’s a long time… Chris Burdge  250.508.7761 www.bwest.ca
  • 27. Tweet Rule 10 : 1Value-add : MarketingChris Burdge  250.508.7761 www.bwest.ca
  • 28. Chris Burdge  250.508.7761 www.bwest.ca
  • 29. The 90 Day ChallengeCommit to doing the following for 90 days:– Tweet every day at least 3 times, more if you’d like– Talk about what you are passionate about– Find people to follow in various areas; business, hobbies, sports, passions– Create at least 2 lists e.g. business related, hobby related– Retweet people who’s tweets you enjoy Chris Burdge  250.508.7761 www.bwest.ca
  • 30. The 90 Day Challenge– Say something funny – show your sense of humor– @reply at least once a day with either a comment or question– Post a few pictures to Twitter using Twitpic or Hootsuite (or other)– Use a few hashtags e.g. #insurance #yyj or others related to your business– Get to know Tweeps “IRL” by attending an event e.g. a tweet-up Chris Burdge  250.508.7761 www.bwest.ca
  • 31. Chris Burdge  250.508.7761 www.bwest.ca
  • 32. MaximizingChris Burdge  250.508.7761 www.bwest.ca
  • 33. 3 3 1 6 4 5 27
  • 34. 1 23 4 6 5
  • 35. answer the phone
  • 36. facebook advertising
  • 37. BUILDING YOUR NETWORK
  • 38. 3 1 4 5 26
  • 39. Chris Burdge  250.508.7761 www.bwest.ca
  • 40. The average CND Facebook user has 190 friends Chris Burdge  250.508.7761 www.bwest.ca
  • 41. The average CND Facebook user has 190 friends 218 (comments) X 190 (friends) = 41,420 impressions Chris Burdge  250.508.7761 www.bwest.ca
  • 42. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  • 43. SM Strategy Breakdown– Management (tools & systems) − Identify resources − Hootsuite − Create a System − Work it… Chris Burdge  250.508.7761 www.bwest.ca
  • 44. SM Strategy Breakdown1. Measurement & Monitoring − Google analytics − Hootsuite − Facebook Chris Burdge  250.508.7761 www.bwest.ca
  • 45. things you ca do n todayChris Burdge  250.508.7761 www.bwest.ca
  • 46. 1st r atl ening…ist
  • 47. 1. Listen for… Who’s talking about you, your organization, events in your area What are they saying Look for opportunities to engage Provide customer service Chris Burdge  250.508.7761 www.bwest.ca
  • 48. 2. Start a blog Simple & cheap Search engines love blogs Encourages repeat visits Foundation / hub Chris Burdge  250.508.7761 www.bwest.ca
  • 49. 3. Try Something New Facebook contest YouTube account Foursquare promo Google Adwords
  • 50. video ideas Slide Shows Interviews How-to videos Reviews Video blogs Commercials Chris Burdge  250.508.7761 www.bwest.ca
  • 51. Let’s Review
  • 52. social media mantras2. Listen, listen, listen3. Content is king…4. Engage, engage, engage5. Always add value6. Answer the phone7. Test, track & tweak8. Overnight success, takes time…
  • 53. Questions?http://www.bwest.ca @b_west BwestInteractive 250.508.7761 Chris Burdge  250.508.7761 www.bwest.ca
  • 54. special offer Limited number of tickets for Social Media Camp, June 8-9 “Early Bird” price $249 (reg.$495) www.SocialMediaCamp.caChris Burdge  250.508.7761 www.bwest.ca