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  • http://www.mzinga.com/a/pdf/mzingawp-socialmedia_marketers.pdf Blogs provide a mechanism for members to share their thoughts and ideas while also  following the blogs of experts and thought leaders.  The conversational nature and flexibility  of blogs make them ideal for communicating with your customers and prospects, while also  allowing them a channel to provide feedback to you via commenting.     Discussion forums – Forums enable sharing of multiple perspectives on specific topics,  better connecting members both in terms of ideas and personal relationships.  Helping  foster tighter personal relationships means greater participation and engagement.  Forums  are also the “grandfather of social media,” having been in use for decades, and provide a  familiar jumping off point for many new members Video and audio sharing – If forums are the grandfather of social media, then podcasts and  video are the “new kids on the block.”  They provide a compelling alternative to text‐based  content and can add a new dimension to your community initiative.  They do, however,  require an additional level of oversight and moderation.  Adding audio and video content  can be a critical component to some marketing community initiatives.    Idea management – This application gives your customers and prospects a voice in your  innovation process.  With simple idea creation, total transparency, and straightforward  voting mechanisms, idea management streamlines innovation and gives you immediate  feedback on your initiatives.      Social profiles – Social profiles provide a way for members to connect socially as well as  professionally, enabling new members to locate expertise within the community. Social  profiles also provide visibility into member challenges, giving your company insights into  potential pitfalls and opportunities before they arise.  As with Facebook, advanced social  profiles allow members to post on each other’s “walls,” update their status, and chat with  one another, creating a more cohesive and personal community experience.     Ratings and rankings –  Ratings and rankings are designed to enable members to provide  feedback to other members within the community.  It’s also useful to have member rankings  (and status) corresponding to each member’s level of activity in the community, creating a  hierarchy of membership based on the criteria that’s important to the sponsoring company.     Shared file repository – It’s often necessary to share product documentation and other files  in online communities.  The shared file repository is built to support this requirement. The  file library is critical for communities built to support discrete events where presentations,  transcripts, and documentation are an important component of success.    Event chat – This application is designed to provide a way for community members to ask  questions and receive answers from an industry expert or luminary.  The event chat provides  multiple layers of filters and reviews to manage the high volume of questions that typically  flow in during live events.  Event chat is also a fantastic way to gauge member  interest/sentiment around a certain topic.   
  • Angels in Action
  • Angels in Action

San marcos chamber_seminar_new_attendees San marcos chamber_seminar_new_attendees Presentation Transcript

  • The Big Deal over Social Media! Innovative Techniques to grow your business! San Marcos Chamber of Commerce Natalie Guse & Richard Barrett
  • That’s our GOAL! You will learn… … to understand social media! … to apply social media tactics! … that content is the key! … to create your social media plan! You can do it!
  • Interact Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger. Content! Content The Big Deal over Social Media Social Media Marketing Process Communicate Socialize Share
  • The Big Deal over Social Media Marketing Marketing Natalie Guse The Big Deal over Social Media!
  • Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. Social Media Marketing…
  • Social Media Marketing… Wikipedia says: Social media are primarily internet-and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audios. The interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities , as people share their stories and experiences. Businesses also refer to social media as user-generated content or user-generated media.
  • Common social media applications
  • Exponential growth of Social Media! In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
  • Social Media Marketing Trends! Twitter has come to the centre of the stage in a very short span of time. Its phenomenal success can be estimated from the fact that the proportion of marketers using Twitter as a part of their marketing strategy has grown from 3% to 49%. Dell announced that Twitter had driven sales worth $3 million for the organization within two years. However, Facebook continues to hold its dominant position in this market. Over 65% of respondent companies incorporated this social networking website in their marketing strategy.
  • Social Media a Fad? Hmm… Study on growth of Social media – 75% of Internet users involved in Social Media.
  • Internet Users by Continent
  • The Big Deal over Social Media Marketing Marketing Natalie Guse Social Media Marketing Process!
  • Weaknesses Strength Threats + Opportunities Strategic Planning Goals Position Vision Mission Operative Planning TARGET MARKET! TARGET MARKET! Price Place Product Promotion
  •  
  • Community Branding Price point Strategy Penetration Psychological Skimming Price presentation Online discounts Design Corporate Identity Product Presentation on platforms and website Product descriptions Product Testimonials Branding Corporate Identity E-Mailing Online Public Relations Search Engine Marketing Social Media Marketing Blogs Video and Audio Sharing Social Profiles Discussion Forums Retail Wholesale E-Commerce E-Broker Internet Multi Channel Shipping Online Website Community Forums Social Media platforms Product Identity Product Presentation Product Placement Product description
  • Social Media Marketing CISS Formula
  • YOU I nteract with costumers! C ommunicate! S ocialize! S hare!
  • C I S S
    • Communicate w/ customers
    • Stay in contact
    • E-Conferences
    • E-Interviews
    Communicate Interact Socialize Share
    • Build own networks
    • Invite your contacts
    • Interact with costumers
    • Example: NING, MEETUP
    • Create public profiles
    • Stay in contact
    • Example: LINKEDIN, XING, FACEBOOK
    • Promote Infomercial
    • Promote Business
    • Publish press releases
    • Example: YOUTUBE
  • The Big Deal over Social Media Marketing Marketing Natalie Guse Communicate + Share!
  • Where Content is King…
    • Social Media is all about:
      • Content Delivery – putting it out there
      • Content Visibility – letting some people see it
      • Content Virality – broadcasting it to EVERYONE!
  • C ontent W ebsite/ L anding Page V ideo/Podcast P r Release P ower Point Communicate Content is the key!
  • Website Creation! Do it yourself!
  • Web Creation Systems!
  •  
  •  
  •  
  • Power Point Presentations!
  •  
  •  
  • PR Release!
  •  
  •  
  • Video/Podcast!
  • http://www.youtube.com/watch?v=5_DldypqeeI
  • Now Use Social Media to spread out your message!
  • www.slideshare.net www.myplick.com www.authorstream.com www.slideboom.com Publish www.reddit.com www.free-press-release.com www.prlog.com www.articlesbase.com Promote/Market Google adwords Google maps www.superpages.com www.yellowpages.com www.hotfrog.com Publish
  • Publish Promote/Market Publish www.youtube.com www.vimeo.com http://www.ustream.tv/ Website Integration Blog Integration www.wordpress.com www.blogger.com www.mybloglog.com www.technorati.com www.global-free-classified-ads.com www.craigslist.org www.hoobly.com www.backpage.com
  • Be organized!
  • Examples
  • Local Search Tips: 20 IYP Ranking Providers
    • Superpages
    • Citysearch
    • Yelp
    • Yahoo Local
    • InsiderPages
    • YellowPages.com
    • BizJournals
    • AreaConnect
    • MagicYellow
    • Switchboard
    • Study from August 2009, Andrew Shotland
    • City + Category Searches (“San Diego Water Cleanup”)
    • 20 top YP headings found in Google
    • Varied categories
    • Cities across the US
    • MerchantCircle
    • GetFave
    • Yellowbot
    • Yellowpages.Lycos.com
    • Kudzu
    • Discoverourtown
    • Loqal.com
    • Local.Ingenio.com
    • YellowUSA.com
    • IAF.net
    TOP 10 – “A” TOP 10 – “B”
  • Google Maps (for a time named Google Local ) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous contries around the world. According to one of its creators (), Google Maps is "a way of organising the world's information geographically Google Maps Category: Directory Primary Value: Strong profile ranking User: N/A
    • Get a listing
    • Make your business visible
    • People can find your business
    Information Description Use/Benefit
  • YELLOWPAGES.COM LLC is a wholly owned subsidiary of AT&T. As a leading Internet Yellow Pages and search directory, YELLOWPAGES.COM is uniquely able to offer searchable directory listings. Whether you're looking for a particular item, business, event, location or service, YELLOWPAGES.COM is your trusted online source for comprehensive national and local business information. The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches. Yellowpages Category: Directory Primary Value: Strong profile ranking User: 100.000.000 monthly consumer business searches
    • Make your business visible
    • Get a listing
    • People can your business
    • You can find other local businesses etc. there
    Information Description Use/Benefit
  • Local.com is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products including subscription, pay per click, banner and pay per call ad products. Local.com consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore. Local.com Category: Directory Primary Value: Strong profile ranking User: 19.000.000 consumers
    • Make your business visible
    • Get a listing
    • People can find your business!
    • You can find other local businesses.
    • Advertisement Packages
    Information Description Use/Benefit
  • Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews. Superpages.com Category: Directory Primary Value: Strong profile ranking User: N/A
    • Make your business visible
    • Get a listing
    • People can your business!
    • You can find other local businesses.
    • Advertisement Packages
    Information Description Use/Benefit
  •  
  • What is SlideShare? SlideShare is the world's largest community for sharing presentations. SlideShare is a business media site for sharing presentations, documents and pdfs. SlideShare features a vibrant professional community that regularly comments, favorites and downloads content. Content also spreads virally through blogs and social networks such as LinkedIn, Facebook and twitter. Individuals & organizations upload documents to SlideShare to share ideas, connect with others, and generate leads for their businesses. Anyone can view presentations & documents on topics that interest them. The site is growing rapidly with over 17 million monthly visitors. slideshare.net Category: Social Media Primary Value: Strong profile ranking User: 23.000.000 monthly visitors
    • Advertise
    • Create own Power Point Presentation
    • Promote presentation
    • Share business idea
    • Search for customers
    Information Description Use/Benefit
  •  
  •  
  • Reddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting system that is open to all its users. Using complex filters, Reddit also provides a list of recommended links for each individual user, that are based on their voting habits. Like Digg or StumbleUpon , getting on Reddit’s frontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog. Reddit.com Category: Bookmarking Primary Value: Strong profile ranking User: N/A
    • Make your business visible
    • Submit a link
    • People can find your business
    • Submit an article
    Information Description Use/Benefit
  •  
  •  
  • Free online local online classifieds. Similar to craigslist. Can be used to promote and advertise for free. hoobly.com Category: Classified ads Primary Value: Strong profile ranking User: N/A
    • Promote your articles
    • Create your profile
    • Get your message out
    Information Description Use/Benefit
  •  
  • Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.youtube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow. youtube.com Category: Social Media Primary Value: Strong profile ranking User: N/A
    • Advertise
    • Promote own Infomercial
    • Integrate youtube link on website
    • Comment on other videos
    Information Description Use/Benefit
  • WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. Everything you see here, from the documentation to the code itself, was created by and for the community . WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. Wordpress.com Category: Blogging Site Primary Value: Strong profile ranking User: 26.000.000 visitors
    • Set up blog
    • Promote blog
    • Write articles
    • Inform about the product
    • Use it as a second webpage
    Information Description Use/Benefit
  •  
  • Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Blogger.com Category: Blogging Site Primary Value: Strong profile ranking User: 30.000.000 visitors
    • Set up blog
    • Promote blog
    • Write articles
    • Inform about the product
    • Use it as a second webpage
    Information Description Use/Benefit
  • What is Technorati? Technorati is a real-time search engine dedicated to the blogosphere. It only searches through blogs to find exactly what you're looking for. At the time of this writing, Technorati was tracking over 22 million sites and over a billion links, a mind-boggling amount. Technorati.com Category: Blogging Directory Primary Value: Strong profile ranking User: 22.000.000 sites
    • Promote your blog
    Information Description Use/Benefit
  • The Big Deal over Social Media Marketing Marketing Natalie Guse Interact + Share!
  • Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference. reader base for your blog. Meetup.com Category: Social Media Site Primary Value: Strong profile ranking User: 6.000.000
    • Set up Meetup Group
    • Use Meetup Group to promote business
    • - Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day)
    • - you need people, who help promoting the group
    • - Use Meetup as a searching tool to find potential customers.
    Information Description Use/Benefit
  •  
  • Second Life ( SL ) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewer enables its users, called Residents, to interact with each other through avators. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeis for people aged 13 to 17. Secondlife.com Category: Virtual World Primary Value: Image User: N/A
    • Make your business visible
    • Get a listing
    • People can your business
    • You can find other local businesses.
    • Create your store
    • Image
    Information Description Use/Benefit
  •  
  • Kaboodle is the most fun social shopping network on the web! It's a place where you can express your own style and meet other stylish people by discovering, recommending, and sharing products.Most exciting, Kaboodle allows you to add and save products from almost anywhere on the web to your shopping lists and wish lists with the easy-to-use Kaboodle button. The button automatically downloads the essential details of a product, including its image, short description, and price and saves it to your list of choice. Kaboodle Category: Shopping Site Primary Value: Strong profile ranking User: N/A
    • Make your business visible
    • Get a listing
    • People can find your business!
    • You can find other local businesses there
    • Advertisement Packages
    • Share your products with other people
    Information Description Use/Benefit
  •  
  • Around the world every day, over 8 million business professionals use XING – the global business network – in 16 languages to do business and promote their career. XING makes networking and professional contact management simple, with made-to-measure networking functions and services. Even more, XING allows you to see how people are connected, which is an excellent tool in generating new contacts of your own. With the XING Jobs portal, around 30,000 expert groups and networking events from London to Beijing to New York, XING has evolved from a platform to a web interface for business professionals around the world. XING.com Category: Social Media Site Primary Value: Strong profile ranking User: 8.000.000
    • Use XING Group to promote business
    • - Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day)
    • - You might need people, who help promoting the group (students)
    • - Use XING as a searching tool to find customers
    • Write monthly newsletters
    • Motivate people in the group to invite others to the group
    • Create events
    • Post messages in the group forums to keep the group alive
    Information Description Use/Benefit
  •  
  • Merchant Circle is a growing company located on a real Main Street in Silicon Valley. We are dedicated to connecting Neighbors and Local Businesses online to help build real relationships between local business owners and their customers. To date, nearly 775,000 local businesses have joined MerchantCircle to get their business more exposure on the internet, simply and inexpensively. Merchantcircle.com Category: Social Media Site Primary Value: Strong profile ranking User: 775.000 Businesses
    • Advertise
    • Create listings
    • Make the company visible
    • Search for costumers
    Information Description Use/Benefit
  • LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. linkedin.com Category: Social Media Site Primary Value: Strong profile ranking User: 43.000.000
    • Use Linkedin to promote business
    • - Set up Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day)
    • - You might need people, who help promoting the group (students)
    • - Use Linkedin as a searching tool to find customers
    • Write monthly newsletters
    • Motivate people in the group to invite others to the group
    • Create events
    • Post messages in the group forums to keep the group alive
    Information Description Use/Benefit
  • www.linkedin.com
  •  
  • Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet facebook.com Category: Social Media Site Primary Value: Strong profile ranking User: 250.000.000
    • Set up Facebook Group
    • Use Facebook Group to promote business
    • - Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day)
    • - You need people, who help promoting the group.
    • - Use Facebook as a searching tool to find potential customers.
    • Motivate people in the group to invite others to the group
    • Create events
    • Post messages in the group forums to keep the group alive
    • Sign up for other Facebook Groups
    Information Description Use/Benefit
  • Facebook Tactics
    • Join a Group
    • Use search feature to reach out to targets
    • Questions & Answers (also big on LinkedIn)
    • Fan Pages
    • Custom Business URL & Personal URL
    • Email invites (more viewed than reg. email)
    • More Personal Than Twitter
  • Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends Twitter.com Category: Social Media Site Primary Value: Strong profile ranking User: 150.000.000
    • Set up Twitter Account
    • Follow as many people as possible
    • - You need people, who help promoting the group (students)
    • - Use Twitter as a searching tool to find potential students
    • Write direct messages to inform about about your business
    • Create events
    Information Description Use/Benefit
  • Twitter Tactics
    • Schedule time to research posts for the week
    • Use Tweetlater.com to schedule posts
    • Auto-direct message to useful information
    • Auto-Follow and send additional information
    • Track activity with budurl.com
    • Use Twitter to send feeds into FB, others
    • Use “cloaked” links 5% of the time. It’s about “them”, not you.
  •  
  • The world's #1 social community for home businesses, mlm and direct sales reps | FREE training available on how to market your business online. betternetworker.com Category: Social Media Site Primary Value: Strong profile ranking User: N/A
    • Set up profile
    • Use Betternetworker to promote business
    • - Submit Articles
    • Submit Blogs
    • Submit Information
    • Promote your business
    • Introduce your business
    Information Description Use/Benefit
  •  
  • Social Media Disclaimer
    • There is no silver bullet!
    • Not all online strategies will be effective for all business types
    • It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness
  • The Big Deal over Social Media Marketing Marketing Natalie Guse Any questions?