How to Change Your Marketing Luck this
Friday the 13th
By Andrew Holstein
Images from REX Features
It’s Friday the 13th
And between disappearing data,
fuzzy animal updates and pressure
to prove the ROI of social media,
as a lead gen marketer ...
Do I feel
lucky?
Well, do
ya, punk?
But maybe just feeling lucky
is enough. As a wise man
once said, “I make my own
luck.”
So here are 5 ways you can
improve ...
“What's important is to be
able to see yourself, I think,
as having commonality with
other people and not
determine, becau...
Many people will tell you it’s important to
talk to your customers.
But listening to them is far more
critical and benefic...
Social media is not for
broadcasting your marketing
messages.
Social media is an amazing
opportunity to listen to what peo...
Diversify
“Luck is what happens when
preparation meets opportunity.”
-Lucius Annaeus Seneca
Diversify Your Channels
Relying on one channel,
especially Google, is dangerous.
You put yourself at their mercy.
Your ent...
Be Bold
“I’ve found that luck is quite
predictable. If you want more luck,
take more chances. Be more active.
Show up more...
Be Bold
Take a chance on something big and risky that has the potential to transform your
business. If you don’t give it a...
Have the Right Attitude
“Luck is believing
you’re lucky.”
-Tennessee Williams
Have the Right Attitude
Sometimes your luck may not come in the
way you were hoping or expecting. But that
doesn’t mean it...
Know Yourself and Your Mission
“It's hard to tell with these Internet
startups if they're really interested in
building co...
Know Yourself and Your Mission
To know when you’ve gotten lucky, you
need to know why you want to be lucky.
Believe in you...
Know Yourself and Your Mission
And always remember, at the end of the
day,
If you do what you love and you love
what you d...
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How to Change Your Marketing Luck this Friday the 13th

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Between disappearing data, fuzzy animal updates and pressure to prove the ROI of social media, as a lead gen marketer you might feel like you've been giving 7 years bad luck.

So here are 5 ways you can improve your marketing luck.

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How to Change Your Marketing Luck this Friday the 13th

  1. 1. How to Change Your Marketing Luck this Friday the 13th By Andrew Holstein Images from REX Features
  2. 2. It’s Friday the 13th
  3. 3. And between disappearing data, fuzzy animal updates and pressure to prove the ROI of social media, as a lead gen marketer you might feel like you’ve been given 7 years bad luck. So on this scariest of days, you’ve got to ask yourself one question.
  4. 4. Do I feel lucky?
  5. 5. Well, do ya, punk?
  6. 6. But maybe just feeling lucky is enough. As a wise man once said, “I make my own luck.” So here are 5 ways you can improve your marketing luck.
  7. 7. “What's important is to be able to see yourself, I think, as having commonality with other people and not determine, because of your good luck, that everybody is less significant, less interesting, less important than you are.” -Harrison Ford
  8. 8. Many people will tell you it’s important to talk to your customers. But listening to them is far more critical and beneficial.
  9. 9. Social media is not for broadcasting your marketing messages. Social media is an amazing opportunity to listen to what people are saying. Make sure you’re present in multiple channels and keep in touch with your market.
  10. 10. Diversify “Luck is what happens when preparation meets opportunity.” -Lucius Annaeus Seneca
  11. 11. Diversify Your Channels Relying on one channel, especially Google, is dangerous. You put yourself at their mercy. Your entire business becomes reliant on luck. Invest time and money in new channels, it will minimize bad luck and maximize your chances for good luck.
  12. 12. Be Bold “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.” -Brian Tracy
  13. 13. Be Bold Take a chance on something big and risky that has the potential to transform your business. If you don’t give it a chance, you’re just sitting around and hoping. Fortune favors the bold.
  14. 14. Have the Right Attitude “Luck is believing you’re lucky.” -Tennessee Williams
  15. 15. Have the Right Attitude Sometimes your luck may not come in the way you were hoping or expecting. But that doesn’t mean it isn’t there. Everything you do has some positive effect, even if it’s just a little unexpected wisdom. Look for those positives and be prepared to take advantage of them.
  16. 16. Know Yourself and Your Mission “It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.” -Steve Jobs
  17. 17. Know Yourself and Your Mission To know when you’ve gotten lucky, you need to know why you want to be lucky. Believe in your mission and what you’re trying to accomplish. It’ll be your guiding light.
  18. 18. Know Yourself and Your Mission And always remember, at the end of the day, If you do what you love and you love what you do, You’re already lucky.

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