Developing Your Web Presence UK Internet Statistics 2011
Mobile <ul><li>Mobile media users pick up their phone 18 times a day to consume content via apps/browser.  </li></ul><ul><...
Mobile <ul><li>Global mobile data traffic in 2010 (237 petabytes per month) was over 3 times greater than the total global...
Mobile <ul><li>There are 48 million people in the world who have a mobile phone but do not have electricity at home. </li>...
Mobile <ul><li>Over a third of mobile internet users globally use it to search for a product or service to buy in the past...
Mobile <ul><li>More children aged between two and five can use a smartphone (19%) than can tie their own shoelaces (9%). <...
Mobile <ul><li>It is estimated that the number of mobile broadband subscribers will hit 1 billion by the end of 2011 (up f...
Mobile <ul><li>The number of UK adults aged over 50 consuming social media on their mobile  </li></ul><ul><li>has risen by...
Mobile <ul><li>In 2007, there were 500 million internet-connected devices - about 1 for every 20 people on the planet.  </...
Mobile <ul><li>More than a quarter (26%) of mobile video viewers watch more mobile video now than they did a year ago. </l...
Mobile <ul><li>It is estimated that by 2015, 1 in 8 mobile users worldwide will either buy transport or entertainment tick...
Mobile <ul><li>There are currently 13.9 million mobile internet users in the UK.  </li></ul><ul><li>This figure is expecte...
Mobile <ul><li>Smartphone manufacturers shipped 100.9 million devices in Q4 2010 </li></ul><ul><li>PC manufacturers shippe...
Mobile <ul><li>62% of smartphone users have made a purchase on their handset within the last 6 months. </li></ul><ul><li>A...
Mobile <ul><li>Nearly 1 in 5 (19%) teens have used their phones to read a QR code. </li></ul><ul><li>Dubit Research as cit...
Mobile <ul><li>The mobile you have in your hand has more computing power than all of NASA in 1969, the year they put a man...
Mobile <ul><li>53% of users are watching TV at the same time as browsing on their Mobile. </li></ul><ul><li>Ipsos, March 2...
Mobile <ul><li>Mobile barcode usage has increased by 1800% year on year </li></ul><ul><li>International Data Corporation (...
Mobile <ul><li>51% of mums say that they are &quot;addicted&quot; to their smartphone  </li></ul><ul><li>BabyCenter March ...
Mobile <ul><li>1 in 4 respond positively to mobile ads </li></ul><ul><li>GetJar as cited by IAB, March 2011   </li></ul>
Mobile <ul><li>More than half of smartphone owners use mobile devices in retail stores. </li></ul><ul><li>Chadwick Martin ...
Mobile <ul><li>Globally, 40% of Google Maps usage is mobile. </li></ul><ul><li>Google Internal data, March 2011   </li></ul>
Mobile <ul><li>Mobile internet user penetration is set to hit 37% in the UK by 2015. </li></ul><ul><li>eMarketer, April 20...
Mobile <ul><li>Mobile Internet Users in the UK (Millions):  </li></ul><ul><li>2010: 14.1  </li></ul><ul><li>2011: 15.9  </...
Mobile <ul><li>80% of mobile internet users in the UK under 25 use a mobile device to communicate with friends while watch...
Mobile <ul><li>78% of potential car buyers say they will use their mobile device for both searching and purchasing their c...
Mobile <ul><li>Half of men and 3 out of 4 women access the internet from their phones.  </li></ul><ul><li>Carphone Warehou...
Mobile <ul><li>3 billion Android apps have been downloaded to date. </li></ul><ul><li>TechCrunch, April 2011   </li></ul>
Mobile <ul><li>Half a billion people worldwide will use their mobiles as metro and bus tickets by 2015.  </li></ul><ul><li...
Mobile <ul><li>3.6 million households in the UK use their mobiles for broadband access, which amounts to 17% of the popula...
Mobile <ul><li>20% of mobile users in the UK make use of mobile banking.  </li></ul><ul><li>This is up from just 10% of mo...
Mobile <ul><li>1 in 10 UK consumers uses mobile wallet and 1 in 5 use mobile banking.  </li></ul><ul><li>TNS, May 2011   <...
Mobile <ul><li>2 out of 3 mums use smartphones while out shopping. </li></ul><ul><li>MobileMarketingWatch, May 2011   </li...
Mobile <ul><li>1/3 of all items posted to Facebook are from a mobile device. </li></ul><ul><li>danzarella.com, May 2011   ...
Mobile <ul><li>Comic Relief text donations accounted for 20% of the total raised. </li></ul><ul><li>Marketingmagazine.co.u...
Mobile <ul><li>20% of mobile users in the UK make use of mobile banking.  </li></ul><ul><li>This is up from just 10% of mo...
Mobile <ul><li>2 billion people worldwide will own at least one smartphone by 2015. </li></ul><ul><li>Parks Associates, Ma...
Mobile <ul><li>Nearly 9 out of 10 (89%) of iPad owners watch YouTube on their device. </li></ul><ul><li>imano, May 2011   ...
Mobile <ul><li>Mobile shopping is now more popular than online among 15-44 year olds. </li></ul><ul><li>InMobi as cited by...
Mobile <ul><li>In 2010, revenue from mobile gambling in Britain more than doubled to $65.8 million,  </li></ul><ul><li>sho...
Mobile <ul><li>Mobile payments users to grow by 40% to reach 2.5 billion globally by 2015. </li></ul><ul><li>Juniper Resea...
Mobile <ul><li>Mobile app downloads are forecast to reach over 180 billion by 2015. </li></ul><ul><li>IDC as cited by Smaa...
Mobile <ul><li>55% of mums that own an iPhone or Android smartphone agree that mobile ads play a role in their purchasing ...
Mobile <ul><li>2 in 3 mums that own an iPhone or Android smartphone use them as part of their shopping process.  </li></ul...
Mobile <ul><li>58% of mobile shoppers are aged between 18 and 34. </li></ul><ul><li>ComScore, June 2011   </li></ul>
Mobile <ul><li>Paypal processes $10m a day in mobile transactions. </li></ul><ul><li>PayPal blog, June 2011   </li></ul>
Mobile <ul><li>Smartphones are expected to increase from 23% of total phone shipments in 2010 to 45% in 2015. </li></ul><u...
Mobile <ul><li>Mcommerce to be worth £19bn by 2021. </li></ul><ul><li>IAB , June 2011   </li></ul>
Mobile <ul><li>41% Smartphone penetration in the UK ComScore  </li></ul><ul><li>June 2011   </li></ul>
Mobile <ul><li>Almost 1 in 4 people (23%) are interested in using their mobile phones instead of cash to make purchases. <...
Mobile <ul><li>2/3 of smartphone and tablet owners use them while watching TV. </li></ul><ul><li>Nielsen, June 2011   </li...
Mobile <ul><li>1 in 3 UK adults now use smartphones. </li></ul><ul><li>IDC as cited by Moneyhighstreet.com, June 2011 </li...
Mobile <ul><li>NFC mobile payments to drive contactless transactions to reach nearly $50 billion worldwide by 2014. </li><...
Mobile <ul><li>Nearly 1/4 (22%) of all global mobile bandwidth is consumed by people watching YouTube videos. </li></ul><u...
Mobile <ul><li>75 percent of mums regularly hand their smart phones to their children. </li></ul><ul><li>Flamingo as cited...
Mobile <ul><li>Mums are 40% more likely to use mobile social networking tools than the average smartphone owner. </li></ul...
Mobile <ul><li>37% of iPhone owners play games on their phones on a daily basis. </li></ul><ul><li>Symbiantweet.com, July ...
Mobile <ul><li>68% of tablet owners spend at least an hour a day on the device. </li></ul><ul><li>Symbiantweet.com, July 2...
Mobile <ul><li>Almost half of mobile users make more than one purchase a month via their mobile devices. </li></ul><ul><li...
Mobile <ul><li>For 1 in 4 smartphone owners, their phone is their primary way of accessing the internet. </li></ul><ul><li...
Mobile <ul><li>The mobile industry now accounts for 2% of global GDP. </li></ul><ul><li>Chetan Sharma as cited by gigaom.c...
Mobile <ul><li>It is expected that consumers will spend $50bn a year via NFC phones by 2014. </li></ul><ul><li>Juniper Res...
Mobile <ul><li>81% of smartphone users have their mobile switched on all of the time, even when they are in bed.  </li></u...
Mobile <ul><li>Nearly half (47%) of UK teenagers own a smartphone. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
Mobile <ul><li>1 in 5 smartphone users access financial information via mobile. </li></ul><ul><li>Comscore MobiLens , Augu...
Mobile <ul><li>When asked what they would prefer to give up for a week, 70% of smartphone owners admitted that they would ...
Mobile <ul><li>The average Android user spends nearly an hour (56 mins) on their smartphone.  </li></ul><ul><li>Two thirds...
Mobile <ul><li>1 in 5 teen smartphone users regularly watches video clips on their phone. </li></ul><ul><li>Ofcom, August ...
Mobile <ul><li>23% of UK teenagers claim to watch less TV and 15% admit they read fewer books now that they have smartphon...
Mobile <ul><li>Mobile accounts for 10% of ecommerce. </li></ul><ul><li>Screen Pages as cited by IAB, October 2011   </li><...
Mobile <ul><li>1 in 10 adults redeem mobile coupons.  </li></ul><ul><li>eMarketer, August 2011   </li></ul>
Mobile <ul><li>Smartphone users are more engaged with ads while shopping. Nearly 2 in 3 users had seen an ad while shoppin...
Mobile <ul><li>10% of YouTube's views come through mobile.  </li></ul><ul><li>Experian Hitwise, August 2011   </li></ul>
Mobile <ul><li>1 in 3 iPhone users say that they would use contactless payments if given the opportnity.  </li></ul><ul><l...
Mobile <ul><li>The use of wireless hotspots almost doubled in the last 12 months to 4.9 million users. </li></ul><ul><li>O...
Mobile <ul><li>Half of all smartphones worldwide are Android. </li></ul><ul><li>Mobiledia, August 2011   </li></ul>
Mobile <ul><li>More than half (51%) of adults and nearly two thirds (65%) of teenagers use their smartphones while they ar...
Mobile <ul><li>Nearly a quarter (23%) of adults and a third (34%) of teenagers have used their smartphone during mealtimes...
Mobile <ul><li>1 in 5 adults and nearly half (47%) of teenage smartphone users admitted using or answering their handset i...
Mobile <ul><li>27% of teenagers admit to leaving their phones on while at the cinema or library. </li></ul><ul><li>Ofcom, ...
Mobile <ul><li>47% of adult smartphone users have downloaded an app. </li></ul><ul><li>Ofcom, August 2011   </li></ul>
Mobile <ul><li>Teenage smartphone owners are more likely to have paid for an app download (38%) than adult owners, amongst...
Mobile <ul><li>The average transaction value for a purchase carried out on a mobile phone has increased by 43% in the last...
Mobile <ul><li>Online video ads reach nearly 2 in 3 smartphone users.  </li></ul><ul><li>Comscore MobiLens , September 201...
Mobile <ul><li>In 2010, 1 in 10 Brits said that they might respond to a mobile ad if they thought it was relevant.  </li><...
Mobile <ul><li>1 in 4 UK smartphone users are exposed to mobile display advertising.  </li></ul><ul><li>ComScore MobiLens ...
Mobile <ul><li>It is estimated that mobile payments will account for $670 billion globally by 2015.  </li></ul><ul><li>mob...
Mobile <ul><li>Mobile ads are 6 times as effective as standard banners.  </li></ul><ul><li>MegaMind as cited by eMarketer,...
Mobile <ul><li>Mobile Internet is expected to eclipse wired internet by 2015. </li></ul><ul><li>IDC as cited by The Indepe...
Video <ul><li>2 in 5 video viewers upload video content  </li></ul><ul><li>ComScore, January 2011   </li></ul>
Video <ul><li>More than half of video viewers watch videos with others  </li></ul><ul><li>ComScore, January 2011   </li></ul>
Video <ul><li>Video is the most social and engaging medium:  </li></ul><ul><li>1 in 3 video viewers comment,  </li></ul><u...
Video <ul><li>Half of all video viewers regularly share videos </li></ul><ul><li>ComScore, January 2011   </li></ul>
Video <ul><li>200m mobile clips are streamed on YouTube every day </li></ul><ul><li>YouTube Blog, January 2011   </li></ul>
Video <ul><li>More than 400 tweets per minute contain a YouTube link,  </li></ul><ul><li>and over 150 years worth of YouTu...
Video <ul><li>Over 15 million people in the UK watch 200 million videos daily </li></ul><ul><li>ComScore Video Metrix, Jan...
Video <ul><li>People who see an advertiser's ad on the YouTube homepage are  </li></ul><ul><li>4 times more likely to visi...
Video <ul><li>Globally, we spend 2.9 billion hours on YouTube in a month.  </li></ul><ul><li>That’s 326,294 years! </li></...
Video <ul><li>YouTube has 490 million users worldwide (unique visitors per month),  </li></ul><ul><li>generating an estima...
Video <ul><li>The average YouTube user visits the site 14 times per month,  </li></ul><ul><li>spending an average of 25 mi...
Video <ul><li>More than half the videos on YouTube have been rated or commented on by users.  </li></ul><ul><li>ReelSEO, A...
Video <ul><li>In 2010, there were over 700 billion video playbacks on YouTube  </li></ul><ul><li>ReelSEO, April 2011   </l...
Video <ul><li>YouTube Mobile gets over 100 million views per day.  </li></ul><ul><li>ReelSEO, April 2011   </li></ul>
Video <ul><li>Over 13 million hours of footage was uploaded to YouTube in 2010  </li></ul><ul><li>ReelSEO, April 2011   </...
Video <ul><li>Each week, YouTube receives the equivalent of 115,000 full-length feature films in uploads.  </li></ul><ul><...
Video <ul><li>Every auto-shared tweet results in six new YouTube.com browsing sessions.  </li></ul><ul><li>ReelSEO, April ...
Video <ul><li>Every day, millions of clips are “favourited” and millions of subscriptions occur.  </li></ul><ul><li>ReelSE...
Video <ul><li>57% of global internet users watch music videos. </li></ul><ul><li>Nielsen, April 2011   </li></ul>
Video <ul><li>Britons watch 11,000 years of video online every month.  </li></ul><ul><li>Nielsen VideoCensus, May 2011   <...
Video <ul><li>Nearly 1 in 5 visitors go on to an entertainment website after a visit to YouTube. </li></ul><ul><li>Experia...
Video <ul><li>Over 3 billion videos are watched on YouTube every day. </li></ul><ul><li>YouTube internal data, May 2011   ...
Video <ul><li>1 in every 59 visits to a UK website comes from YouTube. </li></ul><ul><li>Experian Hitwise, May 2011   </li...
Video <ul><li>YouTube accounts for 20% of visits to social networking sites in the UK. </li></ul><ul><li>Experian Hitwise,...
Video <ul><li>More than 48 hours of video are uploaded YouTube site every minute. </li></ul><ul><li>YouTube Blog, May 2011...
Video <ul><li>Nearly 9 out of 10 (89%) of iPad owners watch YouTube on their device. </li></ul><ul><li>imano, May 2011   <...
Video <ul><li>By 2015, one million minutes of video - the equivalent of 674 days - will cross the internet every second. <...
Video <ul><li>66% of online video viewers watch premium short-form content, such as music videos, film trailers and sports...
Video <ul><li>23% of people watch online video every day, nearly double the 2010 figure.  </li></ul><ul><li>MediaTel, July...
Video <ul><li>Three times more people watch music videos on YouTube than download music. </li></ul><ul><li>Nielsen, July 2...
Video <ul><li>Nearly 1/4 (22%) of all global mobile bandwidth is consumed by people watching YouTube videos. </li></ul><ul...
Video <ul><li>240 million hours are spent watching online video content, of which 184 million hours are spent on YouTube. ...
Video <ul><li>Monthly reach of YouTube currently stands at 19.8m UK adults. </li></ul><ul><li>UKOM, August 2011   </li></ul>
Video <ul><li>10% of YouTube's views come through mobile.  </li></ul><ul><li>Experian Hitwise, August 2011   </li></ul>
Video <ul><li>Online population watching more and more video online:  </li></ul><ul><li>in June 2011, 26 million people wa...
Internet Usage <ul><li>Nearly a quarter of Brits said that the PC had replaced their TV as a main source of evening entert...
Internet Usage <ul><li>20% of Britons regularly eat their evening meal in front of the computer  </li></ul><ul><li>UKPA, M...
Internet Usage <ul><li>UK Internet Users:  </li></ul><ul><li>2009: 43m  </li></ul><ul><li>2010: 44m  </li></ul><ul><li>201...
Internet Usage <ul><li>Broadband Penetration (% of households)  </li></ul><ul><li>2009: 62%  </li></ul><ul><li>2010: 70%  ...
Internet Usage <ul><li>More than 3 out of 4 (76%) tablet owners have bought their tablet in addition to a desktop or lapto...
Internet Usage <ul><li>2/3 Brits go online while out with friends and 1 in 9 do while out on a date. </li></ul><ul><li>Car...
Internet Usage <ul><li>Approximately 1 in 12 tablet owners purchased a tablet instead of, or to replace a desktop computer...
Internet Usage <ul><li>The daily visits to news & media websites reached a three year high for the second time this year o...
Internet Usage <ul><li>Internet traffic is projected to approach 1 zettabyte per year in 2015 — that’s equivalent of all t...
Internet Usage <ul><li>By 2015, nearly 3 billion people will be using the Internet — more than 40% of the world’s projecte...
Internet Usage <ul><li>Social sharing now produces an estimated 10% of all web traffic and 31% of referral traffic to site...
Internet Usage <ul><li>In the UK, 22 million people play video games on consoles.  </li></ul><ul><li>Gamers on mobiles and...
Internet Usage <ul><li>Over 10 million people joined Google+ in the first 2 weeks. </li></ul><ul><li>Google, July 2011   <...
Internet Usage <ul><li>More than 2 out 3 (68%) 18-34 year olds claim that their PC/laptop is the entertainment device they...
Internet Usage <ul><li>In a drive to eliminate the use of paper in school by 2015 in South Korea, the country plans to spe...
Internet Usage <ul><li>76% of British homes are connected to the internet (compared to 25% in 2000). </li></ul><ul><li>Ofc...
Internet Usage <ul><li>9 out 10 adults aged 35-44 have internet access at home. </li></ul><ul><li>Ofcom, August 2011   </l...
Internet Usage <ul><li>26% of adults aged over 75 have internet access at home. </li></ul><ul><li>Ofcom, August 2011   </l...
Internet Usage <ul><li>74% of UK adults have broadband (fixed + mobile). </li></ul><ul><li>Ofcom, August 2011   </li></ul>
Internet Usage <ul><li>Penetration of broadband access in internet homes is now 94%.  </li></ul><ul><li>Over a quarter of ...
Search Data <ul><li>48% of users say they start with a Smartphone search and finish on a desktop. </li></ul><ul><li>Ipsos,...
Search Data <ul><li>27% of people rarely or never look at more than one page of search engine results. </li></ul><ul><li>V...
Search Data <ul><li>29% of people think the placement of a brand on the search results page reflects the importance of the...
Search Data <ul><li>34% of people think information about a particular company, service or slogan in an offline channel ha...
Search Data <ul><li>51% of people expect leading brands to be on top of the search results page.  </li></ul><ul><li>Verdic...
Search Data <ul><li>63% of people normally find websites via a search engine. </li></ul><ul><li>Verdict Research as cited ...
Internet TV <ul><li>350 million internet-enabled television sets are expected to be sold worldwide by 2015 </li></ul><ul><...
Internet TV <ul><li>59% of tablet owners in the UK have watched a TV program or a full length movie on the device. </li></...
Internet TV <ul><li>The royal wedding broke records by attracting the largest ever concurrent live streaming audience onli...
Email <ul><li>There were 107 trillion emails sent on the Internet in 2010.  </li></ul><ul><li>royal.pingdom.com, January 2...
Twitter <ul><li>40% of all tweets are now composed on mobile devices, up from around 20% a year ago </li></ul><ul><li>Mash...
Twitter <ul><li>In 2010, there were 25 billion tweets on Twitter. </li></ul><ul><li>royal.pingdom.com, January 2011   </li...
Twitter <ul><li>There were 456 Tweets per second when Michael Jackson died on June 25, 2009 (a record at that time).  </li...
Twitter <ul><li>Roughy 140 Million Tweets are sent each day. </li></ul><ul><li>Twitter, March 2011   </li></ul>
Twitter <ul><li>Twitter users helped find a missing child in Saudi Arabia just three hours after the child’s parent tweete...
Twitter <ul><li>Every auto-shared tweet results in six new YouTube.com browsing sessions.  </li></ul><ul><li>ReelSEO, Apri...
Twitter <ul><li>Less than 12 after the initial tweet about the death of Osama Bin Laden, there were almost 40,000 blog pos...
Twitter <ul><li>The royal wedding was mentioned around 67 times a second on Twitter as viewers took to the social network ...
Twitter <ul><li>The number of social media posts about Osama bin Laden's death eclipsed those of the royal wedding and the...
Facebook <ul><li>By the end of 2010, there were 600 million people on Facebook.  </li></ul><ul><li>250 million of those jo...
Facebook <ul><li>Globally, we spend 9.3 billion hours on Facebook in a month. That’s 1,065,449 years. </li></ul><ul><li>Do...
Facebook <ul><li>On Facebook the royal wedding dominated status updates, with around 74 mentions every second. </li></ul><...
Facebook <ul><li>1/3 of all items posted to Facebook are from a mobile device. </li></ul><ul><li>danzarella.com, May 2011 ...
Social Networking <ul><li>88% of Brits use social networking sites </li></ul><ul><li>eMarketer, February 2011   </li></ul>
Social Networking <ul><li>100 million people take a social action on YouTube (likes, shares, comments etc) every week. </l...
Social Networking <ul><li>72% of under 25s comment on programmes via social networks as they watch them.  </li></ul><ul><l...
Social Networking <ul><li>84% of top UK senior executive headhunters agree that having a social media profile is important...
Social Networking <ul><li>Nearly half (43%) of 9-12 year olds in the UK have social networking profiles. </li></ul><ul><li...
Social Networking <ul><li>Over 10 million people joined Google+ in the first 2 weeks. </li></ul><ul><li>Google, July 2011 ...
Social Networking <ul><li>Mums are 40% more likely to use mobile social networking tools than the average smartphone owner...
Social Networking <ul><li>Social networks/blogs now account for around 25% of all time spent online in the UK. </li></ul><...
Ecommerce <ul><li>UK consumers spent £6.8bn online in December which equates to approximately £111 per shopper. </li></ul>...
Ecommerce <ul><li>Boxing day was the busiest day of 2010 for online retailers in the UK, with visits to websites around 12...
Ecommerce <ul><li>More than a third of Domino’s Pizza deliveries in the UK are now ordered online. </li></ul><ul><li>Inter...
Ecommerce <ul><li>32% of shoppers will purchase Valentine’s Day gifts online, a 9% increase from 2010. </li></ul><ul><li>e...
Ecommerce <ul><li>eBay in numbers: </li></ul><ul><li>$2 billion - the amount generated in global mobile sales in 2010 - > ...
Ecommerce <ul><li>Total UK online sales reached £58.8bn by the end of 2010 - an 18% increase on 2009. </li></ul><ul><li>It...
Ecommerce <ul><li>51% of the UK population has engaged in some form of M-commerce, that's 23m people,  </li></ul><ul><li>a...
Ecommerce <ul><li>58% of purchase decisions begin on search engines  </li></ul><ul><li>GroupM, February 2011   </li></ul>
Ecommerce <ul><li>More than 50% of all consumers have changed their perceptions about brands based on social influences. <...
Ecommerce <ul><li>48% of consumers combine social media and search engines in their buying process.  </li></ul><ul><li>Gro...
Ecommerce <ul><li>90% of consumers use the internet to research vehicle purchases.  </li></ul><ul><li>Kia Motors as cited ...
Ecommerce <ul><li>Consumers spent $1 billion on e-books in 2010. That number is expected to triple by 2015. </li></ul><ul>...
Ecommerce <ul><li>78% of potential car buyers say they will use their mobile device for both searching and purchasing thei...
Ecommerce <ul><li>Ebooks are now outselling paperbacks in the US. Total Ebook sales reached $90.3m in February compared to...
Ecommerce <ul><li>Online retail is growing 6 times faster than high street sales and is predicted to exceed £37 billion by...
Ecommerce <ul><li>2,000 cars are purchased via eBay mobile apps per week. </li></ul><ul><li>Mobile Commerce Daily, May 201...
Ecommerce <ul><li>Mobile shopping is now more popular than online among 15-44 year olds. </li></ul><ul><li>InMobi as cited...
Ecommerce <ul><li>More than 1 in 4 UK adults claim that online product reviews have a major influence on their purchasing ...
Ecommerce <ul><li>55% of mums that own an iPhone or Android smartphone agree that mobile ads play a role in their purchasi...
Ecommerce <ul><li>2 in 3 mums that own an iPhone or Android smartphone use them as part of their shopping process.  </li><...
Ecommerce <ul><li>58% of mobile shoppers are aged between 18 and 34. </li></ul><ul><li>ComScore, June 2011   </li></ul>
Ecommerce <ul><li>Consumers are less likely to buy high-ticket items through social networking sites.  </li></ul><ul><li>6...
Ecommerce <ul><li>Nearly 1 in 5 consumers (17%) stated they were likely to buy from a brand if it was recommended by someo...
Ecommerce <ul><li>53% of consumers are more likely to look up information about a brand if a friend had recommended it. </...
Ecommerce <ul><li>Online ads are expected to account for 40% of total media spend in the UK by 2015. </li></ul><ul><li>eMa...
Ecommerce <ul><li>In game purchases are expected to surpass pay-per-downloads by 2013. </li></ul><ul><li>Symbiantweet.com,...
Ecommerce <ul><li>Online sales accounts for 10% of retail in the UK. </li></ul><ul><li>Digital Strategy Consulting, August...
Ecommerce <ul><li>Record Spend: UK Online adspend in H1 2011 reached a new high of £2,256.2m  </li></ul><ul><li>IAB, Octob...
Ecommerce <ul><li>Spending on UK internet advertising grew by 13.5% year on year on a like-for-like basis. The advertising...
Ecommerce <ul><li>Display advertising accounted for 23% of UK online advertising in H1 2011, with £510.1m spent across all...
Ecommerce <ul><li>Search: Paid-for listings maintained its position as the largest single format with a 58% share of the U...
Ecommerce <ul><li>The average transaction value for a purchase carried out on a mobile phone has increased by 43% in the l...
Ecommerce <ul><li>Online video ads reach nearly 2 in 3 smartphone users.  </li></ul><ul><li>Comscore MobiLens , September ...
Ecommerce <ul><li>In 2010, 1 in 10 Brits said that they might respond to a mobile ad if they thought it was relevant.  </l...
Ecommerce <ul><li>1 in 4 UK smartphone users are exposed to mobile display advertising.  </li></ul><ul><li>ComScore MobiLe...
Ecommerce <ul><li>It is estimated that mobile payments will account for $670 billion globally by 2015.  </li></ul><ul><li>...
Ecommerce <ul><li>Mobile ads are 6 times as effective as standard banners.  </li></ul>
Conclusion <ul><li>How are you integrating online marketing & mobile marketing into your overall strategy/plan? </li></ul>...
Conclusion <ul><li>Statistics Source  http://www. google .co. uk / intl /en/landing/ internetstats / </li></ul><ul><li>To ...
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Business Wealth Club St Albans Internet Statistics

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A complete selection of 200+ internet statistics that cover the huge rise in mobile browsing, the rise in the use of video, Ecommerce, social networking, email & general usage.

Use these statistics to appraise your marketing, sales & future growth plans are you using all the relevant available online tools to raise the profile of your business, products & services.

Do you have an integrated online plan? would you like one?

If a strategy discussion could help you achieve more then please don't hesitate to get in touch with me!

Wishing you continued success

Alan French
+447805675740

Published in: Business, Technology
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Business Wealth Club St Albans Internet Statistics

  1. 1. Developing Your Web Presence UK Internet Statistics 2011
  2. 2. Mobile <ul><li>Mobile media users pick up their phone 18 times a day to consume content via apps/browser. </li></ul><ul><li>Mobile in the Media Day, IAB Research , </li></ul><ul><li>January 2011 </li></ul>
  3. 3. Mobile <ul><li>Global mobile data traffic in 2010 (237 petabytes per month) was over 3 times greater than the total global Internet traffic in 2000 (75 petabytes per month). </li></ul><ul><li>Cisco, January 2011 </li></ul>
  4. 4. Mobile <ul><li>There are 48 million people in the world who have a mobile phone but do not have electricity at home. </li></ul><ul><li>Cisco, January 2011 </li></ul>
  5. 5. Mobile <ul><li>Over a third of mobile internet users globally use it to search for a product or service to buy in the past month. </li></ul><ul><li>Welcome to Social Entertainment - Annual Report 2011, January 2011 </li></ul>
  6. 6. Mobile <ul><li>More children aged between two and five can use a smartphone (19%) than can tie their own shoelaces (9%). </li></ul><ul><li>AVG as cited by TechEye, January 2011 </li></ul>
  7. 7. Mobile <ul><li>It is estimated that the number of mobile broadband subscribers will hit 1 billion by the end of 2011 (up from 500 million in 2010). </li></ul><ul><li>Ericsson as cited by ReadWriteWeb, January 2011 </li></ul>
  8. 8. Mobile <ul><li>The number of UK adults aged over 50 consuming social media on their mobile </li></ul><ul><li>has risen by 52% year on year. </li></ul><ul><li>TGI MobiLens, January 2011 </li></ul>
  9. 9. Mobile <ul><li>In 2007, there were 500 million internet-connected devices - about 1 for every 20 people on the planet. </li></ul><ul><li>In 2010, that number grew to 35 billion, or about 5 per person. </li></ul><ul><li>By 2013, may grow to 1 trillion devices, or 140 devices per person. </li></ul><ul><li>Cisco as cited by pcmag.com, February 2011 </li></ul>
  10. 10. Mobile <ul><li>More than a quarter (26%) of mobile video viewers watch more mobile video now than they did a year ago. </li></ul><ul><li>QuickPlay Media as cited by eMarketer, February 2011 </li></ul>
  11. 11. Mobile <ul><li>It is estimated that by 2015, 1 in 8 mobile users worldwide will either buy transport or entertainment tickets on their mobile or will have them delivered to their phones. </li></ul><ul><li>eMarketer, February 2011 </li></ul>
  12. 12. Mobile <ul><li>There are currently 13.9 million mobile internet users in the UK. </li></ul><ul><li>This figure is expected to rise to 17.3 million by 2012 </li></ul><ul><li>and 18.6 million by 2013. </li></ul><ul><li>eMarketer, February 2011 </li></ul>
  13. 13. Mobile <ul><li>Smartphone manufacturers shipped 100.9 million devices in Q4 2010 </li></ul><ul><li>PC manufacturers shipped 92.1m units worldwide. </li></ul><ul><li>First quarter in which smartphones outsold PCs. </li></ul><ul><li>IDC as cited by ReadWriteWeb, February 2011 </li></ul>
  14. 14. Mobile <ul><li>62% of smartphone users have made a purchase on their handset within the last 6 months. </li></ul><ul><li>Adobe, February 2011 </li></ul>
  15. 15. Mobile <ul><li>Nearly 1 in 5 (19%) teens have used their phones to read a QR code. </li></ul><ul><li>Dubit Research as cited by eMarketer, March 2011 </li></ul>
  16. 16. Mobile <ul><li>The mobile you have in your hand has more computing power than all of NASA in 1969, the year they put a man on the moon. </li></ul><ul><li>salon.com, March 2011 </li></ul>
  17. 17. Mobile <ul><li>53% of users are watching TV at the same time as browsing on their Mobile. </li></ul><ul><li>Ipsos, March 2011 </li></ul>
  18. 18. Mobile <ul><li>Mobile barcode usage has increased by 1800% year on year </li></ul><ul><li>International Data Corporation (IDC) as cited by MobiAd News, March 2011 </li></ul>
  19. 19. Mobile <ul><li>51% of mums say that they are &quot;addicted&quot; to their smartphone </li></ul><ul><li>BabyCenter March 2011 </li></ul>
  20. 20. Mobile <ul><li>1 in 4 respond positively to mobile ads </li></ul><ul><li>GetJar as cited by IAB, March 2011 </li></ul>
  21. 21. Mobile <ul><li>More than half of smartphone owners use mobile devices in retail stores. </li></ul><ul><li>Chadwick Martin Bailey and iModerate Research Technologies, March 2011 </li></ul>
  22. 22. Mobile <ul><li>Globally, 40% of Google Maps usage is mobile. </li></ul><ul><li>Google Internal data, March 2011 </li></ul>
  23. 23. Mobile <ul><li>Mobile internet user penetration is set to hit 37% in the UK by 2015. </li></ul><ul><li>eMarketer, April 2011 </li></ul>
  24. 24. Mobile <ul><li>Mobile Internet Users in the UK (Millions): </li></ul><ul><li>2010: 14.1 </li></ul><ul><li>2011: 15.9 </li></ul><ul><li>2012: 17.3 </li></ul><ul><li>2013: 18.6 </li></ul><ul><li>eMarketer, April 2011 </li></ul>
  25. 25. Mobile <ul><li>80% of mobile internet users in the UK under 25 use a mobile device to communicate with friends while watching TV. </li></ul><ul><li>Digital Clarity, April 2011 </li></ul>
  26. 26. Mobile <ul><li>78% of potential car buyers say they will use their mobile device for both searching and purchasing their car </li></ul><ul><li>GoMoNews, April 2011 </li></ul>
  27. 27. Mobile <ul><li>Half of men and 3 out of 4 women access the internet from their phones. </li></ul><ul><li>Carphone Warehouse, April 2011 </li></ul>
  28. 28. Mobile <ul><li>3 billion Android apps have been downloaded to date. </li></ul><ul><li>TechCrunch, April 2011 </li></ul>
  29. 29. Mobile <ul><li>Half a billion people worldwide will use their mobiles as metro and bus tickets by 2015. </li></ul><ul><li>Juniper Research, April 2011 </li></ul>
  30. 30. Mobile <ul><li>3.6 million households in the UK use their mobiles for broadband access, which amounts to 17% of the population. </li></ul><ul><li>Ofcom as cited by IAB, May 2011 </li></ul>
  31. 31. Mobile <ul><li>20% of mobile users in the UK make use of mobile banking. </li></ul><ul><li>This is up from just 10% of mobile users in 2010. </li></ul><ul><li>TNS, May 2011 </li></ul><ul><li>  </li></ul>
  32. 32. Mobile <ul><li>1 in 10 UK consumers uses mobile wallet and 1 in 5 use mobile banking. </li></ul><ul><li>TNS, May 2011 </li></ul>
  33. 33. Mobile <ul><li>2 out of 3 mums use smartphones while out shopping. </li></ul><ul><li>MobileMarketingWatch, May 2011 </li></ul>
  34. 34. Mobile <ul><li>1/3 of all items posted to Facebook are from a mobile device. </li></ul><ul><li>danzarella.com, May 2011 </li></ul>
  35. 35. Mobile <ul><li>Comic Relief text donations accounted for 20% of the total raised. </li></ul><ul><li>Marketingmagazine.co.uk as cited by Brand Republic, May 2011 </li></ul>
  36. 36. Mobile <ul><li>20% of mobile users in the UK make use of mobile banking. </li></ul><ul><li>This is up from just 10% of mobile users in 2010.TNS, May 2011 </li></ul>
  37. 37. Mobile <ul><li>2 billion people worldwide will own at least one smartphone by 2015. </li></ul><ul><li>Parks Associates, May 2011 </li></ul>
  38. 38. Mobile <ul><li>Nearly 9 out of 10 (89%) of iPad owners watch YouTube on their device. </li></ul><ul><li>imano, May 2011 </li></ul>
  39. 39. Mobile <ul><li>Mobile shopping is now more popular than online among 15-44 year olds. </li></ul><ul><li>InMobi as cited by MobiAD, May 2011 </li></ul>
  40. 40. Mobile <ul><li>In 2010, revenue from mobile gambling in Britain more than doubled to $65.8 million, </li></ul><ul><li>showing that consumers are increasingly playing games on their mobile devices. </li></ul><ul><li>IHS Screen Digest as cited by Mobile Commerce Daily, June 2011 </li></ul>
  41. 41. Mobile <ul><li>Mobile payments users to grow by 40% to reach 2.5 billion globally by 2015. </li></ul><ul><li>Juniper Research, June 2011 </li></ul>
  42. 42. Mobile <ul><li>Mobile app downloads are forecast to reach over 180 billion by 2015. </li></ul><ul><li>IDC as cited by Smaato.com, June 2011 </li></ul>
  43. 43. Mobile <ul><li>55% of mums that own an iPhone or Android smartphone agree that mobile ads play a role in their purchasing decisions. </li></ul><ul><li>Greystripe as cited by MobiAdNews, June 2011 </li></ul>
  44. 44. Mobile <ul><li>2 in 3 mums that own an iPhone or Android smartphone use them as part of their shopping process. </li></ul><ul><li>Greystripe as cited by MobiAdNews, June 2011 </li></ul>
  45. 45. Mobile <ul><li>58% of mobile shoppers are aged between 18 and 34. </li></ul><ul><li>ComScore, June 2011 </li></ul>
  46. 46. Mobile <ul><li>Paypal processes $10m a day in mobile transactions. </li></ul><ul><li>PayPal blog, June 2011 </li></ul>
  47. 47. Mobile <ul><li>Smartphones are expected to increase from 23% of total phone shipments in 2010 to 45% in 2015. </li></ul><ul><li>Smaato.com, June 2011 </li></ul>
  48. 48. Mobile <ul><li>Mcommerce to be worth £19bn by 2021. </li></ul><ul><li>IAB , June 2011 </li></ul>
  49. 49. Mobile <ul><li>41% Smartphone penetration in the UK ComScore </li></ul><ul><li>June 2011 </li></ul>
  50. 50. Mobile <ul><li>Almost 1 in 4 people (23%) are interested in using their mobile phones instead of cash to make purchases. </li></ul><ul><li>YouGov, June 2011 </li></ul>
  51. 51. Mobile <ul><li>2/3 of smartphone and tablet owners use them while watching TV. </li></ul><ul><li>Nielsen, June 2011 </li></ul>
  52. 52. Mobile <ul><li>1 in 3 UK adults now use smartphones. </li></ul><ul><li>IDC as cited by Moneyhighstreet.com, June 2011 </li></ul>
  53. 53. Mobile <ul><li>NFC mobile payments to drive contactless transactions to reach nearly $50 billion worldwide by 2014. </li></ul><ul><li>Juniper research, June 2011 </li></ul>
  54. 54. Mobile <ul><li>Nearly 1/4 (22%) of all global mobile bandwidth is consumed by people watching YouTube videos. </li></ul><ul><li>Allot Communications as cited by gigaom.com, July 2011 </li></ul>
  55. 55. Mobile <ul><li>75 percent of mums regularly hand their smart phones to their children. </li></ul><ul><li>Flamingo as cited by Contagious Magazine, July 2011 </li></ul>
  56. 56. Mobile <ul><li>Mums are 40% more likely to use mobile social networking tools than the average smartphone owner. </li></ul><ul><li>Flamingo as cited by Contagious Magazine, July 2011 </li></ul>
  57. 57. Mobile <ul><li>37% of iPhone owners play games on their phones on a daily basis. </li></ul><ul><li>Symbiantweet.com, July 2011 </li></ul>
  58. 58. Mobile <ul><li>68% of tablet owners spend at least an hour a day on the device. </li></ul><ul><li>Symbiantweet.com, July 2011 </li></ul>
  59. 59. Mobile <ul><li>Almost half of mobile users make more than one purchase a month via their mobile devices. </li></ul><ul><li>Myxer as cited by MobileCommerceDaily.com, July 2011 </li></ul>
  60. 60. Mobile <ul><li>For 1 in 4 smartphone owners, their phone is their primary way of accessing the internet. </li></ul><ul><li>Pew Internet & American Life Project, July 2011 </li></ul>
  61. 61. Mobile <ul><li>The mobile industry now accounts for 2% of global GDP. </li></ul><ul><li>Chetan Sharma as cited by gigaom.com, July 2011 </li></ul>
  62. 62. Mobile <ul><li>It is expected that consumers will spend $50bn a year via NFC phones by 2014. </li></ul><ul><li>Juniper Research , July 2011 </li></ul>
  63. 63. Mobile <ul><li>81% of smartphone users have their mobile switched on all of the time, even when they are in bed. </li></ul><ul><li>4 in 10 adults and teens admitting using their smartphone after it woke them. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  64. 64. Mobile <ul><li>Nearly half (47%) of UK teenagers own a smartphone. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  65. 65. Mobile <ul><li>1 in 5 smartphone users access financial information via mobile. </li></ul><ul><li>Comscore MobiLens , August 2011 </li></ul>
  66. 66. Mobile <ul><li>When asked what they would prefer to give up for a week, 70% of smartphone owners admitted that they would rather give up alcohol rather than their phone. </li></ul><ul><li>1/3 said they were prepared to give up sex instead of their smartphone. </li></ul><ul><li>Merkely and Partners, August 2011 </li></ul>
  67. 67. Mobile <ul><li>The average Android user spends nearly an hour (56 mins) on their smartphone. </li></ul><ul><li>Two thirds of time spent is within apps. </li></ul><ul><li>Nielsen, August 2011 </li></ul>
  68. 68. Mobile <ul><li>1 in 5 teen smartphone users regularly watches video clips on their phone. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  69. 69. Mobile <ul><li>23% of UK teenagers claim to watch less TV and 15% admit they read fewer books now that they have smartphones. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  70. 70. Mobile <ul><li>Mobile accounts for 10% of ecommerce. </li></ul><ul><li>Screen Pages as cited by IAB, October 2011 </li></ul>
  71. 71. Mobile <ul><li>1 in 10 adults redeem mobile coupons. </li></ul><ul><li>eMarketer, August 2011 </li></ul>
  72. 72. Mobile <ul><li>Smartphone users are more engaged with ads while shopping. Nearly 2 in 3 users had seen an ad while shopping and more than half that number had clicked on one. </li></ul><ul><li>Yahoo!/Ipsos as cited by eMarketer, August 2011 </li></ul>
  73. 73. Mobile <ul><li>10% of YouTube's views come through mobile. </li></ul><ul><li>Experian Hitwise, August 2011 </li></ul>
  74. 74. Mobile <ul><li>1 in 3 iPhone users say that they would use contactless payments if given the opportnity. </li></ul><ul><li>YouGov, August 2011 </li></ul>
  75. 75. Mobile <ul><li>The use of wireless hotspots almost doubled in the last 12 months to 4.9 million users. </li></ul><ul><li>Office for National Statistics, August 2011 </li></ul>
  76. 76. Mobile <ul><li>Half of all smartphones worldwide are Android. </li></ul><ul><li>Mobiledia, August 2011 </li></ul>
  77. 77. Mobile <ul><li>More than half (51%) of adults and nearly two thirds (65%) of teenagers use their smartphones while they are out socialising. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  78. 78. Mobile <ul><li>Nearly a quarter (23%) of adults and a third (34%) of teenagers have used their smartphone during mealtimes. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  79. 79. Mobile <ul><li>1 in 5 adults and nearly half (47%) of teenage smartphone users admitted using or answering their handset in the bathroom or toilet. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  80. 80. Mobile <ul><li>27% of teenagers admit to leaving their phones on while at the cinema or library. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  81. 81. Mobile <ul><li>47% of adult smartphone users have downloaded an app. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  82. 82. Mobile <ul><li>Teenage smartphone owners are more likely to have paid for an app download (38%) than adult owners, amongst whom just 25% had paid for an app. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  83. 83. Mobile <ul><li>The average transaction value for a purchase carried out on a mobile phone has increased by 43% in the last 12 months. </li></ul><ul><li>IAB UK, September 2011 </li></ul>
  84. 84. Mobile <ul><li>Online video ads reach nearly 2 in 3 smartphone users. </li></ul><ul><li>Comscore MobiLens , September 2011 </li></ul>
  85. 85. Mobile <ul><li>In 2010, 1 in 10 Brits said that they might respond to a mobile ad if they thought it was relevant. </li></ul><ul><li>This number is expected to increase to 1 in 5 by 2012. </li></ul><ul><li>mobileSQUARED and adsmobi, September 2011 </li></ul>
  86. 86. Mobile <ul><li>1 in 4 UK smartphone users are exposed to mobile display advertising. </li></ul><ul><li>ComScore MobiLens , September 2011 </li></ul>
  87. 87. Mobile <ul><li>It is estimated that mobile payments will account for $670 billion globally by 2015. </li></ul><ul><li>mobilepaymentstoday.com, September 2011 </li></ul>
  88. 88. Mobile <ul><li>Mobile ads are 6 times as effective as standard banners. </li></ul><ul><li>MegaMind as cited by eMarketer, September 2011 </li></ul>
  89. 89. Mobile <ul><li>Mobile Internet is expected to eclipse wired internet by 2015. </li></ul><ul><li>IDC as cited by The Independent, September 2011 </li></ul>
  90. 90. Video <ul><li>2 in 5 video viewers upload video content </li></ul><ul><li>ComScore, January 2011 </li></ul>
  91. 91. Video <ul><li>More than half of video viewers watch videos with others </li></ul><ul><li>ComScore, January 2011 </li></ul>
  92. 92. Video <ul><li>Video is the most social and engaging medium: </li></ul><ul><li>1 in 3 video viewers comment, </li></ul><ul><li>2 in 5 upload videos, </li></ul><ul><li>1 in 2 regularly share videos, </li></ul><ul><li>more than 1 in 2 view online videos with others. </li></ul><ul><li>ComScore, January 2011 </li></ul>
  93. 93. Video <ul><li>Half of all video viewers regularly share videos </li></ul><ul><li>ComScore, January 2011 </li></ul>
  94. 94. Video <ul><li>200m mobile clips are streamed on YouTube every day </li></ul><ul><li>YouTube Blog, January 2011 </li></ul>
  95. 95. Video <ul><li>More than 400 tweets per minute contain a YouTube link, </li></ul><ul><li>and over 150 years worth of YouTube video is watched on Facebook every day. </li></ul><ul><li>YouTube Blog, January 2011 </li></ul>
  96. 96. Video <ul><li>Over 15 million people in the UK watch 200 million videos daily </li></ul><ul><li>ComScore Video Metrix, January 2011 </li></ul>
  97. 97. Video <ul><li>People who see an advertiser's ad on the YouTube homepage are </li></ul><ul><li>4 times more likely to visit the advertiser site, search for the brand </li></ul><ul><li>or watch the company's video on YouTube, </li></ul><ul><li>than those who did not see the ad </li></ul><ul><li>YouTube internal data, February 2011 </li></ul>
  98. 98. Video <ul><li>Globally, we spend 2.9 billion hours on YouTube in a month. </li></ul><ul><li>That’s 326,294 years! </li></ul><ul><li>DoubleClick Ad Planner as cited by royal.pingdom.com February 2011 </li></ul>
  99. 99. Video <ul><li>YouTube has 490 million users worldwide (unique visitors per month), </li></ul><ul><li>generating an estimated 92 billion page views each month </li></ul><ul><li>DoubleClick Ad Planner as cited by royal.pingdom.com, February 2011 </li></ul>
  100. 100. Video <ul><li>The average YouTube user visits the site 14 times per month, </li></ul><ul><li>spending an average of 25 minutes on the site each time </li></ul><ul><li>DoubleClick Ad Planner as cited by royal.pingdom.com, February 2011 </li></ul>
  101. 101. Video <ul><li>More than half the videos on YouTube have been rated or commented on by users. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  102. 102. Video <ul><li>In 2010, there were over 700 billion video playbacks on YouTube </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  103. 103. Video <ul><li>YouTube Mobile gets over 100 million views per day. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  104. 104. Video <ul><li>Over 13 million hours of footage was uploaded to YouTube in 2010 </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  105. 105. Video <ul><li>Each week, YouTube receives the equivalent of 115,000 full-length feature films in uploads. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  106. 106. Video <ul><li>Every auto-shared tweet results in six new YouTube.com browsing sessions. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  107. 107. Video <ul><li>Every day, millions of clips are “favourited” and millions of subscriptions occur. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  108. 108. Video <ul><li>57% of global internet users watch music videos. </li></ul><ul><li>Nielsen, April 2011 </li></ul>
  109. 109. Video <ul><li>Britons watch 11,000 years of video online every month. </li></ul><ul><li>Nielsen VideoCensus, May 2011 </li></ul>
  110. 110. Video <ul><li>Nearly 1 in 5 visitors go on to an entertainment website after a visit to YouTube. </li></ul><ul><li>Experian Hitwise, May 2011 </li></ul>
  111. 111. Video <ul><li>Over 3 billion videos are watched on YouTube every day. </li></ul><ul><li>YouTube internal data, May 2011 </li></ul>
  112. 112. Video <ul><li>1 in every 59 visits to a UK website comes from YouTube. </li></ul><ul><li>Experian Hitwise, May 2011 </li></ul>
  113. 113. Video <ul><li>YouTube accounts for 20% of visits to social networking sites in the UK. </li></ul><ul><li>Experian Hitwise, May 2011 </li></ul>
  114. 114. Video <ul><li>More than 48 hours of video are uploaded YouTube site every minute. </li></ul><ul><li>YouTube Blog, May 2011 </li></ul>
  115. 115. Video <ul><li>Nearly 9 out of 10 (89%) of iPad owners watch YouTube on their device. </li></ul><ul><li>imano, May 2011 </li></ul>
  116. 116. Video <ul><li>By 2015, one million minutes of video - the equivalent of 674 days - will cross the internet every second. </li></ul><ul><li>Cisco as cited by Mashable.com June 2011 </li></ul>
  117. 117. Video <ul><li>66% of online video viewers watch premium short-form content, such as music videos, film trailers and sports highlights. </li></ul><ul><li>MediaTel, July 2011 </li></ul>
  118. 118. Video <ul><li>23% of people watch online video every day, nearly double the 2010 figure. </li></ul><ul><li>MediaTel, July 2011 </li></ul>
  119. 119. Video <ul><li>Three times more people watch music videos on YouTube than download music. </li></ul><ul><li>Nielsen, July 2011 </li></ul>
  120. 120. Video <ul><li>Nearly 1/4 (22%) of all global mobile bandwidth is consumed by people watching YouTube videos. </li></ul><ul><li>Allot Communications as cited by gigaom.com, July 2011 </li></ul>
  121. 121. Video <ul><li>240 million hours are spent watching online video content, of which 184 million hours are spent on YouTube. </li></ul><ul><li>Experian Hitwise, &quot;Online Video Bringing Social Media to Life&quot;,October 2011 </li></ul>
  122. 122. Video <ul><li>Monthly reach of YouTube currently stands at 19.8m UK adults. </li></ul><ul><li>UKOM, August 2011 </li></ul>
  123. 123. Video <ul><li>10% of YouTube's views come through mobile. </li></ul><ul><li>Experian Hitwise, August 2011 </li></ul>
  124. 124. Video <ul><li>Online population watching more and more video online: </li></ul><ul><li>in June 2011, 26 million people watched 2.3 billion videos for a total of 6.4 billion minutes. </li></ul><ul><li>Per person that equates to an average of 87 videos viewed for an average of 4.1 hours per month. </li></ul><ul><li>UKOM Video Census June 2011 quoted in IAB: H1 2011: </li></ul>
  125. 125. Internet Usage <ul><li>Nearly a quarter of Brits said that the PC had replaced their TV as a main source of evening entertainment </li></ul><ul><li>UKPA, March 2011 </li></ul>
  126. 126. Internet Usage <ul><li>20% of Britons regularly eat their evening meal in front of the computer </li></ul><ul><li>UKPA, March 2011 </li></ul>
  127. 127. Internet Usage <ul><li>UK Internet Users: </li></ul><ul><li>2009: 43m </li></ul><ul><li>2010: 44m </li></ul><ul><li>2011: 46m </li></ul><ul><li>2012: 47m </li></ul><ul><li>2013: 48m </li></ul><ul><li>eMarketer, March 2011 </li></ul>
  128. 128. Internet Usage <ul><li>Broadband Penetration (% of households) </li></ul><ul><li>2009: 62% </li></ul><ul><li>2010: 70% </li></ul><ul><li>2011: 75% </li></ul><ul><li>2012: 78% </li></ul><ul><li>2013: 81% </li></ul><ul><li>eMarketer, March 2011 </li></ul>
  129. 129. Internet Usage <ul><li>More than 3 out of 4 (76%) tablet owners have bought their tablet in addition to a desktop or laptop computer. </li></ul><ul><li>1 in 12 bought their tablet instead of, or to replace a desktop or laptop computer. </li></ul><ul><li>YouGov, April 2011 </li></ul>
  130. 130. Internet Usage <ul><li>2/3 Brits go online while out with friends and 1 in 9 do while out on a date. </li></ul><ul><li>Carphone Warehouse, April 2011 </li></ul>
  131. 131. Internet Usage <ul><li>Approximately 1 in 12 tablet owners purchased a tablet instead of, or to replace a desktop computer, laptop or other computer. </li></ul><ul><li>YouGov, April 2011 </li></ul>
  132. 132. Internet Usage <ul><li>The daily visits to news & media websites reached a three year high for the second time this year on Monday, May 2, 2011 following the announcement of the death of Osama Bin Laden. </li></ul><ul><li>The previous peak was on March 11, 2011 from the news of the devastating earthquake and tsunami in Japan. </li></ul><ul><li>Hitwise, May 2011 </li></ul>
  133. 133. Internet Usage <ul><li>Internet traffic is projected to approach 1 zettabyte per year in 2015 — that’s equivalent of all the digital data in existence in 2010. </li></ul><ul><li>Cisco as cited by Mashable.com, June 2011 </li></ul>
  134. 134. Internet Usage <ul><li>By 2015, nearly 3 billion people will be using the Internet — more than 40% of the world’s projected population. </li></ul><ul><li>Cisco as cited by Mashable.com June 2011 </li></ul>
  135. 135. Internet Usage <ul><li>Social sharing now produces an estimated 10% of all web traffic and 31% of referral traffic to sites from search engines and social networks. </li></ul><ul><li>Starcom MediaVest Group and Rubinson Partners as cited by Brandchannel.com, June 2011 </li></ul>
  136. 136. Internet Usage <ul><li>In the UK, 22 million people play video games on consoles. </li></ul><ul><li>Gamers on mobiles and social network sites are not far behind; </li></ul><ul><li>21 million play video games on their mobiles and 18 million on social networking sites. </li></ul><ul><li>Newzoo BV &quot;2011 National Gamers Survey&quot;, July 2011 </li></ul>
  137. 137. Internet Usage <ul><li>Over 10 million people joined Google+ in the first 2 weeks. </li></ul><ul><li>Google, July 2011 </li></ul>
  138. 138. Internet Usage <ul><li>More than 2 out 3 (68%) 18-34 year olds claim that their PC/laptop is the entertainment device they &quot;can't live without&quot;. </li></ul><ul><li>This compares to 28% of this group who claim that they &quot;can't live without&quot; TV. </li></ul><ul><li>MediaTel, July 2011 </li></ul>
  139. 139. Internet Usage <ul><li>In a drive to eliminate the use of paper in school by 2015 in South Korea, the country plans to spend more than $2bn on ebooks and tablets. </li></ul><ul><li>mobileburn.com, July 2011 </li></ul>
  140. 140. Internet Usage <ul><li>76% of British homes are connected to the internet (compared to 25% in 2000). </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  141. 141. Internet Usage <ul><li>9 out 10 adults aged 35-44 have internet access at home. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  142. 142. Internet Usage <ul><li>26% of adults aged over 75 have internet access at home. </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  143. 143. Internet Usage <ul><li>74% of UK adults have broadband (fixed + mobile). </li></ul><ul><li>Ofcom, August 2011 </li></ul>
  144. 144. Internet Usage <ul><li>Penetration of broadband access in internet homes is now 94%. </li></ul><ul><li>Over a quarter of users have super-fast broadband (28% access online with a connection speed of over 8Mb). </li></ul><ul><li>46% of at home UK internet users access the internet with a connection speed of between 2Mb and 8Mb. </li></ul><ul><li>UKOM APS/Netview May 2011 quoted in IAB: H1 2011October 2011 </li></ul>
  145. 145. Search Data <ul><li>48% of users say they start with a Smartphone search and finish on a desktop. </li></ul><ul><li>Ipsos, March 2011 </li></ul>
  146. 146. Search Data <ul><li>27% of people rarely or never look at more than one page of search engine results. </li></ul><ul><li>Verdict Research as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  147. 147. Search Data <ul><li>29% of people think the placement of a brand on the search results page reflects the importance of the brand company. </li></ul><ul><li>Verdict Research as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  148. 148. Search Data <ul><li>34% of people think information about a particular company, service or slogan in an offline channel has driven them to search for information online </li></ul><ul><li>Verdict Research as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  149. 149. Search Data <ul><li>51% of people expect leading brands to be on top of the search results page. </li></ul><ul><li>Verdict Research as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  150. 150. Search Data <ul><li>63% of people normally find websites via a search engine. </li></ul><ul><li>Verdict Research as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  151. 151. Internet TV <ul><li>350 million internet-enabled television sets are expected to be sold worldwide by 2015 </li></ul><ul><li>Parks Associates, January 2011 </li></ul>
  152. 152. Internet TV <ul><li>59% of tablet owners in the UK have watched a TV program or a full length movie on the device. </li></ul><ul><li>QuickPlay Media as cited by eMarketer, February 2011 </li></ul>
  153. 153. Internet TV <ul><li>The royal wedding broke records by attracting the largest ever concurrent live streaming audience online. </li></ul><ul><li>Telegraph, May 2011 </li></ul>
  154. 154. Email <ul><li>There were 107 trillion emails sent on the Internet in 2010. </li></ul><ul><li>royal.pingdom.com, January 2011 </li></ul>
  155. 155. Twitter <ul><li>40% of all tweets are now composed on mobile devices, up from around 20% a year ago </li></ul><ul><li>Mashable, January 2011 </li></ul>
  156. 156. Twitter <ul><li>In 2010, there were 25 billion tweets on Twitter. </li></ul><ul><li>royal.pingdom.com, January 2011 </li></ul>
  157. 157. Twitter <ul><li>There were 456 Tweets per second when Michael Jackson died on June 25, 2009 (a record at that time). </li></ul><ul><li>The record was beaten four seconds after midnight in Japan on New Year’s Day when there were 6,939 Tweets per second. </li></ul><ul><li>Twitter Blog, March 2011 </li></ul>
  158. 158. Twitter <ul><li>Roughy 140 Million Tweets are sent each day. </li></ul><ul><li>Twitter, March 2011 </li></ul>
  159. 159. Twitter <ul><li>Twitter users helped find a missing child in Saudi Arabia just three hours after the child’s parent tweeted about the disappearance. </li></ul><ul><li>TNW, April 2011 </li></ul>
  160. 160. Twitter <ul><li>Every auto-shared tweet results in six new YouTube.com browsing sessions. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  161. 161. Twitter <ul><li>Less than 12 after the initial tweet about the death of Osama Bin Laden, there were almost 40,000 blog posts and news articles and 2.2 million tweets on the topic. </li></ul><ul><li>Sysomos Blog, May 2011 </li></ul>
  162. 162. Twitter <ul><li>The royal wedding was mentioned around 67 times a second on Twitter as viewers took to the social network to publish their thoughts on the marriage of Prince William and Kate Middleton </li></ul><ul><li>Telegraph, May 2011 </li></ul>
  163. 163. Twitter <ul><li>The number of social media posts about Osama bin Laden's death eclipsed those of the royal wedding and the Japanese earthquake. </li></ul><ul><li>In a 3.5 hour period after it happened, an average of 3,000 messages per second were being posted on the micro-blogging site. </li></ul><ul><li>MediaTel, May 2011 </li></ul>
  164. 164. Facebook <ul><li>By the end of 2010, there were 600 million people on Facebook. </li></ul><ul><li>250 million of those joined Facebook during 2010. </li></ul><ul><li>royal.pingdom.com, January 2011 </li></ul>
  165. 165. Facebook <ul><li>Globally, we spend 9.3 billion hours on Facebook in a month. That’s 1,065,449 years. </li></ul><ul><li>DoubleClick Ad Planner as cited by royal.pingdom.com February 2011 </li></ul>
  166. 166. Facebook <ul><li>On Facebook the royal wedding dominated status updates, with around 74 mentions every second. </li></ul><ul><li>Telegraph, May 2011 </li></ul>
  167. 167. Facebook <ul><li>1/3 of all items posted to Facebook are from a mobile device. </li></ul><ul><li>danzarella.com, May 2011 </li></ul>
  168. 168. Social Networking <ul><li>88% of Brits use social networking sites </li></ul><ul><li>eMarketer, February 2011 </li></ul>
  169. 169. Social Networking <ul><li>100 million people take a social action on YouTube (likes, shares, comments etc) every week. </li></ul><ul><li>ReelSEO, April 2011 </li></ul>
  170. 170. Social Networking <ul><li>72% of under 25s comment on programmes via social networks as they watch them. </li></ul><ul><li>Digital Clarity, April 2011 </li></ul>
  171. 171. Social Networking <ul><li>84% of top UK senior executive headhunters agree that having a social media profile is important for senior executives seeking a new role. </li></ul><ul><li>InterExec as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  172. 172. Social Networking <ul><li>Nearly half (43%) of 9-12 year olds in the UK have social networking profiles. </li></ul><ul><li>European Commission, May 2011 </li></ul>
  173. 173. Social Networking <ul><li>Over 10 million people joined Google+ in the first 2 weeks. </li></ul><ul><li>Google, July 2011 </li></ul>
  174. 174. Social Networking <ul><li>Mums are 40% more likely to use mobile social networking tools than the average smartphone owner. </li></ul><ul><li>Flamingo as cited by Contagious Magazine, July 2011 </li></ul>
  175. 175. Social Networking <ul><li>Social networks/blogs now account for around 25% of all time spent online in the UK. </li></ul><ul><li>IAB, October 2011 </li></ul>
  176. 176. Ecommerce <ul><li>UK consumers spent £6.8bn online in December which equates to approximately £111 per shopper. </li></ul><ul><li>IMRG as cited by Marketingmagazine.co.uk, January 2011 </li></ul>
  177. 177. Ecommerce <ul><li>Boxing day was the busiest day of 2010 for online retailers in the UK, with visits to websites around 12% higher than before Christmas. </li></ul><ul><li>Experian Hitwise as cited by MediaTel, January 2011 </li></ul>
  178. 178. Ecommerce <ul><li>More than a third of Domino’s Pizza deliveries in the UK are now ordered online. </li></ul><ul><li>Internet Retailing, January 2011 </li></ul>
  179. 179. Ecommerce <ul><li>32% of shoppers will purchase Valentine’s Day gifts online, a 9% increase from 2010. </li></ul><ul><li>eBillme, January 2011 </li></ul>
  180. 180. Ecommerce <ul><li>eBay in numbers: </li></ul><ul><li>$2 billion - the amount generated in global mobile sales in 2010 - > 3 X the value in 2009. </li></ul><ul><li>1 per second - the number of purchases made every second through eBay's mobile apps. </li></ul><ul><li>94 per minute - the number of bids average users make. </li></ul><ul><li>4 Ferraris purchased every month through eBay's mobile apps. </li></ul><ul><li>UK & Germany combined generated nearly 1/3 of all eBay's mobile sales in 2010. </li></ul><ul><li>Mobile Commerce Daily and TechCrunch, January 2011 </li></ul>
  181. 181. Ecommerce <ul><li>Total UK online sales reached £58.8bn by the end of 2010 - an 18% increase on 2009. </li></ul><ul><li>It’s predicted that this total will reach £69bn by the end of 2011. </li></ul><ul><li>IMRG as cited by Marketingmagazine.co.uk, January 2011 </li></ul>
  182. 182. Ecommerce <ul><li>51% of the UK population has engaged in some form of M-commerce, that's 23m people, </li></ul><ul><li>and 27% of the UK population has paid for something on their mobile using their credit card or bank details. </li></ul><ul><li>IAB, February 2011 </li></ul>
  183. 183. Ecommerce <ul><li>58% of purchase decisions begin on search engines </li></ul><ul><li>GroupM, February 2011 </li></ul>
  184. 184. Ecommerce <ul><li>More than 50% of all consumers have changed their perceptions about brands based on social influences. </li></ul><ul><li>GroupM, February 2011 </li></ul>
  185. 185. Ecommerce <ul><li>48% of consumers combine social media and search engines in their buying process. </li></ul><ul><li>GroupM, February 2011 </li></ul>
  186. 186. Ecommerce <ul><li>90% of consumers use the internet to research vehicle purchases. </li></ul><ul><li>Kia Motors as cited by Marketing Week, March 2011 </li></ul>
  187. 187. Ecommerce <ul><li>Consumers spent $1 billion on e-books in 2010. That number is expected to triple by 2015. </li></ul><ul><li>Forrester as cited by Wall Street Journal , March 2011 </li></ul>
  188. 188. Ecommerce <ul><li>78% of potential car buyers say they will use their mobile device for both searching and purchasing their car </li></ul><ul><li>GoMoNews, April 2011 </li></ul>
  189. 189. Ecommerce <ul><li>Ebooks are now outselling paperbacks in the US. Total Ebook sales reached $90.3m in February compared to paperbacks at $81.2m. </li></ul><ul><li>guardian.co.uk, April 2011 </li></ul>
  190. 190. Ecommerce <ul><li>Online retail is growing 6 times faster than high street sales and is predicted to exceed £37 billion by 2014. </li></ul><ul><li>Verdict Research as cited by digitalstrategyconsulting.com, April 2011 </li></ul>
  191. 191. Ecommerce <ul><li>2,000 cars are purchased via eBay mobile apps per week. </li></ul><ul><li>Mobile Commerce Daily, May 2011 </li></ul>
  192. 192. Ecommerce <ul><li>Mobile shopping is now more popular than online among 15-44 year olds. </li></ul><ul><li>InMobi as cited by MobiAD, May 2011 </li></ul>
  193. 193. Ecommerce <ul><li>More than 1 in 4 UK adults claim that online product reviews have a major influence on their purchasing decisions. </li></ul><ul><li>TGI, June 2011 </li></ul>
  194. 194. Ecommerce <ul><li>55% of mums that own an iPhone or Android smartphone agree that mobile ads play a role in their purchasing decisions. </li></ul><ul><li>Greystripe as cited by MobiAdNews, June 2011 </li></ul>
  195. 195. Ecommerce <ul><li>2 in 3 mums that own an iPhone or Android smartphone use them as part of their shopping process. </li></ul><ul><li>Greystripe as cited by MobiAdNews, June 2011 </li></ul>
  196. 196. Ecommerce <ul><li>58% of mobile shoppers are aged between 18 and 34. </li></ul><ul><li>ComScore, June 2011 </li></ul>
  197. 197. Ecommerce <ul><li>Consumers are less likely to buy high-ticket items through social networking sites. </li></ul><ul><li>65% say that they would only ever spend between £1 and £50 on a social networking site. </li></ul><ul><li>Havas Media Social and Lightspeed Research, June 2011 </li></ul>
  198. 198. Ecommerce <ul><li>Nearly 1 in 5 consumers (17%) stated they were likely to buy from a brand if it was recommended by someone they knew. </li></ul><ul><li>Havas Media Social and Lightspeed Research, June 2011 </li></ul>
  199. 199. Ecommerce <ul><li>53% of consumers are more likely to look up information about a brand if a friend had recommended it. </li></ul><ul><li>Havas Media Social and Lightspeed Research, June 2011 </li></ul>
  200. 200. Ecommerce <ul><li>Online ads are expected to account for 40% of total media spend in the UK by 2015. </li></ul><ul><li>eMarketer, June 2011 </li></ul>
  201. 201. Ecommerce <ul><li>In game purchases are expected to surpass pay-per-downloads by 2013. </li></ul><ul><li>Symbiantweet.com, July 2011 </li></ul>
  202. 202. Ecommerce <ul><li>Online sales accounts for 10% of retail in the UK. </li></ul><ul><li>Digital Strategy Consulting, August 2011 </li></ul>
  203. 203. Ecommerce <ul><li>Record Spend: UK Online adspend in H1 2011 reached a new high of £2,256.2m </li></ul><ul><li>IAB, October 2011 </li></ul>
  204. 204. Ecommerce <ul><li>Spending on UK internet advertising grew by 13.5% year on year on a like-for-like basis. The advertising industry as a whole grew by 1.4% </li></ul><ul><li>IAB, October 2011 </li></ul>
  205. 205. Ecommerce <ul><li>Display advertising accounted for 23% of UK online advertising in H1 2011, with £510.1m spent across all display formats throughout Jan-June 2011 </li></ul><ul><li>IAB, October 2011 </li></ul>
  206. 206. Ecommerce <ul><li>Search: Paid-for listings maintained its position as the largest single format with a 58% share of the UK market. </li></ul><ul><li>£1,313.4m was spent on search in H1 2011. </li></ul><ul><li>IAB, October 2011 </li></ul>
  207. 207. Ecommerce <ul><li>The average transaction value for a purchase carried out on a mobile phone has increased by 43% in the last 12 months. </li></ul><ul><li>IAB UK, September 2011 </li></ul>
  208. 208. Ecommerce <ul><li>Online video ads reach nearly 2 in 3 smartphone users. </li></ul><ul><li>Comscore MobiLens , September 2011 </li></ul>
  209. 209. Ecommerce <ul><li>In 2010, 1 in 10 Brits said that they might respond to a mobile ad if they thought it was relevant. </li></ul><ul><li>This number is expected to increase to 1 in 5 by 2012. </li></ul><ul><li>mobileSQUARED and adsmobi, September 2011 </li></ul>
  210. 210. Ecommerce <ul><li>1 in 4 UK smartphone users are exposed to mobile display advertising. </li></ul><ul><li>ComScore MobiLens , September 2011 </li></ul>
  211. 211. Ecommerce <ul><li>It is estimated that mobile payments will account for $670 billion globally by 2015. </li></ul><ul><li>mobilepaymentstoday.com, September 2011 </li></ul>
  212. 212. Ecommerce <ul><li>Mobile ads are 6 times as effective as standard banners. </li></ul>
  213. 213. Conclusion <ul><li>How are you integrating online marketing & mobile marketing into your overall strategy/plan? </li></ul><ul><li>Research commissioned by Google in November 2010 showed that UK businesses who embrace the internet grow more quickly with fewer resources </li></ul><ul><li>Please call Alan French now to help you understand how to plan, develop & grow your business using the internet </li></ul><ul><li>+447805675740 </li></ul><ul><li>MegaMind as cited by eMarketer, September 2011 </li></ul>
  214. 214. Conclusion <ul><li>Statistics Source http://www. google .co. uk / intl /en/landing/ internetstats / </li></ul><ul><li>To visit the Business Wealth Club St Albans </li></ul><ul><li>http://bit.ly/Courses_In_StAlbans_Networking </li></ul><ul><li>We wish you every success with your business </li></ul>

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