BuzzParadise Survey © January 2008 From 2007/10/26 to 2007/11/03 an anonymous survey was conducted with 500 randomly selected French bloggers, who were all members of the BuzzParadise community. Survey provider: Areyounet

BuzzParadise® is an international community of opinion leaders who have voluntarily registered to develop WOM around our partners’ products and service offers. We cooperate with brands to conceive word-of-mouth marketing campaigns. We help them to communicate with and engage opinion leaders by inviting them to VIP events, access exclusive information, test products & samples or attend movie previews. Our “BuzzAngels” are well-informed consumers, good communicators, experts, brand fans, bloggers, buzzers... They are invited to freely, objectively and honestly express themselves without obligation or pressure from our part. Who are we? Targeted word-of-mouth through opinion leaders!

BuzzParadise® is an international community of opinion leaders who have voluntarily registered to develop WOM around our partners’ products and service offers.

We cooperate with brands to conceive word-of-mouth marketing campaigns. We help them to communicate with and engage opinion leaders by inviting them to VIP events, access exclusive information, test products & samples or attend movie previews.

Our “BuzzAngels” are well-informed consumers, good communicators, experts, brand fans, bloggers, buzzers... They are invited to freely, objectively and honestly express themselves without obligation or pressure from our part.

Blogger profiles

Activity profile Professional bloggers? Not only… Freelancers Looking for a job Managing directors Employees Managers Students Others

Age profile: average age 26, 55% female How old are you? <18 18-25 25-35 35-50 >50 46,81%

Blogger profile Why do you blog? To express my opinion To share information entertainment To share opinions To meet new people visibility

Blogger profile How long have you been blogging? More than 2 years Between 1 and 2 years Between 1 year and 6 months Less than 6 months

Blogger profile How much time do you spend on your blog each day? Less than 1 hour Between 1 and 2 hours More than 2 hours

Blog profile What is the topic of your blog? Fashion/Trends Computers/Internet Beauty/Cosmetics Movies/Cinema Technology/Geek Music Culture/Entertainment Media/News Marketing/Advertising Arts/Design Books & Literature Hobbies/Travel Humor/Satire Cooking Society/Politics Business/Economy Video games Sport/Fitness Health

Eléments statistiques Bloggers and statistics

Bloggers and statistics… 55% of the surveyed bloggers have subscriptions to over 50 blog feeds . 56 % of the surveyed bloggers say they do not know the number of RSS readers they have. … RSS feeds

Bloggers and statistics… ... When referring to your blog, what do you pay the most attention to? The number of visits and unique visitors The number of page views Google PR Technorati ranking Other None of these stats and rankings The number of backlinks The referrers

Le rapport blogger et publicité Bloggers and advertising

Blog quality and influence According to you, what quantifies a blogs influence: Quality of writing and readership Number of unique visitors Number of comments Number of RSS feed subscribers Number of websites/unique blogs linking to your blog Number of page views Number of incoming links Frequency of posts Google request percentage in your visits Page Rank Other

It’s good if the blogger keeps his/her freedom of speech. If it’s about buying a positive post, it’s no use! It’s heresy!! It’s a good thing, because a well maintained blog is time-consuming and any work deserves money. It’s a good thing, but it’s only lucrative for the more important bloggers. The advertising/blogger relationship Your vision of the blogger/money relationship 49% 28% 21,5% 1,5%

97% of the surveyed bloggers think that a good recommendation can only be given after a real test of the product or service is performed 90% of the surveyed bloggers think that bloggers bring high added value as soon as he/she recommends a product or service that he/she has tested (no matter if the recommendation is good or bad as long as it is constructive) The advertising/blogger relationship

Thanks you for your encouragements and your many nice winks ;-) THANKS YOU FOR YOUR ATTENTION Questions? [email_address]