Create ultimate-facebook-page-60-mins
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Create ultimate-facebook-page-60-mins Presentation Transcript

  • 1. Build the Ultimate FacebookBusiness Pagein60 Minutes
  • 2. credentials
    • Online marketing since 1994
    • 3. McCann Erikson, Publicis, Cove-Ito (Japan)
    • 4. Founded bWEST – July 2009
    • 5. Co-founder – Social Media Camp
  • who has a facebook page?
  • 6. Source: 6S
    Source: 6S
  • 7. Source: 6S
  • 8. Source: 6S
    Source: 6S
  • 9. does your page stand out
  • 10.
  • 11.
  • 12. Custom tabs convert to “fans”
    47% higher than the Wall
  • 13.
  • 14. What’s new @ facebook?
  • 15. 3
    3
    1
    6
    4
    2
    5
    8
    7
  • 16. Create, hide and re-order tabs
  • 17. 520 pixels
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Use facebook as your business
    • “Like” other Pages
    • 29. Post content on other Pages
    • 30. Comment on other Pages’ wall content
  • why would I want to do that?
    • Generate awareness
    • 31. Network with other businesses
    • 32. Establish relationships
  • 33.
  • 34. best practices
    • Always add value
    • 35. Sign posts with your initials
    • 36. Comment, don’t just “like” content
    • 37. Be aware of etiquette
    • 38. And please…
  • answer the phone
  • 39. 1
    2
    3
    4
    5
    6
    7
  • 40. building your network
  • 41.
  • 42. 3
    1
    4
    5
    2
    6
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. top 5 metrics to track
    • engagement
    • 48. tab views
    • 49. clicks
    • 50. Impressions
    • 51. post feedback
  • 52.
  • 53.
  • 54. Thank you. Questions?
    Chris Burdge
    bWEST Interactive
    @b_WEST