San Marcos Chamber Seminar!


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

San Marcos Chamber Seminar!

  1. 1. The Big Deal over Social Media! Innovative Techniques to grow your business! San Marcos Chamber of Commerce Natalie Guse & Richard Barrett
  2. 2. Social Media Marketing is not only a trend, it is the future of Marketing.
  3. 3. learn… You will learn… …to understand social media! …to apply social media tactics! …that content is the key! …to create your social media plan! You can That’ That’s our do it! GOAL!
  4. 4. First steps! Understanding Social Media Marketing! Statistics and Social Media Search Engine Demographics! Marketing Process Marketing
  5. 5. Content The Big Deal over Social Media Social Media Marketing Process Spicy Ginger Ambrosia is a Content is the key to success blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and Social Media and Blogging Sites powdered ginger. Search Engine Optimization Questions??? Content!
  6. 6. The Big Deal over Social Media Marketing Marketing Natalie Guse The Big Deal over Social Media!
  7. 7. Social Media Marketing… Wikipedia says: Social media are primarily internet-and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audios. The interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user- generated content or user-generated media.
  8. 8. Social Media Marketing… Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property.
  9. 9. Interact with costumers! Communicate! YOU Share! Socialize!
  10. 10. Communicate Interact Socialize Share -Communicate w/ customers - Build own networks - Create public profiles - Promote Infomercial - Stay in contact - Invite your contacts - Stay in contact - Promote Business - E-Conferences - Interact with costumers - Example: LINKEDIN, - Publish press releases - E-Interviews - Example: NING, MEETUP XING, FACEBOOK - Example: YOUTUBE C I S S
  11. 11. Exponential growth of Social Media! In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
  12. 12. Social Media Marketing Trends! Social media trends indicate that online marketing is set to undergo a dramatic makeover. Businesses are increasingly integrating social networking websites into their marketing strategy. A recent study conducted by the Association of National Advertisers (a representative body of American marketers) revealed that 26% of marketers found trends in social media taking it towards further growth.
  13. 13. Social Media Marketing Trends! Twitter has come to the centre of the stage in a very short span of time. Its phenomenal success can be estimated from the fact that the proportion of marketers using Twitter as a part of their marketing strategy has grown from 3% to 49%. Dell announced that Twitter had driven sales worth $3 million for the organization within two years. However, Facebook continues to hold its dominant position in this market. Over 65% of respondent companies incorporated this social networking website in their marketing strategy.
  14. 14. Social Media Marketing Trends! If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year. From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it.
  15. 15. On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites. Half of all current adult social networkers say that they access their profiles at least every other day. 57% have joined a Social Network, making it the number one platform for creating and sharing content (Universal McCann, 2008) Estimated 272m users world-wide • Connecting people globally: emerging markets with high emigration lead the way – Philippines 83%, Hungary 80%, Poland 77%, Mexico 76% • UK hit by the Facebook factor – Usage up 32% • US saturated as growth stalls at 41% • Brazil has the most active users – 56% manage their profile every day • Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content
  16. 16. Facebook is used in more than 35 different languages and 170 countries! The Big Deal over Social Media Marketing Marketing . Natalie Guse If Facebook was a country it would be the 8th largest country in the world! 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica.
  17. 17. Rank #2 Founded on Oct 28, 2003 by Mark Zuckerberg Facebook, Owned privately by Facebook, Inc. 150,940,004 Unique visitors 2,513,085935 visitors Annual change of 188.67% Users can join over 200 individual groups according to their interest or expertise The website is free to users and generates revenue from advertising including banner ads. No customizing of your page on plain text (unlike myspace) From June 2004 Corporations such as Microsoft, Accel partners, Hong Kong Billionaire Li Ka-shing and venture capital firms have dumped over 1 billion dollars into facebook. Septermber 2009 facebook reported its first month of profit.
  18. 18. The Big Deal over Social Media Marketing Marketing Natalie Guse • There are 87% more online social media users now than in 2003, with 883% more time devoted to those sites. • In the past year, time spent on social networking sites has surged 73%. • In February 2009, social network usage exceeded web-based e-mail usage for the first time:
  19. 19. Social Media a Fad? Hmm… Study on growth of Social media – 75% of Internet users involved in Social Media in 2008.
  20. 20. Internet Users by Continent 20
  21. 21. The Big Deal over Social Media Marketing Marketing Natalie Guse Social Media Marketing Process!
  22. 22. Marketing Strategies ?
  23. 23. Market a product by using marketing tools! Spread out your message to the world! But it is more!
  24. 24. Producing a product and market it by using : Price Place Product Promotion
  25. 25. Threats + Opportunities Weaknesses Strength TARGET MARKET! TARGET MARKET! Strategic Planning Goals Position Vision Mission Operative Planning Price Place Product Promotion
  26. 26. Design Price point Corporate Identity Strategy Product Presentation Penetration on platforms and Psychological website Skimming Product descriptions Price presentation Product Testimonials Online discounts Branding Community Branding Online Website Product Identity Community Product Presentation Forums Product Placement Social Media platforms Product description Retail Corporate Identity Wholesale E-Mailing E-Commerce Online Public Relations E-Broker Search Engine Marketing Internet Social Media Marketing Multi Channel Blogs Video and Audio Sharing Shipping Social Profiles Discussion Forums
  27. 27. Internal Analysis External Analysis Location Location Location Location Location Location Competitors Competitors Markets Markets Environment Environment Potential- Competitors Environment Target Groups Analysis Analysis Analysis Strenght + Opportunities + Weaknesses Threats Image Image Positioning Positioning Analysis Analysis Entire Entire Analysis Analysis
  28. 28. Threats + Opportunities Weakness Strengths TARGET MARKET! TARGET MARKET! Actions Goals Position Vision Mission Public Relations Social- Cooperation Networking Events Radio/TV E-Mail Advertising Marketing
  29. 29. Common social media applications
  30. 30. The Big Deal over Social Media Marketing Marketing Natalie Guse Content is the key to success!
  31. 31. 3 Aspects of Social Media Marketing Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
  32. 32. 3 Aspects of Social Media Marketing Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages on Twitter, MySpace of Facebook follow this model.
  33. 33. 3 Aspects of Social Media Marketing It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users. According to Lloyd Salmons, first chairman of the social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations.
  34. 34. Interact with costumers! Communicate! YOU Share! Socialize!
  35. 35. Communicate Interact Socialize Share -Communicate w/ customers - Build own networks - Create public profiles - Promote Infomercial - Stay in contact - Invite your contacts - Stay in contact - Promote Business - E-Conferences - Interact with costumers - Example: LINKEDIN, - Publish press releases - E-Interviews - Example: NING, MEETUP XING, FACEBOOK - Example: YOUTUBE C I S S
  36. 36. The Social Technographics™ Ladder Publish a blog The Creators Publish your own Web pages Upload video you created Forrester – Upload audio/music you created Write articles or stories and post them and Post ratings/reviews of products/services industry- Critics Comment on someone else’s blog Contribute to online forums standard – Contribute to/edit articles in a wiki model for Use RSS feeds measuring Collectors Add “tags” to Web pages or photos “Vote” for Web sites online use of social media Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above
  37. 37. The 4-Step “Social Strategy” P People Assess your customers’ social activities O Objectives Decide what you want to accomplish VISIBILITY! TRAFFIC! CONVERSIONS! S Strategy Plan for how relationships with customers will change PROFITS! T Technology/Tactics Decide which social technologies and tactics to use
  38. 38. Where Content is King… • Social Media is all about: – Content Delivery – putting it out there – Content Visibility – letting some people see it – Content Virality – broadcasting it to EVERYONE!
  39. 39. Things You Could (Should) Work on 1. Social Media Strategy & Planning 2. Social network profile setup & management 3. Facebook / Twitter specialists 4. SEO 2.0 – Social Content Marketing & Optimization 5. Social Conversation Marketing 6. Online Video Marketing 7. Online Reputation Management 8. Local search, blended (Universal) search
  40. 40. Some Tactics – “Everywhere” • A Good Title & Description – Make or Break Your Social Media Submission – Bad: “PDRestoration Water Damage” – Good: “Water Damage Cleanup Services – Complete In Less Than 24 Hours.” • “Get The Clean Up Job Done By The Most Trusted Name in the Business: Paul Davis Restoration”
  41. 41. Copy & Attention • Brands: – Got Milk? – Where’s the Beef? – We Try Harder – Just Do It. – “Men Wanted – For hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful - honor and recognition in case of success” -- Ernest Shackleton • AIDA = Attention, Interest, Desire & Action. • Ask a question • Tell A Story • How to, How, Why, Which, Who else
  42. 42. Old Way – New Way!
  43. 43. • WHAT FISH TO CATCH? – Who’s buying your services/products? – Who are the people? • WHAT WATERS DO THEY SWIM IN? – Twitter, Facebook, LinkedIn, Youtube, Blogs • WHAT HOOKS/FLIES WILL THE FISH BITE ON? – What do the buyers crave, what connects you to them – Break products/services down, create a hook per bite • WHAT CASTING METHODS TO PLACE YOUR HOOKS FOR BITES? – Converse naturally: Engage, Relate, Share, Speak with, not at • REEL THE FISH IN, CATCH & COOK – “play” with the line, but don’t let it off the hook! – Cook in stages – Example: Twitter to “hook”, Facebook to “Eat” – Special offers
  44. 44. Local Search Tips – Top Factors 1. Add Google/Yahoo local business listing with the address in the city being searched. 2. Ensure citations from major data providers, such as infoUSA, Localeze, and Internet yellow pages providers. 3. Associate your local business listing in the proper categories. 4. Include a claimed, verified local business listing with Google/Yahoo. 5. Include product/service keywords in the title of your local business listing. » Tip:
  45. 45. Local Search Tips: 20 IYP Ranking Providers TOP 10 – “A” TOP 10 – “B” 1. Superpages 1. MerchantCircle 2. Citysearch 2. GetFave 3. Yelp 3. Yellowbot 4. Yahoo Local 4. 5. InsiderPages 5. Kudzu 6. 6. Discoverourtown 7. BizJournals 7. 8. AreaConnect 8. 9. MagicYellow 9. 10.Switchboard • Study from August 2009, Andrew Shotland • City + Category Searches (“San Diego Water Cleanup”) • 20 top YP headings found in Google • Varied categories • Cities across the US
  46. 46. Facebook Tactics • Join a Group • Use search feature to reach out to targets • Questions & Answers (also big on LinkedIn) • Fan Pages • Custom Business URL & Personal URL • Email invites (more viewed than reg. email) • More Personal Than Twitter
  47. 47. Twitter Tactics • Schedule time to research posts for the week • Use to schedule posts • Auto-direct message to useful information • Auto-Follow and send additional information • Track activity with • Use Twitter to send feeds into FB, others • Use “cloaked” links 5% of the time. It’s about “them”, not you.
  48. 48. Ranking Factors: Youtube (suggested) • Usage of core keywords • How community/social driven the video is • The title and description of the video, as well as the usage of keywords, links and tags in the description • View counts and frequency • The video’s user ratings • How often the video is shared and favorite’d • How often the video is added to playlists/what playlists it’s on • How often the video is flagged • The number of comments the video’s received and how often it’s thumbed up/down • Whether the video comes from an authority channel (like a site that gets a “one box” result) • The amount and types of links pointing at the video • How many times the video’s been embedded • How many video responses (if any) the video has received • The number of subscribers/channel views • Whether you’re using paid search to promote your video (you can use paid search advertising for a short burst of awareness)
  49. 49. Tips for Using Social Media • Start out small • Clearly define your marketing objectives • Select your target market • Assess your capabilities and know-how • Execute your online strategy • Measure your effectiveness • Most importantly, experiment!
  50. 50. Social Media Disclaimer • There is no silver bullet! • Not all online strategies will be effective for all business types • It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness
  51. 51. Call to Action!
  52. 52. The Big Deal over Social Media Marketing Marketing Natalie Guse Social Media and Blogging Sites!
  53. 53. Information Description Use/Benefit Google Maps Google Maps (for a time named Google •Get a listing Local) is a web mapping service •Make your business visible application and technology provided by Google, free (for non-commercial use), • People can find your that powers many map-based services, business including the Google Maps website, Google Ride Finder, Google Transit, and Category: Directory maps embedded on third-party websites Primary Value: via the Google Maps. It offers street maps, Strong profile ranking a route planner for traveling by foot, car, or public transport and an urban business User: N/A locator for numerous contries around the world. According to one of its creators (), Google Maps is "a way of organising the world's information geographically
  54. 54. Information Description Use/Benefit YELP Through yelp you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, •Make your business visible and positive reviews can provide high • Get a listing quality leads with the validation of 3rd Category: Directory • People can find your party business reviews. is a business Primary Value: popular business review website Strong profile ranking enjoying tremendous growth. • You can find other local, which tracks website businesses. User: N/A popularity, has found that's traffic has doubled in the period between October 2008 and March 2009.
  55. 55. Information Description Use/Benefit is the leading business search engine and directory and pay- per-click advertising network serving more than 40 million unique business users and thousands of advertisers •Make your business visible every month. helps • Get a listing Category: Directory business decision makers quickly find what they need to manage and grow • People can find your Primary Value: their businesses, and enables business! Strong profile ranking advertisers to reach these users • You can find other local User: 40.000.000 wherever they are across the business businesses. Internet through premier partners, including Entrepreneur, Hoovers, Financial Times and
  56. 56. Information Description Use/Benefit Yellowpages YELLOWPAGES.COM LLC is a wholly owned subsidiary of AT&T. As a leading Internet Yellow Pages and search directory, YELLOWPAGES.COM is uniquely able to offer searchable directory listings. Whether you're •Make your business visible looking for a particular item, business, Category: Directory • Get a listing event, location or service, YELLOWPAGES.COM is your trusted • People can your business Primary Value: Strong profile ranking online source for comprehensive • You can find other local national and local business information. businesses etc. there User: 100.000.000 monthly consumer business searches The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches.
  57. 57.
  58. 58. Information Description Use/Benefit is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most •Make your business visible relevant search results for local • Get a listing businesses, products and services on • People can find your Category: Directory and over 700 regional media business! Primary Value: sites. Businesses can target ready-to- • You can find other local Strong profile ranking purchase consumers using a variety of businesses. advertising products including User: 19.000.000 consumers • Advertisement Packages subscription, pay per click, banner and pay per call ad products. consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore.
  59. 59. Information Description Use/Benefit is the local expert, and •Make your business visible a top online resource for finding information and insights on businesses • Get a listing Category: Directory and retailers. Every month we help • People can your business! Primary Value: millions of consumers find valuable • You can find other local Strong profile ranking local business information from driving businesses. directions and hours of operation to • Advertisement Packages User: N/A Web links and customer reviews.
  60. 60. Information Description Use/Benefit Second Life (SL) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewer enables •Make your business visible its users, called Residents, to interact • Get a listing with each other through avators. Category: Virtual World • People can your business Residents can explore, meet other residents, socialize, participate in • You can find other local Primary Value: businesses. Image individual and group activities, and create and trade virtual property and • Create your store User: N/A services with one another, or travel • Image throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeis for people aged 13 to 17.
  61. 61. Information Description Use/Benefit Kaboodle Kaboodle is the most fun social shopping network on the web! It's a place where you can express your own •Make your business visible style and meet other stylish people by discovering, recommending, and • Get a listing sharing products.Most exciting, • People can find your Category: Shopping Site Kaboodle allows you to add and save business! products from almost anywhere on the • You can find other local Primary Value: web to your shopping lists and wish businesses there Strong profile ranking lists with the easy-to-use Kaboodle • Advertisement Packages User: N/A button. The button automatically • Share your products with downloads the essential details of a other people product, including its image, short description, and price and saves it to your list of choice.
  62. 62. Information Description Use/Benefit Reddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting •Make your business visible Category: Bookmarking system that is open to all its users. • Submit a link Primary Value: Using complex filters, Reddit also • People can find your Strong profile ranking provides a list of recommended links business for each individual user, that are based • Submit an article User: N/A on their voting habits. Like Digg or StumbleUpon, getting on Reddit’s frontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long- term reader base for your blog.
  63. 63. Action Description Target Group Online - Publish your own press releases on online platforms Press - Publish on Releases - Publish on publish-press-release-service - Create news, do good things and talk about it! - Publish at least once a month - Distribute your message - Talk about your business
  64. 64. Press Releases Attract customers Public Relation Attract customers Attract customers
  65. 65. Press Releases Attract customers Public Relation Attract customers Attract customers
  66. 66. Information Description Use/Benefit Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already •Set up Meetup Group meeting up face-to-face. More than •Use Meetup Group to 2,000 groups get together in local promote business Category: Social Media Site communities each day, each one with - Expand Group (you need to the goal of improving themselves or invite as many people as Primary Value: their communities. possible to the group the Strong profile ranking Meetup's mission is to revitalize local goal is to invite at least 100 User: 6.000.000 community and help people around the people a day) world self-organize. Meetup believes - you need people, who help that people can change their personal promoting the group world, or the whole world, by - Use Meetup as a searching organizing themselves into groups that tool to find potential are powerful enough to make a customers. difference. reader base for your blog.
  67. 67. Information Description Use/Benefit Around the world every day, over 8 •Use XING Group to promote million business professionals use XING business – the global business network – in 16 - Expand Group (you need to languages to do business and promote invite as many people as their career. XING makes networking and possible to the group the goal professional contact management simple, is to invite at least 100 people Category: Social Media Site with made-to-measure networking a day) functions and services. Even more, XING - You might need people, who Primary Value: allows you to see how people are help promoting the group Strong profile ranking connected, which is an excellent tool in (students) generating new contacts of your own. - Use XING as a searching tool User: 8.000.000 With the XING Jobs portal, around 30,000 to find customers expert groups and networking events - Write monthly newsletters from London to Beijing to New York, - Motivate people in the group XING has evolved from a platform to a to invite others to the group web interface for business professionals - Create events around the world. - Post messages in the group forums to keep the group alive
  68. 68. Information Description Use/Benefit Merchant Circle is a growing company located on a real Main Street in Silicon Valley. We are dedicated to connecting Category: Social Media Site Neighbors and Local Businesses online • Advertise Primary Value: to help build real relationships between • Create listings Strong profile ranking local business owners and their customers. To date, nearly 775,000 local • Make the company visible User: 775.000 Businesses businesses have joined MerchantCircle to • Search for costumers get their business more exposure on the internet, simply and inexpensively.
  69. 69. Information Description Use/Benefit •Use Linkedin to promote business - Set up Group (you need to invite as many people as LinkedIn is an interconnected network possible to the group the goal of experienced professionals from is to invite at least 100 people Category: Social Media Site around the world, representing 170 a day) industries and 200 countries. You can - You might need people, who Primary Value: help promoting the group Strong profile ranking find, be introduced to, and collaborate (students) with qualified professionals that you - Use Linkedin as a searching User: 43.000.000 need to work with to accomplish your tool to find customers goals. - Write monthly newsletters - Motivate people in the group to invite others to the group - Create events - Post messages in the group forums to keep the group alive
  70. 70.
  71. 71. Information Description Use/Benefit •Set up Facebook Group •Use Facebook Group to promote business Facebook's mission is to give people - Expand Group (you need to the power to share and make the world invite as many people as possible Category: Social Media Site more open and connected. to the group the goal is to invite at least 100 people a day) Primary Value: Millions of people use Facebook - You need people, who help Strong profile ranking everyday to keep up with friends, promoting the group. - Use Facebook as a searching User: 250.000.000 upload an unlimited number of photos, tool to find potential customers. share links and videos, and learn more - Motivate people in the group to about the people they meet invite others to the group - Create events - Post messages in the group forums to keep the group alive -Sign up for other Facebook Groups
  72. 72. Information Description Use/Benefit Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has •Set up Twitter Account Category: Social Media Site grown into a real-time short messaging • Follow as many people as Primary Value: service that works over multiple possible networks and devices. - You need people, who help Strong profile ranking In countries all around the world, promoting the group (students) User: 150.000.000 - Use Twitter as a searching tool people follow the sources most to find potential students relevant to them and access - Write direct messages to inform information via Twitter as it happens— about about your business from breaking world news to updates - Create events from friends
  73. 73. Information Description Use/Benefit m Category: Social Media Site •Set up profile The world's #1 social community for •Use Betternetworker to promote Primary Value: home businesses, mlm and direct sales business Strong profile ranking reps | FREE training available on how to - Submit Articles market your business online. -Submit Blogs User: N/A - Submit Information - Promote your business - Introduce your business
  74. 74. Information Description Use/Benefit Category: Classified ads Primary Value: Free online local online classifieds. •Promote your articles Strong profile ranking Similar to craigslist. Can be used to • Create your profile promote and advertise for free. User: N/A • Get your message out
  75. 75. Information Description Use/Benefit WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted Category: Blogging Site blogging tool in the world, used on • Set up blog Primary Value: millions of sites and seen by tens of • Promote blog Strong profile ranking millions of people every day. Everything you see here, from the • Write articles User: 26.000.000 visitors documentation to the code itself, was • Inform about the product created by and for the community. • Use it as a second webpage WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.
  76. 76. Information Description Use/Benefit Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A Category: Blogging Site daily pulpit. A collaborative space. A • Set up blog Primary Value: political soapbox. A breaking-news • Promote blog Strong profile ranking outlet. A collection of links. Your own private thoughts. Memos to the world. • Write articles User: 30.000.000 visitors Your blog is whatever you want it to be. • Inform about the product There are millions of them, in all shapes • Use it as a second webpage and sizes, and there are no real rules.
  77. 77. Information Description Use/Benefit You probably know a ton about your favorite bloggers - what they think about the subjects they write about, maybe some of their work and life history... you may even know what toothpaste they use. But how much do you know about all the other people • Set up blog Category: Blogging Site who read their blogs? For all this talk of • Promote blog a global conversation throughout the Primary Value: • Write articles Strong profile ranking blogosphere, there's a lot to be desired. Readers can become friends • Inform about the product User: 1.300.000 visitors with other people who read your • Use it as a second webpage favorite blogs. See what else they're • Connect all your sites to reading. Check out their MySpace and mybloglog Friendster profiles and view their Flickr photostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring?
  78. 78. Information Description Use/Benefit Appearing on the Digg homepage can Category: Bookmarking Site lead to massive traffic increases to your web site or blog. And depending on • Submit blogs Primary Value: your users, it can sometimes lead to Strong profile ranking • Promote blog significant increases in sales. Digg can be particularly effective for bloggers • Write articles User: 43.300.000 visitors who write regularly and make their • Inform about the product content easy to Digg.
  79. 79. Information Description Use/Benefit What is Technorati? Category: Blogging Directory Technorati is a real-time search engine dedicated to the blogosphere. It only Primary Value: searches through blogs to find exactly Strong profile ranking •Promote your blog what you're looking for. At the time of User: 22.000.000 sites this writing, Technorati was tracking over 22 million sites and over a billion links, a mind-boggling amount.
  80. 80. Information Description Use/Benefit Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video Category: Social Media clips on and across •Advertise the Internet through websites, mobile • Promote own Infomercial Primary Value: devices, blogs, and email. Strong profile ranking • Integrate youtube link on Everyone can watch videos on website User: N/A YouTube. People can see first-hand accounts of current events, find videos • Comment on other videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.
  81. 81.
  82. 82. Information Description Use/Benefit What is SlideShare? SlideShare is the world's largest community for sharing presentations. SlideShare is a business media site for sharing presentations, documents and pdfs. SlideShare features a vibrant professional community that regularly Category: Social Media comments, favorites and downloads •Advertise content. Content also spreads virally Primary Value: • Create own Power Point Strong profile ranking through blogs and social networks such Presentation as LinkedIn, Facebook and twitter. User: 23.000.000 monthly Individuals & organizations upload • Promote presentation visitors • Share business idea documents to SlideShare to share ideas, connect with others, and • Search for customers generate leads for their businesses. Anyone can view presentations & documents on topics that interest them. The site is growing rapidly with over 17 million monthly visitors.
  83. 83. Cooperate with national and Attract customers local Entrepreneur Groups Cooperate VentureStreet The easy way to find a local professional. Get referrals Attract customers
  84. 84. The Big Deal over Social Media Marketing Marketing Natalie Guse Search Engine Optimization!
  85. 85. Social Media Marketing falls hand in hand with SEO.
  86. 86. Definition Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry- specific vertical search engines. This gives a web site web presence. SEO
  87. 87. learn… You will learn… …what a page rank is! …what a meta description is! …what link building is! …what your competitors do! …tools to apply! SEO
  88. 88. Page Rank! Understanding SEO! PageRank is one of the methods Google uses to determine a page's relevance or importance.
  89. 89. Page Rank! Understanding SEO! The meta description tag is intented to be a brief and concise summary of your page's content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form: <meta name="description" content="Brief description of the contents of your page."> When you write a meta description tag, you should limit it to 170 characters or 200 characters at most. You should pick a style and be consistent throughout your pages, writing a unique description for each page of your site. The Open Directory (DMOZ) also a detailed guide to writing descriptions. Click here to learn about the DMOZ style. The key is that you want your description to adhere to W3C standards and be relevant to the content of the page. Again, it is intended to provide a brief summary of the contents of the page.
  90. 90. Link Building! Understanding SEO! Link Building is a pretty general term used to describe anything you do to build links to a website. There are two primary reasons to build links; Direct Click- Through Traffic, and Search Engine Optimization (SEO). On this site we are focused on the Search Engine Optimization aspect of link building. While the goal of most search engine optimization campaigns is to build traffic, the goal of SEO based link building is higher rankings. This is important to keep in mind. There are some links that are good for traffic, there are some good for SEO, and there are some good for both. Links that provide both traffic and a rankings boost in the search engines are obviously great, but it is important to realize that just because a link gets good traffic, it doesnt mean that it is good for SEO.
  91. 91. Watch your competitors! Understanding SEO!
  92. 92. Watch your competitors! Understanding SEO!
  93. 93. Watch your competitors! Understanding SEO!
  94. 94. The Big Deal over Social Media Marketing Marketing Natalie Guse Any questions?