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Keynote presentation hr_and_optimism


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  • 1. 1
  • 2. Tools to develop a positive  workplace culture Introduction (9h30 - 10h)Presentation by Pascale Luyckx (10h - 11h)Break (11h - 11h15)Presentation by Laurence Vanhée (11h15 - 12h15)Discussion (12h15 - 13h15)Conclusions (13h15 - 13h30)Networking lunch (13h30 - 14h30) 2
  • 3. Pascale Luyckx (Speaker 1)• Specialized in the transformation of HR in the context of globalization• > 23 years of experience @ U.S. multinationals• Past: HR Director at Pfizer & Senior HR Director at Quintiles Belgium• Present: Managing Director & HR Freelance Consultant at HRBP-Consulting• Topic of today: a changing workplace culture at Quintiles Belgium
  • 4. Laurence Vanhée (Speaker 2)• Specialized in people organization and change management• Human Heritage Developer (people are not resources!)• Past: VP Corporate HR at IBA, Group HR Director at Groupe DBassociates• Present: Human Heritage Developer at Belgian Ministry of Social Security• Topic of today: Transforming the way we manage people
  • 5. Bob Thomas (Moderator 1)• Specialized in Corporate Culture, Organizational change & team building, Talent Development• People and their talents are what matters• Past: Director-Global Head Organization & People Development at GSK Biologicals; Managing Partner at Hermes Consulting• Present: Partner at Acker Deboeck and Company
  • 6. Mark Verheyden (Moderator 2)• PhD Student Communication Sciences• Fascinated by employer branding and corporate culture• Past: graduated in History and Communication Sciences at the Vrije Universiteit Brussel• Present: Teaching Assistant (Communication Sciences) following an additional master program at the Institute for European Studies
  • 7. This workshop is about... Sharing best practicesDiscussing tools used to change a workplace cultureTackling problems encountered during a culturechangeThe exchange of experiencesThe use of theoretical concepts that help us seethings in a different perspectiveBrainstorming over new possibilities to motivatepeople 7
  • 8. The ultimate goalTo become a visionarycompany 8
  • 9. Being VisionaryClock building, not time tellingMore than profitsPreserve the core while stimulating progressBHAG (‘Big Hairy Audacious Goals’)Cult-like culturesTry a lot of stuff and keep what worksHomegrown is simply better 9
  • 10. Human Relations are at the  core Some useful concepts: Organizational identification Commitment Employer branding Employee motivation ... 10
  • 11. But... What on earth does it mean!? 11
  • 12. You only realize what it is, when you don’t  have it no more   12
  • 13. Sabena: bankrupt but not  forgotten“Everyone worked for Sabena, everything else was bull.”(Decraene, Denruyter, Sciot, 2002)“Sabena is and stays a part of who we are.” (De Morgen,2006)“I dreamed about Sabena for many more years, every night Iused my badge.” (De Morgen, 2006)“Because Sabena, that was one family.” (Het Laatste Nieuws,2004)“I have never seen a corporate culture that remained sostrong (even after bankruptcy).” (De Morgen, 2002) 13
  • 14. The questionIs it possible to create a sense of community at the workplace? 14
  • 15. The answer You! 15