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Secrets of supima

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  • Pima cotton is so strong that Goodyear Tire and Rubber Company of Ohio purchased several thousand acres of land in the Salt River Valley to produce Pima cotton for use in its automobile tires. The tire’s inner-casing was made of layers of strong cotton, and rubber was vulcanized on its surface
  • Supima is a 100% irrigated cropSupima is also 100% harvested by machine93% of Supima is harvested in California which has the strictest environmental regulations in the worldSupima is cotton you can feel good about
  • Shirting:Fabrics of Supima® Cotton had higher tensile strength than all other fabrics (22% to 24%).Under tension, Supima® Cotton woven fabrics were able to withstand up to 50 pounds per inch more than regular or specially blended cottons.Burst StrengthSupima withstood up to 50 pounds per inch more than woven fabrics made from regular or specially blended cottons.
  • Strength Testing:Industrial roots of Supima are a big advantageHeavier weights made with Supima provide incredible strength and durability with comfort and softness
  • Supima® Cotton knit shirts and sweaters provide up to a 50% advantage in pilling resistance .Supima® Cotton knit shirts provides a range of up to 42% advantage in bursting strength.Upon washing and drying of 50 cycles, Supima® Cotton knit shirts suffered the least thickness change and shrinkage and the best dimensional stability.
  • Transcript

    • 1. Insider’s Guide to Luxury Cotton
      Buxton Midyette VP Marketing & Promotions
    • 2. Presentation Overview
      Introduction: Supima
      Overview of Luxury Cottons
      Supima Fiber Advantages
      Supima Fashion Advantages
      More information
    • 3. 1911: Pima is born
    • 4. Pima’s Industrial Heritage1920 Goodyear Tire Co.
    • 5. Spirit of St. Louis1927
    • 6. 1954- The Start of Supima
    • 7. Supima Authenticity
      • Licenses entire supply to ensure product integrity
      • 8. Limit licensing to better brands and retailers
    • Overview of Luxury Cottons
    • 9. What’s Up with all the Cottons???
      Supima
      Egyptian
      cotton
      Sea Island
      Cotton
      Peruvian
      Cotton
      Turkish
      cotton
      Pima Cotton
    • 10. Luxury CottonsRepresents top 3% of World Cotton
    • 11. Definition of Luxury Cotton
      In the U.S., cotton must be 1 – 3/8 inches or longer to be defined as an Extra-Long Staple (ELS) cotton or Luxury Cotton.
    • 12. Egyptian Cotton
      Giza varieties 70, 88, 45
      Annual Production: 150,000 bales
      Represents 30% of total crop of 500,000 bales
    • 13. Peruvian Cotton
      • “Pima” Cotton
      • 14. Grown in northern coastal region
      • 15. Annual Production: 16,000 bales
    • Sea Island Cotton
      • Historically, was grown in coastal Georgia
      • 16. Currently grown in Barbados
      • 17. Annual Production: 300 - 600 bales
    • Supima (Superior Pima)
      • Grown only in Southwestern U.S.
      • 18. Annual Production: 600,000 bales
      • 19. Supima ® is registered trademark owned by growers—only licensees can use it
    • Supima Production Areas
      Eureka
      Redding
      Winnemucca
      Reno
      NEVADA
      Santa Rosa
      Salt Lake City
      Carson City
      Provo
      Sacramento
      Oakland
      San Joaquin Valley
      93%
      UTAH
      Denver
      San
      Francisco
      Grand Juction
      Kansas
      Salina
      Oakley
      City
      Colorado
      Fresno
      Topeka
      COLORADO
      Springs
      CALIFORNIA
      Cedar City
      KANSAS
      San Luis
      Durango
      Las Vegas
      Obispo
      Wichita
      Bakersfield
      Raton
      Santa
      Ponca City
      Yucca
      Barbara
      Flagstaff
      Santa Fe
      Oklahoma
      San Bernadino
      Tulsa
      City
      Los Angeles
      ARIZONA
      Amarillo
      Albuquerque
      Lawton
      Phoenix
      OKLAHOMA
      San Diego
      NEW MEXICO
      Lubbock
      Las Cruces
      Ft. Worth
      Tucson
      Dallas
      El Paso
      Odessa
      Waco
      TEXAS
      Ft. Stockton
      Austin
      Houston
      San Antonio
      7%
      Corpus Christi
    • 20. Luxury Cotton Fiber Advantages
    • 21. Supima Length
      18
    • 22. Length
      Supima is up to 35% longer than conventional cotton
    • 23. Length
      Longer Fibers Produce Smoother, Finer Yarn
    • 24. Supima Strength
      21
    • 25. Strength
      Supima is up to 45% stronger than conventional cotton
    • 26. Strength
      Stronger fibers make stronger yarn and fabric
    • 27. Strength
      Stronger fibers allow designer to use lighter fabrics with not sacrifice to durability.
    • 28. Supima Fineness
      25
    • 29. Fineness
      Supima’s micronaire is in the optimum range
      for dyeing: 3.7 to 4.2
    • 30. Fineness
      Narrower range of fiber diameters means:
      Better dye uptake
      18% more fibers per cross section
      Enhanced strength
    • 31. Superior Performance = Superior Pima
      Fiber Advantages:
      35% Longer
      45% Stronger
      Optimum Fineness
      18% higher molecular density
      Fabric Results:
      Appearance: Superior drape, color and luster
      Comfort: Natural softness, smoothness of hand
      Performance: Strength and durability
    • 32. Supima Advantage:Apparel
    • 33. Supima Advantage:
      Wovens
    • 34.
    • 35.
    • 36. Supima Advantage:
      Knits
    • 37.
    • 38. Additional Information on Supima
    • 39. www. supima.com
      36
    • 40. www.facebook.com/supima
      37
    • 41. http://supimacotton.blogspot.com/
      38