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Canadian Management Consultants Assoc - May 29, 2010
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Canadian Management Consultants Assoc - May 29, 2010 Presentation Transcript

  • 1. “Always Add Value” May 29, 2010
  • 2. Credentials  Online marketing since 1994  Fortune 1000 brands: Nestle, HP, Coca-Cola  McCann Erikson, Publicis, Cove-Ito (Japan)  Founded bWEST – July 2009
  • 3. “As tech columnist I’m supposed to be on top of what’s new in tech, butthere’s just too much, it’s like drinking from a fire hose. Ican only imagine how hopeless a task it must be for everyone else.” David Pogue New York Times
  • 4. media revolution
  • 5. 1900’s 1400’s 1800’s 1800’s
  • 6. What is Social Media?
  • 7. Internet & mobile tools for sharing &discussing information
  • 8. Why you should care about social media.
  • 9. Two-thirds of the global Internet population visit social media websites. Nielsen, Global Faces and Networked Places, 2009
  • 10. The amount of video uploaded to YouTube every minute.
  • 11. The number of YouTube videos viewed per day.
  • 12. The number of photos on Flickr.com
  • 13. The average number of Tweets per day on Twitter.
  • 14. The monthly growth rate of Twitter users from January to February 2009.
  • 15. inauguration 2.0
  • 16. Why should you care about social media?
  • 17. Fish where the fish are
  • 18. Outposts Base Camp
  • 19. Twitter Amicro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length.
  • 20. What to tweet…  A blog post / event  Ask a question / get feedback  Provide customer service  Retweet something interesting / useful  Comment on a tweet  Reply to a tweet / question
  • 21. Are you answering the phone
  • 22. Tweet Rule 10:1 value add : marketing
  • 23. What NOT to tweet…  What you had for breakfast, unless it was truly awesome…  What your cat had for breakfast, or anything else about your cat…  Any go easy on the quotes… And always remember, the Internet never forgets, and that’s a long time…
  • 24. Building “Social Capital” The Trust Factor
  • 25. 5 ways you can “add value” today
  • 26. 1. Start listening Listen for… • Who’s talking about you, your company, your industry • What are they saying • Look for opportunities to engage
  • 27. 2. Start a blog • Simple & cheap • Search engines love blogs • Encourages repeat visits • Foundation / hub
  • 28. 3. Try Twitter / Linkedin Create accounts • Easy to use / low commitment • Connect with colleagues, peers, influencers • Use on the go…
  • 29. 4. Let your customers know Cross pollinate • Social media icons on website • Email signature • Business card • Signage
  • 30. 4. Let your customers know
  • 31. 5. Advanced User? Already on Twitter, Facebook, Linkedin– start using Hootsuite! • Multiple accounts • Content columns • Schedule tweets
  • 32. Thank You – questions? Chris Burdge 250-508-7761 chris@bwest.ca