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Facebook Mobile Retail eCommerce Social MediaClick Here Full Video Blog: www.ihumanevolution.com/Facebook_Mobile_Retail.ht...
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Facebook Mobile Retail Ecommerce Social Media

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Recently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share) raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it survived despite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23 million in Facebook stock. Instagram is a mobile photo and video social media networking application that allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr, LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, Mark Zuckerberg married his long time college sweet heart, Doctor Priscilla Chan.

Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram by Facebook provides a solution to build out social media photo and video content mobile apps which had been lacking says James Rickman III, Director of iHuman Evolution.

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Transcript of "Facebook Mobile Retail Ecommerce Social Media"

  1. 1. Facebook Mobile Retail eCommerce Social MediaClick Here Full Video Blog: www.ihumanevolution.com/Facebook_Mobile_Retail.htmlRecently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share)raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it surviveddespite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23million in Facebook stock. Instagram is a mobile photo and video social media networking applicationthat allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr,LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, MarkZuckerberg married his long time college sweet heart, Doctor Priscilla Chan.Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram byFacebook provides a solution to build out social media photo and video content mobile apps which hadbeen lacking says James Rickman III, Director of iHuman Evolution.The opportunities here for Facebook to provide users with a platform to share their experiences in avisual way also provides the ability to for individuals to create news stories and productrecommendations.Combining this type of mobile social mediacontent technology with Facebook’s recentacquisition of Karma Science Inc. (tailored giftmobile device ecommerce app) makes a lot ofsense. It also acquires a new team of highlyskilled mobile Internet marketing programmersthat are now part of the Facebook teamcomments Mr. Rickman. The tight integrationFacebook has with ecommerce gaming appslike Zynga make it a potentially valuableeducational platform.The Karma purchase by Facebook isparticularly exciting because it enhances the customer experience allows people to shop and acceptgifts on their mobile device. Its social media ecommerce in its truest form states, James Rickman IIIDirector of iHuman Evolution. Karma provides shoppers with the option of accepting gifts from friends,swapping the gift for another of equal value and donating the gift to a local charity. It’s a better consumerexperience that is socially conscious building value and putting the power in the hands ofindividuals.Today, Google has 66% of the U.S. search engine traffic. However, Facebook is poised to announce amobile search engine capable of capturing its 900+ million users instantly. iHuman Evolution researchdata shows that Facebook demographics have 50% of user between the ages 18 – 34 years old. Thisnew generation Y also comprises 50% of the world’s population. It’s a reason we’ve seen the MiddleEast uprisings and U.S. Occupy movements, comments Mr. Rickman. Like the 1960’s when we sawWoodstock, now a new generation of people is rapidly imposing their vision on the world. Informationmoves in real time now through mobile Internet devices across global borders. That’s a scary prospectfor governments and companies trying to control their image and message.eCommerce social media will displace traditional brick and mortar in a sense as the cost efficiencies arerealized versus expense overhead and static business inventory. The challenge arises to simplify taxcodes across the board to promote seamless mobile ecommerce worldwide. Dispute resolution laws like
  2. 2. those pioneered in Singapore will become common place and cost effective in handling issues. Pricingwill also be a challenge in foreign markets as Facebook moves to capture mobile ecommerce. Currencyexchange issues during Facebook commerce are easy to handle using services like Zangya, ZashPay, PayPal and MoneyGram.Today, we see the explosion of entrepreneurs in places like Africa, Brazil, Australia, Canada, India,China, South Korea, Indonesia, Singapore, and Malaysia. Facebook is well positioned in world marketswith 32% users (179 million) in the United States and Canada. Europe ranks second in total penetration,with 229 million out of the regions 595 million people, or 38 percent, using the service. In Asia,Facebook counts 212 million users, just 5 percent of the 4.3 billion people who live there. And the rest ofthe world isnt much better; according to Facebook, 225 million use the service, or 11 percent of the 2.01billion people. There’s a lot of growth potential ahead for Facebook in the mobile Internet marketplaceparticularly in Asia. It’s a matter now to open up the Chinese market that will involve political pressurefrom the U.S. leaders in Washington D.C.Facebook advertising revenues should reach $6.70 billion in 2013 says James Rickman III, Directorof iHuman Evolution. We estimate about 28% to 30% ad growth on Facebook over the next 18-months. Now that it’s a public company, Facebook must move aggressively to deliver value to stockholders. This can be accomplished through partnerships between Facebook and mobile devicemanufacturers such as Barnes & Noble (NOOK), Amazon (Kindle), Apple, Nokia, Samsung, LG andtelecommunications network companies like AT&T, Verizon and others.The success of Facebook going forward hinges on its ability to rapidly transform the Facebook socialnetwork into the Facebook ecommerce social media experience. Mark Zuckerberg and his team mustdevelop a new business model that creates sustainable retail mobile Internet marketplaces worldwide.The key to Facebook accomplishing this goal is innovation and the ability to lead the world in creatingpowerful consumer experiences says James Rickman III, Director of iHuman Evolution.

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