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User-Testing, Testing, 1,2,3

by on Apr 01, 2011

  • 1,861 views

Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your ...

Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your efforts are truly effective and how they can be further optimized.

Saavy marketers are utilizing various testing techniques to answer vital questions regarding site and campaign performance – testing everything from wording, placement, color, processing, and flow. The objective is to understand your user’s preferences and goals, and then to identify the best way to present your information so that it enables them to accomplish their goal and compels them toward the desired action.

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User-Testing, Testing, 1,2,3 User-Testing, Testing, 1,2,3 Presentation Transcript