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BuzzTalk gives you a unique tool for online reputation management which steers your social media strategy. BuzzTalk enables you to monitor how your brand is perceived online; to find out how target audiences feel about your organisation; to discover the topics discussed in relation to your company; and to unveil the public mood and experiences surrounding your brand. Thanks to Spike detection, sudden trend changes and
remarkable developments are mapped in real time. This makes trending topics visible in their earliest stages so you can react fast and adequately. BuzzTalk gives you a constant view on the effects of a PR or marketing campaign which enables you to intervene and adapt when the campaign does not have the desired effects. In short, BuzzTalk provides you with the essential elements for every successful and continuous (online) dialogue with your target audiences.