Quick and Dirty Ways to Use Social Media to Get Ahead in Google

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Social media accounts aren't just for engagement - they're powerful branding, marketing, and SEO tools. With limited SEO know-how, you can use this deck to optimize your social accounts and boost your …

Social media accounts aren't just for engagement - they're powerful branding, marketing, and SEO tools. With limited SEO know-how, you can use this deck to optimize your social accounts and boost your brand's marketing and SEO efforts. Brought to you by BuyerZone.

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  • Ignore the Product and Services page. It’s mostly

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  • 1. Ways to use social media to get ahead in Google
  • 2. Major ranking factors you need to knowThe Title Tag and MetaDescription are not shown onthe page, but are shown withinsearch results…. Title Tag Meta Description Put your keyword in both!
  • 3. Major ranking factors you need to know H2, H3, H4… are other headings. There can beThe H1 is usually the first multiple, but they’reheading you see on the page. less powerful.There should be only one H1per page. H1
  • 4. Major ranking factors you need to knowA “Nofollow” link will notinfluence that page’s ranking.Most social sites attach“Nofollow” to outgoing links. I’m John P. McLinkbuilder and I try to get Dofollow links for my website. Although, Nofollow links CAN drive traffic. A “Dofollow” link DOES influence a page’s ranking.
  • 5. Pardon me, but do you know which social networking site has these features? Unlimited free adspace Multiple spots topermanently hostcommercials, producttutorials, or other videos
  • 6. Pardon me, but do you know which social networking site has these features below? Unlimited free adspace Multiple spots topermanently hostcommercials, producttutorials, or other videos
  • 7.  Unlimited free adspace Multiple spots topermanently hostcommercials, producttutorials, or other videos
  • 8. Moving on. Now, do you know which social networking site has these features? A place to promote all yourpositive PR A way respond to nastystuff written about you A quick and easy way torank for desired keywords
  • 9. Moving on. Now, do you know which social networking site has these features? A place to promote all yourpositive PR A way respond to nastystuff written about you A quick and easy way torank for desired keywords
  • 10.  A place to promote allyour positive PR A way respond to nastystuff written about you A quick and easy way torank for your desiredkeywords
  • 11. Brought to you by Like what you saw? Tell us what you think! About BuyerZone About the Author http://www.buyerzone.com/ Samantha McCormick is BuyerZone offers online lead an Online Marketinggeneration programs for companies Analyst at BuyerZone. that sell over 150 types of products and services.
  • 12. Photo CreditsPhoto by Bruno De Photo by Nic McPhee on Photo byRegge on Flickr Photo by Natalia Flickr Yuri Samoilov Romay on Flickr on Flickr Photos from the Library of Congress Photo by Adriano Photo by Gasparri on Flickr iStockphoto Simmonetta Viterbi on Photo by William Turner Flickr on Flickr