Presented by: Kathleen Hessert      FIND IT FIX IT      Social Media in HADR© 2011 BuzzManager, Inc                12/14/2...
“Traditional & social media                                                are as innately different as                   ...
Social Media Transforms                   Disaster Relief “It can influence the rhythm, velocity, direction               ...
Victims                                                                     Cry out                          Triggers supp...
• Victims use whatever   means available to reach   out for #help                                           Victims• Respo...
Victims• Increased cheap accessible technology promotes   widespread use of social media & text messaging         – Free o...
Responders• Responder culture is slow to adapt to                         evolution  of communication  methods      – Dist...
Public•    Volunteer organizations &      individuals  disseminate      information to the public      –     ways  volunte...
SM Content during X24:   18% ‐ Actionable Posts   77% ‐ Informative                  or warning posts   5% ‐ Response from...
“Social media is as much a part                                    of  today’s operating environment                      ...
Kathleen Hessert  Founder & CEO  BuzzManager, Inc.  www.buzzmgr.com  1.704.541.5942 (o) 1.704.90‐6.3600 (m)  KathleenHesse...
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Find it, Fix it, Social Media and HADR

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Find it, Fix it, Social Media and HADR

  1. 1. Presented by: Kathleen Hessert FIND IT FIX IT Social Media in HADR© 2011 BuzzManager, Inc 12/14/2011
  2. 2. “Traditional & social media                        are as innately different as  traditional & guerrilla warfare.                     It’s also as vital to understand.”  Kathleen Hessert© 2011 BuzzManager, Inc 12/14/2011
  3. 3. Social Media Transforms                   Disaster Relief “It can influence the rhythm, velocity, direction                & sentiment of public opinion which organically changes                       the crisis & its subsequent ripple effects.”© 2011 BuzzManager, Inc 12/14/2011
  4. 4. Victims                   Cry out Triggers supply chain Speed velocity of management response saving problems & circulation lives & $ of stale information Help                             Public                      Sent  SM Swarm Improve “trust” Need to improve quotient & better listening & move to understand context engagement Decisions  Responders     Made Listen© 2011 BuzzManager, Inc 12/14/2011
  5. 5. • Victims use whatever  means available to reach  out for #help  Victims• Responders slow to  embrace 2‐way social  media communications Responders• General Public voraciously  jumps into social media  conversation.                                     Public “Every citizen a sensor”© 2011 BuzzManager, Inc 12/14/2011
  6. 6. Victims• Increased cheap accessible technology promotes  widespread use of social media & text messaging   – Free or low cost to use – Easy access, low bandwidth requirements  – Tweets, SMS, Facebook, Youtube regularly used to request help • People expect others to listen to sm channels• Expect 2 way communication/engagement• Expect 1 hr or less response time• Crowd source info when official response delayed© 2011 BuzzManager, Inc 12/14/2011
  7. 7. Responders• Responder culture is slow to adapt to                        evolution  of communication  methods – Distrust of sm sources & credibility of authors – Comfort with traditional processes• Fire hose of messages create monumental logjams• Automated aggregation & filtering necessary for                  quick understanding • Relevant info must be moved up the ladder for action• Reliability requires public/private partnerships • Vital need for social media “best practice” education © 2011 BuzzManager, Inc 12/14/2011
  8. 8. Public• Volunteer organizations &  individuals  disseminate  information to the public – ways  volunteers can help – where to get shelter and aid  during & after disaster – How public can donate• Authenticity of social media  accts need verification to  avoid being preyed on  emotionally & monetarily• Traditional & social media  coverage entwined &  confused© 2011 BuzzManager, Inc 12/14/2011
  9. 9. SM Content during X24: 18% ‐ Actionable Posts 77% ‐ Informative                or warning posts 5% ‐ Response from  participating organizations© 2011 BuzzManager, Inc 12/14/2011
  10. 10. “Social media is as much a part                      of  today’s operating environment                    as an IED is in Afghanistan.                          It’s vital to mitigate its negatives & learn to            find, listen, engage & lead via social media.” Kathleen Hessert© 2011 BuzzManager, Inc 12/14/2011
  11. 11. Kathleen Hessert Founder & CEO BuzzManager, Inc. www.buzzmgr.com 1.704.541.5942 (o) 1.704.90‐6.3600 (m) KathleenHessert on © 2011 BuzzManager, Inc 12/14/2011

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