Greater Manchester Creative and
Digital Launchpad
The Landing
Monday 4th July
10:30 – 14:00

Connecting people, creating o...
Agenda
10:30: Welcome and overview of the day’s schedule - Richard Jeffery, Business Growth Hub
10:45: Introduction to the...
Welcome and overview of the day’s schedule

Richard Jeffery
Business Growth Hub

Connecting people, creating opportunities
Creative Industries Strategy and
Investment Programme
Matthew Brown
Technologist, Creative Industries
Technology Strategy ...
05

Technology Strategy Board
• UK’s innovation agency
• Business led organisation
• Covers all economic sectors
• Wide ra...
06

Strategy process
• Revision of 2009-12 Strategy
• New data, new drivers
• Update informed by research, and
• Extensive...
7

Convergence
• Streaming audio and video dominate net traffic
• Cross-platform production increasingly central to conten...
8

Transaction
• Traditional value chains disrupted: new ways to reach consumers
• Content businesses struggle in fragment...
9

Data
• Increased connectivity yields increased data
• Metadata now a mainstream industry priority
• Data reveals more (...
10

Cross-cutting Themes
• Consultation also identified the following opportunities which should inform all
our work:
• Kn...
11

Investment Programme
12

Investment Programme
• Sept-13 Cross-platform production in digital media: £15m
• Innovation in digital media producti...
13

Investment Programme cont’d
• Jan-14 Location based Services: £4m
• helping businesses engage with customers in 'here ...
14

Investment Programme cont’d
IC tomorrow Digital Innovation Contests
Current and upcoming contests include:
• 18 Novemb...
15

Collaboration and engagement
• Encouraging companies to collaborate
• Working with other public sector organisations (...
Greater Manchester Creative &
Digital Launchpad Briefing
Matthew Brown
Technologist, Creative Industries
Technology Strate...
17

What is the Greater Manchester
Launchpad?
It is a competition aimed at:
1. Supporting innovative creative and digital ...
18

What is the Greater Manchester
Launchpad?
1. Supporting innovative creative and digital businesses through
grant fundi...
19

What is the Greater Manchester
Launchpad?
2. Strengthening a growing cluster of creative and digital businesses
in Gre...
20

What is the Greater Manchester
Launchpad?
3. Accelerating the growth and development of a cohort of
businesses through...
21

What is the Greater Manchester
Launchpad?
Scope:
The technical scope for this competition is quite open. We will offer...
What is the Greater Manchester
Launchpad?

22

Scope:
The technical scope for this competition is quite open. We will offe...
23

What do we mean by Industrial
Research?
24

Application Process
The competition is being run in three stages:
1. Video proposal – where applicants describe their ...
Application Process – Steps

25
1

REGISTER

Register on _Connect

2

Upload your Video

3

Stage 1
Notification

4

FEEDB...
26

Key Dates
Competition Opens & Briefing

4 November 2013

Deadline for Video Applications

Noon, 8 January 2014

Applic...
27

What happens after Stage 1?

• Regardless of outcome all applicants receive feedback from assessors
• Successful appli...
28

Further Information
Competition
Briefing Doc.

Generic
Competition
Guidance for
Applicants

Specific
Competition
Guida...
29

Stage 1 Process – Video Upload

Your 2 minute video should address:
• The challenge or opportunity being tackled and w...
30

Stage 1 Process – Video Upload
31

Video Upload Form 1 – Your Details
32

Video Upload Form 2 – Your Idea

Project Summary
1000 characters
33

Video Upload Form 3 – Project Costs

Costs details
Labour costs
Overheads
Materials
Capital usage
Subcontract costs
Tr...
34

Video Upload Form 4 – Agreements

Save Application

View as PDF

Submit Application
35

Video Upload – Consortium Apps.

Add partners here
36

Things to Remember….
• Pay close attention to scope
• Read the Guidance for Applicants
• Give yourself plenty of time
...
37

More Information
• Competition Briefing Document
• InnovateUK.org website
• Guidance for Applicants

Matthew.Brown@tsb...
Technology Strategy Board Success Story

David Craik
Bright Signals

Connecting people, creating opportunities
Questions

Connecting people, creating opportunities
Break

Connecting people, creating opportunities
Video WorkshopAdvice and guidance on submitting to the
first stage application

Brian Barnes
Activideo
Connecting people, ...
Lunch and
Networking

Connecting people, creating opportunities
Contact us to find out more!
Phone: 0161 359 3050
Email: info@businessgrowthhub.com
@bizgrowthhu
b
Business Growth
Hub

Co...
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
Greater Manchester Creative and Digital Launchpad
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Presentation from the launch event for Greater Manchester Creative and Digital Launchpad, 4.11.13 at The Landing, MediaCityUK

For more information contact Business Growth Hub on 0161 359 3050 or info@businessgrowthhub.com

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Greater Manchester Creative and Digital Launchpad

  1. 1. Greater Manchester Creative and Digital Launchpad The Landing Monday 4th July 10:30 – 14:00 Connecting people, creating opportunities
  2. 2. Agenda 10:30: Welcome and overview of the day’s schedule - Richard Jeffery, Business Growth Hub 10:45: Introduction to the Technology Strategy Board Creative Industries Strategy 2013 – 2016 – Matt Brown, Technology Strategy Board 11:00: Greater Manchester Digital & Creative Launchpad– Matt Brown, Technology Strategy Board 11:45: Technology Strategy Board Funding Success Story – David Craik, Bright Signals 12.05: Questions – Business Growth Hub 12.15: Break – Tea & Coffee 12.30: Video Workshop – Advice and guidance on submitting to the first stage application – Brian Barnes, Activideo 13:00: Lunch and Networking 14:00: Close Connecting people, creating opportunities
  3. 3. Welcome and overview of the day’s schedule Richard Jeffery Business Growth Hub Connecting people, creating opportunities
  4. 4. Creative Industries Strategy and Investment Programme Matthew Brown Technologist, Creative Industries Technology Strategy Board
  5. 5. 05 Technology Strategy Board • UK’s innovation agency • Business led organisation • Covers all economic sectors • Wide range of instruments and tools to aid innovation
  6. 6. 06 Strategy process • Revision of 2009-12 Strategy • New data, new drivers • Update informed by research, and • Extensive industry consultation • Trends identified in previous Strategy still valid, but • Much more has happened!
  7. 7. 7 Convergence • Streaming audio and video dominate net traffic • Cross-platform production increasingly central to content businesses • Smartphones and tablets driving pervasive media and hyper-local media • New tools and work processes needed to re-purpose content over wide range of devices
  8. 8. 8 Transaction • Traditional value chains disrupted: new ways to reach consumers • Content businesses struggle in fragmented marketplace • New ways to transact • Emerging new business models
  9. 9. 9 Data • Increased connectivity yields increased data • Metadata now a mainstream industry priority • Data reveals more (too much?) about customers • Creative businesses still to take advantage
  10. 10. 10 Cross-cutting Themes • Consultation also identified the following opportunities which should inform all our work: • Knowledge sharing: the value CIs bring to the economy • Cross-sector innovation: embedding innovation in other sectors • Design: Applying creative skills + processes • Sustainability: reducing environmental impact
  11. 11. 11 Investment Programme
  12. 12. 12 Investment Programme • Sept-13 Cross-platform production in digital media: £15m • Innovation in digital media production tools and systems • Sept-13 Frictionless commerce: £2.5m • Creation of “frictionless” digital transactional environments • Nov-13 Hyperlocal Media Demonstrators: £2.5m • Development of content services at local level • Nov-13 Greater Manchester Creative & Digital Launchpad: £1M • R&D, cluster and business support
  13. 13. 13 Investment Programme cont’d • Jan-14 Location based Services: £4m • helping businesses engage with customers in 'here and now' context • Jan-14 Big Data Exploration: £3.5m • Stimulate new ways to explore big data, metrics and analytics • Feb-14 Valuing & Pricing Digital Assets: £2.5m • New ways to value and price in digital transactions
  14. 14. 14 Investment Programme cont’d IC tomorrow Digital Innovation Contests Current and upcoming contests include: • 18 November - ‘Digital Innovation Contest – Advertising’ (£100k) • 12 December – ‘Digital Innovation Contest – Health’ • 13 January - ‘Digital Innovation Contest 2014 - Culture, Film, Music, Retail, Publishing’ (£250k) IC tomorrow Events Upcoming events include: • 25 November - ‘Digital Innovation in Publishing: Exclusive Networking Event’ • January (date TBC) - ‘Digital Health Surgery’ • 26 March - ‘Digital Innovation in Fashion: Exclusive Networking Event’
  15. 15. 15 Collaboration and engagement • Encouraging companies to collaborate • Working with other public sector organisations (Creative Skillset, UKTI, NESTA, Creative England, AHRC, ACE, BFI, etc) • Working with central Government and the Creative Industries Council • Extending with CI KTN, CDEC, _Connect and other programmes
  16. 16. Greater Manchester Creative & Digital Launchpad Briefing Matthew Brown Technologist, Creative Industries Technology Strategy Board
  17. 17. 17 What is the Greater Manchester Launchpad? It is a competition aimed at: 1. Supporting innovative creative and digital businesses through grant funding of projects 2. Strengthening a growing cluster of creative and digital businesses in Greater Manchester 3. Accelerating the growth and development of a cohort of businesses through a range of support activities
  18. 18. 18 What is the Greater Manchester Launchpad? 1. Supporting innovative creative and digital businesses through grant funding of projects We will fund up to 60% of eligible costs for industrial research projects. Projects can last up to 12 months and should be led by micro and small companies in the early stages of their development.
  19. 19. 19 What is the Greater Manchester Launchpad? 2. Strengthening a growing cluster of creative and digital businesses in Greater Manchester We are focusing on the existing digital and creative sectors in Greater Manchester, and we encourage companies within it to apply. The competition is open to companies across the UK, if they wish to carry out a project in the cluster.
  20. 20. 20 What is the Greater Manchester Launchpad? 3. Accelerating the growth and development of a cohort of businesses through a range of support activities An integral part of Launchpad is the offer of support to help applicants to raise additional new external finance that we expect will be needed to fully fund the project and its subsequent commercialisation. In addition to receiving project funding, successful applicants will participate in a programme of business support and growth activities that will run in parallel to projects.
  21. 21. 21 What is the Greater Manchester Launchpad? Scope: The technical scope for this competition is quite open. We will offer funding to creative and digital micro, small and medium-sized businesses wishing to undertake innovative industrial research projects. Industrial research is aimed at the acquisition of new knowledge and skills for developing new digital products, processes or services, or for bringing about a significant improvement in existing digital products, processes or services. We will also fund the creation of component parts for complex systems that are necessary for the industrial research, notably for generic technology validation, though we will not fund the creation of prototypes. :
  22. 22. What is the Greater Manchester Launchpad? 22 Scope: The technical scope for this competition is quite open. We will offer funding to creative and digital micro, small and medium-sized businesses wishing to undertake innovative industrial research projects. Industrial research is aimed at the acquisition of new knowledge and skills for developing new digital products, processes or services, or for bringing about a significant improvement in existing digital products, processes or services. We will also fund the creation of component parts for complex systems that are necessary for the industrial research, notably for generic technology validation, though we will not fund the creation of prototypes. :
  23. 23. 23 What do we mean by Industrial Research?
  24. 24. 24 Application Process The competition is being run in three stages: 1. Video proposal – where applicants describe their idea in a two-minute video. 2. Written proposal – for invited applicants who are shortlisted, based on their video proposals. 3. Pitch Session - Top-ranking applications will then be invited to attend a pitch session where they will present their projects to a panel of experts.
  25. 25. Application Process – Steps 25 1 REGISTER Register on _Connect 2 Upload your Video 3 Stage 1 Notification 4 FEEDBACK received Access Assessor feedback 5 PROCEED to STAGE 2 Successful applicants are sent a secure userid and password to access Competitions System 6 UPLOAD documents 7 NOTIFICATION received Complete online form on _Connect and upload your 2 min video. Lead applicant is notified by email Allow plenty of time to upload your completed documents (application form, finance form & appendices Lead applicant is notified by email
  26. 26. 26 Key Dates Competition Opens & Briefing 4 November 2013 Deadline for Video Applications Noon, 8 January 2014 Applicants informed of Stage 1 Results 24 January 2014 Stage 2 opens to invited applicants 27 January 2014 Mandatory Briefing for Applicants 29 January 2014 Written Application Deadline Applicants informed of Stage 2 Results Pitch Session Noon, 12 March 2014 28 March 2014 3 April 2014
  27. 27. 27 What happens after Stage 1? • Regardless of outcome all applicants receive feedback from assessors • Successful applicants are invited to Stage 2 • The Stage 2 Briefing event on 29 January 2014 will be an opportunity to learn more about both the Written Application Form and the Pitch Session • Successful applicants from Stage 2 & the Pitch Session will be made an offer to grant fund • Projects that are offered a grant will need to: • Raise or assemble the balance of project funds • Return and fulfill terms outlined in your Conditional Offer Letter • Execute any collaboration agreements • Attend a new projects workshop
  28. 28. 28 Further Information Competition Briefing Doc. Generic Competition Guidance for Applicants Specific Competition Guidance for Applicants
  29. 29. 29 Stage 1 Process – Video Upload Your 2 minute video should address: • The challenge or opportunity being tackled and why it is important • The approach that will be taken and how it is innovative • The project’s relationship to the Greater Manchester creative and digital cluster • How the solution will be commercialised and what impact it could have if successful • Why the Technology Strategy Board investment is needed.
  30. 30. 30 Stage 1 Process – Video Upload
  31. 31. 31 Video Upload Form 1 – Your Details
  32. 32. 32 Video Upload Form 2 – Your Idea Project Summary 1000 characters
  33. 33. 33 Video Upload Form 3 – Project Costs Costs details Labour costs Overheads Materials Capital usage Subcontract costs Travel & subsistence Other
  34. 34. 34 Video Upload Form 4 – Agreements Save Application View as PDF Submit Application
  35. 35. 35 Video Upload – Consortium Apps. Add partners here
  36. 36. 36 Things to Remember…. • Pay close attention to scope • Read the Guidance for Applicants • Give yourself plenty of time • Ask for what you need – not for what you can get
  37. 37. 37 More Information • Competition Briefing Document • InnovateUK.org website • Guidance for Applicants Matthew.Brown@tsb.gov.uk @MattSBrownUK
  38. 38. Technology Strategy Board Success Story David Craik Bright Signals Connecting people, creating opportunities
  39. 39. Questions Connecting people, creating opportunities
  40. 40. Break Connecting people, creating opportunities
  41. 41. Video WorkshopAdvice and guidance on submitting to the first stage application Brian Barnes Activideo Connecting people, creating opportunities
  42. 42. Lunch and Networking Connecting people, creating opportunities
  43. 43. Contact us to find out more! Phone: 0161 359 3050 Email: info@businessgrowthhub.com @bizgrowthhu b Business Growth Hub Connecting people, creating opportunities
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