Facebook - Privacy Issues (2010 POV)


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This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.

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Facebook - Privacy Issues (2010 POV)

  1. 1. “Privacy Issues"Facebook spawned debate over what is private Presented By: Michael Weisfeld May 2010
  2. 2. Who is Michael Weisfeld? Dir. of Social Media & Senior Web Strategist for BusinessOnLine Building Websites & Strategies since 2002 Areas of Web Expertise: Strategy Social Media Search Engine Marketing Usability Business Analyst @mrweisfeld Background in “Big 5” Management Consulting
  3. 3. Poll: Who knows how to adjust Facebook privacy settings?
  4. 4. Agenda Review: stats & trends Explore: Privacy Concerns Present: What did Facebook due to address concerns? Conclusion QUESTIONS ??? please hold until the end of the presentation .. there will be time.
  6. 6. Facebook Explosion 135,000,000 unique visits Highest record in the site’s history
  7. 7. To put it in context … Facebook Market Share of Visits Tops Google’s
  8. 8. Facebook Explosion 400,000,000+ registered users The number of people actively using Facebook – equivalent to the population of Indonesia, the world’s fifth-most populous country http://www.facebook.com/press/info.php?statistics (04.2010)
  9. 9. Facebook Explosion 5,000,000,000 min per day The number of minutes spent on Facebook each day Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
  10. 10. Facebook Explosion 1,000,000,000 posts per week The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
  11. 11. Was the world ready for “Open Social”?FACEBOOK’S F8 ANNOUNCEMENTS
  12. 12. April 21, 2010 – The Big Event 3rd time in FB history “Apple-style” Production Major Product Announcements Developer Community http://www.facebook.com/f8
  13. 13. Major Announcements “Like” button Open Graph protocol Graph API"We will keep focused on achieving ourmission of giving people the power toshare and making the world more openand connected.“- Mark Zuckerberg
  14. 14. Complex Environment 170 user permission options http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html?ref=personaltech
  15. 15. Almost as complex at the Constitution ~4800 more words than 5 years ago
  16. 16. Showcase – very cool sites 30+ websites partnered with Facebook to implement the new features http://developers.facebook.com/showcase/
  17. 17. Game changer! Should the web really connect people’s identities and preferences?
  18. 18. The Privacy Issues“This is about who controls the disclosure of data.Facebook cannot make that decision for users.” User controls over information shared with others Advertisers access to information “Facebook is trying to change privacy on the Internet, and users are pushing back,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center, … http://www.nytimes.com/2010/05/27/technology/27facebook.html?hp
  19. 19. Facebook’s Response to Public Outcry “We made a lot of changes at the same time,” Zuckerberg said regarding his company’s f8 announcements of the Open Graph API and other new Facebook features. “A lot of what we were trying to do got lost. We really need to simplify the controls… The feedback we got from users really resonated with us.”
  20. 20. Simplified Controls were Launched Facebook said it would give its users simple controls to determine whether their information was visible to only friends, friends of friends, or everyone on the Internet. Those settings will be applied retroactively to everything users have already published on Facebook. include an easy way for users to turn off its new and controversial “instant personalization” feature, which allows partner sites like Yelp and Pandora to gain access to their personal data.
  21. 21. Users React People have expressed their dissatisfaction with Facebook, but still visit the website.
  22. 22. What does this mean for us as an agency?CONCLUSION
  23. 23. Privacy is a big deal! During the news conference, Mr. Zuckerberg said this would be the last overhaul to privacy controls that the company planned to make for a while. He said the preferences that a user expressed with the new settings would apply to all future products and site changes. “The big takeaway is, don’t mess with the privacy stuff for a long time.” http://www.nytimes.com/2010/05/27/technology/27facebook.html?pagewanted=2&hp
  24. 24. Users are #1 Even if you are the most popular website on the Internet. Our clients have formal privacy policy protocols that we should be aware of. We are “white hat” and take privacy very seriously.
  25. 25. Questions? Follow the BusinessOnLine Social Media team on Twitter at: @BOLSocialMichael Weisfeld if Tweetting about this session,P 619.699.0767 x247 please use this hashtag:Michael.Weisfeld@BusinessOL.com #BOLTwitter: @mrweisfeldhttp://www.linkedin.com/in/michaelweisfeld