Canadian Management Consultants Assoc - May 29, 2010

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Canadian Management Consultants Assoc - May 29, 2010

  1. 1. “Always Add Value” May 29, 2010
  2. 2. Credentials  Online marketing since 1994  Fortune 1000 brands: Nestle, HP, Coca-Cola  McCann Erikson, Publicis, Cove-Ito (Japan)  Founded bWEST – July 2009
  3. 3. “As tech columnist I’m supposed to be on top of what’s new in tech, butthere’s just too much, it’s like drinking from a fire hose. Ican only imagine how hopeless a task it must be for everyone else.” David Pogue New York Times
  4. 4. media revolution
  5. 5. 1900’s 1400’s 1800’s 1800’s
  6. 6. What is Social Media?
  7. 7. Internet & mobile tools for sharing &discussing information
  8. 8. Why you should care about social media.
  9. 9. Two-thirds of the global Internet population visit social media websites. Nielsen, Global Faces and Networked Places, 2009
  10. 10. The amount of video uploaded to YouTube every minute.
  11. 11. The number of YouTube videos viewed per day.
  12. 12. The number of photos on Flickr.com
  13. 13. The average number of Tweets per day on Twitter.
  14. 14. The monthly growth rate of Twitter users from January to February 2009.
  15. 15. inauguration 2.0
  16. 16. Why should you care about social media?
  17. 17. Fish where the fish are
  18. 18. Outposts Base Camp
  19. 19. Twitter Amicro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length.
  20. 20. What to tweet…  A blog post / event  Ask a question / get feedback  Provide customer service  Retweet something interesting / useful  Comment on a tweet  Reply to a tweet / question
  21. 21. Are you answering the phone
  22. 22. Tweet Rule 10:1 value add : marketing
  23. 23. What NOT to tweet…  What you had for breakfast, unless it was truly awesome…  What your cat had for breakfast, or anything else about your cat…  Any go easy on the quotes… And always remember, the Internet never forgets, and that’s a long time…
  24. 24. Building “Social Capital” The Trust Factor
  25. 25. 5 ways you can “add value” today
  26. 26. 1. Start listening Listen for… • Who’s talking about you, your company, your industry • What are they saying • Look for opportunities to engage
  27. 27. 2. Start a blog • Simple & cheap • Search engines love blogs • Encourages repeat visits • Foundation / hub
  28. 28. 3. Try Twitter / Linkedin Create accounts • Easy to use / low commitment • Connect with colleagues, peers, influencers • Use on the go…
  29. 29. 4. Let your customers know Cross pollinate • Social media icons on website • Email signature • Business card • Signage
  30. 30. 4. Let your customers know
  31. 31. 5. Advanced User? Already on Twitter, Facebook, Linkedin– start using Hootsuite! • Multiple accounts • Content columns • Schedule tweets
  32. 32. Thank You – questions? Chris Burdge 250-508-7761 chris@bwest.ca

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