Your SlideShare is downloading. ×
0
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Leveraging New Media To Build Committed Supporters
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Leveraging New Media To Build Committed Supporters

2,023

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,023
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presented by: Kathleen Hessert© 2011 BuzzManager, Inc All Rights Reserved
  • 2. Footprint Legacy Shadow© 2011 BuzzManager, Inc All Rights Reserved
  • 3. Attention Attraction© 2011 BuzzManager, Inc All Rights Reserved
  • 4. © 2011 BuzzManager, Inc All Rights Reserved
  • 5. Find Listen Engage Lead© 2011 BuzzManager, Inc All Rights Reserved
  • 6. Listen for Business intelligence© 2011 BuzzManager, Inc All Rights Reserved
  • 7. Real time, unaided focus group for… • PR • Crisis Management • Marketing • Customer Service • Product Development • Fundraising© 2011 BuzzManager, Inc All Rights Reserved
  • 8. © 2011 BuzzManager, Inc All Rights Reserved
  • 9. 15,662 followers Critical importance History of sentiment Archive of recent posts© 2011 BuzzManager, Inc All Rights Reserved
  • 10. Content Community Continuity Context Source: David Armano Connectivity© 2011 BuzzManager, Inc All Rights Reserved
  • 11. • Grew Facebook Community 243% • 34% of voters asked to be contacted about tickets • Social campaign results integrated into CRM© 2011 BuzzManager, Inc All Rights Reserved
  • 12. Best PracticeFocus on engagement over volume© 2011 BuzzManager, Inc All Rights Reserved
  • 13. © 2011 BuzzManager, Inc All Rights Reserved
  • 14. © 2011 BuzzManager, Inc All Rights Reserved
  • 15. 3) Strategic: consistently adheres to policies & procedures. Strategy drives integrated efforts. Multiple platforms 2) Transition: has some polices/procedures. Weak strategy, inconsistently applied. 1) Novice: dabbles with tactics. Mobile & social aren’t meaningful© 2011 BuzzManager, Inc All Rights Reserved
  • 16. Mainstream media declines while social skyrockets Influence becomes “social proof” Community goes hyperlocal Geolocation & checkins become cool Buzz grows & listening gets aligned Social TV endorses engagement Mobile payments become effortless© 2011 BuzzManager, Inc All Rights Reserved
  • 17. Kathleen HessertFounder & CEOBuzzManager, Incwww.buzzmgr.com704.541.5942@kathleenhessert on Twitter, Linkedin, Google+, Pinterest, Get Glue,Forecast, Foursquarekhessert@buzzmgr.com

×