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Canadian Management Consultants Assoc - May 29, 2010Presentation Transcript
May 29, 2010
Online marketing since 1994
Fortune 1000 brands: Nestle, HP, Coca-Cola
McCann Erikson, Publicis, Cove-Ito (Japan)
Founded bWEST – July 2009
“As tech columnist I’m supposed to be on
top of what’s new in tech, butthere’s just too
much, it’s like drinking from a fire
Ican only imagine how hopeless a task
it must be for everyone else.”
New York Times
Internet & mobile tools for sharing
Why you should care
about social media.
Two-thirds of the global Internet
population visit social media websites.
Nielsen, Global Faces and Networked Places, 2009
The amount of video uploaded
to YouTube every minute.
The number of YouTube videos viewed per day.
The number of photos on Flickr.com
The average number of Tweets per day on Twitter.
The monthly growth rate of Twitter users from January to February 2009.
Why should you care
about social media?
Fish where the fish are
Amicro-blogging service allowing users to send
& read “tweets” which are text-based posts of
up to 140 characters in length.
What to tweet…
A blog post / event
Ask a question / get feedback
Provide customer service
Retweet something interesting / useful
Comment on a tweet
Reply to a tweet / question
Are you answering the phone
value add : marketing
What NOT to tweet…
What you had for breakfast, unless it was truly
What your cat had for breakfast, or anything
else about your cat…
Any go easy on the quotes…
And always remember, the Internet never forgets,
and that’s a long time…
The Trust Factor
you can “add value”
1. Start listening
• Who’s talking about you, your company,
• What are they saying
• Look for opportunities to engage
2. Start a blog
• Simple & cheap
• Search engines love blogs
• Encourages repeat visits
• Foundation / hub
3. Try Twitter / Linkedin
• Easy to use / low commitment
• Connect with colleagues, peers, influencers
• Use on the go…
4. Let your customers know
• Social media icons on website
• Email signature
• Business card