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Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
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Tofino - Social Media Workshop - August 12

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Transcript

  • 1. Social Media Marketing Workshop
  • 2. Agenda   9:00 – 9:10 Introductions & set-up   9:10 – 10:00 Social Media Strategic Planning   10:00 – 10:50 Twitter & Hootsuite   10:50 – 11:00 Break   11:00 – 11:50 Facebook   11:50 – 12:00 Wrap-up & final questions
  • 3. Credentials   Online marketing since 1994   McCann Erikson, Publicis, Cove-Ito (Japan)   Fortune 1000 brands: Nestle, HP, Coca-Cola   Founded bWEST – July 2009
  • 4. What is Social Media ?
  • 5. Internet / mobile tools for sharing & discussing information
  • 6. Why you should care about social media.
  • 7. Two-thirds of the global Internet population visit social media websites. Nielsen, Global Faces and Networked Places, 2009
  • 8. The amount of video uploaded to YouTube every minute.
  • 9. The number of YouTube videos viewed per day.
  • 10. The average number of Tweets per day on Twitter.
  • 11. The monthly growth rate of Twitter users from January to February 2009.
  • 12. inauguration 2.0
  • 13. Why should you care about social media?
  • 14. Fish where the fish are
  • 15. Twitter A micro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length.
  • 16. Measure twice, cut once…
  • 17. Social Media Strategic Planning   Objectives   Target Audience   Strategy & Tactics   Measurement
  • 18. Objectives   SM Marketing objectives −  Generate leads −  Increase store traffic −  Build my network −  Increase website traffic
  • 19. Target Audience   Who are you talking to −  Male / Female −  Age range −  Local / tourist −  Technical / social media savvy
  • 20. Strategy / Tactics (examples)   Demonstrate expertise −  Blog + Twitter   Increase awareness / drive site traffic −  Facebook Page + advertising −  Coupons / specials   Generate leads −  Online form
  • 21. Outposts Base Camp
  • 22. SM Strategy Breakdown 1.  Content 2.  Engagement 3.  Management 4.  Measurement
  • 23. SM Strategy Breakdown 1.  Content −  Plan compelling, valuable content −  Content types: copy, images, video −  Create list of relevant blogs −  Follow category, customers, competitors − 5 themes
  • 24. Five Buckets 1.  What’s happening in Tofino 2.  Surf reports / tips 3.  Top Wedding Planning Mistakes 4.  Tofino Wildlife 5.  What to do in Tofino
  • 25. SM Strategy Breakdown 2.  Engagement −  Determine tools (Blog, Facebook, Twitter, Linkedin, YouTube) −  Set-up and / or optimize accounts −  Network building (Find people, search, groups, tweetups) −  Social media ready website −  Be “social” …
  • 26. Let’s get social…
  • 27. Tweet Rule 10 : 1 Value-add : Marketing
  • 28. What to tweet…   A blog post   An event   Ask a question / get feedback   Provide customer service   Retweet something interesting / useful   Comment on a tweet   Reply to a tweet / question
  • 29. What NOT to tweet…   What you had for breakfast, unless it was truly awesome…   What your cat had for breakfast, or anything else about your cat… And always remember, the Internet never forgets, and that’s a long time…
  • 30. SM Strategy Breakdown 3.  Management (tools & systems) −  Identify resources −  Hootsuite / UberTwitter −  System −  Monitor −  Engage −  Publish −  Weekly evaluation
  • 31. SM Strategy Breakdown 4.  Measurement & Monitoring −  Google analytics −  Hootsuite −  Facebook −  Google Alerts −  RSS Feeds
  • 32. Hootsuite Stats
  • 33. 5 things you can do today
  • 34. 1. Start listening Listen for… •  Who’s talking about you, your company, your neighborhood, real estate •  Monitor & manage brand reputation •  Look for opportunities to engage
  • 35. 2. Start a blog •  Simple & cheap •  Search engines love blogs •  Encourages repeat visits •  Foundation / hub
  • 36. 3. Try Twitter / Linkedin Create accounts •  Easy to use / low commitment •  Connect with colleagues, peers, influencers •  Use on the go…
  • 37. 4. Let your customers know Cross pollinate •  Social media icons on website •  Email signature •  Business card •  Signage
  • 38. 5. Advanced User ? Already on Twitter, Facebook, Linkedin – start using Hootsuite! •  Multiple accounts •  Content columns •  Schedule tweets
  • 39. Takeaways   Develop your plan/strategy   Identify internal resources   Listen, listen, listen   Engage, engage, engage   Always add value   Define metrics & track religiously   Test, track and tweak…
  • 40. Social Media Camp Canada’s first conference dedicated to Social Media When: Sunday, October 3, 2010 Where: Victoria Conference Centre Special offer for workshop participants 15% discount – use coupon code: SMCV10 www.SocialMediaCamp.ca

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