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Canadian Management Consultants Assoc - May 29, 2010
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Canadian Management Consultants Assoc - May 29, 2010

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    Canadian Management Consultants Assoc - May 29, 2010 Canadian Management Consultants Assoc - May 29, 2010 Presentation Transcript

    • “Always Add Value” May 29, 2010
    • Credentials  Online marketing since 1994  Fortune 1000 brands: Nestle, HP, Coca-Cola  McCann Erikson, Publicis, Cove-Ito (Japan)  Founded bWEST – July 2009
    • “As tech columnist I’m supposed to be on top of what’s new in tech, butthere’s just too much, it’s like drinking from a fire hose. Ican only imagine how hopeless a task it must be for everyone else.” David Pogue New York Times
    • media revolution
    • 1900’s 1400’s 1800’s 1800’s
    • What is Social Media?
    • Internet & mobile tools for sharing &discussing information
    • Why you should care about social media.
    • Two-thirds of the global Internet population visit social media websites. Nielsen, Global Faces and Networked Places, 2009
    • The amount of video uploaded to YouTube every minute.
    • The number of YouTube videos viewed per day.
    • The number of photos on Flickr.com
    • The average number of Tweets per day on Twitter.
    • The monthly growth rate of Twitter users from January to February 2009.
    • inauguration 2.0
    • Why should you care about social media?
    • Fish where the fish are
    • Outposts Base Camp
    • Twitter Amicro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length.
    • What to tweet…  A blog post / event  Ask a question / get feedback  Provide customer service  Retweet something interesting / useful  Comment on a tweet  Reply to a tweet / question
    • Are you answering the phone
    • Tweet Rule 10:1 value add : marketing
    • What NOT to tweet…  What you had for breakfast, unless it was truly awesome…  What your cat had for breakfast, or anything else about your cat…  Any go easy on the quotes… And always remember, the Internet never forgets, and that’s a long time…
    • Building “Social Capital” The Trust Factor
    • 5 ways you can “add value” today
    • 1. Start listening Listen for… • Who’s talking about you, your company, your industry • What are they saying • Look for opportunities to engage
    • 2. Start a blog • Simple & cheap • Search engines love blogs • Encourages repeat visits • Foundation / hub
    • 3. Try Twitter / Linkedin Create accounts • Easy to use / low commitment • Connect with colleagues, peers, influencers • Use on the go…
    • 4. Let your customers know Cross pollinate • Social media icons on website • Email signature • Business card • Signage
    • 4. Let your customers know
    • 5. Advanced User? Already on Twitter, Facebook, Linkedin– start using Hootsuite! • Multiple accounts • Content columns • Schedule tweets
    • Thank You – questions? Chris Burdge 250-508-7761 chris@bwest.ca