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Reputación y paneles de control en Social Media

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Presentación sobre Reputación y paneles de seguimiento en Social Media a cargo de @eduardcn de BuzzMN.com en la Social Media Week Barcelona #SMWBCN

Presentación sobre Reputación y paneles de seguimiento en Social Media a cargo de @eduardcn de BuzzMN.com en la Social Media Week Barcelona #SMWBCN

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  • 1. REPUTACIÓN Y PANELES DE CONTROL EN SOCIAL MEDIA#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 2. ¿QUÉ ES LA REPUTACION ONLINE?#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 3. DEMOCRATIZACIÓN DE LA RED#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 4. USER GENERATED CONTENT BRAND GENERATED CONTENT#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 5. + ALCANCE contenido generado por el usuario contenido patrocinado por la marca contenido de la marca + CONTROL USER GENERATED CONTENT#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 6. BRANDS THAT LISTEN MAKE BETTER FRIENDS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 7. ¿COMO MEJORAR/ MANTENER TU REPUTACION ONLINE?#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 8. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Realiza acciones con influyentes#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 9. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Construye relaciones#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 10. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Participa en comunidades afines#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 11. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Facilita información#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 12. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Escucha el feedback#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 13. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Controla tu posicionamiento SEO#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 14. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Controla tus activos y prepara planes de contingencia#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 15. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Escuchar... y recopilar#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 16. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE?... ADEMÁS DE TENER UNA BUENA ESTRATEGIA EN MEDIOS SOCIALES, TENER UN TONO DE MARCA, CONTROLAR EL MENSAJE INTERNO,DEFINIR CONTENIDOS CON PREVISIÓN, TENER DOCUMENTOS DE TOMA DE DECISIONES, Y TODAS AQUELLAS BUENAS PRÁCTICAS QUEHEMOS APRENDIDO ESTOS DÍAS EN #SMWBCN#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 17. CONVERSACIONES WHAT? WHERE? WHEN? WHO? WHY?#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 18. CUANTITATIVO - CUALITATIVO DATA CAPTURE VS DATA ANALYSIS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 19. CUANTITATIVO - CUALITATIVO DATA CAPTURE ANALIZAR ES SACAR LAS VS SEÑALES DEL RUIDO DATA ANALYSIS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 20. VOLUMEN FRENTE A PERSISTENCIA#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 21. SENTIMIENTO#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 22. HERRAMIENTAS DE TRACKING#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 23. UBERVU / RADIAN6 / ...#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 24. ¿GRATUITAS? HOOTSUITE (FREE) SOCIALMENTION SOCIALBRO (TWITTER) GOOGLE ALERTS ENGAG.IO TRACK.UR#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 25. REPUTACIÓN PERSONAL KLOUT PEERINDEX SOCIALIQ#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 26. HERRAMIENTAS PROPIAS DE LOS CANAL#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 27. FACEBOOK INSIGHTS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 28. TWITTER INSIGHTS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 29. HERRAMIENTAS DE ENGAGEMENT#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 30. HOOTSUITE#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 31. TIGERLILY, BUDDYMEDIA...#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 32. HERRAMIENTAS (WEB SEARCH & ANALYTICS)#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 33. GOOGLE ANALYTICS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 34. GOOGLE ANALYTICS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 35. MOBILE FLURRY + GOOGLE ANALYTICS#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 36. GOOGLE#SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 37. ¡GRACIAS!Eduard Corral info@buzzmn.com | www.buzzmn.com@eduardcn Tel. +34 93 217 84 85 | Fax +34 93 501 35 05eduard@buzzmn.com C/ Enric Granados 116, 1-1, 08008 Barcelona #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn