Bungalow 9 case study

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Bungalow 9 case study

  1. 1. BUNGALOW 9 ON DIGITAL MEDIA
  2. 2. Social Media Mandate• To create engagement and acquisition for Bungalow 9 on Facebook• Create a Twitter handle• Build relationship with online influencers• Build a strong online presence of the brand
  3. 3. HOW WE LEVERAGED FACEBOOK
  4. 4. Content & EngagementFood Healthy lifestyle
  5. 5. Content & Engagement The menu
  6. 6. Content & Engagement Marketing Offers
  7. 7. Content & Engagement Celebrities at Bungalow 9
  8. 8. Tabs on Facebook Happy Hours
  9. 9. Sunday Brunch Tab
  10. 10. Tabs on Facebook Sunday Brunch Menu
  11. 11. Customer Feedback and ConnectInitiated conversations with the fans, thus creating a personal touch
  12. 12. TWITTER OPTIMIZATION
  13. 13. Content & Engagement Healthy conversations and interactions were a routine with our Twitter followers
  14. 14. Contest•2 successful Twitter contests • #Iwant2dineatbungalow9 • #MyFavoriteFoodColor• Popular #Tags used • #6to9atB9 • #Food • #DessertCravings • #FoodTips• Suggested #Tags • #GoesbestwithBeer • #MychocolatecravingFix • #MyFirstPizza • #MyFirstDate
  15. 15. ContestContest hosted by leveraging Burrp and Zomato
  16. 16. Leveraging Twitter Customer Loyalty Personal Touch
  17. 17. Leveraging Twitter Revenue generation through Positive ‘Word of Mouth’ Retweets
  18. 18. BLOGGER REVIEWS
  19. 19. Snapshots of Reviews• Blog reviews for Bungalow 9 – Chef at Large – Slurrpy – The Glam Gang – Style Kandy – Sheena – Pinkvilla – Harilein Sabarwal – In On It – The Tossed Salad – And Others
  20. 20. Snapshots of Review
  21. 21. LEVERAGING ONLINE MEDIA FOREVENTS
  22. 22. Launch of Sunday Brunch• Live Updates on Facebook and Twitter• Online coverages for the event• Launch of Sunday Brunch Menu on Facebook as a tab.
  23. 23. Launch of Sunday Brunch
  24. 24. Ladies Tweet-Up• Ladies with a huge fan following on Twitter were invited• Positive ‘Word of Mouth’
  25. 25. Ladies Tweet-Up Tweets from the event
  26. 26. Kiran Manral’s Book Reading• Book reading session hosted at Bungalow 9 for Kiran Manral’s recent book with Tisca Chopra• Coverage of the event shared
  27. 27. MARKETING INITIATIVES
  28. 28. Marketing Initiatives• Listed Bungalow 9 in Indian Wine List – Indian Wine List: An iPhone app that gives details about the wine menus on offer in Mumbai restaurants• Fratelli Dinner at Bungalow 9 hosted by Mr. Pankaj Saraf for Chef’s Table – Rajeev Basak
  29. 29. Marketing Initiatives
  30. 30. OUTCOME & SUCCESS
  31. 31. From where we took the brand ahead • Facebook page with 415 likes • Frequency of updates was negligible • No updates or activity in Apr, May, Jul, Aug and Sep. ’11 • Zero engagement • No Twitter Handle • No Blogger Reviews
  32. 32. SOCIAL MEDIA INSIGHTS
  33. 33. FacebookFacebook Likes Average Daily Engagement
  34. 34. Twitter
  35. 35. THANK YOU

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