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Buzzness Mobile 2012
Buzzness Mobile 2012
Buzzness Mobile 2012
Buzzness Mobile 2012
Buzzness Mobile 2012
Buzzness Mobile 2012
Buzzness Mobile 2012
Buzzness Mobile 2012
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Buzzness Mobile 2012

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Buzzness Mobile is the key trade fair reference for mobile professionals.

Buzzness Mobile is the key trade fair reference for mobile professionals.

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  • 1. Trade fair for mobile marketing, mobile commerce and mobile payment 13 and 14 March 2012 Espace Cardin P A R I S 8 e Whether you’re a mobile operator or solution provider, content editor, mobile ad agency or marketing agency, please visit salon-buzzness-mobile.com to check out our commercial solutions. Buzzness Mobile 2011 SPONSORS Salon professionnel du marketing mobile, du paiement mobile et des solutions mobilesCorporate Partners 2011 Media Partners 2011
  • 2. What is Buzzness Mobile? Buzzness Mobile, now in its 3rd edition, is the key trade fair reference for mobile professionals. Its aim is to firstly encourage meetings between advertisers and brands wishing to build an innovative and powerful mobile presence, and secondly nurture contacts between m-marketing, m-payment and m-commerce players. The Buzzness Mobile trade fair format is structured around this aim: more than 70 exhibitors advertise their services, or solutions, conferences are held to introduce advertisers, marketing agencies and ad agencies, workshops are organised to allow mobile solution providers to introduce themselves and talk in depth about their specific advantages and, brand new for this year, a TV studio has been arranged, where a guest speaker is given the chance to broadcast a 5-minute presentation to a larger audience beyond the Espace Cardin…Reasons for taking part Whether you’re a mobile operator or solution provider, content editor, m-marketing agency, mobile ad agency, apps developer, m-payment specialist,… are your main concerns to: generate leads and cater increasingly closely to advertisers’ current needs? By taking part in the Buzzness Mobile trade fair, you will be able to expand your network and build your reputation on the mobile market. cTs Tc onTa lf Mee ce yo urse in TroDu e us e anT icipaT ers usToM ca pTure c Dialogue ‘ Te s t i m o n i a l s “Building, co-ordinating and developing an ecosystem requires time. But there are some events that allow you to acquire greater efficiency, which act as ‘catalysts’ in making contacts. The Buzzness Mobile trade fair is one such event. During the 2-day event, we made a lot of contacts. Most key players in the mobile apps market were there and we were able to discuss concrete facts on many subjects.” Julien Amouroux, Developer Marketing Manager, NOKIA “We were exhibitors in the first edition, and having taken part in around 10 fairs in the year, we found this to be the most productive for our business. We were unsure as to the format and venue of Buzzness Mobile, but it turned out to be exactly what our target was expecting: a trade fair with its finger on the pulse, where all exhibitors get the chance to promote their concepts rather than the aesthetics of their stands. The caliber of visitor was reflected in our sales, and made up of decision-makers whom we had not encountered in other trade fairs. In a nutshell, the first 2 editions were beyond expectations, we hope the next editions will generate as much, if not more buzzness…” Mehdi Bouzou, President, MOBIFID “It was our first experience of taking part in a trade fair and we chose Buzzness Mobile as it corresponded to the core of our activity. We are very pleased with the results, as the fair allowed us to follow a lot of leads and secure some serious business deals. The professionalism of the organisers and the success of the trade fair have totally convinced us to take part again.” Gonzague de la Tournelle, President, MBRAND3 “We took part in the first two editions of Buzzness Mobile, and each time the results were positive. As specialists in mobile marketing, we are very pleased with the customers we encountered and the opportunities that arose at both editions of the fair. Thank you again to the organizers for their availability and responsiveness. We will definitely be taking part next March.” Mathieu Rostamkolaei, Sales Director, SURIKATE 2
  • 3. ProgramHighlights 1,000 m2 of exhibition space Become an exhibitor for 2 days and meet your future customers, partners, prospects, journalists and generate new contacts. In 2011, more than 3,500 visitors turned up for the event, including advertisers, ad agencies, communication agencies, editors, m-business professionals, etc. conferences On the theme of current mobile issues, two views are compared and contrasted: that of brands and advertisers and that of the mobile ecosystem. Believe you us, the Buzzness Mobile trade fair is like no other: it provides practical, image-rich content, illustrated by numerous examples and offers food for thought rather than doing your thinking for you. Workshops Your speakers will be able to clarify and decipher topical issues and the operational challenges facing mobile users, discover new mobile solutions, and aid an understanding of the new services… 30 c 70 e onf eren XHiB ces iTor anD s Wor KsHo 20 TV ps Broa Dcas Ts oVer 50 0 Busines s MeeTi cycle of Tr aining se ngs ssions New Special operations TV studio You now get the chance to make a 5-minute presentation in a spot filmed live during the trade fair. The interview is prepared upstream and based on a questions/answers format co-ordinated by a journalist. The video will be streamed live on the trade fair site and later on will be hosted on the fair’s social networks to optimize visibility. It will also serve as a long-term communication tool, in that you will be able to embed the permalink to the video into your own site, or social networks, or send it to your customers, partners or prospects. personalised business meetings 30-minute one-to-one sessions to answer visitors’ questions. Visitors are required to pre-register and supply preliminary details, before coming to discuss their needs, or present their partnership offer, which then helps you convert your presence into business. 3
  • 4. Media strategyCommunication plan A whole raft of communication activities have been devised to promote the trade fair and your participation in it and to ensure you receive maximum visibility.* *The tools described are those used in the 2011 edition, similar tools will be devised for the new edition. Website e-mailing campaigns Exclusively dedicated to trade fair: More than 150,000 regular www.salon-buzzness-mobile.com newsletters sent out to targeted qualified leads radio commercials Web coverage 2 waves of radio ads Across all sponsors’ and partners’ on BFM platforms leading up to the event. Information also relayed on their websites press relations Press relations, press kit,press space and journalists’ reception at trade fair Dispatch of invitations and cards More than 50,000 sent out to sponsors, partners and exhibitors press ads social networks Appearing in media Pages dedicated to the fairtitles of partners and the and its Community Manager specialist trade press: La Tribune, Stratégies, Marketing Magazine, Le Nouvel Economiste…. 1,193 connections The figures stated date from 25 October 2011 on Linkedin including over 50% in the Information technology and services, + 5,000 friends Internet, marketing, On the social networks advertising and (Facebook, Linkedin, telecommunications sectors 11 media partners Viadeo, Twitter) in France and around the world 1,860 contacts on Viadeo and over 9,000 recent visits 1,797 followers to profile On Twitter and 428 tweets Since February 2010 4
  • 5. 2011key statistics Key statistics 1 Keynote speech Sponsors 6 Workshops 11 Conferences 15 Media partners 15 Corporate partners 15 Exhibitors 50 67 Applications 67 for the Mobile Awards competition. The jury attributed 8 Gold Awards, 6 Silver, 6 Bronze and 1 Young Hope Prize. 69 Speakers 3 571 Visitors Visitors 2011 60% pre-registered and 6% foreign visitors Business activities (in %) Local governments/Authorities 3 2 11 3 1 Food processing 6 Audit/Consulting 14 1 Automotive/Transport/Logistics 3 Bank/Insurance/Finance Beauty/Fashion 1 Distribution 14 Electronics/Computing/IT Training/Education Industry 15 Engineering/Construction/Civil engineering/Property 11 Marketing/Advertising/Communication 1 Press/Publishing/Audiovisual/Internet Health Telecommunications 32 Tourism/Leisure/Catering Other 5
  • 6. 2011key statistics Visitors 2011 (suite) Functions (in %) 5 3 Assistant 15 Project/product/production manager 16 Company director/Manager Salesperson Consultant 14 24 Developer/Computer technician/Graphic designer Director 2 8 Manager 13 Other Departments/Services (in %) Purchasing 7 1 6 31 3 Communication/Public relations 1 Design/Manufacture 12 Sales development 20 General management Marketing Multimedia/Digital Production/Logistics 25 Advertising 21 HR/Accounting/Management/Administration Other Payroll size (in %) 35 30 25 20 15 10 5 0 1 à 10 11 à 55 51 à 250 251 à 500 501 à 1000 6
  • 7. See who put their faith in us?a f nABSOLU PAYMENT FORUM SERVICES MOBILES SANS CONTACT NEOSESAMEABOLU TELECOM FRENCH WEB NEMO AGENCYACSEL FUSACQ NETCO SPORTS GROUPAD4SCREEN NOKIAADELYA g NOMEOADETEM GAUMONT PATHEADFONIC G-CLUSTER oAFSCM GEMALTO OCITOAFMM GESTE ORANGE ADVERTISING NETWORKAID GOOGLE FRANCEALCATEL-LUCENT pAPOCOPE H PAYBOX SERVICESAPPCITY HIGHCO PHONEVALLEYAPPSTEUR Hi-MEDIA ADVERTISING PLAYADZAPPVIP.COM HI-MEDIA GROUPE PLAYSOFTATOS WORLDLINE HI-MEDIA PAYMENTS PRIXING HORIZON MEDIAB HTC rBEMOBEE RELATIONCLIENT.NETBFM BUSINESS i RTL NETBLÜPAN ENTERTAINEMENT IAB RUNMOBILEBMX COMPUTERS IRM AGENCYBNP PARIBAS sBUBBLENAUT J SAMSUNG ELECTRONICS FRANCEBUONGIORNO DIGITAL KETCHUM DIGITAL SERVICES NOMADESBUZZCITY SFR REGIEBRGR MEDIA l SMART ADSERVER L’ATELIER SMILEc LA TRIBUNE SNAPP’CANAL PLUS LA MOBILERY BY KEYNEOSOFT SNCDCAPPTAIN LAGARDERE ACTIVE DIGITAL SNPTVCELLCAST MEDIA LE MONDE INTERACTIF SRICLEVERDIS LE NOUVEL ECONOMISTE STARDUSTCLICMOBILE LES BLOGS MEDIAS STRATEGIESCLIVANA LES ECHOS SYSTEME POLAIRECOMMAUCINEMA LEMON WAYCONNECTHINGS LTU TECHNOLOGIES TCREDIT AGRICOLE SA TF1 PUBLICITE M THE APPS FACTORYD MAPPY TICKXPRESSDAILYMOTION MARKETING.FR TOTAL IMMERSIONDAXIUM SOFTWARE MARKETING DIRECT TRANSDEVDECODE CONSULTING MARKETING MAGAZINEDIGITAL ADVERT MBLOX uDIGITALEO MBRAND3 USER ADGENTSDISMOIOU MEDIAMETRIE UDECAMDIXDATA GROUPE FKTEL MICROSOFT MOBILE ADVERTISING UNION DES ANNONCEURSDOLIST MICROSTRATEGY MISSIOO We MMAF WARNER BROSS DIGITAL DISTRIBUTIONECRAN MOBILE MOBEELIS WOKUPECHOVOX MOBIFIDECOMMERCE UNITED MOBILADDICT ZEDITION MULTIMEDIA MOBISTEP ZENITHOPTIMEDIA et PERFORMICSEGS MEDIA MOBYQUESTELLEFAN MONDADORI MAGAZINES FRANCEEURELIS MOODSTOCKS MOTRICITY MS INNOVATIONS MYFANGROUP 7
  • 8. Contact us sas BuZZness MoBile Buzzness Mobile 30, rue Fortuny - 75017 Paris 01 42 89 65 00 contact@buzzness-mobile.com www.salon-buzzness-mobile.com general commissioner Bruno fuchs General commissioner charlotte de fouchier Project manager charlotte.defouchier@image-strategie.com Tiphaine Doussot Special operations manager (TV studio, Business meetings, Training sessions) tiphaine.doussot@image-strategie.com sales development alexandra Toth Partnership and sponsoring manager a.toth@buzzness-mobile.com sandrine Jean Sales manager sandrine.jean@image-strategie.com editorial françois Jullien Editorial manager f.jullien@buzzness-mobile.com Media and pr isabelle sordier Media strategy manager isabelle.sordier@image-strategie.com alexandra Toth Press relations manager a.toth@buzzness-mobile.com Jean-paul oury Online public relations manager jp.oury@image-strategie.com De Visu Marie Devillez Community Manager contact.salonbuzznessmobile@gmail.com 8

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