Credentials
  Online marketing since 1994
  Fortune 1000 brands: Nestle, HP, Coca-Cola
  McCann Erikson, Publicis, Cove...
What is a foursquare check-in?


When you tell foursquare where you are,
that's a "check-in".


You can check in from park...
What are badges?

Rewards earned based on your check in
habits (e.g. frequenting too many karaoke
bars, eating lots of piz...
What’s a foursquare
“mayor”?

Mayorships are awarded to
customers with the most days
checked into a venue over
the last 60...
STARBUCKS

Customers earn a barista badge
by checking into 5 separate
Starbucks. 

The “mayor” of each location is
entitle...
6 things
you can do
today
1. Develop your strategy

Map foursquare functionality to your
objectives
  –  Increase awareness among early
     adopter...
1. Develop your strategy


      Reach /                Preference                  Action
     Awareness
                ...
2. Create an account

•  Customize your page
•  Download app to your mobile phone
•  Start checking in
•  Find some friends
3. Claim your business venue

•  Register venue if not already
•  Customize your page
4. Create an offer, or two…

•  For the mayor
•  For any visitor
•  When…
•  Test offers
4. Incentivize

1.  Mayor Specials: most loyal customer on
    foursquare with the most check-ins. Reward your
    best cu...
5. Let your customers know

Cross pollinate
•  Icon on website, email signature,
•  Integrate with other SN sites
•  Busin...
6. Track Results



•  Monitor activity
•  Key metrics
•  Best performing offers
•  Best customers
what happens in Vegas goes
on foursquare
Thank You           Special Offer
                    Social Media Camp
Chris Burdge
250-508-7761           October 3, 201...
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
Foursquare for Business & Retail
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Foursquare for Business & Retail

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Presentation given to the Values-Based Business Network on Sept 16th

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Foursquare for Business & Retail

  1. 1. Credentials   Online marketing since 1994   Fortune 1000 brands: Nestle, HP, Coca-Cola   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009   Co-founder: Social Media Camp
  2. 2. What is a foursquare check-in? When you tell foursquare where you are, that's a "check-in". You can check in from parks, bars, museums, restaurants, libraries… anywhere.
  3. 3. What are badges? Rewards earned based on your check in habits (e.g. frequenting too many karaoke bars, eating lots of pizza, taking your kids to the playground).
  4. 4. What’s a foursquare “mayor”? Mayorships are awarded to customers with the most days checked into a venue over the last 60 days
  5. 5. STARBUCKS Customers earn a barista badge by checking into 5 separate Starbucks. The “mayor” of each location is entitled to $1 off of a Frappuccino
  6. 6. 6 things you can do today
  7. 7. 1. Develop your strategy Map foursquare functionality to your objectives –  Increase awareness among early adopters –  Drive retail traffic –  Build your SM network
  8. 8. 1. Develop your strategy Reach / Preference Action Awareness Build positive word of Build retail traffic Visibility within SN mouth among Awareness among Incentivize user Reward early adopters generated content loyal customers (tips)  Increased presence in Increase sales mobile Improve search engine ranking
  9. 9. 2. Create an account •  Customize your page •  Download app to your mobile phone •  Start checking in •  Find some friends
  10. 10. 3. Claim your business venue •  Register venue if not already •  Customize your page
  11. 11. 4. Create an offer, or two… •  For the mayor •  For any visitor •  When… •  Test offers
  12. 12. 4. Incentivize 1.  Mayor Specials: most loyal customer on foursquare with the most check-ins. Reward your best customer? 2.  Frequency-based Specials: unlocked every X check (e.g. users get a 10% off every third check in) 3.  Check-In Offers: when users checks (e.g. show your check in to the waiter for a free drink!) 4.  Wildcard Specials: staff has to verify a special condition (e.g. show us your Oyster for free dozen oysters)
  13. 13. 5. Let your customers know Cross pollinate •  Icon on website, email signature, •  Integrate with other SN sites •  Business card •  Signage, window clings
  14. 14. 6. Track Results •  Monitor activity •  Key metrics •  Best performing offers •  Best customers
  15. 15. what happens in Vegas goes on foursquare
  16. 16. Thank You Special Offer Social Media Camp Chris Burdge 250-508-7761 October 3, 2010 Victoria Conference Centre chris@bwest.ca 39 Speakers from around North America Get 15% off with coupon code: SMCV10 www.SocialMediaCamp.ca

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