The art of seo


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Search Engine Optimization (SEO) is a set of techniques by which you can move your website above other sites on non-paid listings across Search Engines.

The objective is to improve visibility of your website and thereby translating in to more queries and building core clients

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The art of seo

  1. 1. www.businessvibes.com1. The Search Engine2. Search Engine Results3. The SEO Strategy4. The SEO Stages5. Keyword Research6. Developing an SEO-friendly website
  2. 2. www.businessvibes.com7. All about the links › a) Link building › b) Factors that influence link value › c)Types of link building › d)Social networking for links8. Optimizing for vertical search9. Measuring results
  3. 3. Mission of Search Engine The Human goals
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  8. 8. What appears on the search engine when you type in something you are looking for?
  9. 9. www.businessvibes.comObjectives can fulfil: Visibility Website Traffic High ROI
  10. 10.  Organization Target Market Website Structure Current Site Content Competitive landscape **Note: Every product/service has its own SEO strategy!
  11. 11. Technology choices Market segmentation Linking Websites Content resources Auditing the site Assessing historical progress Monitoring the statistics
  12. 12. Think of 1-3 words that describe the service Think of synonyms Review existing site For further reading – page 137
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  15. 15. - Site accessible- Design- Think of the user experience- Keywords – use in titles, headings & content- Protect Website From 404 ErrorsThis eventually improves search rankings!
  16. 16. Fundamental part of SEO Should never stop Why does it matter? Link is like a vote for your website!!
  17. 17. One way Two way linking linking (exchange) BV Partner BV PartnerABC linking (3 waylinking) Internal linking: BV Partner BV Web A BV blog Partner Web B
  18. 18. The more subpages of BV Partner partner’s website PR2 PR 4 link to you, the higher passable PRPartner linking tomany website – SPlower passable PR SP BV Partner PR2 PR 4 BV PR can be SP PR2 passed internally – ex. to subpages SP SP
  19. 19. 1. Anchor text, ex. Automotive industry; B2B networking site; pay attention to keywords;2. Relevance – content of linking page matters;3. Authority of the website – higher passable PR;4. Trust – pages easy/difficult to infiltrate by scammers5. Source independence – internal linking matters less;6. Linking domains – 100 links from one domain < 10 domains linking to you7. Source diversity (social network, blogs, directories)
  20. 20. Nearby links, Nearby text, Location of the link
  21. 21. Exchange links, Marketing exchange, Direct link request, if you have:  Valuable content,  Something of emotional value for the owner of other website,  Business relationships
  22. 22. use of content; Blogging, Directories, Direct link request – the higher value of the website you want to get a link from, the more personalized way of contact you should use.
  23. 23.  Wikipedia – exposure on authority site Youtube – 2nd biggest search engine Facebook, Twitter
  24. 24. Your own blog:  Domain, meta tags, CONTENT,  Cloud tags, newest & related blogs,  Use no follow when you don’t have a trust for specific link. Blogs of others – comments, anchors TrackBacking ners/
  25. 25. Dofollow links displayon:Nofollow links displayon: Don’t forget about them!
  26. 26. • Vertical search engines focus on specificniches of web content,• Try to be visible not only in the basic Googlebrowser,• Google images – 10% of total number ofsearches (name your sources),• Google maps! Remember about local visibility(.en, .pl)
  27. 27. Tools used for measuring results: › Google Analytics, › Yahoo Analytics, › Omniture, › Core Metrics What you can check there? › Traffic in general, traffic for keywords and search engine, long tail phrases › Mistakes: to small sample size, biased data, not recognising when you have enough data.
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  29. 29. Sales revenue – conversions to paid users, Number of new users registered, Newsletter subsciptions, Downloads, Contact forms,
  30. 30. „Rambling about SEO” „SEOMozBlog” „Google Webmaster Central Blog” „Bing’s WebLog” „Yahoo! Search Blog” „Cre8pc” Conclusion from the book: never stop learning about SEO 
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