Social Media Uncovered

SOCIAL MEDIA AND MORE… What is Social Media? How does it work? What should you expect from Social Media? But first, we need to understand basic SEO.

KEYWORDS
Keywords are king! Anytime you write a post, article, comments etc. you need to first have a keyword phrase in mind.
KEYWORD MONTHLY SEARCH VOLUME real estate consulting 9,900 real estates consult 480 real estates consultants 91

KEYWORDS. HOW TO USE THEM
Let’s explore the keyword “franchise”
KEYWORD MONTHLY SEARCH VOLUME Franchise 2,760,000 how to franchise 18,100 franchise agreement 14,800 franchise sales 9,900 franchise law 8,100 franchise consulting 6,600 franchise development 6,600

KEYWORD POWER 4.5.2009 I added a post titled “Franchise Agreement Understand Percentage Fees”. PCMSConsulting.com is now in the 24th position on MSN/LIVE!

Long Tail. Keyword Ideas.
real estate franchise consultant www.google.com 115009094/20/2009 9:43:00 AM
recruiiting real estate agents www.google.ca 107540734/11/2009 2:36:00 PM
recruiting real estate agents search.live.com 105368544/8/2009 9:53:00 PM
real estate consultant pa search.yahoo.com 99232364/1/2009 8:47:00 PM
contours express franchise comments search.live.com 98941264/1/2009 1:02:00 PM
real estate agent coach www.google.com 94899663/28/2009 3:41:00 AM
development of sales department www.google.co.in 94522853/27/2009 2:27:00 PM
franchise consultants www.google.com

LINKS and SEO
LINKS: Google considers an authority site (one worthy of page 1 results) by the number of QUALITY back links to a site. They figure if someone is going to talk about (link to) a site, it must be a good site. But just like in life, you are who you hang with. And just like in life the more friends you have, the more you can be trusted as a reliable source.
ACTIONS: When creating posts, commenting on others blogs, posting to twitter etc. always create a link back to your website with valuable anchor text.

CONTENT

Social Media
Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

SOCIAL MEDIA BENEFITS
R each - technologies provide scale and enable anyone to reach a global audience.
A ccessibility - social media tools are generally available to anyone at little or no cost.
U sability - social media does not require specialized skills, so anyone can operate the means of production .
T ime - social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response).
S tability - industrial media once created cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

WHY SOCIAL MEDIA?
H ere’s the short answer:
“ Because in today’s society, it works.”
To succeed in marketing using the social media and Web 2.0 sites, you need to incorporate 2 things and do those 2 things without fail: Build relationship and provide great information to the community.
One of the biggest no/no’s in social media is that you should never blatantly advertise yourself and your company. Social media sites are run by people, consumers and users. Remember this: “People hate to be sold, but they love to buy.” Never advertise your business on social media websites. You can provide your websites and business information in the areas provided to you on that particular site, but that’s it.
You need to interact with the community. You need to provide people with genuine help and answer questions to their problems. Once you do that, people will come to you. They’ll seek you out and they’ll find you.

SOCIAL MEDIA SOURCES
Blogs
blog posts or post comments on others.
Networks
FaceBook - student / friend network where you can share basically everything.
LinkedIn - professional network to find business partners, co-workers, industry news.
Squidoo - network to share knowledge and passion.
43 things - social networking site where users create accounts and then share lists of goals and hopes.
FriendSite - friend network with great social bookmarking section.
Internet forums
Find niche forums specific to you and participate.
Social News Networks
Digg - community based web 2.0 social network.
Zimbio - allow members to ping their blogs, submit stories, write articles, and share links.
Searchles - media blog to share news and viral stories.
Hugg - network to post news links (Digg style).
Kirtsy -interesting site to find and share information.
NewsVine - news site to share serious information and stories.
Jigg - Digg style social bookmarking site.
Propeller - extremely popular news site.

Social Search Engines
Stumpedia - human powered search engine.
Rollyo - search engine to find favorite things on the web.
Tall Street- search engine to rank results.
RSS Feed readers and networks
Technorati - social site to submit RSS Feeds, find popular posts, rate blogs.
Syndic8 - network to submit and discover RSS Feeds.
Blogs Collection - RSS Feed network for bloggers.
MyFeedz - site to search popular stories through RSS Feeds.
BumpZee - network to search interesting topics and subscribe for RSS Feeds.
Social Bookmarking Networks
Del.icio.us - one of the most popular social bookmarking network.
StumbleUpon - provides the best traffic.
Furl - social bookmarking site. Owned by LookSmart.
Reddit - social bookmarking / social news site.
Simpy - old social site to share links.
Micro Blogging
Twitter , Plurk , Jaiku .
Create a profile and update it regularly. Participate.

Blog Directories
BlogExplosion - blog directory and network to increase blog traffic.
BlogHub - large portal for bloggers with 35 000+ members.
BOTW blogs - one of the most popular paid directory for bloggers.
Blogarama - network was recently updated and now it offer to rate and vote for blogs.
Blog Search Engines
Technorati - social network and search engine.
Sphere - one of the most popular blog search engine.
Bloglines - powerful network and blog search.
Blog Search Engine - search engine and news provider.
Niche Networks For Bloggers
Business:
I Blog Business - network for business and marketing blogs.
Blogs: Small Business - general business directory.
Education:
Human Capital Institute - educational site for bloggers.
BlogScholar - academic blogging portal.
Sport Blogs - articles, store, directory, and news about sport from bloggers.
Technology / Internet:
Geeks with blogs - extremely popular community for geeks.

RSS FEED
RSS Feeds are replacing email.
When you create a new post, everyone who has subscribed gets your fresh content via their preferred method.
Social Media Sharing is easy and can be viral.
Social Networking, Social Bookmarks, Social Media help spread your content.

QUESTIONS? RANDI THORNTON INTERNET MARKETING CONSULTANT WITH PCMS CONSULTING 612-414-2541 RTHORNTON@PCMSCONSULTING.COM
How will you use Social Media today?

Social Media Uncovered

by Jose Perez on May 03, 2009

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Social Media Uncovered — Presentation Transcript