• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Saanich Parks & Recreation, Dec 8, 2011
 

Saanich Parks & Recreation, Dec 8, 2011

on

  • 376 views

 

Statistics

Views

Total Views
376
Views on SlideShare
374
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 2

http://www.bwest.ca 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Saanich Parks & Recreation, Dec 8, 2011 Saanich Parks & Recreation, Dec 8, 2011 Presentation Transcript

    • Getting Started with Social Media Chris Burdge [email_address] 250.508.7761
    • Credentials
      • Online marketing since 1994
      • McCann Erikson, Publicis, Cove-Ito (Japan)
      • Fortune 500 brands: Nestle, HP, Coca-Cola
      • Founded bWEST – July 2009
      • Co-founded Social Media Camp 2010
    • What is Social Media ?
      • Social ~ the characteristic of living organisms. It refers to the interaction of organisms with other organisms (people) and to their collective co-existence .
      Media ~ tools used to deliver, share & store information or data.
      • Social Networks You Know
      • Religious
      • Charity
      • Chamber of Commerce
      • Networking Group
      • Sports Teams
      • Book Club
      • Online Social Networks
        • Facebook
        • Linkedin
        • Twitter
        • MySpace
        • YouTube
        • Google+
      social networks
    • Social Media Strategy
        • Objectives
        • Strategy
        • Tactics
        • Measurement
      Social Media Strategic Planning
        • Increase website traffic
        • Generate awareness
        • Build “social capital ”
      Objectives
    • Social Media ROI
        • Content
        • Engagement
        • Management
        • Measurement
      Social Media Strategy
          • Plan compelling, valuable content
          • Copy, images, video
          • Follow category, customers, prospects
          • Create 5 blog “themes”
      1. Content
    •  
    • Base Camp Outposts
        • Fitness
        • Health
        • Nutrition
        • Diet
        • Training
      Five Themes
        • Content
        • Engagement
        • Management
        • Measurement
      Social Media Strategy
          • Determine tools (Blog, Facebook, Twitter, YouTube)
          • Start slow, get comfortable
          • Network building
          • Engage … be “social”
      2. Engagement
    •  
    •  
    •  
      • Twitter
      • A micro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length.
    •  
    •  
    •  
    •  
    • What to tweet…
      • A blog post / event
      • Tips / Top 10 Lists. People love lists
      • Ask a question / get feedback
      • Retweet something interesting / useful
      • Comment on a tweet
      • @reply to a tweet / question
    • What NOT to tweet…
      • What you had for breakfast, unless it was truly awesome… (include pic)
      • What your cat had for breakfast, or anything else about your cat…
      • Don’t overuse #hashtags…
      • And always remember, the Internet never forgets,
      • and that’s a long time…
    •  
        • Tweet Rule
        • 10 : 1
        • Value-add : Marketing
    •  
        • Tweet every day at least 3 times, more if you’d like
        • Talk about what you are passionate about
        • Find people to follow in various areas ; business, hobbies, sports, passions
        • Create at least 2 lists e.g. business related, hobby related
        • Retweet people who’s tweets you enjoy
      The 90 Day Challenge
        • Commit to doing the following for 90 days:
        • Say something funny – show your sense of humor
        • @reply at least once a day with either a comment or question
        • Post a few pictures to Twitter using Twitpic or Hootsuite (or other)
        • Use a few hashtags e.g. #fitness #yyj or others related to your business
        • Get to know Tweeps “IRL” by attending an event e.g. a tweet-up
      The 90 Day Challenge
    • What’s new @ facebook ?
    • 1 2 7 4 5 6 3 3
    • 1 2 7 4 5 6 3
    •  
    •  
    •  
      • Generate awareness
      • Network with other businesses
      • Establish relationships
      • Like” other Pages
      • Post content on other Pages
      • Comment on other Pages’ wall content
      Use Facebook as Your Business
    •  
        • Always add value
        • Comment, don’t just “like” content
        • Be aware of etiquette
        • Pictures increase “ edge rank ”
        • And please…
      best practices
    • answer the phone
    •  
    • BUILDING YOUR NETWORK
    •  
    •  
    • 1 2 4 3 5 6
    •  
    •  
    •  
      • The average CND Facebook user has 190 friends
    • The average CND Facebook user has 190 friends 218 (comments) X 190 (friends) = 41,420 impressions
        • Content
        • Engagement
        • Management
        • Measurement
      Social Media Strategy
        • Management (tools & systems)
          • Identify resources
          • Hootsuite
          • Create a System
          • Work it…
      SM Strategy Breakdown
    •  
    •  
    •  
        • Content
        • Engagement
        • Management
        • Measurement
      Social Media Strategy
        • Measurement & Monitoring
          • Google analytics
          • Hootsuite
          • Facebook
      SM Strategy Breakdown
    •  
    • things you can do today
    • start listening… 1
      • Who’s talking about you, your organization, events in your area
      • What are they saying
      • Look for opportunities to engage
      • Provide customer service
      1. Listen for…
    •  
    •  
      • Simple & cheap
      • Search engines love blogs
      • Encourages repeat visits
      • Foundation / hub
      2. Start a blog
    •  
      • Facebook contest
      • YouTube account
      • Foursquare promo
      • Google Adwords
      3. Try Something New
    •  
      • Slide Shows
      • Interviews
      • Behind-the-scenes
      • How-to videos
      • Reviews
      • Video blogs
      • Commercials
      video ideas
          • Let’s Review
      • Listen, listen, listen
      • Content is king…
      • Engage, engage, engage
      • Always add value
      • Answer the phone
      • Test, track & tweak
      • Overnight success, takes time…
      social media mantras
      • bWEST Interactive bwest.ca/blog
      • Hootsuite
      • hootsuite.com
      • Twitter
      • Twitter.com
      • Web Strategy by Jeremiah web-strategist.com/blog
      resources
      • YouTube
      • YouTube.com
      • Chris Brogan chrisbrogan.com
      • Micropersuasion micropersuasion.com
      • Facebook
      • facebook.com
    • Questions? @b_west BwestInteractive 250.508.7761 http://www.bwest.ca