Hello.

Suite 62
Barton Arcade
Manchester
M3 2BH
United Kingdom

+44 (0)78 7670 1013
john@instructgraphics.co.uk
@instruct...
Hello.
Instruct is a multi-disciplinary
communications studio based
in Manchester working within
the arts, regeneration an...
Instruct.
Founded 4 years ago / 3 designers /
City Centre based /
Specialise in brand strategy, crafted
print and experien...
We have worked with:
24:7 Theatre Festival, Adidas, Argent, BBC, Bench Self Made Gallery, British
Cycling, Bruntwood, Capi...
John Owens.
Creative Director and founder / 10+ years experience.
7 personal awards / 16 agency awards including D&AD,
Des...
In 2013 60% of
our income came
from pitching
The Pitch.
The Pitch.
Pitching to new clients or investors is
critical to any growing business.
Yet it is becoming a more complex,
sc...
The Pitch.

1. Emotive

2. Practical

3. Technical
The Pitch.
1. Emotive
Show passion and commitment to
your idea. Investors must believe that
not only you possess skills ne...
The Pitch.
2. Practical
Know your customer. Pitching a
business isn’t just about the product or
technology you are creatin...
The Pitch.
3. Technical
Have your facts/numbers right and set
up, point out any obstacles and identify
every challenge and...
Convince that
there is no other
option but yours.
The Pitch.
Questions to ask yourself...
What is the opportunity?
•	 Business opportunity and how to meet the objectives
•	...
The Pitch.
Questions to ask yourself...
How does your project/idea innovate?
•	 What is the commercial value
•	 How is it ...
The Pitch.
Questions to ask yourself...
How can you deliver this project?
•	 What are your relevant skills in your group
•...
The Pitch.
Questions to ask yourself...
What are the financial needs?
•	 How realistic are your costs
•	 Justification of ...
Handouts.
Thank you.

Contact

Suite 62
Barton Arcade
Manchester
M3 2BH
United Kingdom
john@instructgraphics.co.uk
+44 (0)7876701013...
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John Owens - Pitch Workshop Presentation - 14 Feb 2014

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John Owens Pitch Workshop Presentation from the event Pitching your idea and understanding your IP Position workshop on 14 February 2014.

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John Owens - Pitch Workshop Presentation - 14 Feb 2014

  1. 1. Hello. Suite 62 Barton Arcade Manchester M3 2BH United Kingdom +44 (0)78 7670 1013 john@instructgraphics.co.uk @instruct Instruct (uk) ltd. co: 06848959
  2. 2. Hello. Instruct is a multi-disciplinary communications studio based in Manchester working within the arts, regeneration and cultural sector.
  3. 3. Instruct. Founded 4 years ago / 3 designers / City Centre based / Specialise in brand strategy, crafted print and experiential design.
  4. 4. We have worked with: 24:7 Theatre Festival, Adidas, Argent, BBC, Bench Self Made Gallery, British Cycling, Bruntwood, Capital Gold, Century FM, Corridor Manchester, Design Manchester, Ear To The Ground, Factory Transmedia, FutureEverything, GF Smith Papers, Graduate Prospects, Ian Simpson Architects, Imperial War Museum, ITV, King’s Cross London, Kosmonaut, London 2012 Festival, Lime Pictures, London Fashion Week, London International Festival of Theatre, National Football Museum, Manchester Airport Group, Manchester City Council, Manchester Design Symposium, Manchester School of Art, Manchester Food and Drink Festival, Manchester Wire, Marketing Manchester, Mayor of London, Metrolink, Nickelodeon, The Royal Exchange Theatre, Urban Splash and many more...
  5. 5. John Owens. Creative Director and founder / 10+ years experience. 7 personal awards / 16 agency awards including D&AD, Design Week & Roses / Taught design for 2+ years / Lectures across the UK / Previously co-owned multiaward winning agency Eskimo / Worked for Ian Simpson Architects, Urban Splash & Hemisphere. Published architectural and design writer. Co-own/curate Design Manchester.
  6. 6. In 2013 60% of our income came from pitching
  7. 7. The Pitch.
  8. 8. The Pitch. Pitching to new clients or investors is critical to any growing business. Yet it is becoming a more complex, scientific and sophisticated art. Briefs are thicker, diligence is more thorough and bids are now closely analysed for quality, deliverability - what you’ll actually be doing - and cost.
  9. 9. The Pitch. 1. Emotive 2. Practical 3. Technical
  10. 10. The Pitch. 1. Emotive Show passion and commitment to your idea. Investors must believe that not only you possess skills necessary to carry out your plan, but are also dedicated and will not give up when challenges arise. Confidence / Passionate / Articulate YOU
  11. 11. The Pitch. 2. Practical Know your customer. Pitching a business isn’t just about the product or technology you are creating, but about who you will sell it to, why they will buy it and how often/how much. Clear / Solutions / Planning We Can
  12. 12. The Pitch. 3. Technical Have your facts/numbers right and set up, point out any obstacles and identify every challenge and how you/your team will overcome them. Facts / Technologies / Method We know
  13. 13. Convince that there is no other option but yours.
  14. 14. The Pitch. Questions to ask yourself... What is the opportunity? • Business opportunity and how to meet the objectives • What problems will you face and how do you overcome them • Marketplace/Demographic
  15. 15. The Pitch. Questions to ask yourself... How does your project/idea innovate? • What is the commercial value • How is it relevant to the market • FTO/IP - Original
  16. 16. The Pitch. Questions to ask yourself... How can you deliver this project? • What are your relevant skills in your group • How will you work together • How will you ensure success before and after delivery
  17. 17. The Pitch. Questions to ask yourself... What are the financial needs? • How realistic are your costs • Justification of your costs
  18. 18. Handouts.
  19. 19. Thank you. Contact Suite 62 Barton Arcade Manchester M3 2BH United Kingdom john@instructgraphics.co.uk +44 (0)7876701013 Instruct (uk) ltd. co: 06848959
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