Pemberton Holmes - June 1

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  • 1. Social Media for REALTOR®sChris Burdge  250.508.7761 www.bwest.ca
  • 2. Credentials Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Fortune 500 brands: Nestle, HP, Coca-Cola Founded bWEST – July 2009 Co-founded Social Media Camp – 2010
  • 3. What isSocial Media ?
  • 4. Social ~ the characteristic of living organisms.It refers to the interaction of organisms withother organisms (people) and to their collective co-existence. Media ~ tools used to deliver, share & store information or data. Chris Burdge  250.508.7761 www.bwest.ca
  • 5. social networksSocial Networks You Know Online Social Networks Charity  Facebook Religions  Linkedin Chamber of Commerce  Twitter Toast Masters  YouTube Sports Teams  Pinterest IPEN  Google+ Chris Burdge  250.508.7761 www.bwest.ca
  • 6. S ocial Media S trategy
  • 7. Social Media Strategic Planning1. Objectives2. Strategy3. Tactics4. Measurement Chris Burdge  250.508.7761 www.bwest.ca
  • 8. Objectives Increase website traffic Generate awareness Build “social capital” Generate leads Chris Burdge  250.508.7761 www.bwest.ca
  • 9. Social Media ROIChris Burdge  250.508.7761 www.bwest.ca
  • 10. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  • 11. 1. Content− Plan compelling, valuable content− Copy, images, video− Follow category, partners, customers, prospects− Create 5 blog “themes” Chris Burdge  250.508.7761 www.bwest.ca
  • 12. Five Themes1. First Home Home Buyer2. Financing3. Selling Your Home4. My Community5. Condos Chris Burdge  250.508.7761 www.bwest.ca
  • 13. OutpostsBase Camp
  • 14. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  • 15. 2. Engagement− Determine tools (Blog, Facebook, Twitter, YouTube)− Start slow, get comfortable− Network building− Engage … be “social” Chris Burdge  250.508.7761 www.bwest.ca
  • 16. Chris Burdge  250.508.7761 www.bwest.ca
  • 17. TwitterAmicr bl o- oggingser ice al inguser t send &r d “t eet w ae v low so ea w s” hich rt - sed post ofup t 140 characters in l h.extba s o engt Chris Burdge  250.508.7761 www.bwest.ca
  • 18. Professional Well written Profile Image bio with link More followers than followingBranded Background.Should include phone # and email
  • 19. What to tweet… Abl post/ev og entTips T 10L s op ist A aquest /getfeedba sk ion ck R w somet int est /useful et eet hing er ing Aw ys a v l l a dd aue Chris Burdge  250.508.7761 www.bwest.ca
  • 20. What NOT to tweet… W tyourca ha forbr kfa , ora hingel a yourca… ha t d ea st nyt se bout t Y L ings our ist Y Open Houses our A aw ys r nd l a emember t Int netnev for s, a that’s a long , he er er get nd time… Chris Burdge  250.508.7761 www.bwest.ca
  • 21. Tweet Rule 10 : 1Value-add : MarketingChris Burdge  250.508.7761 www.bwest.ca
  • 22. Chris Burdge  250.508.7761 www.bwest.ca
  • 23. The 90 Day ChallengeCommit to doing the following for 90 days:– Tweet every day at least 3 times, more if you’d like– Talk about what you are passionate about– Find people to follow in various areas; business, sports, hobbies Chris Burdge  250.508.7761 www.bwest.ca
  • 24. The 90 Day ChallengeCommit to doing the following for 90 days:– Create at least 2 lists e.g. business related, client related– Retweet people who’s tweets you enjoy– Say something funny – show your sense of humor Chris Burdge  250.508.7761 www.bwest.ca
  • 25. The 90 Day Challenge– Reply at least once a day with either a comment or question– Post a few pictures– Use a few hashtags e.g. #yyj #condo or others related to your business– Get to know Tweeps “IRL” by attending an event e.g. a tweet-up Chris Burdge  250.508.7761 www.bwest.ca
  • 26. What’s new @ facebook?Chris Burdge  250.508.7761 www.bwest.ca
  • 27. BUILDING YOUR
  • 28. The average CND Facebook user has 190 friends Chris Burdge  250.508.7761 www.bwest.ca
  • 29. The average CND Facebook user has 190 friends 218 (comments) X 190 (friends) = 41,420 impressions Chris Burdge  250.508.7761 www.bwest.ca
  • 30. Chris Burdge  250.508.7761 www.bwest.ca
  • 31. Social Media StrategyContentEngagementManagementMeasurementChris Burdge  250.508.7761 www.bwest.ca
  • 32. SM Strategy Breakdown– Management (tools & systems) − Identify resources − Hootsuite − Create a System − Work it… Chris Burdge  250.508.7761 www.bwest.ca
  • 33. Chris Burdge  250.508.7761 www.bwest.ca
  • 34. SM Strategy Breakdown1. Content2. Engagement3. Management4. Measurement Chris Burdge  250.508.7761 www.bwest.ca
  • 35. SM Strategy Breakdown1. Measurement & Monitoring − Google analytics − Hootsuite − Facebook Chris Burdge  250.508.7761 www.bwest.ca
  • 36. things you ca do n todayChris Burdge  250.508.7761 www.bwest.ca
  • 37. 1st r atl ening…ist
  • 38. 1. Listen for… Who’s talking about you, your organization, your industry What are they saying Look for opportunities to engage Chris Burdge  250.508.7761 www.bwest.ca
  • 39. 2. Start a blog Simple & cheap Search engines love blogs Encourages repeat visits Foundation / hub Chris Burdge  250.508.7761 www.bwest.ca
  • 40. 3. Try Something New Facebook contest YouTube Branded Channel QR Code Pinterest
  • 41. video ideas Slide Shows Interviews Behind-the-scenes Reviews Video blogs Commercials Chris Burdge  250.508.7761 www.bwest.ca
  • 42. social media mantras2. Listen, listen, listen3. Content is king…4. Always add value5. Answer the phone6. Test, track & tweak7. Success takes time…