• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Buzztalk folder en_2.0
 

Buzztalk folder en_2.0

on

  • 498 views

BuzzTalk gives you a unique tool for online reputation management which steers your social media strategy. BuzzTalk enables you to monitor how your brand is perceived online; to find out how target ...

BuzzTalk gives you a unique tool for online reputation management which steers your social media strategy. BuzzTalk enables you to monitor how your brand is perceived online; to find out how target audiences feel about your organisation; to discover the topics discussed in relation to your company; and to unveil the public mood and experiences surrounding your brand. Thanks to Spike detection, sudden trend changes and
remarkable developments are mapped in real time. This makes trending topics visible in their earliest stages so you can react fast and adequately. BuzzTalk gives you a constant view on the effects of a PR or marketing campaign which enables you to intervene and adapt when the campaign does not have the desired effects. In short, BuzzTalk provides you with the essential elements for every successful and continuous (online) dialogue with your target audiences.

Statistics

Views

Total Views
498
Views on SlideShare
498
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Buzztalk folder en_2.0 Buzztalk folder en_2.0 Document Transcript

    • Monitoring based on a scientific framework BuzzTalk offers you a dynamic overview of the most recent online publications that appear about you, your organisation, and your products and services across the globe. In no time, you can create scientifically validated analyses of opinions, issues, the competition and (market)developments. These analyses enable you to make predictions about the future and to decide which (future) stand- points to take. Even the correlation between market developments and stock prices is made visible in real time. BuzzTalk is not a “rear view mirror”, but a telescope with a scientific basis that adds reliable value to the Internet. Its added value in the information it offers, makes BuzzTalk crucial for the development of a solid organisational and communications strategy.Due to the dramatic increase of data onthe Internet, it has become difficult toobtain an overview of all developments iPadrelating to your sector. The size of theplaying field has broadened dynamicallywhich makes your competitive positionharder to define. The sheer plurality ofsources, moreover, makes it near impos-sible to know the different standpointsof stakeholders on relevant issues. Therelation between sender and receiverhas, further, changed entirely. On topof that, interest groups, consumers andordinary people determine the trendsand messages today. All this makes thatorganisations have lost their grip ontheir own reputation.
    • Social media intelligenceBuzzTalk gives you a unique tool for online remarkable developments are mapped in real time.reputation management which steers your social This makes trending topics visible in their earliestmedia strategy. BuzzTalk enables you to monitor stages so you can react fast and adequately. BuzzTalkhow your brand is perceived online; to find out gives you a constant view on the effects of a PR orhow target audiences feel about your organisation; marketing campaign which enables you to interveneto discover the topics discussed in relation to your and adapt when the campaign does not have thecompany; and to unveil the public mood and desired effects. In short, BuzzTalk provides you with theexperiences surrounding your brand. Thanks to essential elements for every successful and continuousSpike detection, sudden trend changes and (online) dialogue with your target audiences.Sentiment, reach and mood stateBuzzTalk determines the sentiment of tweets, posts development in a certain market segment orand articles on blogs and forums with a stunning concerning a product or service. BuzzTalk’s so-called90% accuracy. On top of that, BuzzTalk indicates ‘white box’ is also unique. This feature gives you thethe reach of the publications and the mood of a option to always consult the original information sopiece’s author. You are, in other words, presented you can check how and why a subject is categorised.with ‘social media intelligence’ that maps the The white box assures that you always have the mostfeelings and moods surrounding a trend or reliable information to determine your strategy.User-friendlyHigh-quality analysis techniques supported by a industries that are linked the most to a certainuser-friendly dashboard enable every user to issue or development. The tool will, moreover,analyse data and to process these in reports. present which sources publish the most, whichThese reports give great insight into different data, have the greatest reach, and even in whichincluding: source countries, media languages, countries a large number of articles are publisheddomains, sectors, happenings, topics, issues, about a certain organisation or topic. BuzzTalk alsomost-mentioned persons, most active media saves all data in its original state so that it alwayssources, etc. BuzzTalk will, for example, give you remains available for control or comparison withinsight into those persons, companies or prior or more recent data.Complete and reliableCrowd Sourced Learning (CSL) is a unique which is as complete and reliable as possible, intechnique of BuzzTalk which provides you with a those sources, opinions and developments that re-self-learning and self-enriching application. CSL ally matter. BuzzTalk, furthermore, gives you thedetects the most relevant (media) sources for your possibility to add the custom sources that you findorganisation both domestically and abroad. important to keep track of, yourself.This technique assures that you have an insight,
    • WorldwideThanks to the use of advanced mathematical and domestic online publications and information aboutlinguistic models, BuzzTalk monitors the entire diverse themes, your own organisation or yourWorld Wide Web. BuzzTalk automatically translates competitors. To that information from your ownthe found items into English. This feat is highly country, BuzzTalk adds relevant information aboutuseful considering that an item or publication developments and issues coming from, for example,can come from one of 100 different countries and China, the US or Russia. Another unique feature iscan be written in one of 33 different languages. that BuzzTalk has made that particular informationBuzzTalk is not limited to presenting you with all useable in real time for the first time ever.BuzzTalk offers: Ontology Based sentiment analysis through OpenDover with 90% accuracy Fact extraction through Thomson Reuters’ OpenCalais Support of 33 languages through Systran translation technology Mood analysis, domain detection and detection of 35 different happenings Crowd Source Learning constantly detects new sources and adds those to the database Daily data extraction from more than 50,000 sources Easy e-mail reporting in your own look and feel Data analysis via an advanced dashboard Spike detection for the detection of special events Analysis reports in Open Document Format Dynamic data representation on external websites via Widget technology E-magazine support functionality for the automatic publication of data to an iPad or iPhone magazine Operational data storage for a period up to 36 weeks, including tweets Archive of publications in the past 72 weeks, including tweetsData analysis on the following levels: Source type (daily, specialist press, medical, sports, etc.) Publication type (news, journals, blogs/fora, Tweets) Language and country Sentiment, mood state, event and topic Facts – such as: sector-specific concept, person, organisation, company, etc.
    • Byelex Sales B.V. Argon 1 4751XC Oud Gastel The Netherlands Telefoon/Fax Tel: +31 165 33 22 44 Fax: +31 165 33 22 49 www.buzztalk.nl www.byelex.comByelex was founded by Herman Vissia in 1994.Byelex was one of the first Internet Agencies to focus on majorJava enterprise projects, advanced websites, the implementationof artificial intelligence, and the creation and management ofcomplex client portals in JAVA or .NETBuzzTalk!BuzzTalk has been developed by Byelex in cooperationwith the State University in Minsk and communicationsand advice agency IvRM. BuzzTalk is a new, scientificallybased, tool that leaves traditional monitoring tools wellbehind. BuzzTalk is the result of research into datamining,ontology based sentiment and mood state analyses and big data handling.BuzzTalk uses the so-called SaaS-model, which only charges you for what youreally use. BuzzTalk’s rates are determined on the basis of the number of searchprofiles and the number of documents and tweets that are linked to a particularsearch profile.