Leverage Social Media to Build Blog Community - Wordcamp Victoria

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  • 1. Leveraging Social Media to Build Blog Community
  • 2. Credentials
    • Online marketing since 1994
    • McCann Erikson, Publicis, Cove-Ito (Japan)
    • Fortune 500 brands: Nestle, HP, Coca-Cola
    • Founded bWEST – July 2009
    • Co-founded Social Media Camp 2010
  • 3. com·mu·ni·ty / kəˈmyo͞onitē/ Noun:  1). a unified body of individuals. 2). an interacting population of various kinds of individuals in a common location.
  • 4.  
  • 5. It’s getting harder to capture attention
  • 6. Community Building Strategy
  • 7.
      • Acquire more customers
      • Demonstrate expertise
      • Build your brand
      • Get speaking gigs
    Why – Objectives
  • 8.
      • Content
      • Engagement
      • Management
      • Measurement
    Strategic Planning
  • 9.
        • Plan compelling, valuable content
        • Copy, images, video
        • Follow category, customers, prospects
        • Create 5 blog “themes”
    1. Content
  • 10.
      • Strategy (case studies)
      • Trends / Changes
      • How to
      • Interviews
      • Real Life Experiences
    Five Themes
      • Strategy (case studies)
      • Real Life Experiences
      • Interviews
      • Trends / Changes
      • How to…
  • 11.
      • Content
      • Engagement
      • Management
      • Measurement
    Strategic Planning
  • 12.
        • Determine tools (Facebook, Twitter, G+)
        • Start slow, get comfortable
        • Engage … be “social”
    2. Engagement
  • 13.  
  • 14.
      • Post Rule
      • 10 : 1
      • Value-add : Marketing
  • 15.  
  • 16.
      • Post every day at least 3 times, more if you’d like
      • Experiment (test) with headlines
      • Talk about what you are passionate about
      • Find people (readers) to follow; business, hobbies, sports, passions
      • Retweet / share people who’s posts you enjoy
    The 90 Day Challenge
      • Commit to the following for 90 days :
  • 17.
      • Say something funny – show your sense of humor
      • Reply at least twice a day
      • Post a few pictures
      • Use a few hashtags e.g. #yyj or others related to your business
      • Get to know Tweeps “IRL” by attending an event e.g. a tweet-up or camp…
    The 90 Day Challenge
  • 18. building community IRL
  • 19.
      • Content
      • Engagement
      • Management
      • Measurement
    Strategic Planning
  • 20.
      • Management (tools & systems)
        • Identify resources
        • Hootsuite
        • Create a System
        • Work it…
    3. Management
  • 21.  
  • 22. Base Camp Outposts
  • 23.
      • Content
      • Engagement
      • Management
      • Measurement
    Strategic Planning
  • 24.
      • Measure & Monitor
        • Google analytics
        • Hootsuite
        • Facebook
    Measurement
  • 25.  
  • 26.  
  • 27.  
  • 28. Steps to Community
  • 29. # 1 time & patience ...
  • 30. Social Media ROI
  • 31. # 2 commitment & consistency ...
  • 32. # 3 authenticity...
  • 33.  
  • 34. # 4 listening...
  • 35. # 5 get out of your comfort zone ...
  • 36.  
  • 37. # 6 always add value ...
  • 38. # 7 passion
  • 39. # 8 comment on other blogs ...
  • 40.  
  • 41. # 9 answer the phone ..
  • 42. # 10 find someone in your category to aspire to ...
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47. Thank you… [email_address]  250.508.7761  www.bwest.ca/Wordcamp SPECIAL OFFER Save $10. 00 on Social Media Camp registration with the coupon code: #WCV12 smc.eventbrite.com