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Brazil's Business English Divide
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Brazil's Business English Divide

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Brazil needs strong English skills as host for the World Cup, Rio Olympics, and its growing global competitiveness. However, can Brazil bridge its Business English Divide?

Brazil needs strong English skills as host for the World Cup, Rio Olympics, and its growing global competitiveness. However, can Brazil bridge its Business English Divide?

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  • 1. Business English Divide/Brazil: A Business English Ace Spotlight businessenglishace.com
  • 2. Business English Divide / Brazil Four Factors Increase Demand for Business English businessenglishace.com
  • 3. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #1 - Rising middle class, more purchasing power, more access to global markets, demand for English as wealth increases. businessenglishace.com
  • 4. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #2 –World Cup – tourists from all around the world speaking language of tourism – English. businessenglishace.com
  • 5. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #3 – Rio Summer Olympics – flow of international attendees speaking language of tourism – English. businessenglishace.com
  • 6. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #4 – Emerging Economic Power – as the ‘B’ in BRICs, Brazil looks beyond LatinAmerican markets, needs language of international trade, English. businessenglishace.com
  • 7. Business English Divide / Brazil Can Brazil bridge the Business English Divide? ▪ English First qualifies Brazil as having a “low proficiency” of English overall. businessenglishace.com
  • 8. Business English Divide / Brazil Can Brazil bridge the Business English Divide? ▪ Brazil scores only 3.27 our of 10 points in the 2013 Business English Index by Global English. businessenglishace.com
  • 9. Business English Divide / Brazil Can Brazil bridge the Business English Divide? ▪ Brazil has a Business English skills gap. ▪ Strong demand, but weak supply of English speakers. businessenglishace.com
  • 10. Business English Divide / Brazil ▪ How are your Business English skills? ▪ Business English is now a necessity! ▪ Read How to Be a Business English Ace and improve your skills today. businessenglishace.com
  • 11. About Business English Ace ▪ Business EnglishAce was conceived by author and English instructor H. E. Colby to help business professionals achieve personal and career success using Business English. ▪ For more information, visit www.businessenglishace.com. ▪ Please tweet your friends! businessenglishace.com