8 Marketing Growth Hacks to Increase Your Website Traffic

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Entrepreneur, startup founder and technical marketer Chris Bolman shares 8 actionable growth hacking strategies to grow your website traffic, improve user/customer acquisition and increase lead …

Entrepreneur, startup founder and technical marketer Chris Bolman shares 8 actionable growth hacking strategies to grow your website traffic, improve user/customer acquisition and increase lead generation. Growth hacks include suggestions and references to Github, Google News, Friendbuy, BuzzFork, Quora, Medium, Visual.ly and more.

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  • 1. 8 Clever Hacks to Increase Your Website Traffic Chris Bolman chris@chrisbolman.com t @ChrisBolman
  • 2. My background* *i.e., not just some guy who feels entitled and wants to hop on a trend (well, ok, maybe a little.) 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 3. Let’s Begin, Shall We? Today we’ll be growth hacking with: 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 4. Hack #1: • BetaList distribution: 25K email subscribers*, 14.5K Twitter followers; typically good for ~150-250 unique sign-ups on your landing page. Not really a “hack,” just do it • You MUST sign up before you launch your product, but after you have a landing page set up to collect email addresses/signups. Don’t miss this opportunity by sitting on it • Once you have your landing page ready to go, pay the small fee to expedite your listing. It’s worth it *estimate using (avg. betalist unique traffic to landing page) / (0.5 * avg. industry email CTR) 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 5. Hack #2: + • Step #1: Use Google News API to find journalists who write about topics relevant to your startup or company • Step #2: Use MTurk to get their email addresses • Step #3: Send them press kits, get press • See: https://github.com/JustinWi/ NewsDownloader 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 6. Hack #3: • Craiglist is a convenience and discovery engine. Ways you can get discovered include (1) job posts, (2) gig posts, (3) “beta tester wanted” requests. Get creative, although this can cross over into “black hat” territory fast • You definitely don’t have to be in real estate (i.e. AirBnB) to leverage craigslist for awesomeness, although if your hack isn’t interesting or provocative your traffic quality will be low. Automate to the extent possible • These strategies can also be used to a lesser extent with smaller task marketplaces like Taskrabbit 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 7. Hack #4: • Want Dropbox-style affiliate referral links without having to roll your own? Friendbuy has a straightforward, integrated API, widget and analytics solution for affiliate sharing setup with a lower technical learning curve • Read more here: https://www.friendbuy.com/developers/ • Other module/library inspiration for devs: Anafero: http://anafero.readthedocs.org (Django) Rails Referral Tracking: https://github.com/danvoell/ rails-referral-tracking (RoR) 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 8. Hack #5: • Audience/distribution: >200,000 monthly uniques (source: Compete.com) • Tech and business journalists often comb Visual.ly looking for content, and are happy to pull your infographic (assuming they like it) and incorporate it into an article or feature • Great distribution channel for inbound linkbuilding and press discovery 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 9. Hack #6: • What: targeted social marketing automation and follower attribution for Twitter • Why: generates Twitter follows, mentions and website traffic (via your Twitter profile URL) at a fraction of the cost of more mainstream social advertising methods • Learn more: www.buzzfork.com 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 10. Hack #7: • Audience/distribution: 1.5MM monthly uniques (source: Compete.com) •Also not really a hack (just do it), but important to use a holistic, balanced content marketing strategy (don’t just shill your product in un-constructive answers) • Focus on early responses (or responses to unanswered questions) and standalone, thought-leader posts for content syndication • Also a great knowledge repository for growth hacking inspiration and strategy: http://growth-hacks.quora.com/ 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 11. Hack #8: • What: Essay-format public blogging platform created by Ev Williams that’s read by most of the people in tech who matter • Why: If you’re an early-stage startup, it’s unlikely your blog gets anywhere near the level of per-post traffic [example: left] that Medium does • Remember: Natively link back to your project, content or website within your post and within your article, when appropriate. Use UTM tags for article-specific attribution 8 Clever Growth Hacks to Increase Your Website Traffic t @ChrisBolman
  • 12. Good Luck & Happy Growth Hacking Chris Bolman chris@chrisbolman.com t @ChrisBolman