Content Creation Should be a Company Wide Sensation …
Content Creation Should be a Company Wide Sensation
When your goal is to create user focused content finding out what your visitors are consuming online (and on your site) is the important first step. Take stock of your sites "footprint" and get a better idea of how it is engaged with, and what topics you have supporting your product.
Creating content for a business isn't just one departments sole job. Forward thinking companies will be able to provide insight from multiple people in different business areas. They will have different understandings of your product, and will be able to put a new light on content ideas.