Technical Specification

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Technical Specification

  1. 1. Technical specification
  2. 2. Index General Conditions Page 3 Flash i Rich Media Display Advertising Page 5 Skyscraper Page 6 Rectangle Page 7 Leaderboard Page 8 Textlink Content Ads Page 12 Content Ad 160x600 Page 13 Content Ad 300x250 InMail Page 16 InMail 300x250 Page 17 InMail 300x600 Polls Page 19 Ankieta 300x250 Page 20 Ankieta 728x90 Social Ads Page 22 Follow Company Page 23 Group Ads 300x250 Page 24 Dynamic Group Ads 300x250 Page 25 Recommendation Ads160x600, 300x250, 728x90
  3. 3. Flash i Rich Media Flash  Flash .swf file export version 9 (or below) / Action Script 2.0 format (or earlier)  24 FPS maximum  Third party served Flash ads must have a wmode set to ”transparent” in their object/embed code  Third party served Flash ads using CSS style should not include ”z-index:” parameter  All creatives must be designed with a solid background colour, or 1 pixel border to avoid unwanted colour conflicts with the displaying page  All .swf files must be accompanied by .gif creative  All .swf files must contain the following ActionScript code for a clickable button: on (release) { if (clickTag.substr(0, 4) == ”http”) { getURL (_level0.clickTag, ”_blank”); } }  All Expandable Creatives must be User-Initiated (Either Click-Initiated or Mouse-Over Inintiated) Rich Media  Roll over ads must have roll over hotspot of up to 1/8 size of the ad. Entire ad cannot be roll over  Must include clear CLOSE X buttonn in at least 10 pt type (single ”X” is not acceptable)  Mouse-Over Creative must react on mouse-off  Mouse-Over Expansion should include language specifying functionality (e.g. Roll over to learn more)  All videos must be user initiated  All sounds must be user initiated  LinkedIn cannot host expand or video ads; must be third party served from our LinkedIn Certified Vendors
  4. 4. Display advertising
  5. 5. SkyscraperRegions Global Dimensions 160x600 Placement Example: WideIAB Name File Types GIF, JPG, PNG, SWF SkyscraperSize limit 40kB Border* 1 px*Rich Media Options Yes Animation Limit** 30 seconds** On userVideo/Audio 3rd party tracking Yes clickPolite Download Polite Download 80kB 1.2MBSWF Max Video MaxAd Expand Left –Direction & Area 480x600 *border required only with white and transparent backgrounds **30 seconds is the total maximum length of the whole animation, including all loops Sound/Audio  Sound must be user click-initiated with the clear icon or appropriate text  All sound must be muted/paused at start of animation
  6. 6. RectangleRegions Global Dimensions 300x250 Placement Example: MediumIAB Name File Types GIF, JPG, PNG, SWF RectangleSize limit 40kB Border* 1 px*Rich Media Options Yes Animation Limit** 30 seconds** On userVideo/Audio 3rd party tracking Yes clickPolite Download Polite Download 80kB 1.2MBSWF Max Video MaxAd Expand Left –Direction & Area 300x250 *border required only with white and transparent backgrounds **30 seconds is the total maximum length of the whole animation, including all loops Sound/Audio  Sound must be user click-initiated with the clear icon or appropriate text  All sound must be muted/paused at start of animation
  7. 7. LeaderboardRegions Global Dimensions 728x90 Placement Example:IAB Name Leaderboard File Types GIF, JPG, PNG, SWFSize limit 40kB Border* 1 px*Rich Media Options Yes Animation Limit** 30 seconds**Video/Audio On user click 3rd party tracking YesPolite Download Polite Download 80kB 1.2MBSWF Max Video MaxAd Expand Left – 728x90Direction & Area *border required only with white and transparent backgrounds **30 seconds is the total maximum length of the whole animation, including all loops Sound/Audio  Sound must be user click-initiated with the clear icon or appropriate text  All sound must be muted/paused at start of animation
  8. 8. TextlinkRegions Global Dimensions 960x17 Placement Example:IAB Name N/A Size Limit 90 characters*Rich Media Options No Video/Audio No3rd party tracking Yes *including spaces Tips for writing text ads LinkedIn is a professional site focused on making professionals more productive. We expect the tone and quality of text ads to be professional in nature. We reserve the right to refuse any text ad that does not meet our guidelines and best practices. Do not reference specific brands, such as LinkedIn.
  9. 9. Content Ad
  10. 10. Content Ad – General InformationAssets Needed Detail 5-7 characters limit if using 4 tabsTab Orded 8-10 characters limit if using 3 tabs Indicate the order of tabs (Tab 1. Video,Tab Names Tab 2. Twitter, etc…) Track entire module with ClickTag and/or3rd Party Tracking (Optional) Impression Tracking 1x1 pixel Can provide a backup GIF in case aBackup GIF (optional) viewer does not have Flash
  11. 11. Content Ad – General InformationTabs Available (Max of 4 tabs) Tab Feed Source Detail RSS RSS Feed Address 1 RSS Feed Address Per Tab 1-5 Twitter Usernames per Tab. If multiple, Twitter Twitter Username will combine into 1 stream. Pulls videos from YouTube Channel. Clicks YouTube YouTube Channel URL YouTube Channel URL through to YouTube Can have 1 Custom Tab Max. Must choose Custom Tab Custom Tab Option from options below.Custom Tab Options1 custom tab maximum. Allow 48 hours to build and 24 hours for each revision. Tab Format Detail YouTube Videos YouTube URLs Can send individual YouTube URL Custom Videos Cideo Files Can send individual Video Files. Can send SWF, JPG, PNG, GIF sized Flash or Image SWF or Image File 290x150. Animation limit 15 seconds Can send MP3 file to use in Podcast Audio Podcast MP3 File Player Whitepapers PDFs Can send up to 5 Whitepapers
  12. 12. Content Ad 160x600Regions Global Dimensions 160x600 Example placement: WideIAB Name Size Limit* variable SkyscraperRich Media Options Yes Animation Limit 30 seconds*Video/Audio On user click 3rd Party Tracking YesPolite Download Polite Download 80kB VariesSWF Max Video Max * 30 seconds is the total maximum length of the whole animation, including all loopsLayout optionsLayout Format Detail Animation limit 15 sec. 3rdHeader (160x100) + Footer (160x50) JPG, GIF, PNG, SWF Party Click Tracking Accepted Animation limit 15 sec. 3rdHeader (160x100) – (160x130) JPG, GIF PNG, SWF Party Click Tracking Accepted
  13. 13. Content Ad 300x250Regions Global Dimensions 300x250 Example placement: MediumIAB Name Size Limit variable RectangleRich Media Options Yes Animation Limit 30 seconds*Video/Audio On user click 3rd Party Tracking YesPolite Download Polite Download 80kB VariesSWF Max Video Max * 30 seconds is the total maximum length of the whole animation, including all loopsLayout optionsLayout Format Detail Animation limit 15 sec. 3rdHeader (300x45) + Footer (300x25) JPG, GIF, PNG, SWF Party Click Tracking Accepted Animation limit 15 sec. 3rdHeader (300x45) – (300x70) JPG, GIF PNG, SWF Party Click Tracking Accepted
  14. 14. InMail
  15. 15. InMail – General Information Tracked Features Aggregate clicks on sharing module Call-to-action button Links in the body copy Clicks on ”View product details” button Ad Unit (300x250 or 300x600) Non-tracked Features Follow Company module Recommendation button
  16. 16. InMail 300x250 Regions Global Dimensions 300x250 Medium Message preview IAB Name File Types GIF, JPG, PNG Rectangle Size Limit 40kB Border* 1 px* 3rd Party Rich Media Options No Yes From: Client Name or Client and Product Name Tracking Subject Line: 45 characters max *border required only with white and transparent backgrounds Description Line: 125 characters max LandingSalutation: Hello, Dear, etc.Name of recipient: Specify full name or first name only; ex: John Smith, or JohnHeadline: 60 characters maxCopy: 100-275 words above the Call-to-action button, 0-1000 words below the Call-to-action buttonAd Unit: 300x250 or 300x600; (Flash must be third party served)CTA Button: 40 characters max (Apply Now, Learn More, Click Here); landing pageURL neededClosing Salutation: Sincerely, Thank You, etc.Optional: Company Follow Widget: Full company name and/or LinkedIn CompanyID (from the LinkedIn Company page)Optional: Recommendation widget: Full product name and/or LinkedIn ProductID (from the LinkedIn Product or Company page)Optional: Social Sharing: LinkedIn, Facebook and Twitter available
  17. 17. InMail 300x600 Regions Global Dimensions 300x600 Half Page Message preview IAB Name File Types GIF, JPG, PNG Ad Size Limit 40kB Border* 1 px* 3rd Party Rich Media Options No Yes From: Client Name or Client and Product Name Tracking Subject Line: 45 characters max *border required only with white and transparent backgrounds Description Line: 125 characters max LandingSalutation: Hello, Dear, etc.Name of recipient: Specify full name or first name only; ex: John Smith, or JohnHeadline: 60 characters maxCopy: 100-275 words above the Call-to-action button, 0-1000 words below the Call-to-action buttonAd Unit: 300x250 or 300x600; (Flash must be third party served)CTA Button: 40 characters max (Apply Now, Learn More, Click Here); landing pageURL neededClosing Salutation: Sincerely, Thank You, etc.Optional: Company Follow Widget: Full company name and/or LinkedIn CompanyID (from the LinkedIn Company page)Optional: Recommendation widget: Full product name and/or LinkedIn ProductID (from the LinkedIn Product or Company page)Optional: Social Sharing: LinkedIn, Facebook and Twitter available
  18. 18. Polls
  19. 19. Polls 300x250Regions Global Dimensions 300x250IAB Name Medium Rectangle File Types GIF, JPG, PNG, SWFSize Limit 20kB Border* 1 px* 300x250 LinkedIn Polls Ads are LinkedIn designed and hosted Assets to be delivered: 1. 100x40 customer supplied logo, less than 20kBin size 2. Question: 75 characters max (including spaces) 3. Answers: 30 characters max (including spaces) 4. Answers: Up to ffive choices, minimum of 3 (avoid yes/no questions) 5. Option to randomize order of answer choices 6. Third party impression tracking – 1x1 pixel Please follow these best practices: • Construct questions so that the poll results will be relevant and interesting to the professionals answering your questions • Try to be as brief as possible in your question and answers. Shorter questions usually get higher response rates • Avoid yes/no questions (e.g. do you use this product?). These polls perform below average and results are less interesting • Include responses that cover the full spectrum of answers by including an option such as ”none of these” or ”other” • Results listed under ”other” or ”none of these”: no write-in possible • Do not ask leading questions (e.g. how much do you like this?) or reference specific brands, such as LinkedIn
  20. 20. Polls 728x90 results Regions Global Dimensions 728x90 IAB Name Leaderboard File Types GIF, JPG, PNG, SWF Size Limit 40kB Border* 1 px* Rich Media Options Yes** Animation Limit*** 30 seconds*** Video/Audio On user click 3rd Party Tracking Yes Polite Download SWF Polite Download Video 80kB 1.2MB Max Max *border required only with white and transparent backgrounds **Flash SWF accepted, no expandable rich media accepted ***30 seconds is the total maximum length of the whole animation, including all loopsSound/Audio Sound must be user click-initiated with clear icon or appropriate text All sound must be mmuted/paused at start of animation LinkedIn jest stroną dla profesjonalistów nastawioną na pomaganie ludziom biznesu w stawaniu się jeszcze bardziej efektywnymi. Oczekujemy profesjonalnego wydźwięku tej formy reklamy. Zastrzegamy sobie prawo do odmowy publikacji ankiety, która jest niezgodna z naszymi wytycznymi. Nie należy odwoływać się do konkretnej marki, np. LinkedIn
  21. 21. Reklama social
  22. 22. Follow CompanyRegions Global Dimensions 300x250IAB Name Medium Rectangle 3rd Party Tracking Yes (impressions only) Overview LinkedIn Social Ads are a unique set of display ads that leverage member’s profile data to deliver a customized, personalized message to drive engagement with your Company Page. Follow Company ads give companies the ability to target professionals, generate awareness for their Company Page and convert them to engaged Followers. Assets No assets are required to build out the Follow Company Ads as they pull information from the Company and Member Profile Pages. 1. 3rd Party Tracking available – Impressions only 2. Can track follower on the Analytics page on their Company Page
  23. 23. Groups 300x250 Overview LinkedIn Group Ads are targeted, personalized and relevant group-specific ads created to help promote and drive membership to custom group communities. • Feature viewer-specific social graph information within the ad unit to build a personalized message • Deliver Group recommendations • Build trust through co-branded template and gain implied LinkedIn endorsement Assets Copy: 180 characters max (including spaces) No other assets are requested for the build out of Group Ads. With recent tool enhancements made to the Sales App tool, ”Group” logo is dynamically added and ”Join now” messaging is automatically incorporated.
  24. 24. Groups 300x250 Dynamic Overview LinkedIn Group Ads are targeted, personalized and relevant group-specific ads created to help promote and drive membership to custom group communities. • Feature viewer-specific social graph information within the ad unit to build a personalized message • Deliver Group recommendations • Build trust through co-branded template and gain implied LinkedIn endorsement Assets No assets are requested for the build out of Group Ads. With recent tool enhancements made to the Sales App tool, the ”Group” logo is dynamically added and ”Join now” messaging is automatically incorporated.
  25. 25. Recommendation Ads 160x600, 300x250, 728x90 Overview LinkedIn Recommendation ads help drive endorsements for your products and services through a dynamicallyy generated, viewer-aware ad. The information is pulled directly from the Products & Services page on your Company Page. These ads can feature viewer-specific social graph information to build a personalized message. Members will be able to ”Recommend” or ”Share” directly frrom the ad. Each action will produce a viral update. Assets No assets are required to build out the Recommendations Ads as they pull from the Products & Services page.
  26. 26. Business Ad Network Sp. z o.o.ul. Koszykowa 5400-675 Warszawatel. 22 630 87 12reklama@ban.pl

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