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AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
AFCA crisis management 2012 presentation
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AFCA crisis management 2012 presentation

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Whether they're basketball, football or tiddlywinks coaches crisis management is vital to survival. The Rutgers Men's basketball coach is far from alone in facing scrutiny & job loss. This is a …

Whether they're basketball, football or tiddlywinks coaches crisis management is vital to survival. The Rutgers Men's basketball coach is far from alone in facing scrutiny & job loss. This is a crisis presentation for football coaches based on my experience with #PSU

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  • 1. 5 New Realities: Coaches & Crises Presented by: Kathleen Hessert AFCA Convention 2012© 2012 All Rights Reserved
  • 2. NEW COACHING REALITIES: 1. Public trust is lost 2. No more free passes 3. Coaches are under scrutiny & under siege 4. Crisis management = vital core competency 5. Social media factors into decision making© 2012 Sports Media Challenge 2
  • 3. Steps to© 2012 Sports Media Challenge Survive & Excel
  • 4. Bunker Mentality Doesn’t Work© 2012 Sports Media Challenge
  • 5. When the University Takes the Lead, Everything Changes! • Athletic Dept relationships with football become less valuable • Decisions are delayed when administrators don’t understand or care about the rhythm of athletics • Stakeholders expand & need attention on and off campus • Big donors & “influencers” carry big weight but… • Demands require help from non-football staff, coaches, outside professionals© 2012 Sports Media Challenge 5
  • 6. Apply Issues Management.Your Job Depends On It ! • Crisis management is added to your current responsibilities • Strategy needed ; tactics alone are not sufficient • Focusing on current crisis means you’re behind • Ripple effects start early & last long • Determine & focus on what may happen next • Communicate how you’re taking control to instill confidence© 2012 Sports Media Challenge 6
  • 7. Issues Management Assessment 10 Issues Mgmt Campus police High Impact High Probability Lessons LearnedImpact if it happens rate 1-10 involvement criticized Assign resources NOW • ID potential horribles before & during crisis • Put your efforts & Low Impact Monogram Club & resources where Low Probability players respond they’ll help you IGNORE negatively to critics most • Reevaluate issues 100% daily as they Probability of occurring rate 1-100% change constantly© 2012 Sports Media Challenge 7 7
  • 8. Monitor Rumors for 1st Mover Advantage • Shutting out criticism is like not scouting opponents • Blame spews from unexpected areas/people • As scrutiny grows- others (insiders & outsiders) grow angry from spread of negativity focused on them • Comprehensive social media monitoring is essenial© 2012 Sports Media Challenge 8
  • 9. Monitoring Lessons Learned • Real-time monitoring enables timely action • Media troll Twitter, Facebook for discontent, support, Watch sentiment as it changes storylines. ACT on IT You can prepare • Public sentiment polarizes . Easy to determine friends &foes • Easily identify issues you’ll face & questions to answer© 2012 Sports Media Challenge 9 9
  • 10. Be Transparent. Align Advocates • Staff, players, recruits, parents, advisors • Know what you can say and not say. Stand firm. • Put information into 1 of 3 categories: • what I know … • what I don’t know… • what I’ll find out… • Enlist advocates to communicate your message© 2012 Sports Media Challenge 10
  • 11. There’sNo Time toTHINK, FEEL, or ACTBut Your JobDepends on it!© 2012 Sports Media Challenge 11
  • 12. 5 New Realities: Coaches & Crises Contact: Kathleen Hessert khessert@sportsmediachallenge.com @Kathleenhessert on Twitter, Linkedin, Google+ 704.541.5942 or 704.906.3600© 2012 All Rights Reserved

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