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Linkedin for Business & Personal Branding

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June 22, 2010 Presentation for Victoria Social Media Club

June 22, 2010 Presentation for Victoria Social Media Club

Published in: Business, Education

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  • 1. June 22, 2010 w w w. b w e s t . c a
  • 2. Credentials   Online marketing since 1994   Using Linkedin since March 23, 2005   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009
  • 3. Top 4 reasons to use Linkedin  Reconnect with colleagues  Manage your professional identity  Find out what colleagues are up to  New business opportunities Source: Linkedin.com
  • 4. Average user has 63 connections
  • 5. 45% of employers use social media to screen potential employees.
  • 6. What’s good…  Little to no SPAM  Easy to use  Low commitment  Manage privacy
  • 7. etiquette
  • 8. What can you do… 1. Profile 2. Connections 3. Recommendations 4. Groups – connect & engage 5. *Jobs
  • 9. What can you do… 6.  Questions – get advice 7.  Answers – build your rep 8.  *Companies 9.  Polls – create & answer 10. Apps – blog, slideshare…
  • 10. 7 ways to use Linkedin… 1.  Increase your visibility 2.  Build your brand 3.  Get connected 4.  Improve Google rank 5.  Research potential employers/managers 6.  Ask for advice / feedback 7.  Scope out the competition – who’s connecting to who
  • 11. When connecting…
  • 12. Top 7 mistakes… 1.  Not displaying a photo 2.  Profile not well branded 3.  Profile not completed 4.  Not enough recommendations 5.  Too few connections 6.  Not listing websites 7.  Not claiming personal URL
  • 13. We’ve come a long way. Chris Burdge @b_WEST chris@bwest.ca